Metia

We solve marketers’ biggest problems.

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About Metia
We provide highly integrated marketing programs that will improve your business performance. Our clients include both the world's leading corporations and largest brands, and also fast growth businesses aiming to disrupt the status quo. During the past two years, w...
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NA
50 - 249
1998
United States
Metia
We solve marketers’ biggest problems.
0.00/5 (0 Reviews)
24 Questions
When you are trying to figure out how to measure your social media marketing success, you have to keep in mind that it's going to take some time to get everything right. You won't see results overnight. There will be bumps in the road as well, but you can learn from those bumps in order to continue building on the success that you've already built.There are a number of ways that you can gauge the success of your online marketing efforts, but there are some key elements that you can't miss.Observe the metrics: One of the first things that you should do when it comes to measuring the success of your social media marketing is to look at the metrics that you're receiving. Many marketers use these metrics as their key indicators, but there are some that don't bother using these numbers at all. The truth is that they aren't the only way to determine the success or failure of your online marketing.Observe the audience: While the numbers are definitely important, another way that you can measure the success of your social media marketing efforts is to actually look at the results. It's not necessarily about knowing what the metrics are. It's about knowing the results that you're getting with the content that you post and the way that people react to the content that you post. When people see the content that you post, they can tell if it's good or not by the way that you word the content and the way that you word the title of the content. By taking a look at what other people are doing, you'll know how to take your own social media marketing and turn it into an asset instead of a liability.Amplify your reach: Reach means someone posting your content in their feed.3 metrics to remember:Organic: The number of users in the feed who saw your post/tweet. As different media algorithms assign more value to posts posted by peers, families, and fans, this metric is getting harder to sustain.Viral: This shows how many users, as a result of social media, have seen your content.Paid: Users who have seen the content from a shared post that has been sponsored.Build trust & awareness: Avoid looking at the stats in isolation. This can mean that you're just looking at the numbers, but you might be overlooking the big picture. Engagement is an indicator of trust. While measuring engagement consider likes, comments, mentions, following ratio and audience growth. In final words, one of the best things that you can do is look at the statistics of social media marketing success to see if you're doing everything that you can to make your business successful. By taking a look at overall analytics and finding out if there's something that you need to do differently, you'll be able to maximize your social media marketing efforts and make them work for you.
When you are trying to figure out how to measure your social media marketing success, you have to keep in mind that it's going to take some time to get everything right. You won't see results overnight. There will be bumps in the road as well, but you can learn from those bumps in order to continue building on the success that you've already built.There are a number of ways that you can gauge the success of your online marketing efforts, but there are some key elements that you can't miss.Observe the metrics: One of the first things that you should do when it comes to measuring the success of your social media marketing is to look at the metrics that you're receiving. Many marketers use these metrics as their key indicators, but there are some that don't bother using these numbers at all. The truth is that they aren't the only way to determine the success or failure of your online marketing.Observe the audience: While the numbers are definitely important, another way that you can measure the success of your social media marketing efforts is to actually look at the results. It's not necessarily about knowing what the metrics are. It's about knowing the results that you're getting with the content that you post and the way that people react to the content that you post. When people see the content that you post, they can tell if it's good or not by the way that you word the content and the way that you word the title of the content. By taking a look at what other people are doing, you'll know how to take your own social media marketing and turn it into an asset instead of a liability.Amplify your reach: Reach means someone posting your content in their feed.3 metrics to remember:Organic: The number of users in the feed who saw your post/tweet. As different media algorithms assign more value to posts posted by peers, families, and fans, this metric is getting harder to sustain.Viral: This shows how many users, as a result of social media, have seen your content.Paid: Users who have seen the content from a shared post that has been sponsored.Build trust & awareness: Avoid looking at the stats in isolation. This can mean that you're just looking at the numbers, but you might be overlooking the big picture. Engagement is an indicator of trust. While measuring engagement consider likes, comments, mentions, following ratio and audience growth. In final words, one of the best things that you can do is look at the statistics of social media marketing success to see if you're doing everything that you can to make your business successful. By taking a look at overall analytics and finding out if there's something that you need to do differently, you'll be able to maximize your social media marketing efforts and make them work for you.

When you are trying to figure out how to measure your social media marketing success, you have to keep in mind that it's going to take some time to get everything right. You won't see results overnight. There will be bumps in the road as well, but you can learn from those bumps in order to continue building on the success that you've already built.

There are a number of ways that you can gauge the success of your online marketing efforts, but there are some key elements that you can't miss.

  • Observe the metrics: One of the first things that you should do when it comes to measuring the success of your social media marketing is to look at the metrics that you're receiving. Many marketers use these metrics as their key indicators, but there are some that don't bother using these numbers at all. The truth is that they aren't the only way to determine the success or failure of your online marketing.
  • Observe the audience: While the numbers are definitely important, another way that you can measure the success of your social media marketing efforts is to actually look at the results. It's not necessarily about knowing what the metrics are. It's about knowing the results that you're getting with the content that you post and the way that people react to the content that you post. When people see the content that you post, they can tell if it's good or not by the way that you word the content and the way that you word the title of the content. By taking a look at what other people are doing, you'll know how to take your own social media marketing and turn it into an asset instead of a liability.
  • Amplify your reach: Reach means someone posting your content in their feed.3 metrics to remember:
  1. Organic: The number of users in the feed who saw your post/tweet. As different media algorithms assign more value to posts posted by peers, families, and fans, this metric is getting harder to sustain.
  2. Viral: This shows how many users, as a result of social media, have seen your content.
  3. Paid: Users who have seen the content from a shared post that has been sponsored.
  • Build trust & awareness: Avoid looking at the stats in isolation. This can mean that you're just looking at the numbers, but you might be overlooking the big picture. Engagement is an indicator of trust. While measuring engagement consider likes, comments, mentions, following ratio and audience growth.

 In final words, one of the best things that you can do is look at the statistics of social media marketing success to see if you're doing everything that you can to make your business successful. By taking a look at overall analytics and finding out if there's something that you need to do differently, you'll be able to maximize your social media marketing efforts and make them work for you.

Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.Let us learn why social media platforms are gaining more popularity in the 21st century:News SourceThe source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.Business Start-up and PatternWith the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.Engagement with the AudiencesSocial media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.Revealing RealityIn today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.A Greater InfluenceThe power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.ConclusionSocial media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.
Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.Let us learn why social media platforms are gaining more popularity in the 21st century:News SourceThe source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.Business Start-up and PatternWith the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.Engagement with the AudiencesSocial media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.Revealing RealityIn today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.A Greater InfluenceThe power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.ConclusionSocial media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.

Nowadays, it has become convenient to create any movement and discover various sustainable, positive, and resourceful communication outcomes with the help of social media. These outcomes can be utilized in a better and effective way to forward your message to society. Research has revealed that 1.23 billion people actively use social media in their daily activities. Social media has enhanced traditional communication techniques to modernized ones leading to the rapid development of technology.

It has also been observed that over the past few years, Twitter and Facebook have changed the global conversation and lifestyles of people across the globe. There are certain areas of society related to the daily routine, where Social Media affects people’s daily activities.

