Please introduce your company and give a brief about your role within the company?
NMG is a global full-cycle software development company building advance websites, software, and mobile apps using the latest technologies since 2008. We are chosen by more than 300 smart business owners and entrepreneurs who are looking to take their businesses to the next level. We engage at a personal level with our clients by appointing teams that understand their business and their customer requirements. This has enabled us to create highly scalable apps for clients that respond to complex customer and business needs.
Our core services are:
Custom Software Development
Mobile & Tablet App Development
Dedicated Team Setups
User Interface Design
What was the idea behind starting this organization?
Our mission is to help business owners drive measurable growth by building software solutions and apps that integrate within their business processes. We focus on bridging the gap between the client's business model and their customers with cost friendly technology. We offer experienced teams that work dedicatedly on your project that understands your vision, your business concept, competition, and fits within your budget.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We are a passionate (and very friendly!) group of over 100 consultants, nerds, engineers, and creative types from many different backgrounds working in-house. We love working, learning, and playing – but our highest satisfaction comes from watching our clients make (much) more money using our (awesome) software! Our Directors are also the company founders – they continue to ensure that the company’s values and management style remain true to their original vision.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
NMG’s process is designed to work with businesses looking for high-end software development to scale operations and reach more users. Our process is focused on providing transparency in production and flexibility in engagement models that match your operations.
Unlike typical outsourcing companies, we are focused on understanding your business operations, your customers and your vendors, plan and document everything right from the start - and at the same time provide flexibility to accommodate changes happening in your businesses.
NMG assures of creating streamlined tech solutions with agile operations that can scale and respond to your complex business needs and your customers.
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
Our core industries are Retail, Lifestyle, Finance & Professional Services. We have 70% repeat client rate year on year.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
1. Native or hybrid App
2. Platforms: iOS, Android, Wearables
3. Integration of mobile apps with enterprise systems
4. Analyze goals and requirements: Whether it’s an idea, or a running business or an enterprise
5. Mobile app strategy: We start by defining a clear goal for the app development and then convert the idea and features into wireframe structures for a clearer picture.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
Usually, it takes 4-10 weeks depending upon the project requirement.
What are the key parameters to be considered before selecting the right platform for a mobile application?
1. Requirements of the project
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
We suggest Android, due to more number of users on Android.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
A native app is usually good to start with when you are looking for scalable solutions.
What are the key factors that you consider before deciding the cost of a mobile application?
1. Features needed
2. Platform needed
4. And budget in hand
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We work on project value greater than US $5000.
What is the price range (min and max) of the projects that you catered to in 2018?
The price range of the projects that we catered in 2018 is $10,000 - $1,20,000.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
Freemium: App download is free but premium item and services costs extra such as incentive offers and time trials.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We are quite impressed with the number of leads we are getting from GoodFirms and have managed to close quite good ones. We are looking forward to continuing our relationship with GoodFirms in a more focused way.