MST Digital Agency

Objective

Creating a user-friendly mobile app with the ability to share and to play live broadcasts, to view news feed, daily schedule, radio contacts (map, location, how to get there), events list and its detailed page. The mobile app should have a possibility to watch replays on TV-Radio section.

Description

It is a creative and memorable project. We share the views of Silver Rain Radio. We got so attached to the station itself during our teamwork. Now our day starts with their morning broadcast. A high-quality product is made when working with a client develops into partnership and the developer is an active user of his own output. That’s exactly what happened. We created a high-quality product and became regular listeners of the radio station.

The app was changing in course of the development process. Its use case implies live broadcasts, fast access to reading short news blocks, calls on the air. The media player was our priority.

As a result of studying many counterparts and testing various options, the following criteria were identified:

• big Run button for the player
• convenient placement of the associated buttons
• the player should be placed on the device screen in such a way as to operate it with one hand

We decided to give up the standard news feed functionality so that the user could get a one-touch access to the news feed and its detailed texts without interrupting the main use case. Ultimately, the media player is a big bright button in the center of the screen with progress bar around it. This allows the user to play and pause broadcasts no matter the hand position. The user can access any necessary feature that being news feed, events list, calls and messages on the air, in one-touch. The main use case is not interrupted.

From now on almost every day begins with discussing App Store reviews, user suggestions and comments on possible shortcomings. We believe there is nothing better like the whole team taking such a lively interest in the project.

Objective

Creating a design concept for online bank based on the available prototypes approved by the customer. It was important to take into account the existing corporate image of the bank. Furthermore, creating new styles was encouraged for the web elements.

Description

In the first round of the tender we developed a concept. When the customer had selected it, the further cooperation started. The main task was to create a visual solution that would make the bank stand out among its business rivals.

During our partnership, the client chose a standard interface with additional features that would also fit the bank’s corporate style.

Two main directions of work are the following:

1. Thorough development of the online-bank’s style based on existing prototypes. The adaptation of the layouts to the resolution of 1024 was taken into account.

2. Development of an authorization page as a landing page showing the main advantages of new Raiffeisen online bank.

We made a nice bright landing page that is not overloaded with information. The content is located into information blocks consisting of several premises. Each postulate demonstrates features of the new interface.

Harmonious photorealistic collages make friendly atmosphere of the landing page. A simple animation of each of the blocks make a user-friendly one.

The design layouts were developed for the internal interface as well. We thought out every detail and assessed the system as a whole to make it easier for the users.

Through the use of simple animation and stylish visual elements, the interface becomes more vivid and enjoyable. These elements can be used with various widgets and notifications.

Objects

Having a modern online-store is important for brands, specifically for Panasonic. Our mission was improving usability, optimizing site functionality, adding new services.

Description

We have completely redesigned, improving the website appearance and its functions (like products’ filtering), also optimizing a stable work and an integration with external services.

Results

The project (for 4,500 hours of work) was completed and then put in full use for 6 months. It is a record short time for a project of such complexity. This website took silver in the award «Tagline 2018» in the nomination «For the best website in retail».

Description

Not only were we supposed to show the company scale and the quality of its developments but also describe complex logistic networks in a simple way and make the platform informative and robust. There were a lot of requirements received from the client during implementation. We met all the challenges and made the website good-looking and functional. Omnicomm makes GLONASS/GPS technology based transport monitoring systems, fuel level sensors and related equipment. It makes tracking down all types of improper fuel usage even in extreme conditions. The company has partners and major integrators in the CIS countries, the USA, Canada, India, Brazil, Argentina, Chile, Turkey, Vietnam, Bulgaria, the Czech Republic and RSA. Its production conforms to international standards; it’s highly demanded in 109 countries around the world.

The app is intuitive and user-friendly. The user will receive a notification about incoming call from the door even if the app is running in the background. To minimize traffic, the incoming calls can be received with or without video stream.

The status marked by an icon and the call history are saved in the application database. The information is kept in the Recent Calls of the Calls section.

https://www.omnicomm.ru/

Objects

Updating corporate website, improving usability and attracting new clients.