Let us learn why social media platforms are gaining more popularity in the 21st century:

News Source

The source of news consumption by people has almost changed from traditional methods. The majority of people prefer to follow regular updates and stories added by their friends or followers on Social Media. Moreover, hardcore newspapers are replaced by online newspapers available at different sites like Google News, CNN, and various others. This new trend has become the most reliable source of information even than the search engines.

Business Start-up and Pattern

With the surge in Social Media usage, starting and launching a business plan has become effortless and straightforward. Whether online or offline social media promotions get higher engagement rates to startups. A survey reveals that Twitter has become the basic means of marketing for most people in the country. The new businesses do not need a lot of investment for advertisement or promotion of the product. Social media techniques such as blogging and YouTube ads have created new opportunities for clients and customers.

Engagement with the Audiences

Social media enables you to explore your interests in various eras, as you can join the group created by the people who carry the same area of interest as yours. By joining these groups, you can connect with people at different geographical locations and share your respective knowledge with the like-minded audience. A study has observed that Facebook is primarily used to communicate with people and stay in touch with them, while Twitter is used by 41.6% of Internet users to share with their friends. Therefore, a major part of internet usage at social media is finding and maintaining old and new friendships.

Revealing Reality

In today’s time, the increased use of Social Media has made the users' ideas, thoughts, and feelings clear and transparent. CEOs and Top Businessmen use their blogs to express their real expressions based on reservations about reservations. Moreover, established business owners have started sharing personal views on social issues, thereby impacting people's minds. Thus, Social Media has developed greater emotional transparency, whether through any thought, idea, expression, or activity.

A Greater Influence

The power of Social Media is expanding rapidly in the media sector by leaps and bounds. People are free to express their agreement or disagreement to the news portrayed on media. The organizations consider the views of the audience, and various modifications are made due to that. Due to the open and fluid communication channels, the average person's influence increases with the rise in Twitter followers, friends on Facebook, and subscribers on blogs. The ability of every individual is strengthened due to the information-sharing networks. These networks help in guiding or influencing public opinion and different policies of individuals. Such social media influence results in passive communication by some people and active participation by some of them.

Conclusion

Social media has largely impacted and influenced the lives of every individual that uses it. Hence, it is evident from the points mentioned above that the present era is continuously evolving due to the large impact created by Social Media, and the possible reasons why these platforms are gaining popularity in the 21st century.

There are many reasons why the Meta tags should be included in a website. They are useful for providing information to the search engines, helping with search engine rankings and even for adding metadata to certain websites. Just make sure that the site that you are using Meta tags to have enough information in order for your site to be successful rank well and you will notice a huge difference in the number of visitors that your site receives.Meta robots tag could be used in many ways in the code. Although, as a first step you need to gain a fair understanding of its functionality.This is a breakdown of the tag directives for Meta robots:All - No indexing and content limits. By default, this directive is in use. It has little effect on the work of the search engines. Index - Allow the search engines in their search results to index this page. It's a default. This does not need to be added to the site.Noindex - Excludes the website and search results from the search engine index. This ensures that the site won't be identified or clicked on by searchers. Follow - Allows the internal and external backlinks on the website to be followed by search engines. Nofollow - Do not allow the internal and external backlinks to be followed. This ensures that these relations would not carry on the equity of the link.None - Same as noindex and meta tags for nofollow. No archive - Don't display the 'Saved Copy'  link in the SERPs Nosnippet - Do not display in the SERPs the expanded overview version of this page. Notranslate - Do not give the translation of this page in the SERPs. Noimageindex - The on-page images will not index. Unavailable after:[RFC-850 date/time] - Do not view this page after the date/time specified in the SERPs. The RFC 850 format is used.Max-snippet - In the meta definition, defines a limit number for the character count. Max-video-preview - Sets the number of seconds for a preview of a video. Max-image-preview - Creates the default image preview size.In final words, the key to using the Meta tags in the right way is to make sure that there are no spelling or grammar mistakes so that search engines can see the information that you have placed in the Meta tag. This is the reason why it is important to make sure you write your Meta tags from the perspective of the search engines.
There are many reasons why the Meta tags should be included in a website. They are useful for providing information to the search engines, helping with search engine rankings and even for adding metadata to certain websites. Just make sure that the site that you are using Meta tags to have enough information in order for your site to be successful rank well and you will notice a huge difference in the number of visitors that your site receives.Meta robots tag could be used in many ways in the code. Although, as a first step you need to gain a fair understanding of its functionality.This is a breakdown of the tag directives for Meta robots:All - No indexing and content limits. By default, this directive is in use. It has little effect on the work of the search engines. Index - Allow the search engines in their search results to index this page. It's a default. This does not need to be added to the site.Noindex - Excludes the website and search results from the search engine index. This ensures that the site won't be identified or clicked on by searchers. Follow - Allows the internal and external backlinks on the website to be followed by search engines. Nofollow - Do not allow the internal and external backlinks to be followed. This ensures that these relations would not carry on the equity of the link.None - Same as noindex and meta tags for nofollow. No archive - Don't display the 'Saved Copy'  link in the SERPs Nosnippet - Do not display in the SERPs the expanded overview version of this page. Notranslate - Do not give the translation of this page in the SERPs. Noimageindex - The on-page images will not index. Unavailable after:[RFC-850 date/time] - Do not view this page after the date/time specified in the SERPs. The RFC 850 format is used.Max-snippet - In the meta definition, defines a limit number for the character count. Max-video-preview - Sets the number of seconds for a preview of a video. Max-image-preview - Creates the default image preview size.In final words, the key to using the Meta tags in the right way is to make sure that there are no spelling or grammar mistakes so that search engines can see the information that you have placed in the Meta tag. This is the reason why it is important to make sure you write your Meta tags from the perspective of the search engines.

There are many reasons why the Meta tags should be included in a website. They are useful for providing information to the search engines, helping with search engine rankings and even for adding metadata to certain websites. Just make sure that the site that you are using Meta tags to have enough information in order for your site to be successful rank well and you will notice a huge difference in the number of visitors that your site receives.

Meta robots tag could be used in many ways in the code. Although, as a first step you need to gain a fair understanding of its functionality.

This is a breakdown of the tag directives for Meta robots:

All - No indexing and content limits. By default, this directive is in use. It has little effect on the work of the search engines. 

Index - Allow the search engines in their search results to index this page. It's a default. This does not need to be added to the site.

Noindex - Excludes the website and search results from the search engine index. This ensures that the site won't be identified or clicked on by searchers. 

Follow - Allows the internal and external backlinks on the website to be followed by search engines. 

Nofollow - Do not allow the internal and external backlinks to be followed. This ensures that these relations would not carry on the equity of the link.

None - Same as noindex and meta tags for nofollow. 

No archive - Don't display the 'Saved Copy'  link in the SERPs 

Nosnippet - Do not display in the SERPs the expanded overview version of this page. 

Notranslate - Do not give the translation of this page in the SERPs. 

Noimageindex - The on-page images will not index. 

Unavailable after:[RFC-850 date/time] - Do not view this page after the date/time specified in the SERPs. The RFC 850 format is used.

Max-snippet - In the meta definition, defines a limit number for the character count. 

Max-video-preview - Sets the number of seconds for a preview of a video. 

