MULTIPLO

Digital Agency

0.00/5 (0 Reviews)
About MULTIPLO
MULTIPLO is a full-service web communication & digital marketing agency with a dedicated focus on brand strategy, creativity, web development and marketing for digital brands. Get in touch today: https://www.multiplo.net
$25 - $49/hr
10 - 49
1996
Spain
MULTIPLO
Digital Agency
0.00/5 (0 Reviews)
3 Questions
Yes, you can! Anyone selling on multiple online marketplaces or platforms not only can manage orders but also other handle operations like managing the inventory, shipments, warehouses, returns, etc. However, once an online business starts growing, front-end difficulties such as attracting fresh clients, increasing conversion rates and generating orders quickly – give birth to a host of back-office difficulties like: Tracking inventories and orders across various channels Challenges in expanding globally without compromising on fulfillment times Maintaining customer loyalty through high-volume sales activities Merchandising distinctive deals such as pre orders, backorders, and bundles Not able to sell through multiple brands, online storefronts, and even big-box retail. If an ecommerce product-based business is selling on multiple sales channels and its warehouses are located at different locations - then it becomes a cumbersome task to manage the orders and fulfilling by following the manual process. Retailers who need to manage multiple channel accounts individually and manually risk their back-end operations by not being able to handle critical tasks effectively including inventory, order processing, and product updates. To manage these tasks successfully, it is important that you consider an integrated multi-channel system like Orderhive. It is a cloud-based software solution that manage your inventory level, handles the order from different sources such as Amazon, Shopify, WooCommerce, Etsy, or nearly any sales channel seamlessly. Here are some useful advantages that a multi-channel order management software possess: → It helps the retailer by never letting or reducing the risk of running out of stock by real-time order tracking and processing → Makes inventory move faster off the shelves. → Get all orders data on one dashboard improving the fulfillment and reducing per-order cost → Online and offline order syncing with customer details and complete order history from multiple sales channels - all in one dashboard. Without a scalable solution that provides a strong and stable operational basis for expanding their business — both in terms of channel number and complexity — brands will quickly find themselves in positions where their operations can not keep up with increasing demand and the operational difficulties posed by promoting merchandising and advertising, eventually bottlenecking their own development.
Yes, you can! Anyone selling on multiple online marketplaces or platforms not only can manage orders but also other handle operations like managing the inventory, shipments, warehouses, returns, etc. However, once an online business starts growing, front-end difficulties such as attracting fresh clients, increasing conversion rates and generating orders quickly – give birth to a host of back-office difficulties like: Tracking inventories and orders across various channels Challenges in expanding globally without compromising on fulfillment times Maintaining customer loyalty through high-volume sales activities Merchandising distinctive deals such as pre orders, backorders, and bundles Not able to sell through multiple brands, online storefronts, and even big-box retail. If an ecommerce product-based business is selling on multiple sales channels and its warehouses are located at different locations - then it becomes a cumbersome task to manage the orders and fulfilling by following the manual process. Retailers who need to manage multiple channel accounts individually and manually risk their back-end operations by not being able to handle critical tasks effectively including inventory, order processing, and product updates. To manage these tasks successfully, it is important that you consider an integrated multi-channel system like Orderhive. It is a cloud-based software solution that manage your inventory level, handles the order from different sources such as Amazon, Shopify, WooCommerce, Etsy, or nearly any sales channel seamlessly. Here are some useful advantages that a multi-channel order management software possess: → It helps the retailer by never letting or reducing the risk of running out of stock by real-time order tracking and processing → Makes inventory move faster off the shelves. → Get all orders data on one dashboard improving the fulfillment and reducing per-order cost → Online and offline order syncing with customer details and complete order history from multiple sales channels - all in one dashboard. Without a scalable solution that provides a strong and stable operational basis for expanding their business — both in terms of channel number and complexity — brands will quickly find themselves in positions where their operations can not keep up with increasing demand and the operational difficulties posed by promoting merchandising and advertising, eventually bottlenecking their own development.

Yes, you can! Anyone selling on multiple online marketplaces or platforms not only can manage orders but also other handle operations like managing the inventory, shipments, warehouses, returns, etc.

However, once an online business starts growing, front-end difficulties such as attracting fresh clients, increasing conversion rates and generating orders quickly – give birth to a host of back-office difficulties like:

  • Tracking inventories and orders across various channels
  • Challenges in expanding globally without compromising on fulfillment times
  • Maintaining customer loyalty through high-volume sales activities
  • Merchandising distinctive deals such as pre orders, backorders, and bundles
  • Not able to sell through multiple brands, online storefronts, and even big-box retail.

