OrbitSoft

PROBLEM

Adviator approached us to help them build their own platform for displaying ads in mobile apps. For six months, the company had planned to create a new advertising network for mobile application developers and advertisers. Their long-term plans assumed a constant expansion, both in size and functionality of the platform during operation. And they needed a ready, scalable solution that would work with their monitoring system and an existing help desk system.

SOLUTION

We had to do a lot of custom programming in order to create a platform for Adviator. As a basic platform, we started with OrbitSoft Mobile and for the company's unique requirements added other modules, such as

• Cassandra, to store statistics on user actions,
• OpsView, for monitoring system performance, and
• FreshDesk, for the user support system.

The OrbitSoft system was installed on a production server 4, with server 3 staging. Particular attention was given to fault tolerances, backup and recovery in case of any failures.

The system had an SDK for Windows, so we implemented SDKs for Android and iOS. But the rapid development of the mobile-application market required constant development and refinement of those SDKs. We also added new ad formats (Full Screen, Video and Native Ads), an additional statistical reporting system, and new anti-fraud protections to help Adviator keep pace with the market.

RESULTS

• The number of developers and ad impressions increased every day.
• The system served more than 75 million impressions per month.
• More than a hundred advertisers logged in.

And over the next three years, the number of active installed applications exceeded 15 million—with more than 500 million ad impressions per month.

PROBLEM

AdvMedia approached us in light of our ongoing relationship, as OrbitSoft has already implemented several successful projects for AdvMedia mobile Internet advertising market. AdvMedia planned to create a user account with the payment service system and content in mobile applications for mobile developers and operators.

SOLUTION

It was decided to develop a system from scratch. Together with the customer, we figured out the requirements and technical specifications for the system. On the basis of the required specifications, we created descriptions of all the features and functions of the system. In the process of designing the system, we produced a feature-rich interface prototype for all types of users.

During the design process, users of this system were the developers, support staff and administrators of the system.

Upon the agreement and approval of specifications and prototypes, we started immediate implementation. During the implementation process, we integrated the new system with the billing system of the operator.

On completion of development, we launched a pilot project in the mobile operator and together with the operator and developer of mobile applications, we have begun full-scale testing and pilot implementation. During the course of the pilot, we identified and eliminated all shortcomings, polished interaction between all participants in the system, and tweaked performance bottlenecks.

RESULT

Currently, the system has moved into a commercial pilot stage with a limited number of mobile application developers and is preparing for full-scale commercial launch. The company plans to launch AdvMedia system for all mobile operators in Russia.

PROBLEM

When Dothop approached us at OrbitSoft, they already had an ad serving system they were using. However, the way it was developed for their business system made it virtually impossible to upgrade and scale to meet Dothop's projected traffic growth.

Dothop was looking for our developers to solve this difficult scaling problem and introduce a system that would meet the new demands and Dothop's growing requirements.

SOLUTION

Upgrading Dothop's legacy system would have been prohibitively complicated and costly. Instead we used our OrbitSoft Ad Server solution. All the necessary features of the old system were transferred to the new OrbitSoft system, including customer balances, campaigns, advertisements and keywords. Dothop kept all their information, and we imported it into the new system in two months without any loss.

We also developed a fail-safe system that could switch from failover server to a standby server, ensuring the highest data security for Dothop's ad server system. Our team of experienced designers made changes in Dothop's website, refreshing the look and incorporating the latest UX and UI design trends. And finally, we set up Dothop's servers to ensure the most efficient use of the new OrbitSoft Ad Server system.

RESULTS

After OrbitSoft Ad Server was implemented, Dothop achieved the following results:

• The number of active advertisers increased to 10,000
• The number of keywords in the system reached 23,000+
• A new minimum level of bid increased to $0.10

In addition to the quantitative results, Dothop got a powerful new advertising service system that combines the scalability and security of data they needed, allowing the company to establish a constant-growth capacity for many years to come.