Please introduce your company and give a brief about your role within the company?
Owebest is an emerging leader in consulting, technology services, and digital transformation. We navigate our customers across geographies for the journey of digital transformation. We engage with customers to simplify, strengthen, and transform their businesses. We believe that the sustainability of any company resides in its core value system and ability to put stakeholders at the center of strategy and a passion for creating a collaborative learning environment. Our people open doorways of infinite opportunities through customer focus, agile thought process, and performance driven ethics. We invest our time and resources to develop capabilities at the right time to stay relevant to the needs of customers in phases of technology transformation.
Ankit, as Chief Executive Officer and Managing Director, sets and evolves the strategic direction for the company and its portfolio of offerings, while nurturing a strong leadership team to drive its execution. Ankit has nearly two decades of experience in the IT services industry with a strong track record of driving digital transformation for enterprises Earlier, Ankit was a director at one of the renowned IT company, where he held several leadership positions for nearly 15 years. He was responsible for overseeing operations and successful delivery of project for customer delight.
What was the idea behind starting this organization?
The era of digital revolution rapidly transforming business models, and the movement of businesses from legacy to digital, have led to the idea of Owebest. Whereas understanding of various industries coupled with IT expertise would lead the way for businesses to sustain and maximize the customer delight.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Owebest has an in-house team of qualified professionals serving as architects, consultants, designer, developers, quality assurance, analytics, and project managers to assist customers for complex problem solving and steer them on the journey of digital transformation.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Our cost-effective solutions, usages, and implementation of breakthrough cutting edge technology assist our SME customers in kick-starting their journey of digital transformation to stay relevant to the current scenario.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
At Owebest we cater to BFSI, Retail, Life Sciences, Travel, Hospitality, Media, Real Estate, Manufacturing, Logistics, Supply Chain Management, and Energy industries. Predominantly we are able to get more than 80 percent repeat and referral business.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The most crucial parameters in determining the time frame for developing an app is the complexity of solution and host of features that it provides, the target size of users; sometimes apps can have a huge target group. Facebook, for example, is used by people of all age and gender. On the other hand, an app like Netflix majorly used by the subscriber. A basic application may take around 4 weeks, and mid-size travel ride complex apps may take approximately 24 - 28 weeks in development.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
Efforts and time in developing front-end or back-end are completely dependent on the scale and complexity of application. Maybe some applications which require a lot of logical and complex problem solving, and safety, like financial transaction based apps might require more time on back-end than front-end. Whereas some applications might be front-end heavy where they do not require much complex problem solving but much more engaging user interface and user experience; these apps require more time on developing front-end.
What are the key parameters to be considered before selecting the right platform for a mobile application?
This depends on the target audience. If a customer would like to target a mass population, Android application becomes a must as it is available with very low price phones too. If the customer would like to address the niche customers in a certain geographic location, then demographics would decide the kind of platform that would be decided for the customers.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
We are comfortable with either of them, but for the ease of demonstration and accessibility, we suggest them to start with Android and later on build an iOS app. Android development platform is equipped with an excellent testing environment including all the testing tools which developers may ever need to test their apps thoroughly before publishing. So, once we are able to finalize the app in Android, we follow the same process for making iOS app also.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
For complex problem solving we recommend native application as it gives flexibility, scalability, and greater depth to take control of the application. For simple applications, we can use hybrid applications too.
What are the key factors that you consider before deciding the cost of a mobile application?
Cost of the mobile application is dependent on the estimated man-hours, scale, and complexity of the project.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We use a mix of all, and the specific payment structure depends on customers and desired application. But predominantly for a new application, payments are through pay-per-milestone.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Generally, our team remain excited about challenging projects with loads of learning opportunities and enable small business to go digital for which we do not keep a constraint of minimum budget we have worked on applications where the budget was as low as 3000 USD.
What is the price range (min and max) of the projects that you catered to in 2018?
In 2018 we delivered mobile application projects ranging from 3000 USD to 18000 USD.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
There are several, but usually, we give suggestions to our client as per their needs and requirement. Currently, we suggest industries like Market Places, E-Commerce, TaxiApps, Food Ordering, etc.