If an ecommerce product-based business is selling on multiple sales channels and its warehouses are located at different locations - then it becomes a cumbersome task to manage the orders and fulfilling by following the manual process.

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Retailers who need to manage multiple channel accounts individually and manually risk their back-end operations by not being able to handle critical tasks effectively including inventory, order processing, and product updates.

To manage these tasks successfully, it is important that you consider an integrated multi-channel system like Orderhive. It is a cloud-based software solution that manage your inventory level, handles the order from different sources such as Amazon, Shopify, WooCommerce, Etsy, or nearly any sales channel seamlessly.

Here are some useful advantages that a multi-channel order management software possess:

→ It helps the retailer by never letting or reducing the risk of running out of stock by real-time order tracking and processing

→ Makes inventory move faster off the shelves.

→ Get all orders data on one dashboard improving the fulfillment and reducing per-order cost

→ Online and offline order syncing with customer details and complete order history from multiple sales channels - all in one dashboard.

Without a scalable solution that provides a strong and stable operational basis for expanding their business — both in terms of channel number and complexity — brands will quickly find themselves in positions where their operations can not keep up with increasing demand and the operational difficulties posed by promoting merchandising and advertising, eventually bottlenecking their own development.

There are many eCommerce channels that you can sell your product – think of the Amazon, eBay, Shopify, BigCommerce, Etsy, Wish, Bonanza, Walmart, and Best Buy – all of these have the potential to put your product across the eyes of many customers. However, what you need to realize is that those big brands kinds of Amazon and eBay or Zappos and BigCommerce didn’t just come from nowhere. These companies didn’t blossom up in one night – it took constant efforts along with improved user experience to get to the level they are today. If you are an eCommerce store owner, and you want to increase your sales or have a strategy for attracting fresh clients, you want to know how you can go about selling in different eCommerce marketplaces. No eCommerce marketplace is like another – you ought to do your research and devise the right strategy to use in the different eCommerce marketplaces. While you may sell in numerous eCommerce marketplace, you also want to ensure that you sell on your site. The website you build should reflect your brand and allow you to sell your products. You will need to ensure proper website branding so that your audiences can understand what you offer to them. Branding is an integral part of a business whether brick and mortar or online storefront. To brand your website, you can consult with a professional that is experienced in website development and branding. Why Sell on eCommerce Marketplaces The reason you would want to sell your products on eCommerce marketplaces is that you take advantage of the seamless payment process. The choices of payment processing differ from one area to another. In the developed world, PayPal is highly preferred while in regions like Asia, it isn’t much preferred. In China, they use payment processes like WeChat and Alipay while India prefers COD. A credit card is usually the most common mode of payment in the world. eCommerce marketplaces like eBay and Amazon can choose from larger payment processors meaning that your customers will be able to use those payment gateways. Since these marketplaces have created partnerships with the top payment processors, they offer lower transaction fees. Another reason why you are selling in online marketplaces is that there is an established fulfillment network. For example, in the U.S. customers, prefer having their deliveries delivered to their doorsteps while the French prefer picking their products at specific collection points. The marketplaces provide these kinds of fulfillment services meaning there is more innovation to your selling process that you enjoy from the marketplaces. Besides, eCommerce marketplaces offer localized listing and deeper insights like the use of analytics to learn more about the behavior of the buyer or customer. Using marketplaces also offers m-commerce presence considering that much of the product searches are today happening on mobile. The platforms have the resources and can build apps that help create an ideal user experience among the mobile users thus offering you a technology that you couldn’t otherwise access. The reason companies like Nike, Puma, Starbucks, Google, Apple, Amazon, and BMW have attained success if not because of their brand logo and name – it’s because of the inclusivity of different elements including branding. They go beyond the visual elements of branding to things like product design, customer service, packaging, social media, web presence, marketing and more. According to Statista, the percent of global internet users who purchased products online would shoot to 63 percent in 2019 and 65 percent by the year 2021 from 58.3 percent in 2016. eCommerce marketplaces can be good places to sell your products, however, you cannot solely rely on them. Having your own website ensures that your brand’s credit isn’t soaked away by the marketplace’s websites. Your brand recognition fades or eroded when you sell from the online marketplace – in order to maintain it, you need to have your website. Having your own eCommerce store and getting website branding services to brand the store ensures that you have the recognition you want from audiences. Your audiences can easily identify themselves with your brand than when you sell on Amazon or eBay where the audiences identify themselves with those marketplaces. Making Your Brand Stand Out in Multiple eCommerce Marketplaces 1. Have a Unique Logo You need to have an original logo tying not your business color scheme – a memorable logo. Don’t imitate the competition or have something overwhelming – maintain simplicity and creativity while being original. The logo of your brand serves as an identification tag for the business you run. If you don’t have one, customers from different channels will have challenges in interacting with your business. They may not understand what you offer. A good strategy is ensuring that your business maintains brand consistency. What’s in the website should resonate with what’s in the logo, and what’s in the print material or even the social media pages. Having a unique logo that has consistency helps avoid brand confusion – since you have the same logo design used across the different eCommerce marketplaces or marketing channels including storefronts, your website, social media channels, promotional products, and emails. Having a unique logo is part of your corporate branding effort. To bring out the best of your branding features, you should seek corporate branding services to brand your website, logo, and other elements of your business. 