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An Evidence Based Approach To Performance

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We Work With SEO Clients in the Gold Coast, Australia and Internationally Performance first approach to internet applications from: SEO, Web Hosting, Software Developers of eCommerce, Websites to Blockchain. WE ARE FULL STACK SEO AND HOSTING EXPERTS Our SE...
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$150 - $199/hr
10 - 49
2011
Australia, New Zealand
Mebsites
An Evidence Based Approach To Performance
5.00/5 (2 Reviews)
5 Questions
To ensure the profitability of an eCommerce website, a lot of groundwork is required. This is because; more than 20 million active eCommerce websites are already earning a fortune in this present year. For the online success of the site appropriate features are required to boast high performance.Features required for the Users:Easy to use UI: More than 75% of the users have said that the user-friendly interface is the most foremost characteristic of a website. The objective of an eCommerce website is to generate maximum sales. To drive faster revenues your UI needs to have appealing product categories, filters, price comparison and everything to give buyers a hassle-free and quick shopping experience. Three areas to look at while considering quick purchasing are:Auto-complete for search functionalityVisually effective navigationPre-populate fields and formsMobile compatible: The mobile eCommerce sales are expected to spike to 54% by the end of 2021. The surge is constant, deriving a need for mobile compatible sites.  A mobile-friendly experience can boost sales as well as ranking.Product image quality: With the widespread use of the Internet in the 2000s, eCommerce companies such as Amazon and eBay grew exponentially changing the way people shop. Shoppers are seeking close to offline shopping experience while looking online. Buyers surely feel assured when they can look at the 360-degree view of a product or see the details in a high-resolution image of the product. Hence quality matters and so does the speed. Slow sites are discarded by search engines and poor quality images are disliked by consumers hence careful embedding is a must.Reviews & Credibility: 95% of online buyers read reviews to make their purchase decisions. Even a 3-star rating is not sufficient. But it is also true that even positive reviews are assumed fake by people and at times negative reviews sound more genuine. In either case, it is a good idea to inculcate plugins from review channels on an online selling website.There are various other features such as offers & discounts, wish lists, FAQs, social proof, security features like SSL certificate, shipping details, order tracking, contact information and available customer service all adding up to a satisfactory shopping experience making a buyer visit you time and again.Features required for the Administrators:The ECommerce website certainly needs features for better management. Administrators of the website require various tools for managing orders, inventory, consumers and lot more:Dashboard: Platform to review all performance-related information.Metadata management: Optimizing your titles for better rankingReports: To be able to export detailed information regarding orders, customers, or products in order to analyze growth.Store Management: Ability to edit categories, subcategories, and product descriptions. Order Management: Integrating order tracking for admin as well as the buyers.To surpass competitors and to become a successful eCommerce giant, a website needs to bear certain basic features both for the user and the administrator.
To ensure the profitability of an eCommerce website, a lot of groundwork is required. This is because; more than 20 million active eCommerce websites are already earning a fortune in this present year. For the online success of the site appropriate features are required to boast high performance.Features required for the Users:Easy to use UI: More than 75% of the users have said that the user-friendly interface is the most foremost characteristic of a website. The objective of an eCommerce website is to generate maximum sales. To drive faster revenues your UI needs to have appealing product categories, filters, price comparison and everything to give buyers a hassle-free and quick shopping experience. Three areas to look at while considering quick purchasing are:Auto-complete for search functionalityVisually effective navigationPre-populate fields and formsMobile compatible: The mobile eCommerce sales are expected to spike to 54% by the end of 2021. The surge is constant, deriving a need for mobile compatible sites.  A mobile-friendly experience can boost sales as well as ranking.Product image quality: With the widespread use of the Internet in the 2000s, eCommerce companies such as Amazon and eBay grew exponentially changing the way people shop. Shoppers are seeking close to offline shopping experience while looking online. Buyers surely feel assured when they can look at the 360-degree view of a product or see the details in a high-resolution image of the product. Hence quality matters and so does the speed. Slow sites are discarded by search engines and poor quality images are disliked by consumers hence careful embedding is a must.Reviews & Credibility: 95% of online buyers read reviews to make their purchase decisions. Even a 3-star rating is not sufficient. But it is also true that even positive reviews are assumed fake by people and at times negative reviews sound more genuine. In either case, it is a good idea to inculcate plugins from review channels on an online selling website.There are various other features such as offers & discounts, wish lists, FAQs, social proof, security features like SSL certificate, shipping details, order tracking, contact information and available customer service all adding up to a satisfactory shopping experience making a buyer visit you time and again.Features required for the Administrators:The ECommerce website certainly needs features for better management. Administrators of the website require various tools for managing orders, inventory, consumers and lot more:Dashboard: Platform to review all performance-related information.Metadata management: Optimizing your titles for better rankingReports: To be able to export detailed information regarding orders, customers, or products in order to analyze growth.Store Management: Ability to edit categories, subcategories, and product descriptions. Order Management: Integrating order tracking for admin as well as the buyers.To surpass competitors and to become a successful eCommerce giant, a website needs to bear certain basic features both for the user and the administrator.