Max-image-preview - Creates the default image preview size.

In final words, the key to using the Meta tags in the right way is to make sure that there are no spelling or grammar mistakes so that search engines can see the information that you have placed in the Meta tag. This is the reason why it is important to make sure you write your Meta tags from the perspective of the search engines.

Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!Instagram Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. Facebook It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.TwitterWhen we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening. When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  Final wordsAfter you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.
Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!Instagram Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. Facebook It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.TwitterWhen we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening. When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  Final wordsAfter you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.

Gone are the days when people were utilizing social media just for “socializing”. Now more than 75% of the online sales are influenced by social media, to reach there you need to post 2-4 posts each day to stay on the top of prospects head. It has become a most-sought-after strategy for businesses worldwide and restaurants are also joining that league at a steady pace.  

As per a study, about 84% of people say they trust online recommendations as much as the recommendations given by a friend/colleague or a family member. They work as social proof – so to leverage on the huge user base these social media channels, you need to start posting. Which platform? Let’s find out!

Instagram 

Nothing makes you hungry or craving for food like the realistic and detailed images that suddenly pop on your feed. You can sell food items with just an adequate picture. Pictures are a superior form of content, especially for the restaurant business. 

Make a stunning profile on Instagram with all the information, CTAs and publish the images/videos. It drives engagement, keeps your customers hungry and wanting more. 

Facebook 

It provides the entire information a person needs to find you – from maps, number, address to opening hours and price categories. You can design targeted ads for your demography with the actionable CTA like “book now”. 

With that, you can categorize your restaurant – good for kids, Vegan, Keto, Good for vegetarian etc. If your restaurant/café/bar has multiple locations then you can list them all at one place. Don’t get involved in blatant self-promotion, do it subtly by engaging with your user base.

Twitter

When we talk about engagement, Twitter gets the maximum traction. It sparks conversations through the funny, relatable and compelling tweets. It’s a go-to platform for people from every age group – so it provides an array of immense opportunities to capitalize on. Burger King, McDonald's, Taco Bell and many prominent players are using it for social listening

When the customer is unhappy or extremely satisfied with the product then they go all out on Twitter and tag the brands. It is an outstanding medium to build lasting relationships with customers and create ultimate brand loyalty.  

Final words

After you make profiles on these platforms, keep sharing user-generated content, connect to your customers with posts that evoke dialogue and focus on building the connection. Food is something everyone eats 3 times a day – so you just never know when you make them impulsive just with a sumptuous photo and CTA.

Ever since the launch of Facebook in 2004, social media has made a remarkable presence in our daily lives. It is a powerful tool that has given voice to the masses & redefined the means of human interactions. For businesses, the big question is, IS IT WORTH INVESTING?As of April 2020, there are 3.81 billion active social media users across the globe. This makes 49 percent of the world’s total population.It is pretty clear that with these many people on social media, it definitely cannot be ignored. According to a report by Social Media Exclaimer, 96 percent of the marketers are investing in social media. Being an imperative part of modern-day marketing, being social has numerous benefits some of which are:Instant communication: With social media, the line of communication has become easier than ever. People in the fast-paced world do not want to linger about in order to reach out to the right person. Social media allows businesses to address inquiries or grievances directly saving time and resources.In what manner and how quickly companies respond to user comments builds the credibility of the brand. It helps in instilling trust among the community of users.Scope of working opportunities: What brings businesses on social media is not just about clients or customers, for many B2B companies, it is an extravagant tool for building a business network. Platforms like LinkedIn are designed to create a professional network. There are over 30 million companies using this platform creating 20 million job openings. It is a powerful platform putting up 2 million posts per day.Optimize visibility on the search engine: Google gives significant importance to the backlinks. Businesses using social media have seen improved search rankings. While search optimization takes time, social media can bring a substantial amount of organic and paid traffic to your website. If your social media account has good engagement it is recognized by Google as a quality link and helps the website enhance its visibility.Higher conversion: For eCommerce businesses, social media is a great platform to put up lead magnets to drive higher conversions. Interactive posts, videos or other elements can help you bring your products to the right set of people.Cost-effective promotions: Unlike offline marketing, social media gives more control over advertising costs. Enterprises get more outreach within their budget. It further offers detailed analytics that largely helps in decision making during planning marketing strategiesTools for management: There are various tools like HubSpot, Hootsuite and Coschedule to organize and schedule social media postings from a single platform. This makes it easier to plan your monthly campaigns and even track user reactions on your posts.Summary:The benefits of social media marketing are cosmic; however, the above mentioned benefits are compelling for businesses to include it into their marketing plan.
Ever since the launch of Facebook in 2004, social media has made a remarkable presence in our daily lives. It is a powerful tool that has given voice to the masses & redefined the means of human interactions. For businesses, the big question is, IS IT WORTH INVESTING?As of April 2020, there are 3.81 billion active social media users across the globe. This makes 49 percent of the world’s total population.It is pretty clear that with these many people on social media, it definitely cannot be ignored. According to a report by Social Media Exclaimer, 96 percent of the marketers are investing in social media. Being an imperative part of modern-day marketing, being social has numerous benefits some of which are:Instant communication: With social media, the line of communication has become easier than ever. People in the fast-paced world do not want to linger about in order to reach out to the right person. Social media allows businesses to address inquiries or grievances directly saving time and resources.In what manner and how quickly companies respond to user comments builds the credibility of the brand. It helps in instilling trust among the community of users.Scope of working opportunities: What brings businesses on social media is not just about clients or customers, for many B2B companies, it is an extravagant tool for building a business network. Platforms like LinkedIn are designed to create a professional network. There are over 30 million companies using this platform creating 20 million job openings. It is a powerful platform putting up 2 million posts per day.Optimize visibility on the search engine: Google gives significant importance to the backlinks. Businesses using social media have seen improved search rankings. While search optimization takes time, social media can bring a substantial amount of organic and paid traffic to your website. If your social media account has good engagement it is recognized by Google as a quality link and helps the website enhance its visibility.Higher conversion: For eCommerce businesses, social media is a great platform to put up lead magnets to drive higher conversions. Interactive posts, videos or other elements can help you bring your products to the right set of people.Cost-effective promotions: Unlike offline marketing, social media gives more control over advertising costs. Enterprises get more outreach within their budget. It further offers detailed analytics that largely helps in decision making during planning marketing strategiesTools for management: There are various tools like HubSpot, Hootsuite and Coschedule to organize and schedule social media postings from a single platform. This makes it easier to plan your monthly campaigns and even track user reactions on your posts.Summary:The benefits of social media marketing are cosmic; however, the above mentioned benefits are compelling for businesses to include it into their marketing plan.

Ever since the launch of Facebook in 2004, social media has made a remarkable presence in our daily lives. It is a powerful tool that has given voice to the masses & redefined the means of human interactions. 

For businesses, the big question is, IS IT WORTH INVESTING?

As of April 2020, there are 3.81 billion active social media users across the globe. This makes 49 percent of the world’s total population.

It is pretty clear that with these many people on social media, it definitely cannot be ignored. According to a report by Social Media Exclaimer, 96 percent of the marketers are investing in social media. 