2. Showcase Your Business at the Right Marketplace You need to select the right eCommerce marketplace for your product. While the marketplaces are many, you need to zero down so that you identify the ones that will work for you. eBay, Amazon, and Walmart are the most profound marketplaces – these platforms host sellers from virtually all the categories. However, when it comes to selling to the popular platforms, you want to prepare yourself to face the competitive – you can’t deny it. Before you settle on a marketplace to sell your product, you should take into consideration various things. You need to analyze if the platform offers the kind of congregation of buyers personas you are looking forward to selling to. You may find that the ROI you get from selling on a specific marketplace isn’t worth it. A marketplace such as Newegg is designed to sell things related to computers or appliances. You can also sell things like t-shirts too in Newegg. But the t-shirts you are selling at Newegg should have a gadgetry theme because Newegg caters mostly to gadget geeks and lovers. Wish is another marketplace designed for generic brands. In case your brand isn’t a high-end one or premium one, you may consider Wish. Most of the sellers on Wish are from China and the customers can wait for up to 20 days to have their product delivered. Walmart may be an ideal choice for the marketplace if you are a category killer or you excel in a particular category. 3. Explore the Marketplaces’ Fast Delivery Programs Different eCommerce marketplaces have different fast delivery programs. Amazon has FBS while eBay has Guaranteed Delivery. Sears has Fulfillment by Sears and Wish has Wish Express. Using the fast mode of delivery programs provided by the marketplaces helps enhance the customer exav N added Girin to this conversperience. Amazon Prime has been successful because of the fast delivery promise. Millennials are impatient; they want everything to happen so quickly. If they order a product, they want it delivered fast – to create that wow feeling and effect. The faster delivery program is also beneficial to the late-risers who tend to shop at the minute – they still manage to get the items delivered somewhat in time. Walmart maintains a partnership with third party shipment and logistic companies thereby empowering the sellers on the marketplace to ship products faster. The marketplace encourages sellers to make a subscription to its 2-day shipping or delivery services. av N added Girin to this convers Taking advantage of the fast delivery services not only builds trust and confidence with your customers but also builds loyalty. 4. Optimize Product Content When it’s time to sell during the festive season, you know that gifts form a big number of items that are sold. However, many people don’t know exactly what to gift and it’s in this area where you can give your selling efforts a big score. Entering the relevant keywords in descriptions and titles helps in targeting the right audiences. You also want to define attributes and add tags – it helps in mapping your product categories and placing the products within the right place. Although category mapping will land your product at the right place, you also want to make it stand out from the listing. The use of product tags and attributes is what helps in creating more search visibility of your product. Walmart, Sears, and Bonanza for example, have meta tags and additional attributes while Wish and Etsy have product tags. It’s the meta tags and the attributes that provide additional information to help the audiences reach your products. In addition, consider having customer reviews because they influence the search rankings of your products. Having great customer services is considered a make-or-break factor. eCommerce platforms like Alibaba and Amazon have proven that eCommerce isn’t a product-driven industry but a service industry. The uber service they offer to their customers gives them the muscles to thrive in the competitive online business environment. In offering customer service, ensure there are on-time shipments and accurate products shipped. There should be promptness in call responses and customer service escalations options. 5. Using Native Ad Platforms Over the years, digital advertisement has amplified and there are many factors that are responsible for such growth. Consumers have shifted their behavior towards being digital and businesses or brands can measure the response as well as the effectiveness of a marketing campaign. Many marketplaces have their native ad platforms for foster digital advertising. The marketplaces understand the customer responses as well as the shopping behaviors of their customers in addition to the buyer personas purchasing from the marketplaces. These factors give the advertising mechanisms or native ad platform a higher affinity in converting visitors into buyers. Among the common native ads networks, they include Amazon’s Amazon Advertising, Walmart Media Group, Product Boost for Wish, Promoted Listing for Etsy marketplace, and Bonanza Turbo Traffic for Bonanza. 6. Use Marketplace Listing Software Multichannel selling is a go-to strategy for many online sellers and merchants seeking more avenues to reach audiences. With the increasing number of channels and the inventory sellers have to sell as well as the complexities of order management if the processes are done manually, it can turn out cumbersome. Online sellers usually have SKUs or stock-keeping units that need to be listed within multiple channels. A marketplace listing software may prove handy when it comes to managing the complexities of marketplace environments. Conclusion Selling on multiple eCommerce marketplaces allows you to reach to a wide range of audiences. It also offers you an opportunity to take advantage of the technologies and innovations that the marketplaces have put forward for the seller. In addition, the marketplaces have the instruments to target mobile users which are some of the largest audiences you should capitalize on. That being said, if you are to excel in these marketplaces, you need to select the right ones and workout your marketing and advertising strategy properly. Use the relevant meta tags and additional attributes in order to ensure that you increase the visibility of your product above other products in the market. Last but not least, ensure you have your own eCommerce storefront from where you can sell your product. Ensure you hire corporate branding services in India to help with the branding of the website and other elements of your online business including the logo and promotional materials. Think outside the box when you are branding your business so that you have a unique brand that creates a unique connection with your audiences. People will perceive your online brand or business by the branding features it brings forward. When the audiences land on your site, they should have the first impression in their memory because of the branding. They need to have an emotional attachment with your business just by looking at the features of the website or the logo. That perception they have when they land on your website is what determines whether they will continue browsing or checking your products or they will abandon the site in favor of a competitor site.
