Mebsites

To ensure the profitability of an eCommerce website, a lot of groundwork is required. This is because; more than 20 million active eCommerce websites are already earning a fortune in this present year. For the online success of the site appropriate features are required to boast high performance.

Features required for the Users:

Easy to use UI: More than 75% of the users have said that the user-friendly interface is the most foremost characteristic of a website. The objective of an eCommerce website is to generate maximum sales. To drive faster revenues your UI needs to have appealing product categories, filters, price comparison and everything to give buyers a hassle-free and quick shopping experience. Three areas to look at while considering quick purchasing are:

• Auto-complete for search functionality
• Visually effective navigation
• Pre-populate fields and forms

Mobile compatible: The mobile eCommerce sales are expected to spike to 54% by the end of 2021. The surge is constant, deriving a need for mobile compatible sites.  A mobile-friendly experience can boost sales as well as ranking.

Product image quality: With the widespread use of the Internet in the 2000s, eCommerce companies such as Amazon and eBay grew exponentially changing the way people shop. Shoppers are seeking close to offline shopping experience while looking online. Buyers surely feel assured when they can look at the 360-degree view of a product or see the details in a high-resolution image of the product. Hence quality matters and so does the speed. Slow sites are discarded by search engines and poor quality images are disliked by consumers hence careful embedding is a must.

Reviews & Credibility: 95% of online buyers read reviews to make their purchase decisions. Even a 3-star rating is not sufficient. But it is also true that even positive reviews are assumed fake by people and at times negative reviews sound more genuine. In either case, it is a good idea to inculcate plugins from review channels on an online selling website.

There are various other features such as offers & discounts, wish lists, FAQs, social proof, security features like SSL certificate, shipping details, order tracking, contact information and available customer service all adding up to a satisfactory shopping experience making a buyer visit you time and again.

Features required for the Administrators:

The ECommerce website certainly needs features for better management. Administrators of the website require various tools for managing orders, inventory, consumers and lot more:

Dashboard: Platform to review all performance-related information.

Metadata management: Optimizing your titles for better ranking

Reports: To be able to export detailed information regarding orders, customers, or products in order to analyze growth.

Store Management: Ability to edit categories, subcategories, and product descriptions. 

Order Management: Integrating order tracking for admin as well as the buyers.

To surpass competitors and to become a successful eCommerce giant, a website needs to bear certain basic features both for the user and the administrator.