To ensure the profitability of an eCommerce website, a lot of groundwork is required. This is because; more than 20 million active eCommerce websites are already earning a fortune in this present year. For the online success of the site appropriate features are required to boast high performance.

Features required for the Users:

Easy to use UI: More than 75% of the users have said that the user-friendly interface is the most foremost characteristic of a website. The objective of an eCommerce website is to generate maximum sales. To drive faster revenues your UI needs to have appealing product categories, filters, price comparison and everything to give buyers a hassle-free and quick shopping experience. Three areas to look at while considering quick purchasing are:

  • Auto-complete for search functionality
  • Visually effective navigation
  • Pre-populate fields and forms

Mobile compatible: The mobile eCommerce sales are expected to spike to 54% by the end of 2021. The surge is constant, deriving a need for mobile compatible sites.  A mobile-friendly experience can boost sales as well as ranking.

Product image quality: With the widespread use of the Internet in the 2000s, eCommerce companies such as Amazon and eBay grew exponentially changing the way people shop. Shoppers are seeking close to offline shopping experience while looking online. Buyers surely feel assured when they can look at the 360-degree view of a product or see the details in a high-resolution image of the product. Hence quality matters and so does the speed. Slow sites are discarded by search engines and poor quality images are disliked by consumers hence careful embedding is a must.

Reviews & Credibility: 95% of online buyers read reviews to make their purchase decisions. Even a 3-star rating is not sufficient. But it is also true that even positive reviews are assumed fake by people and at times negative reviews sound more genuine. In either case, it is a good idea to inculcate plugins from review channels on an online selling website.

There are various other features such as offers & discounts, wish lists, FAQs, social proof, security features like SSL certificate, shipping details, order tracking, contact information and available customer service all adding up to a satisfactory shopping experience making a buyer visit you time and again.

Features required for the Administrators:

The ECommerce website certainly needs features for better management. Administrators of the website require various tools for managing orders, inventory, consumers and lot more:

Dashboard: Platform to review all performance-related information.

Metadata management: Optimizing your titles for better ranking

Reports: To be able to export detailed information regarding orders, customers, or products in order to analyze growth.

Store Management: Ability to edit categories, subcategories, and product descriptions. 

Order Management: Integrating order tracking for admin as well as the buyers.

To surpass competitors and to become a successful eCommerce giant, a website needs to bear certain basic features both for the user and the administrator.