There are many eCommerce channels that you can sell your product – think of the Amazon, eBay, Shopify, BigCommerce, Etsy, Wish, Bonanza, Walmart, and Best Buy – all of these have the potential to put your product across the eyes of many customers. However, what you need to realize is that those big brands kinds of Amazon and eBay or Zappos and BigCommerce didn’t just come from nowhere. These companies didn’t blossom up in one night – it took constant efforts along with improved user experience to get to the level they are today. If you are an eCommerce store owner, and you want to increase your sales or have a strategy for attracting fresh clients, you want to know how you can go about selling in different eCommerce marketplaces. No eCommerce marketplace is like another – you ought to do your research and devise the right strategy to use in the different eCommerce marketplaces. While you may sell in numerous eCommerce marketplace, you also want to ensure that you sell on your site. The website you build should reflect your brand and allow you to sell your products. You will need to ensure proper website branding so that your audiences can understand what you offer to them. Branding is an integral part of a business whether brick and mortar or online storefront. To brand your website, you can consult with a professional that is experienced in website development and branding. Why Sell on eCommerce Marketplaces The reason you would want to sell your products on eCommerce marketplaces is that you take advantage of the seamless payment process. The choices of payment processing differ from one area to another. In the developed world, PayPal is highly preferred while in regions like Asia, it isn’t much preferred. In China, they use payment processes like WeChat and Alipay while India prefers COD. A credit card is usually the most common mode of payment in the world. eCommerce marketplaces like eBay and Amazon can choose from larger payment processors meaning that your customers will be able to use those payment gateways. Since these marketplaces have created partnerships with the top payment processors, they offer lower transaction fees. Another reason why you are selling in online marketplaces is that there is an established fulfillment network. For example, in the U.S. customers, prefer having their deliveries delivered to their doorsteps while the French prefer picking their products at specific collection points. The marketplaces provide these kinds of fulfillment services meaning there is more innovation to your selling process that you enjoy from the marketplaces. Besides, eCommerce marketplaces offer localized listing and deeper insights like the use of analytics to learn more about the behavior of the buyer or customer. Using marketplaces also offers m-commerce presence considering that much of the product searches are today happening on mobile. The platforms have the resources and can build apps that help create an ideal user experience among the mobile users thus offering you a technology that you couldn’t otherwise access. The reason companies like Nike, Puma, Starbucks, Google, Apple, Amazon, and BMW have attained success if not because of their brand logo and name – it’s because of the inclusivity of different elements including branding. They go beyond the visual elements of branding to things like product design, customer service, packaging, social media, web presence, marketing and more. According to Statista, the percent of global internet users who purchased products online would shoot to 63 percent in 2019 and 65 percent by the year 2021 from 58.3 percent in 2016. eCommerce marketplaces can be good places to sell your products, however, you cannot solely rely on them. Having your own website ensures that your brand’s credit isn’t soaked away by the marketplace’s websites. Your brand recognition fades or eroded when you sell from the online marketplace – in order to maintain it, you need to have your website. Having your own eCommerce store and getting website branding services to brand the store ensures that you have the recognition you want from audiences. Your audiences can easily identify themselves with your brand than when you sell on Amazon or eBay where the audiences identify themselves with those marketplaces. Making Your Brand Stand Out in Multiple eCommerce Marketplaces 1. Have a Unique Logo You need to have an original logo tying not your business color scheme – a memorable logo. Don’t imitate the competition or have something overwhelming – maintain simplicity and creativity while being original. The logo of your brand serves as an identification tag for the business you run. If you don’t have one, customers from different channels will have challenges in interacting with your business. They may not understand what you offer. A good strategy is ensuring that your business maintains brand consistency. What’s in the website should resonate with what’s in the logo, and what’s in the print material or even the social media pages. Having a unique logo that has consistency helps avoid brand confusion – since you have the same logo design used across the different eCommerce marketplaces or marketing channels including storefronts, your website, social media channels, promotional products, and emails. Having a unique logo is part of your corporate branding effort. To bring out the best of your branding features, you should seek corporate branding services to brand your website, logo, and other elements of your business. 