Data Marketing: Our focus is to support your business by converting digital data into actions and automation that achieve greater returns on your marketing initiatives. Connecting the pipes: We are marketing channel data capture and collection experts. We design your measurement model and tagging, tag and collect our channel data, use Google Tag Manager GTM for web and app (now GA4) data collection, and help you build your marketing data lake and data catalog. We use Google Cloud Platform BigQuery as our preferred storage.
… and using that data to build audience segments (i.e., customer journeys), find look-alike audiences, and create automation applications (i.e. campaigns and web pages that change in response to these data insights).
We are an elite-level company, certified in all three categories of Digital Marketing (Google Marketing Platform), Digital Analytics (Google Analytics 4), and Data Engineering (Google Cloud Platform specializing in Marketing Analytics). We enjoy long-term, ongoing engagements with our clients, which position us as your Trusted Digital Advisor: Extending your team with our team's skills.
- Small Business
- Medium Business
MiWeb Executive Interview
Continuous research allows us to identify new ways to solve customer problems. We are agnostic (technological neutrality) to brands or platforms when it comes to understanding and proposing solutions. We ensure the delivery of services and solutions with proven methods and with clear processes. We transcend by making knowledge transfer an inherent element in our services. We constantly understand and apply ethical criteria.
- Consulting in digital strategy, Measurement model for data capture, Exploratory data analysis (EDA)
- Work on the optimization of digital media: owned, paid, and earned to improve the customer experience and generate organic or paid results with a data-driven approach.
- Integrations between Google Analytics - CRM (Salesforce, Bitrix, Zoho), Google Analytics - E-commerce tools (Magento, VTex), Migration GCP - AWS, enable GA4.
- Design, development, and management for data products.
- methodologies as OKR`s or Avinash Kaushik frameworks
- develop internally like e-commerce frameworks and active listening
- Tools: asana, Jira, slack to follow up and manage communication with clients
- Internal process and workflows for each service and data product.
- Project with a fixed fee, related to the scope of the project
- Retainer, monthly payment with the specific budget (fix or variable) to cover client needs according to with a monthly scope of work that together (client and us) define.
Our projects on average have a budget of $25.000.
We don't have a minimum requirement, we work with a high diversity of clients, according to their digital maturity, company sizes, location, and type of business.
We understand identity resolution as the ability to identify clients from anonymous to known and thus manage to attribute the different actions in digital to their selected actors, providing them with security in the use of their information and an extraordinary experience.
Consent is a deal between the client and the company to supply identity and/or interaction data in exchange for more personalized experiences. Consent is the basis of the strategy that seeks to give greater value to customers in exchange for their trust.
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Great team, they are truly exceptional partners
What was the project name that you have worked with MiWeb?
Un proveedor de confianza
Gracias Juan Pablo por la confianza. Esperamos hacer que los datos de interacción se convierten en un activo de gran valor para la ULEAD.