Being an imperative part of modern-day marketing, being social has numerous benefits some of which are:

Instant communication: With social media, the line of communication has become easier than ever. People in the fast-paced world do not want to linger about in order to reach out to the right person. Social media allows businesses to address inquiries or grievances directly saving time and resources.

In what manner and how quickly companies respond to user comments builds the credibility of the brand. It helps in instilling trust among the community of users.

Scope of working opportunities: What brings businesses on social media is not just about clients or customers, for many B2B companies, it is an extravagant tool for building a business network. 

Platforms like LinkedIn are designed to create a professional network. There are over 30 million companies using this platform creating 20 million job openings. It is a powerful platform putting up 2 million posts per day.

Optimize visibility on the search engine: Google gives significant importance to the backlinks. Businesses using social media have seen improved search rankings. While search optimization takes time, social media can bring a substantial amount of organic and paid traffic to your website. If your social media account has good engagement it is recognized by Google as a quality link and helps the website enhance its visibility.

Higher conversion: For eCommerce businesses, social media is a great platform to put up lead magnets to drive higher conversions. Interactive posts, videos or other elements can help you bring your products to the right set of people.

Cost-effective promotions: Unlike offline marketing, social media gives more control over advertising costs. Enterprises get more outreach within their budget. It further offers detailed analytics that largely helps in decision making during planning marketing strategies

Tools for management: There are various tools like HubSpot, Hootsuite and Coschedule to organize and schedule social media postings from a single platform. This makes it easier to plan your monthly campaigns and even track user reactions on your posts.

Summary:

The benefits of social media marketing are cosmic; however, the above mentioned benefits are compelling for businesses to include it into their marketing plan.

 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 
 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 

 

Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion

Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. 

It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. 

Benefits of social media optimization 

  • Elevates the brand presence on online space
  • Improves search engine rankings 
  • Upraises customer satisfaction and loyalty
  • A faster and convenient way to reach the target audience
  • Drives relevant traffic to the websites
  • Boosts the sales by transforming users into qualified leads. 

As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. 

How to optimize social media?

By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. 

By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.

By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. 

All things considered

The competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally.

 

In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are: 1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free. 2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs. 3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business. 4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.
In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are: 1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free. 2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs. 3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business. 4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.

In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are:

1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free.

2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs.

3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business.

4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.

As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.  Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app. It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies. Here are a few of the strategies that can contribute to the success of an app: Earn quick visibility through influencer marketingSocial media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach. Utilize paid ads to get your app discovered As per Google insights, 49% social ads influenced the app downloads on smartphones.  You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well. Native video ads With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it. So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users. The bottom line So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app. 
As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.  Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app. It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies. Here are a few of the strategies that can contribute to the success of an app: Earn quick visibility through influencer marketingSocial media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach. Utilize paid ads to get your app discovered As per Google insights, 49% social ads influenced the app downloads on smartphones.  You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well. Native video ads With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it. So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users. The bottom line So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app. 

As of today, the App Store has more than 4.4 million apps and Play Store has more than 3 million apps available on the market for users. These mammoth figures suggest that getting an application downloaded on users’ smartphones can be a daunting task.  

Credit of the growing popularity of apps can be given to the shifting usage trends - now mobile internet usage is dominating the web usage. And according to eMarketer, about 90% of that mobile internet usage time is being spent on apps and an average user has only 40 apps on the phone. So, app publishers and marketers leave no stone unturned and leverage every possible element of marketing to promote the app and to boost the user volume on the app. 

It is no surprise that social media is playing a vital role in influencing the purchasing behaviour and market the mobile apps. Nowadays, it has become of paramount importance to create a strong social media presence with exceptional content marketing strategies. 

Here are a few of the strategies that can contribute to the success of an app:

 

Earn quick visibility through influencer marketing

Social media is an effective platform for businesses with influencers from every domain. They make the promoting job convenient for your target audience and can be found in their huge user base. They can drive great engagement and conversion. Suppose you are launching a gaming app, you can collaborate with the famous gamers who stream on a regular basis to promote your app. These campaigns are measurable, credible and ensure great reach.

 

Utilize paid ads to get your app discovered 

As per Google insights, 49% social ads influenced the app downloads on smartphones.  You can make use of Instagram ads, Facebook Ads, YouTube and Google Ads to attract new users and generate more conversions through downloads. These platforms enable “app install” option in their advertisements, so you can publish ads on platforms that are more aligned with your audience. These efforts can affect your ranking in the marketplace and in the minds of customers as well.

 

Native video ads 

With a diminishing attention span of users, marketers are now using new ways to gain maximum exposure and engagement. Viral video ads are the newest trend and have become an essential part of social media marketing strategy. when people find out these ads on these social media sites, they might actually tell their friends, family, and contacts about it. 

So, they will recommend your app to other people as well. It only happens if it has good content, useful features, and an amazing design that can impress even your most faithful and loyal users.

 

The bottom line 

So, I think the answer to this question is "Yes”, social media networks can be an outstanding medium to get the word across about your offerings. You can definitely use it as a way of advertising your apps and services to share relevant and helpful information that will surely get you more people to use your app. 

 Although becoming popular comes with multiple perks; it takes a lot to become popular and gain popularity. There are no secrets or shortcuts as such but definitely there are factors that influence popularity.The term popular or popularity is very much associated with people, the common folk, and the larger group of people. Only when you can win the heart of many almost at-the same time you tend to become more likeable and popular.The quick factors that influence popularity are: convenience, comfort, cost-effectiveness, user-friendliness, timely delivery, mixture of quality and quantity so on and so-forth. The trending; digital media advertising is offering it all.If you sit and ponder that why digital media platforms and advertising are leaving behind the rest; walking miles ahead than the other traditional mediums in terms of popularity then you will eventually discover the reasons.The digital drive is only increasing with time because of the major following reasons:It is more affordable & budget-friendly as compared to print media advertising, or radio advertising or the TVCs.It is easy to measure the performance of digital advertising as compared to traditional media. You can clearly find the number of people who have been served with your ads, number of clicks received, number of visitors on your website, their actions and finally conversions. Digital media advertising offers a lot of flexibility. You can start, pause, modify and end the advertising campaigns at your convenience. You can either increase or decrease the daily and budget spends. With digital advertising, you get a chance to reach out to your audience with different messaging as per their stage in the marketing & sales funnel. Re-targeting is an amazing way to meet this objective.Digital media advertising gives better scope for rectification of mistakes. The changes can be incorporated even after the ads get published for once.Yes, they are very much reliable like every other medium and the chances of seeing the digital ads these days are even more.Majority of the people are now using social media and the other digital media platforms; so digital ads are more likely to have better reach and rate of conversions.Physical presence becomes redundant because everything gets conveyed in digital form.Comparatively they are easy to perform and operate as they include less number of people for tasks getting done.Helps in increasing brand awareness, brand reputation and also help in generating and boosting more revenue.One can think big but yet start with small because budget for digital media advertisements are comparatively less. Rather than waiting till the lump sum capital is gathered one can simply begin with a small budget.For the above mentioned reasons and many more digital media advertisements are becoming more and more popular over the period of time making new milestones and cherishing more lists of achievements.    
 Although becoming popular comes with multiple perks; it takes a lot to become popular and gain popularity. There are no secrets or shortcuts as such but definitely there are factors that influence popularity.The term popular or popularity is very much associated with people, the common folk, and the larger group of people. Only when you can win the heart of many almost at-the same time you tend to become more likeable and popular.The quick factors that influence popularity are: convenience, comfort, cost-effectiveness, user-friendliness, timely delivery, mixture of quality and quantity so on and so-forth. The trending; digital media advertising is offering it all.If you sit and ponder that why digital media platforms and advertising are leaving behind the rest; walking miles ahead than the other traditional mediums in terms of popularity then you will eventually discover the reasons.The digital drive is only increasing with time because of the major following reasons:It is more affordable & budget-friendly as compared to print media advertising, or radio advertising or the TVCs.It is easy to measure the performance of digital advertising as compared to traditional media. You can clearly find the number of people who have been served with your ads, number of clicks received, number of visitors on your website, their actions and finally conversions. Digital media advertising offers a lot of flexibility. You can start, pause, modify and end the advertising campaigns at your convenience. You can either increase or decrease the daily and budget spends. With digital advertising, you get a chance to reach out to your audience with different messaging as per their stage in the marketing & sales funnel. Re-targeting is an amazing way to meet this objective.Digital media advertising gives better scope for rectification of mistakes. The changes can be incorporated even after the ads get published for once.Yes, they are very much reliable like every other medium and the chances of seeing the digital ads these days are even more.Majority of the people are now using social media and the other digital media platforms; so digital ads are more likely to have better reach and rate of conversions.Physical presence becomes redundant because everything gets conveyed in digital form.Comparatively they are easy to perform and operate as they include less number of people for tasks getting done.Helps in increasing brand awareness, brand reputation and also help in generating and boosting more revenue.One can think big but yet start with small because budget for digital media advertisements are comparatively less. Rather than waiting till the lump sum capital is gathered one can simply begin with a small budget.For the above mentioned reasons and many more digital media advertisements are becoming more and more popular over the period of time making new milestones and cherishing more lists of achievements.    

