Adviator Mobile Advertising Platform
Role: Vice President, New Products at Adviator Media
With Headquarters in Los Angeles and subsidiaries in Europe, Asia and Latin America, Adviator helps increase ad revenue for mobile developers and maximize advertiser campaigns with simple and effective tools for advertising within Android and iPhone applications.
Our platform allows advertisers to use innovative formats that are effective (with CTRs up to 20%!) and which allow direct monetization through a network of mobile operators. We have cooperated with OrbitSoft previously so there wasn’t any specific process of a vendor selection. We had a meeting to discuss our project and they started to work. The goals were: Create a mobile ads platform, Integrate platform with existing monitoring system and helpdesk system Scalable solution. OrbitSoft have the task to develop mobile ads platform from scratch with all necessary features: stats, account management, campaign management, reporting system etc. At the same time this platform should have work with our existing systems: monitoring and helpdesk.
For this project, OrbitSoft created a team with 1 project manager, 3 developers, 1 QA engineer, and 1 system administrator.
OrbitSoft did a lot of custom programming to create a platform for us. As a basic platform, they started with OrbitSoft Mobile and for our unique requirements added other modules, such as:
Cassandra, to store statistics on user actions,
OpsView, for monitoring system performance, and
FreshDesk, for the user support system.
The OrbitSoft system was installed on a production server 4, with server 3 staging. Particular attention was given to fault tolerances, backup and recovery in case of any failures. The system had an SDK for Windows, so they implemented SDKs for Android and iOS. But the rapid development of the mobile-application market required constant development and refinement of those SDKs. OrbitSoft also added new ad formats (Full Screen, Video and Native Ads), an additional statistical reporting system, and new anti-fraud protections to help us keep pace with the market.
Within one month, we achieved the following results:
The number of developers and ad impressions increased every day.
The system served more than 75 million impressions per month.
More than a hundred advertisers logged in.
And over the next three years, the number of active installed applications exceeded 15 million—with more than 500 million ad impressions per month!
Now we use OrbitSoft Mobile with the operating system that comes preinstalled on the branded phones made by one of the Big Three players in Russia’s mobile advertising market. During this development, OrbitSoft provided with good project management. Communication was on a high level. We use Teamwork solution was task management which allowed us to know and track everything about each task.
What do you like most about the company?
Professionalism, great team work, skills and experience mix, communication
What they should improve on?
As our long-term partner, we can say only good things for OrbitSoft. Of course, you always can find something to improve, but in case of OrbitSoft it is something minor and not meaningful for us.