2. Showcase Your Business at the Right Marketplace You need to select the right eCommerce marketplace for your product. While the marketplaces are many, you need to zero down so that you identify the ones that will work for you. eBay, Amazon, and Walmart are the most profound marketplaces – these platforms host sellers from virtually all the categories. However, when it comes to selling to the popular platforms, you want to prepare yourself to face the competitive – you can’t deny it. Before you settle on a marketplace to sell your product, you should take into consideration various things. You need to analyze if the platform offers the kind of congregation of buyers personas you are looking forward to selling to. You may find that the ROI you get from selling on a specific marketplace isn’t worth it. A marketplace such as Newegg is designed to sell things related to computers or appliances. You can also sell things like t-shirts too in Newegg. But the t-shirts you are selling at Newegg should have a gadgetry theme because Newegg caters mostly to gadget geeks and lovers. Wish is another marketplace designed for generic brands. In case your brand isn’t a high-end one or premium one, you may consider Wish. Most of the sellers on Wish are from China and the customers can wait for up to 20 days to have their product delivered. Walmart may be an ideal choice for the marketplace if you are a category killer or you excel in a particular category. 3. Explore the Marketplaces’ Fast Delivery Programs Different eCommerce marketplaces have different fast delivery programs. Amazon has FBS while eBay has Guaranteed Delivery. Sears has Fulfillment by Sears and Wish has Wish Express. Using the fast mode of delivery programs provided by the marketplaces helps enhance the customer exav N added Girin to this conversperience. Amazon Prime has been successful because of the fast delivery promise. Millennials are impatient; they want everything to happen so quickly. If they order a product, they want it delivered fast – to create that wow feeling and effect. The faster delivery program is also beneficial to the late-risers who tend to shop at the minute – they still manage to get the items delivered somewhat in time. Walmart maintains a partnership with third party shipment and logistic companies thereby empowering the sellers on the marketplace to ship products faster. The marketplace encourages sellers to make a subscription to its 2-day shipping or delivery services. av N added Girin to this convers Taking advantage of the fast delivery services not only builds trust and confidence with your customers but also builds loyalty. 4. Optimize Product Content When it’s time to sell during the festive season, you know that gifts form a big number of items that are sold. However, many people don’t know exactly what to gift and it’s in this area where you can give your selling efforts a big score. Entering the relevant keywords in descriptions and titles helps in targeting the right audiences. You also want to define attributes and add tags – it helps in mapping your product categories and placing the products within the right place. Although category mapping will land your product at the right place, you also want to make it stand out from the listing. The use of product tags and attributes is what helps in creating more search visibility of your product. Walmart, Sears, and Bonanza for example, have meta tags and additional attributes while Wish and Etsy have product tags. It’s the meta tags and the attributes that provide additional information to help the audiences reach your products. In addition, consider having customer reviews because they influence the search rankings of your products. Having great customer services is considered a make-or-break factor. eCommerce platforms like Alibaba and Amazon have proven that eCommerce isn’t a product-driven industry but a service industry. The uber service they offer to their customers gives them the muscles to thrive in the competitive online business environment. In offering customer service, ensure there are on-time shipments and accurate products shipped. There should be promptness in call responses and customer service escalations options. 5. Using Native Ad Platforms Over the years, digital advertisement has amplified and there are many factors that are responsible for such growth. Consumers have shifted their behavior towards being digital and businesses or brands can measure the response as well as the effectiveness of a marketing campaign. Many marketplaces have their native ad platforms for foster digital advertising. The marketplaces understand the customer responses as well as the shopping behaviors of their customers in addition to the buyer personas purchasing from the marketplaces. These factors give the advertising mechanisms or native ad platform a higher affinity in converting visitors into buyers. Among the common native ads networks, they include Amazon’s Amazon Advertising, Walmart Media Group, Product Boost for Wish, Promoted Listing for Etsy marketplace, and Bonanza Turbo Traffic for Bonanza. 6. Use Marketplace Listing Software Multichannel selling is a go-to strategy for many online sellers and merchants seeking more avenues to reach audiences. With the increasing number of channels and the inventory sellers have to sell as well as the complexities of order management if the processes are done manually, it can turn out cumbersome. Online sellers usually have SKUs or stock-keeping units that need to be listed within multiple channels. A marketplace listing software may prove handy when it comes to managing the complexities of marketplace environments. Conclusion Selling on multiple eCommerce marketplaces allows you to reach to a wide range of audiences. It also offers you an opportunity to take advantage of the technologies and innovations that the marketplaces have put forward for the seller. In addition, the marketplaces have the instruments to target mobile users which are some of the largest audiences you should capitalize on. That being said, if you are to excel in these marketplaces, you need to select the right ones and workout your marketing and advertising strategy properly. Use the relevant meta tags and additional attributes in order to ensure that you increase the visibility of your product above other products in the market. Last but not least, ensure you have your own eCommerce storefront from where you can sell your product. Ensure you hire corporate branding services in India to help with the branding of the website and other elements of your online business including the logo and promotional materials. Think outside the box when you are branding your business so that you have a unique brand that creates a unique connection with your audiences. People will perceive your online brand or business by the branding features it brings forward. When the audiences land on your site, they should have the first impression in their memory because of the branding. They need to have an emotional attachment with your business just by looking at the features of the website or the logo. That perception they have when they land on your website is what determines whether they will continue browsing or checking your products or they will abandon the site in favor of a competitor site.