 

Although becoming popular comes with multiple perks; it takes a lot to become popular and gain popularity. There are no secrets or shortcuts as such but definitely there are factors that influence popularity.

The term popular or popularity is very much associated with people, the common folk, and the larger group of people. Only when you can win the heart of many almost at-the same time you tend to become more likeable and popular.

The quick factors that influence popularity are: convenience, comfort, cost-effectiveness, user-friendliness, timely delivery, mixture of quality and quantity so on and so-forth. The trending; digital media advertising is offering it all.

If you sit and ponder that why digital media platforms and advertising are leaving behind the rest; walking miles ahead than the other traditional mediums in terms of popularity then you will eventually discover the reasons.

The digital drive is only increasing with time because of the major following reasons:

It is more affordable & budget-friendly as compared to print media advertising, or radio advertising or the TVCs.

It is easy to measure the performance of digital advertising as compared to traditional media. You can clearly find the number of people who have been served with your ads, number of clicks received, number of visitors on your website, their actions and finally conversions. 

Digital media advertising offers a lot of flexibility. You can start, pause, modify and end the advertising campaigns at your convenience. You can either increase or decrease the daily and budget spends. 

With digital advertising, you get a chance to reach out to your audience with different messaging as per their stage in the marketing & sales funnel. Re-targeting is an amazing way to meet this objective.

Digital media advertising gives better scope for rectification of mistakes. The changes can be incorporated even after the ads get published for once.

Yes, they are very much reliable like every other medium and the chances of seeing the digital ads these days are even more.

Majority of the people are now using social media and the other digital media platforms; so digital ads are more likely to have better reach and rate of conversions.

Physical presence becomes redundant because everything gets conveyed in digital form.

Comparatively they are easy to perform and operate as they include less number of people for tasks getting done.

Helps in increasing brand awareness, brand reputation and also help in generating and boosting more revenue.

One can think big but yet start with small because budget for digital media advertisements are comparatively less. Rather than waiting till the lump sum capital is gathered one can simply begin with a small budget.

For the above mentioned reasons and many more digital media advertisements are becoming more and more popular over the period of time making new milestones and cherishing more lists of achievements.

 

 

 

 

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.
It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look:

What is Search Engine Optimization?

SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website.

Seo is undoubtedly beneficial in many ways:

  1. Build Brand Identity
  2. Reputation Building
  3. Builds Trust & Credibility
  4. Better User Experience
  5. Increased Engagement, Traffic & Conversions

BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM….

What is Social Media Marketing?

Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business.

It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks.

SMM is really helpful in many ways to enhance your business:

  1. Faster, Easier Communication
  2. Knowing your Audience
  3. Customer Feedback
  4. Curate customer content and stories in a snap
  5. Improve Brand Loyalty

SEO vs SMM – Which is Better to invest in?

As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media.

Search Engine Marketing (SEO) over Social Media Marketing

People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase

Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly.

Social Media Marketing (SMM) over SEO:

Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase.

Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately.

My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

Do you know that there are 3.81 billion people in the world who are actively using social media in 2020? These staggering numbers illustrate that social media is one of the fastest-growing platforms today. Its influence is spreading out from the most popular websites like Facebook, Twitter, YouTube, and LinkedIn and its users include people from all around the globe. Through social networking websites, a business can enhance its brand image - to enhance the brand's visibility, to improve customer relations and to increase business growth. Social listening is a crucial tool for businesses to understand the shifting sentiments and expectations of customers. It allows you to analyse the data and then helps you optimize the performance that aligns well with your customers’ demands. It is a technique for assessing your brand reputation through the extraction of data from user-generated content, micro-blogs, websites. forums, social media and message boards.It is about tracking all these customers’ conversations and understanding them to provide true insight into consumer perception, understanding how these snippets of content can be effectively acted upon, and ultimately developing a more smooth, and more relevant business experience. This helps to bring more value to your customers by giving them more choices in the products and services they desire. Nowadays, more and more brands like Apple, Microsoft, Zomato, Tesla, Google and YouTube are investing in social listening to drive exceptional engagement and deliver exhilarating customer experiences. Here are a few benefits of incorporating social listening tools into your organisation; Get into your customers’ shoesThe active monitoring of social media assists companies in recognising consumer desires and developing goods and services which address their needs and meet their expectations. Find highly qualified leadsWhen potential prospects inquire about a  certain product and mention that they are interested in buying the products. Then the social media surveillance or customer service team can reply to them with details – or refer leads to the sales department. Counter customers’ complaintsResearch says that now customers utilize social platforms over phone calls and emails to complain about the poor product or service. By responding to these complaints with empathy and professionalism, a brand can cultivate a positive image and earn new customers. To sum it upYour business can surely benefit from social listening if you keep yourself up to date with current trends and developments, create relevant and valuable content, and participate in conversations related to your brand.  Through listening to what your customers have to say, you can make them feel that you are an expert in the business, you care about them, you respect them, value their time, that you listen to their ideas, and you offer value-added services.
Do you know that there are 3.81 billion people in the world who are actively using social media in 2020? These staggering numbers illustrate that social media is one of the fastest-growing platforms today. Its influence is spreading out from the most popular websites like Facebook, Twitter, YouTube, and LinkedIn and its users include people from all around the globe. Through social networking websites, a business can enhance its brand image - to enhance the brand's visibility, to improve customer relations and to increase business growth. Social listening is a crucial tool for businesses to understand the shifting sentiments and expectations of customers. It allows you to analyse the data and then helps you optimize the performance that aligns well with your customers’ demands. It is a technique for assessing your brand reputation through the extraction of data from user-generated content, micro-blogs, websites. forums, social media and message boards.It is about tracking all these customers’ conversations and understanding them to provide true insight into consumer perception, understanding how these snippets of content can be effectively acted upon, and ultimately developing a more smooth, and more relevant business experience. This helps to bring more value to your customers by giving them more choices in the products and services they desire. Nowadays, more and more brands like Apple, Microsoft, Zomato, Tesla, Google and YouTube are investing in social listening to drive exceptional engagement and deliver exhilarating customer experiences. Here are a few benefits of incorporating social listening tools into your organisation; Get into your customers’ shoesThe active monitoring of social media assists companies in recognising consumer desires and developing goods and services which address their needs and meet their expectations. Find highly qualified leadsWhen potential prospects inquire about a  certain product and mention that they are interested in buying the products. Then the social media surveillance or customer service team can reply to them with details – or refer leads to the sales department. Counter customers’ complaintsResearch says that now customers utilize social platforms over phone calls and emails to complain about the poor product or service. By responding to these complaints with empathy and professionalism, a brand can cultivate a positive image and earn new customers. To sum it upYour business can surely benefit from social listening if you keep yourself up to date with current trends and developments, create relevant and valuable content, and participate in conversations related to your brand.  Through listening to what your customers have to say, you can make them feel that you are an expert in the business, you care about them, you respect them, value their time, that you listen to their ideas, and you offer value-added services.

