Paradigma Development

GameCam is a web platform for automatic recording and livestreaming of amateur sports games on padel courts with social media elements.

Social platform where user can collect videos of your games, browse them, share them with friends on social media, get support from a virtual coaching.

https://hoogahomes.com/
 

Overview

Hooga Homes and Gardens is an online furniture store operating under the non-profit organization. The mission of the organization is to provide for a happy and healthy aging. Hooga Homes and Gardens offers a wide range of home decor items and furniture while all of its profits are spent on developing their social goals.

The client needed a simple and attractive ecommerce website that would be easy to use for end clients, easy to manage and would also address and propel the social mission of the organization.
 

About project

Hooga Homes and Gardens is a furniture and home decor store offering high quality, handcrafted and/or imported items. It is a non-profit business established to generate income to the Alama Foundation, which is dedicated to positive aging and healthy living for older adults and elders.  All profit from Hooga Homes and Gardens supports programs like The Infinite Mind - Dementia Project, and Local MP3s in Home Care Project. Along with the opportunity to find unique items that give Hooga clients’ homes that one-of-a-kind flare, Hooga Homes and Gardens gives senior citizens crucial mental and physical attention they need to survive and cherish seniority.

The goal of creating a website was to reach out to the broader audience all over the country rather than be limited to the physical store. The major requirements included creation of pleasant customer experience throughout the purchasing process, minimalistic design and simple user interface.
 

What we did

• Prototyping

• Responsive design

• E-commerce development

• Payment system integration

• Authorization with Facebook and Google functionality

• Content creation guidelines

• Content Management System

• Consistent technical support

• Analytics and optimization

Quote

“They have been very precise and concise. They make sure that all the technical requirements and other things we have are perfect. Above all, they have always delivered ahead of the deadline.”

Rebekah DeMartino, Marketing Manager at Hooga Homes and Gardens

Major Insights

• Creating positive shopping experience
  We strive to make our clients’ shopping experience as comfortable and pleasant as possible, encourage them to return and increase sales as a result. That is why we made the sign up process very simple and provided an option to login with Facebook or Google.
  
  Such notion of simplification can be found on other pages too. For example, the user can save his preferred mailing address and payment method so that the purchase can be made in two clicks. The one only adds the item to the cart, selects desired shipping and payment options and that is it. No need to enter address or card number all over again. The quicker the order can be made, the more purchases there will be.
  
  We could not go without Wishlist either. With such a great variety of products offered users will definitely want to save some items for later purchases.
   

• Putting the right accents
  
  Hooga Homes and Gardens offers a wide range of items with creative unique designs. This led us to the conclusion that we needed to come up with a minimalistic website design in order to draw more attention to items themselves rather than to the website. We also added Featured categories section in order to suggest the most popular ones or the ones that the store owner would like to sell faster.
   

• Let the clients find the best match
  
  The more items are added to the website the harder it is to find what you are looking for. Keeping this in mind we created an extended list of filters that would allow users find items that would meet their requirements in the best possible way. When the client can find the perfect match he is more likely to return again.
   

Client feedback
Largest Full Review Widget
https://clutch.co/user/1045222/widgets 

https://www.theinfinitemind.org/

Overview

With the increasing number of people with dementia all over the world the need for information and help is growing too. The Infinite Mind mission is to raise public awareness, inform, educate, and improve the quality of life of those living with dementia, and of those affected worldwide.

With this high goal in mind we created an attractive yet very functional website that not only serves as a good information source and education platform for the end users but also helps The Infinite Mind team receive donations and develop their project all over the world.

About project

According to the World Health Organization there are around 50 million people suffering from dementia and nearly 10 million new cases each year. This results in the growing need for information about the syndrome, its treatment and care. The Infinite Mind is an educational project aimed at increasing awareness about dementia, empowering and encouraging those living with it and their families. Katya Deluisa (the founder) and her team offer innovative information and programs which generate a new understanding of the workings of the brain and human consciousness and how both are affected by dementia.

The goal of the project was to create a platform(space) where people suffering dementia or those taking care of them can find up-to-date information about the syndron, learn more about the treatment and therapy and find help within the community of people that face dementia and work with it. We also needed to include the option to donate for those willing to help in developing The Infinite Mind.

What we did

• Responsive web development

• PayPal integration

• Automated translation

• Analytics and optimization

• Consistent technical support

• Digital branding
   

Quote

"Potick has been something I don’t believe we could do our project without. They are easy to work with and very responsive to our needs."

Katya DeLuisa, founder of The Infinite Mind - Dementia Project

Major Insights

• Make your website easy to use and the texts easy to read on all devices.
  More and more Internet users prefer using their phones to surf the web. The Infinite Mind website visitors are not the exception. Our analytics shows that currently nearly 60% of people use mobile devices to read our website. In order to make the user experience more pleasant and encourage visitors to come back we developed attractive responsive design.

• Let your clients find what they need. 
  With more and more information being added to the website the need for an intuitive navigation and precize categorization became clear. When people come to our website they are more often interested in some particular topic. Whether it be senior care or spirituality of dementia or art therapy users want to find information quickly and easily. That is why we developed a list of categories for each resource type. No matter whether the user is looking for relevant blogs, wants to watch a video or read an article from the external source he can easily navigate throughout the website. We also added the search option in case the user doesn’t know where to start.

• Use well-known interfaces and services
  A good fundraising strategy should definitely include simplifying donation making. If the process is complicated with millions of fields, unknown websites asking for bank account info - the user is very likely to quit. No one would risk having his money stolen as well as most users don’t like filling out endless forms. Our goal was to find the solution that would keep our donors safe and make the process more simple. PayPal turned out to be the best option. We integrated a special PayPal button that takes users to the well-known PayPal interface and does not require any unusual info. Those willing to donate can also use their PayPal account.

Results
$2500+ raised since july 2020
2 interview invitations
3 new partners

Client feedback
https://potick.com/wp-content/uploads/2020/09/testimonial-katya-and-maria-the-infinite-mind.mp4