There are many eCommerce channels that you can sell your product – think of the Amazon, eBay, Shopify, BigCommerce, Etsy, Wish, Bonanza, Walmart, and Best Buy – all of these have the potential to put your product across the eyes of many customers. However, what you need to realize is that those big brands kinds of Amazon and eBay or Zappos and BigCommerce didn’t just come from nowhere. These companies didn’t blossom up in one night – it took constant efforts along with improved user experience to get to the level they are today. If you are an eCommerce store owner, and you want to increase your sales or have a strategy for attracting fresh clients, you want to know how you can go about selling in different eCommerce marketplaces.

No eCommerce marketplace is like another – you ought to do your research and devise the right strategy to use in the different eCommerce marketplaces.

While you may sell in numerous eCommerce marketplace, you also want to ensure that you sell on your site. The website you build should reflect your brand and allow you to sell your products. You will need to ensure proper website branding so that your audiences can understand what you offer to them. Branding is an integral part of a business whether brick and mortar or online storefront. To brand your website, you can consult with a professional that is experienced in website development and branding.

Why Sell on eCommerce Marketplaces

The reason you would want to sell your products on eCommerce marketplaces is that you take advantage of the seamless payment process. The choices of payment processing differ from one area to another. In the developed world, PayPal is highly preferred while in regions like Asia, it isn’t much preferred. In China, they use payment processes like WeChat and Alipay while India prefers COD. A credit card is usually the most common mode of payment in the world. eCommerce marketplaces like eBay and Amazon can choose from larger payment processors meaning that your customers will be able to use those payment gateways. Since these marketplaces have created partnerships with the top payment processors, they offer lower transaction fees.

Another reason why you are selling in online marketplaces is that there is an established fulfillment network. For example, in the U.S. customers, prefer having their deliveries delivered to their doorsteps while the French prefer picking their products at specific collection points. The marketplaces provide these kinds of fulfillment services meaning there is more innovation to your selling process that you enjoy from the marketplaces.

Besides, eCommerce marketplaces offer localized listing and deeper insights like the use of analytics to learn more about the behavior of the buyer or customer. Using marketplaces also offers m-commerce presence considering that much of the product searches are today happening on mobile. The platforms have the resources and can build apps that help create an ideal user experience among the mobile users thus offering you a technology that you couldn’t otherwise access.

The reason companies like Nike, Puma, Starbucks, Google, Apple, Amazon, and BMW have attained success if not because of their brand logo and name – it’s because of the inclusivity of different elements including branding. They go beyond the visual elements of branding to things like product design, customer service, packaging, social media, web presence, marketing and more. According to Statista, the percent of global internet users who purchased products online would shoot to 63 percent in 2019 and 65 percent by the year 2021 from 58.3 percent in 2016.

eCommerce marketplaces can be good places to sell your products, however, you cannot solely rely on them. Having your own website ensures that your brand’s credit isn’t soaked away by the marketplace’s websites. Your brand recognition fades or eroded when you sell from the online marketplace – in order to maintain it, you need to have your website. Having your own eCommerce store and getting website branding services to brand the store ensures that you have the recognition you want from audiences. Your audiences can easily identify themselves with your brand than when you sell on Amazon or eBay where the audiences identify themselves with those marketplaces.