Do you know that there are 3.81 billion people in the world who are actively using social media in 2020? These staggering numbers illustrate that social media is one of the fastest-growing platforms today. Its influence is spreading out from the most popular websites like Facebook, Twitter, YouTube, and LinkedIn and its users include people from all around the globe. Through social networking websites, a business can enhance its brand image - to enhance the brand's visibility, to improve customer relations and to increase business growth. 

Social listening is a crucial tool for businesses to understand the shifting sentiments and expectations of customers. It allows you to analyse the data and then helps you optimize the performance that aligns well with your customers’ demands. It is a technique for assessing your brand reputation through the extraction of data from user-generated content, micro-blogs, websites. forums, social media and message boards.

It is about tracking all these customers’ conversations and understanding them to provide true insight into consumer perception, understanding how these snippets of content can be effectively acted upon, and ultimately developing a more smooth, and more relevant business experience. This helps to bring more value to your customers by giving them more choices in the products and services they desire. Nowadays, more and more brands like Apple, Microsoft, Zomato, Tesla, Google and YouTube are investing in social listening to drive exceptional engagement and deliver exhilarating customer experiences. 

Here are a few benefits of incorporating social listening tools into your organisation; 

  • Get into your customers’ shoes

The active monitoring of social media assists companies in recognising consumer desires and developing goods and services which address their needs and meet their expectations. 

  • Find highly qualified leads

When potential prospects inquire about a  certain product and mention that they are interested in buying the products. Then the social media surveillance or customer service team can reply to them with details – or refer leads to the sales department. 

  • Counter customers’ complaints

Research says that now customers utilize social platforms over phone calls and emails to complain about the poor product or service. By responding to these complaints with empathy and professionalism, a brand can cultivate a positive image and earn new customers. 

To sum it up

Your business can surely benefit from social listening if you keep yourself up to date with current trends and developments, create relevant and valuable content, and participate in conversations related to your brand.  Through listening to what your customers have to say, you can make them feel that you are an expert in the business, you care about them, you respect them, value their time, that you listen to their ideas, and you offer value-added services.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.

Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.

When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:

1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.

2. Social media strategy for your business boosts your website’s SEO.

3. It can increase your reach through quoted experts.

4. Social media marketing helps you understand your audience.

5. Your business’s active social media presence builds relationships with your audience.

6. Social media advertisements allow targeting and retargeting.

7. Social media sites can get your website noticed at events and earn media coverage.

8. Social media is the key to customer service.

9. A strong social media presence builds brand loyalty.

10. It is the perfect addition to your PR strategy.

11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.

12. The social media market is a reasonably level playing field for the majority of enterprises.

13. Social media is a king when we are talking about ‘newsjacking.’

14. Social media marketing will bring you more sales.

15. It will help you find potential customers who do not already know your brand.

16. It establishes you as an authority in the industry.

17. It can yield you an unbeatable ROI.

Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.

1. HootSuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. PromoRepublic

6. Sendible

7. Loomly

8. Juicer

9. Spredfast

10. Oktopost

No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. Key TakeawaysWith such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 
Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. Key TakeawaysWith such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 

Did you know that about 3.81 billion people use social media in 2020? And about 60% of them utilize one of the platforms daily? 

Just after the decade of their inception, from a platform to interact with friends and family they translated into a medium for businesses and more. They have now become a remarkable tool to sensitize people on grave issues, social causes and help to bring the spotlight on topics that need immediate attention.  

Be it a tweet, IGTV video, YouTube video, and Facebook posts – these small functionalities allow people to share their thoughts and opinions on a global level. Global movements like #BlackLivesMatter, #MeToo, #FridayForFuture, #Movember, #YesallWomen #CleanIndiaMission made social media a catalyst to bring about a change in the society. 

From political protests, unjustified laws to ineffective policies, shameful incidents of social issues, social media makes sure everything is on the radar. These movements brought people with shared values together and drove activism. Through these channels people now have first-hand knowledge on issues affecting the communities – it highlights them and offers great impact.  

Social media has four primary purposes – sharing, learning, interacting and marketing. Each platform offers a myriad of advanced tech-enabled features and functionalities – photo sharing, microblogging, videos, discussion, gaming, social networking, branding, social commerce and more. Nowadays, even top decision-makers and politicians churn the maximum visibility and engagement with voters. 

All these campaigns cultivate offline action during an election, signing a petition, a donation, boycotting business or organization or being a volunteer for a movement/cause.  However, social campaigns with social/political context should have a clear call-to-action attached to it. If you fail to do that, then it’s like asking people to run without communicating the benefits and how to do it. It will yield changes and results only if the end goal is quantifiable.  

With a majority of the global population absorbed by these networking platforms, it is safe to assume that social media has become a prominent force that allows a single message to travel across. 

Choose a cause you truly resonate with, add an element of familiarity, make sure it has high shareability, get an ambassador on board, make the campaign visually attractive and share it on the platforms. 

Key Takeaways

With such an enormous appeal and unstoppable force – social media has now become a defining platform where you can raise your voice and be heard. It helps to advance the movement and revolution which matter. 

