Mattra all started in 1984 in a very humble way with only two persons Mr Afzal Hossain and Sanaul Arefeen on board and a very big vision— the vision of being big, very big. This agency changed the face of local communication— it brands communication or social communication.
Mattra came into being at a time, when advertising (and communication, in general) in Bangladesh was at a nascent stage; when advertising meant shouting out brand name repeatedly; when celebrities were the core strength of a brand or a message; when positioning was a foreign word. Mattra pioneered a revolutionary change that was followed and imitated by most of the local players till the time of globalization in the early 1990s
Since inception so today, Mattra has always been a thoroughbred Bangladeshi agency that can claim to have the best understanding of anything that is typically Bangladeshi— be it the consumer psyche or the indigenous values and norms.
Focus Areas
Service Focus
- Digital Marketing
Industry Focus
- Advertising & Marketing
- Business Services
- Financial & Payments
Mattra Advertising Agency Reviews
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