Making Your Brand Stand Out in Multiple eCommerce Marketplaces

1. Have a Unique Logo

You need to have an original logo tying not your business color scheme – a memorable logo. Don’t imitate the competition or have something overwhelming – maintain simplicity and creativity while being original. The logo of your brand serves as an identification tag for the business you run. If you don’t have one, customers from different channels will have challenges in interacting with your business. They may not understand what you offer.

A good strategy is ensuring that your business maintains brand consistency. What’s in the website should resonate with what’s in the logo, and what’s in the print material or even the social media pages. Having a unique logo that has consistency helps avoid brand confusion – since you have the same logo design used across the different eCommerce marketplaces or marketing channels including storefronts, your website, social media channels, promotional products, and emails.

Having a unique logo is part of your corporate branding effort. To bring out the best of your branding features, you should seek corporate branding services to brand your website, logo, and other elements of your business.

2. Showcase Your Business at the Right Marketplace

You need to select the right eCommerce marketplace for your product. While the marketplaces are many, you need to zero down so that you identify the ones that will work for you. eBay, Amazon, and Walmart are the most profound marketplaces – these platforms host sellers from virtually all the categories. However, when it comes to selling to the popular platforms, you want to prepare yourself to face the competitive – you can’t deny it.

Before you settle on a marketplace to sell your product, you should take into consideration various things. You need to analyze if the platform offers the kind of congregation of buyers personas you are looking forward to selling to. You may find that the ROI you get from selling on a specific marketplace isn’t worth it. A marketplace such as Newegg is designed to sell things related to computers or appliances. You can also sell things like t-shirts too in Newegg. But the t-shirts you are selling at Newegg should have a gadgetry theme because Newegg caters mostly to gadget geeks and lovers.

Wish is another marketplace designed for generic brands. In case your brand isn’t a high-end one or premium one, you may consider Wish. Most of the sellers on Wish are from China and the customers can wait for up to 20 days to have their product delivered. Walmart may be an ideal choice for the marketplace if you are a category killer or you excel in a particular category.

3. Explore the Marketplaces’ Fast Delivery Programs

Different eCommerce marketplaces have different fast delivery programs. Amazon has FBS while eBay has Guaranteed Delivery. Sears has Fulfillment by Sears and Wish has Wish Express. Using the fast mode of delivery programs provided by the marketplaces helps enhance the customer exav N added Girin to this conversperience. Amazon Prime has been successful because of the fast delivery promise. Millennials are impatient; they want everything to happen so quickly. If they order a product, they want it delivered fast – to create that wow feeling and effect. The faster delivery program is also beneficial to the late-risers who tend to shop at the minute – they still manage to get the items delivered somewhat in time.

Walmart maintains a partnership with third party shipment and logistic companies thereby empowering the sellers on the marketplace to ship products faster. The marketplace encourages sellers to make a subscription to its 2-day shipping or delivery services. av N added Girin to this convers

Taking advantage of the fast delivery services not only builds trust and confidence with your customers but also builds loyalty.

4. Optimize Product Content

When it’s time to sell during the festive season, you know that gifts form a big number of items that are sold. However, many people don’t know exactly what to gift and it’s in this area where you can give your selling efforts a big score. Entering the relevant keywords in descriptions and titles helps in targeting the right audiences. You also want to define attributes and add tags – it helps in mapping your product categories and placing the products within the right place. Although category mapping will land your product at the right place, you also want to make it stand out from the listing. The use of product tags and attributes is what helps in creating more search visibility of your product.

Walmart, Sears, and Bonanza for example, have meta tags and additional attributes while Wish and Etsy have product tags. It’s the meta tags and the attributes that provide additional information to help the audiences reach your products. In addition, consider having customer reviews because they influence the search rankings of your products.

Having great customer services is considered a make-or-break factor. eCommerce platforms like Alibaba and Amazon have proven that eCommerce isn’t a product-driven industry but a service industry. The uber service they offer to their customers gives them the muscles to thrive in the competitive online business environment. In offering customer service, ensure there are on-time shipments and accurate products shipped. There should be promptness in call responses and customer service escalations options.