There have always been clouds of confusion about how often one should post on social media. Different theorists laid out their observations and analysis but if you are not a social media strategist or new to it, this question can be literally daunting. One by one I will put down theories for each of the popular platforms.FACEBOOK:Ahalogy and LocalVox have suggested posting only once a day and three times a week. Excess may make you appear spammy.Buffer and DowSocial suggest posting twice a day. However, every other including HubSpot, Nulou, Constant Contact, Social Media Week and Adobe stands for 5-10 posts maximum in a week.According to Neil Patel’s recommendation, if you do not have a following of at least 10000 followers, posting twice is recommended and later can reduce to 1.Culmination,Number of posts: High: 2 Posts / dayLow: 1 Post / dayWeekly: 10 posts maxAlong with posting it is also important to monitor the progress. Facebook provides a tool called Insights. To use this tool, open Facebook Business Page, click insights and select the posts you want to track.TWITTER: Again, there are various conflicting theories. According to Buffer 3 times, a day is the best way to tweet before engagement drops.However, Constant Contact, LocalVox and HubSpot suggest 5 tweets a day and DowSocial says a minimum of 6 tweets and a maximum 1 tweet every business hour. Neil Patel says, a number of tweets should be based on business goals, for higher engagement, it is better to tweet 1-5 times a day.Despite all the complication, here is the conclusion:Number of posts: High: 5 Tweets / dayLow: 3 Tweets / dayTwitter as well offers analytics to observe tweet performance.INSTAGRAM:With Instagram, Adobe and Neil Patel emphasize consistency over the frequency of posts. Moreover, most agree on posting 1 to 3 posts a day while some say there is no maximum limit to Instagram given its easy shareability.To conclude:Number of posts: High: 2 Posts / dayLow: 1 Post / dayPerformance can be tracked with Instagram’s post insights.LINKEDIN:It is clearly agreed by all, that on a daily basis it is ideal to post just once on LinkedIn. Buffer and Quick Sprout explain that posting 20 times a month helps you get more reach whereas HubSpot and  Constant Contact say post a maximum 5 times a week.Number of posts: High: 1 Posts / dayLow:   -Final words:To know what best suits your brand will require some experimentation as well as tracking the performance of your posts for any platform you choose.
There have always been clouds of confusion about how often one should post on social media. Different theorists laid out their observations and analysis but if you are not a social media strategist or new to it, this question can be literally daunting. One by one I will put down theories for each of the popular platforms.FACEBOOK:Ahalogy and LocalVox have suggested posting only once a day and three times a week. Excess may make you appear spammy.Buffer and DowSocial suggest posting twice a day. However, every other including HubSpot, Nulou, Constant Contact, Social Media Week and Adobe stands for 5-10 posts maximum in a week.According to Neil Patel’s recommendation, if you do not have a following of at least 10000 followers, posting twice is recommended and later can reduce to 1.Culmination,Number of posts: High: 2 Posts / dayLow: 1 Post / dayWeekly: 10 posts maxAlong with posting it is also important to monitor the progress. Facebook provides a tool called Insights. To use this tool, open Facebook Business Page, click insights and select the posts you want to track.TWITTER: Again, there are various conflicting theories. According to Buffer 3 times, a day is the best way to tweet before engagement drops.However, Constant Contact, LocalVox and HubSpot suggest 5 tweets a day and DowSocial says a minimum of 6 tweets and a maximum 1 tweet every business hour. Neil Patel says, a number of tweets should be based on business goals, for higher engagement, it is better to tweet 1-5 times a day.Despite all the complication, here is the conclusion:Number of posts: High: 5 Tweets / dayLow: 3 Tweets / dayTwitter as well offers analytics to observe tweet performance.INSTAGRAM:With Instagram, Adobe and Neil Patel emphasize consistency over the frequency of posts. Moreover, most agree on posting 1 to 3 posts a day while some say there is no maximum limit to Instagram given its easy shareability.To conclude:Number of posts: High: 2 Posts / dayLow: 1 Post / dayPerformance can be tracked with Instagram’s post insights.LINKEDIN:It is clearly agreed by all, that on a daily basis it is ideal to post just once on LinkedIn. Buffer and Quick Sprout explain that posting 20 times a month helps you get more reach whereas HubSpot and  Constant Contact say post a maximum 5 times a week.Number of posts: High: 1 Posts / dayLow:   -Final words:To know what best suits your brand will require some experimentation as well as tracking the performance of your posts for any platform you choose.

There have always been clouds of confusion about how often one should post on social media. Different theorists laid out their observations and analysis but if you are not a social media strategist or new to it, this question can be literally daunting. 

One by one I will put down theories for each of the popular platforms.

FACEBOOK:

Ahalogy and LocalVox have suggested posting only once a day and three times a week. Excess may make you appear spammy.

Buffer and DowSocial suggest posting twice a day. However, every other including HubSpot, Nulou, Constant Contact, Social Media Week and Adobe stands for 5-10 posts maximum in a week.

According to Neil Patel’s recommendation, if you do not have a following of at least 10000 followers, posting twice is recommended and later can reduce to 1.

Culmination,

Number of posts: 

High: 2 Posts / day

Low: 1 Post / day

Weekly: 10 posts max

Along with posting it is also important to monitor the progress. Facebook provides a tool called Insights. To use this tool, open Facebook Business Page, click insights and select the posts you want to track.

TWITTER: 

Again, there are various conflicting theories. According to Buffer 3 times, a day is the best way to tweet before engagement drops.

However, Constant Contact, LocalVox and HubSpot suggest 5 tweets a day and DowSocial says a minimum of 6 tweets and a maximum 1 tweet every business hour. 

Neil Patel says, a number of tweets should be based on business goals, for higher engagement, it is better to tweet 1-5 times a day.

Despite all the complication, here is the conclusion:

Number of posts: 

High: 5 Tweets / day

Low: 3 Tweets / day

Twitter as well offers analytics to observe tweet performance.

INSTAGRAM:

With Instagram, Adobe and Neil Patel emphasize consistency over the frequency of posts. Moreover, most agree on posting 1 to 3 posts a day while some say there is no maximum limit to Instagram given its easy shareability.

To conclude:

Number of posts: 

High: 2 Posts / day

Low: 1 Post / day

Performance can be tracked with Instagram’s post insights.

LINKEDIN:

It is clearly agreed by all, that on a daily basis it is ideal to post just once on LinkedIn. 

Buffer and Quick Sprout explain that posting 20 times a month helps you get more reach whereas HubSpot and  Constant Contact say post a maximum 5 times a week.

Number of posts: 

High: 1 Posts / day

Low:   -

Final words:

To know what best suits your brand will require some experimentation as well as tracking the performance of your posts for any platform you choose.

Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. It encourages SEO in the following three ways:Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?Here, are some tips:Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. Final words:If enhanced properly, social media can surely elevate a website’s SEO capabilities.
Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. It encourages SEO in the following three ways:Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?Here, are some tips:Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. Final words:If enhanced properly, social media can surely elevate a website’s SEO capabilities.

Social Networking is an enormous subject that deserves to be studied exclusively. However, the question is how it impacts SEO? Social Media falls under the umbrella of the off-page SEO category. 

It encourages SEO in the following three ways:

Building links: Now, the search engines try to fetch as much information as possible to help websites rank in SERPs. In the process, the crawlers follow the website links mentioned in the social networking sites to understand how users are responding to the sites, its authenticity, and credibility amongst the audience. So, Yes! these links do add value to the website’s SEO metrices. 