We all know that HTML and CSS are enough to create a static website. A static website includes no forms, no access to database, no dynamic updates like RSS feeds etc. HTML is used as a markup language to display web pages. In fact, most websites use HTML with a variety of markup and scripting languages for creating the web pages. WordPress and other CMS software solutions use database for storage and retrieval of the content. On the other hand, HTML websites contain all the content in the static files. There are a few advantages with the HTML sites. They need little to no maintenance. Once the site is live, it does not need any further installation, updates or backup. If nothing changes further, then you can just backup your website once and then forget rest of the things. HTML sites are free from the server setup requirements. This means they do not need servers installed with PHP or MySQL. They can even run on cheaper servers that require low maintenance. Although, majority of good web hosting companies offer PHP and MySQL support. Now, I cannot say that only HTML-based websites are the best. But, it all depends upon your needs and project requirements. If you are certain that you do not need to make any changes to the site or add anything to it, then you can go for an HTML website. It will work faster and will serve your purpose better. On the other hand, a WordPress-based website will be better to obtain if you seek freedom and control of your website, instead of wasting money on the developers for its monthly maintenance. Therefore, you cannot strictly refer any type of website as best because its survival and progress depends on purpose it is created.
We all know that HTML and CSS are enough to create a static website. A static website includes no forms, no access to database, no dynamic updates like RSS feeds etc. HTML is used as a markup language to display web pages. In fact, most websites use HTML with a variety of markup and scripting languages for creating the web pages. WordPress and other CMS software solutions use database for storage and retrieval of the content. On the other hand, HTML websites contain all the content in the static files. There are a few advantages with the HTML sites. They need little to no maintenance. Once the site is live, it does not need any further installation, updates or backup. If nothing changes further, then you can just backup your website once and then forget rest of the things. HTML sites are free from the server setup requirements. This means they do not need servers installed with PHP or MySQL. They can even run on cheaper servers that require low maintenance. Although, majority of good web hosting companies offer PHP and MySQL support. Now, I cannot say that only HTML-based websites are the best. But, it all depends upon your needs and project requirements. If you are certain that you do not need to make any changes to the site or add anything to it, then you can go for an HTML website. It will work faster and will serve your purpose better. On the other hand, a WordPress-based website will be better to obtain if you seek freedom and control of your website, instead of wasting money on the developers for its monthly maintenance. Therefore, you cannot strictly refer any type of website as best because its survival and progress depends on purpose it is created.

We all know that HTML and CSS are enough to create a static website. A static website includes no forms, no access to database, no dynamic updates like RSS feeds etc. HTML is used as a markup language to display web pages. In fact, most websites use HTML with a variety of markup and scripting languages for creating the web pages. 

WordPress and other CMS software solutions use database for storage and retrieval of the content. On the other hand, HTML websites contain all the content in the static files. 

There are a few advantages with the HTML sites. They need little to no maintenance. Once the site is live, it does not need any further installation, updates or backup. If nothing changes further, then you can just backup your website once and then forget rest of the things. 

HTML sites are free from the server setup requirements. This means they do not need servers installed with PHP or MySQL. They can even run on cheaper servers that require low maintenance. Although, majority of good web hosting companies offer PHP and MySQL support. 

Now, I cannot say that only HTML-based websites are the best. But, it all depends upon your needs and project requirements. 

If you are certain that you do not need to make any changes to the site or add anything to it, then you can go for an HTML website. It will work faster and will serve your purpose better. On the other hand, a WordPress-based website will be better to obtain if you seek freedom and control of your website, instead of wasting money on the developers for its monthly maintenance. 

Therefore, you cannot strictly refer any type of website as best because its survival and progress depends on purpose it is created.

I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.Think outside of the web site's context and take care of some of the SEO basicsIf you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to checkFocus on keyword researchKeyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.Research your competitionFind out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.On-Page SEOIf you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content. Page titlesMeta descriptionsKeyword optimizationInbound Links preferably using local keywordsAdd structure data markup to your pagesLink BuildingQuality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.
I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.Think outside of the web site's context and take care of some of the SEO basicsIf you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to checkFocus on keyword researchKeyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.Research your competitionFind out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.On-Page SEOIf you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content. Page titlesMeta descriptionsKeyword optimizationInbound Links preferably using local keywordsAdd structure data markup to your pagesLink BuildingQuality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.

I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.

Think outside of the web site's context and take care of some of the SEO basics

  1. If you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.
  2. Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.
  3. List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.
  4. Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.
  5. Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to check

Focus on keyword research

Keyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.

Research your competition

Find out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.

On-Page SEO

If you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content. 

  • Page titles
  • Meta descriptions
  • Keyword optimization
  • Inbound Links preferably using local keywords
  • Add structure data markup to your pages

Link Building

Quality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.

As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.

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