5. Using Native Ad Platforms

Over the years, digital advertisement has amplified and there are many factors that are responsible for such growth. Consumers have shifted their behavior towards being digital and businesses or brands can measure the response as well as the effectiveness of a marketing campaign. Many marketplaces have their native ad platforms for foster digital advertising. The marketplaces understand the customer responses as well as the shopping behaviors of their customers in addition to the buyer personas purchasing from the marketplaces. These factors give the advertising mechanisms or native ad platform a higher affinity in converting visitors into buyers.

Among the common native ads networks, they include Amazon’s Amazon Advertising, Walmart Media Group, Product Boost for Wish, Promoted Listing for Etsy marketplace, and Bonanza Turbo Traffic for Bonanza.

6. Use Marketplace Listing Software

Multichannel selling is a go-to strategy for many online sellers and merchants seeking more avenues to reach audiences. With the increasing number of channels and the inventory sellers have to sell as well as the complexities of order management if the processes are done manually, it can turn out cumbersome. Online sellers usually have SKUs or stock-keeping units that need to be listed within multiple channels. A marketplace listing software may prove handy when it comes to managing the complexities of marketplace environments.

Conclusion

Selling on multiple eCommerce marketplaces allows you to reach to a wide range of audiences. It also offers you an opportunity to take advantage of the technologies and innovations that the marketplaces have put forward for the seller. In addition, the marketplaces have the instruments to target mobile users which are some of the largest audiences you should capitalize on. That being said, if you are to excel in these marketplaces, you need to select the right ones and workout your marketing and advertising strategy properly. Use the relevant meta tags and additional attributes in order to ensure that you increase the visibility of your product above other products in the market.

Last but not least, ensure you have your own eCommerce storefront from where you can sell your product. Ensure you hire corporate branding services in India to help with the branding of the website and other elements of your online business including the logo and promotional materials. Think outside the box when you are branding your business so that you have a unique brand that creates a unique connection with your audiences. People will perceive your online brand or business by the branding features it brings forward. When the audiences land on your site, they should have the first impression in their memory because of the branding. They need to have an emotional attachment with your business just by looking at the features of the website or the logo.

That perception they have when they land on your website is what determines whether they will continue browsing or checking your products or they will abandon the site in favor of a competitor site.

Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.What is hreflang, and how is it important for SEO?The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. For example, if we search for the official Amazon website in the US, the result would be:If we do the same in French, we will get this version:So, this is actually possible because of the hreflang feature.Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. How to construct a hreflang tag?It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. There are three important rules for efficiently implementing the hreflang tags:Rule 1# Hreflang tags are bidirectional.Rule 2# It is good to practice the self-referential hreflang attributes.Rule 3# X-default tags are recommended, though not mandatory. However, hreflang tags can be best implemented using three ways:HTML tagsHTTP headersXML sitemap.What signals help Google understand that your website is targeting a specific country?You use the ccTLD of the countryYou use the .org, .com or .net TLDThe country’s name included in the subfolder of your websiteYou use the language of the country in your hreflang directive in the header
Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.What is hreflang, and how is it important for SEO?The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. For example, if we search for the official Amazon website in the US, the result would be:If we do the same in French, we will get this version:So, this is actually possible because of the hreflang feature.Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. How to construct a hreflang tag?It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. There are three important rules for efficiently implementing the hreflang tags:Rule 1# Hreflang tags are bidirectional.Rule 2# It is good to practice the self-referential hreflang attributes.Rule 3# X-default tags are recommended, though not mandatory. However, hreflang tags can be best implemented using three ways:HTML tagsHTTP headersXML sitemap.What signals help Google understand that your website is targeting a specific country?You use the ccTLD of the countryYou use the .org, .com or .net TLDThe country’s name included in the subfolder of your websiteYou use the language of the country in your hreflang directive in the header

Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.

What is hreflang, and how is it important for SEO?

The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. 

For example, if we search for the official Amazon website in the US, the result would be:

If we do the same in French, we will get this version:

So, this is actually possible because of the hreflang feature.

Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. 

In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. 

Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. 

On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. 

How to construct a hreflang tag?

It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. 

There are three important rules for efficiently implementing the hreflang tags:

Rule 1# Hreflang tags are bidirectional.

Rule 2# It is good to practice the self-referential hreflang attributes.

Rule 3# X-default tags are recommended, though not mandatory. 

However, hreflang tags can be best implemented using three ways:

  • HTML tags
  • HTTP headers
  • XML sitemap.

What signals help Google understand that your website is targeting a specific country?

  • You use the ccTLD of the country
  • You use the .org, .com or .net TLD
  • The country’s name included in the subfolder of your website
  • You use the language of the country in your hreflang directive in the header
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