Organic search: Search engines give a prominent weightage to social networking sites in their SERP. For example, when a user enters a company name it will display in its results with the company’s website if any, and all its social media presence based on the activity. Search engines display results from Facebook, Twitter, LinkedIn, Pinterest, Videos from YouTube and more. Therefore, it is pretty clear that social media does boost your visibility. 

Lead Magnet: These can potentially work as lead magnets for new offers or products/services you want to sell. This is also another organic and most attractive method to improve the value of the website such that a swarm of audience can be pulled to your webpage which in turn can increase your rate of conversions. Unlike, early days of eCommerce social media is given equal significance in promotional strategies.

Now that it’s clear that social media does support SEO, the next question is how can social media be optimized for SEO?

Here, are some tips:

Appealing profiles: To start with, perk up your profile and bio such that it aligns with the niche. Next, is creating a consistent layout for all social media platforms so that it creates an identity for your brand. Also, include links based on your goals.

Posting regularly: People are often confused with how often to post? It varies for each network. Ideally, on a daily basis for Facebook & Instagram, it should be 1 or 2 posts, for Twitter it could be as many as 15 but for LinkedIn at max 1.

Engagement: Mere posting is not enough. Active engagement is vital to increase visibility on Social Media. Commenting on tweets, replying to your comments and more is considered by social media algorithms. 

Shareability: You can also optimize your website content for social sharing purposes. Encouraging visitors to share your content will help you achieve high-quality links. 

Final words:

If enhanced properly, social media can surely elevate a website’s SEO capabilities.

 Do you know that the number of video calls in the past 6 months has doubled up? And the credit for it goes to COVID-19 – it totally disrupted the communication. Now people are utilizing social media platforms to connect with their friends, family and even colleagues. Besides that, it’s a great source to read global news, promote business, run ads and bring change at large. The traffic volume is soaring at an alarming rate – which makes it an amazing business opportunity. As per a study by eMarketers research, about 90% of mobile time is spent on apps.Moreover, it also raised the most burning question of all time among tech giants, techies, investors, people and businessmen – how to create one?First thing first – you need to decide which type of social media app you want to create – networking, discussion, media sharing, blogging/microblogging, shopping network or content curation. Then you need to define the goal and target audience – for this, you need to do a lot of research on the existing apps to find out what your TA seeks and the gaps in their offerings. Your app should be useful from the target audience’s standpoint.Remember how TikTok entered the market with short-format videos? It knew that the attention span is low, people are looking for entertainment and beautifully blended the functionalities.Thereafter comes the technical requirements – to build an app close to the giants like Facebook, Instagram and Twitter – you require a team with expertise.  You need a team of developers, programmers, designers, project managers and of course, the capital. You can share with them the features you desire, the UI/UX expectations, soft launch and global launch. After that, decide the monetization model, if your app is free on the app market store, you need strategies in place to make money from it – through subscription, in-app purchases, in-app ads and more. You need to map out all these strategies beforehand – so that it does not hinder the development process. Then starts the major development part – you need to keep in mind the usability, simplicity and attributes of the app while creating the UI/UX. Focus on minimal designs and integrate unconventional functionalities – that will work as your USP when you promote it in the market. Once the app is ready, you start beta testing it in different markets and analyse users’ response. This is a very crucial step – you find out the issues and make amends and re-launch in the global app markets. Final words If you don’t have a team then you can choose one of the app-building platforms which require minimum coding and technical expertise. 
 Do you know that the number of video calls in the past 6 months has doubled up? And the credit for it goes to COVID-19 – it totally disrupted the communication. Now people are utilizing social media platforms to connect with their friends, family and even colleagues. Besides that, it’s a great source to read global news, promote business, run ads and bring change at large. The traffic volume is soaring at an alarming rate – which makes it an amazing business opportunity. As per a study by eMarketers research, about 90% of mobile time is spent on apps.Moreover, it also raised the most burning question of all time among tech giants, techies, investors, people and businessmen – how to create one?First thing first – you need to decide which type of social media app you want to create – networking, discussion, media sharing, blogging/microblogging, shopping network or content curation. Then you need to define the goal and target audience – for this, you need to do a lot of research on the existing apps to find out what your TA seeks and the gaps in their offerings. Your app should be useful from the target audience’s standpoint.Remember how TikTok entered the market with short-format videos? It knew that the attention span is low, people are looking for entertainment and beautifully blended the functionalities.Thereafter comes the technical requirements – to build an app close to the giants like Facebook, Instagram and Twitter – you require a team with expertise.  You need a team of developers, programmers, designers, project managers and of course, the capital. You can share with them the features you desire, the UI/UX expectations, soft launch and global launch. After that, decide the monetization model, if your app is free on the app market store, you need strategies in place to make money from it – through subscription, in-app purchases, in-app ads and more. You need to map out all these strategies beforehand – so that it does not hinder the development process. Then starts the major development part – you need to keep in mind the usability, simplicity and attributes of the app while creating the UI/UX. Focus on minimal designs and integrate unconventional functionalities – that will work as your USP when you promote it in the market. Once the app is ready, you start beta testing it in different markets and analyse users’ response. This is a very crucial step – you find out the issues and make amends and re-launch in the global app markets. Final words If you don’t have a team then you can choose one of the app-building platforms which require minimum coding and technical expertise. 

 

Do you know that the number of video calls in the past 6 months has doubled up? And the credit for it goes to COVID-19 – it totally disrupted the communication. Now people are utilizing social media platforms to connect with their friends, family and even colleagues. 

Besides that, it’s a great source to read global news, promote business, run ads and bring change at large. The traffic volume is soaring at an alarming rate – which makes it an amazing business opportunity. As per a study by eMarketers research, about 90% of mobile time is spent on apps.

Moreover, it also raised the most burning question of all time among tech giants, techies, investors, people and businessmen – how to create one?

First thing first – you need to decide which type of social media app you want to create – networking, discussion, media sharing, blogging/microblogging, shopping network or content curation

Then you need to define the goal and target audience – for this, you need to do a lot of research on the existing apps to find out what your TA seeks and the gaps in their offerings. Your app should be useful from the target audience’s standpoint.

Remember how TikTok entered the market with short-format videos? It knew that the attention span is low, people are looking for entertainment and beautifully blended the functionalities.

Thereafter comes the technical requirements – to build an app close to the giants like Facebook, Instagram and Twitter – you require a team with expertise.  You need a team of developers, programmers, designers, project managers and of course, the capital. You can share with them the features you desire, the UI/UX expectations, soft launch and global launch. 

After that, decide the monetization model, if your app is free on the app market store, you need strategies in place to make money from it – through subscription, in-app purchases, in-app ads and more. You need to map out all these strategies beforehand – so that it does not hinder the development process. 

Then starts the major development part – you need to keep in mind the usability, simplicity and attributes of the app while creating the UI/UX. Focus on minimal designs and integrate unconventional functionalities – that will work as your USP when you promote it in the market. 

Once the app is ready, you start beta testing it in different markets and analyse users’ response. This is a very crucial step – you find out the issues and make amends and re-launch in the global app markets. 

Final words 

If you don’t have a team then you can choose one of the app-building platforms which require minimum coding and technical expertise. 

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