Market Insight International

Mii is a specialized marketing and consumer research agency providing comprehensive research and consultancy services and solutions to clients across several markets.

We understand the growing needs of our clients and partners to better understand consumers’ behaviors, attitudes, opinion and desires in a world and markets that are becoming more complex. Meeting those needs is what we specialize in and execute with passion and enthusiasm.

Whether you aim at better understanding your current markets, exploring new markets, understanding consumers’ groups, measuring your brand performance and positioning, planning your next innovation or big idea, validating your innovations and communication campaigns, you will find Mii a trusted partner to provide you with solid and valuable insights for intelligent-based decision making.And we are constantly evolving in bringing innovative research solutions to help you understand markets and consumers trends and support your growth plans.

Mii is fully independent, entrepreneurial, client-focused organization that is controlled and managed by research professionals. Mii’s team consists of marketing research specialists and consultants dedicated to excellence and achievement. The team members have extensive expertise and proven track record in supporting globally leading organizations across several sectors and industries.

We have a culture that believes that our reputation is primarily built on the quality of our work and service, and that our partners’ success is our own success. That is why we strive for excellence and set high standards and benchmarks in order to support our clients most effectively and become their most preferred and trusted research partner.

Our offices are currently based in three countries (Germany, Saudi Arabia and UK) and we have extended coverage to more than 25 countries in Europe, Middle East, GCC and Africa through our local offices and global affiliations.

Mii is affiliated to Leyhausen Field Services International, (LFSI), based in Leverkusen, Germany. Established in 1992, LFSI is now one of the leading international field service companies with an established presence in Europe, Africa and the Middle East.