Our media buying philosophy is stated in our name, "Media Aperture". Media Aperture is "that moment in time when a consumer is most susceptible to receiving the message." And that is our mission at Media Aperture - to provide the most strategically placed, cost-effective media buys for our clients so as to maximize reach and frequency with every media dollar spent. The agency was founded in October 2004. Patty Hoffman and Stephen Smith, the founders of Media Aperture, have worked together in the media industry for over 15 years. Independently, they have worked as media buyers, media supervisors and media directors for some of the most prestigious media buying companies - both national and local - Western International Media, Initiative Media, KSL Media, RNF Media, Mering & Associates, Glass/McClure Inc., to name a few. Media Aperture represents over 50 years of local, regional and national media buying and planning experience in all forms of media - television, radio, outdoor, print and internet. Besides having the most experienced and well-respected media experts in Northern California on our staff, we invest thousands of dollars annually into media and marketing research, which sets us apart from our competitors. With the combination of experience, our relationship with the media and the research tools, we are able to design and implement the most targeted media buys for our clients.
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