Description

The new user-friendly website has a lot of easy functions. The MST team did analytic, design and front-end. The Vostochny bank did integration and content. The collaboration results in added value for all.
The website got 20% faster. To draw up an online-request is even more convenient now.
According to statistics more than 50% of website visitors are using smartphones or tablets. Therefore, the MST did the new one very adapted for both mobile and desktop versions.
The website menu was redesigned. All key bank products are on the main page now.
It is only through the new navigation system, the site has become even easier and more functional, and the design is open and informative.
«While site updating, we focused on customer’s convenience. The interface has been simplified as much as possible and the number of steps required to find and solve problems of the visitors of the www. vostbank. ru reduced. In addition, we have created new marketing tools that increase the visibility of products interesting to customers», — Alexey Kazakov, the director of the department of digital business commented.

For reference

The Public Joint-stock Company Vostochny Bank (Vostochny, PJSC CB) is one of the largest Russian banks, leading the financial services market in Siberia and the Far East. It was founded in 1991 in the Amur region. It is a credit institution at the Federal level and a member of the Deposit insurance system (DIS).

Objective

Panasonic cares about the health of its customers. The company launched a new NU-SC101 oven with advanced functionality, and a promotional site is supposed to demonstrate it.

Description

The basis of the image-building site for the new Panasonic oven is the idea of interactive immersion in cooking. We realized that regular photos would not have a strong effect, and creating videos would take too much time. Therefore, an interactive product presentation that showcases its functionality became the core of the promo site.

We identified 7 key product features and put them into separate screens on one interactive slider. The slides contain short text descriptions; they are also animated on the layout of the oven image. Each block shows the oven’s working processes and its interaction with the users. This explored the technical capabilities of the product to the maximum and highlighted the combination of innovative spirit with convenience in daily usage.

Infographics has a special place in the style of the promo page. Vector graphics is displayed as icons and made using glowing effect which symbolizes the product’s interface elements. Vector animation makes the general image more bright and pleasant to look at.

https://eplaza.panasonic.ru/NU-SC101/

Panasonic introduced a new shaver to the market and the task was to show all the advantages of a new product and ensure its promotion in the market.

The perfect combination of style and functionality - this is what we reflected on the promotional page of the electric shaver Panasonic.

This promotional site helped to conduct a successful advertising campaign for the introduction of a new product to the market and to fulfill planned targets for sales and brand awareness.

https://eplaza.panasonic.ru/shavers/

Objective

Making an efficient sales platform for Panasonic air purifiers. It must reflect the effectiveness of nanotechnologies and the product’s usability.

Description

Healthy lifestyle supporters and caring mothers, perfectionists and allergy sufferers — Panasonic air purifiers will be indispensable in cleaning for everyone. Why? You can find the answers on the promotional page we created for the product.

https://mst.agency/works/panasonic_nanoe-g

TASK: DEVELOPING THE ONLINE STORE

Panasonic was founded in 1918. She always put the concept of "people" in the first place.
We are working on creating a new online store for Panasonic. We created a new usable design, optimized the functionality of the site, added services. Miracle gadgets for the home, exclusive products, new Panasonic, more than 200 products you will find on the site Eplaza.

3 years in a row the site of our agency takes leading positions.
3 years in a row the site receives the award "Golden Site of the Year"

Description The company’s corporate image, their energy and willingness to meet the challenges had to be demonstrated on the official site of Accent. We had to create the corporate identity promptly. The best solution was a one-page website. High quality media content for the main cases illustrated Accent’s activities and marked it as a professional in its field. We worked closely with the client. Accent were directly involved in the development process and cooperated with our experts. Our teamwork made creating a quality product in a short time possible. The page is packed with information about the company’s line of business, its features and capabilities. Every block has visual elements and animation to emphasize the client’s creative thinking and provide easier perception. The cases are set apart into minimalistic, although bright, blocks with large visual elements and individual headings on the first level. Further information about the cases is presented as a text or a video.

LiteBox is a young start-up which turned into a big organization in just a couple of years. They develop unique software solutions for trade automation. Through these solution, entrepreneurs can install online cash registers in a few clicks. The campaign to promote LiteBox online cash registers service was limited by tight deadlines, highly competitive market, and the specifics of the product itself. Nevertheless, we managed to increase traffic and maintain the quality. We used contextual advertising in Yandex.Direct and Google, targeted social media ads, Avito ads, as well as optimized SEO. Special offers, LiteBox news on changes in federal trading legislation, links to useful resources were posted on Facebook and VK.