PBJ Marketing

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PBJ Marketing, based in Washington, DC, specializes in crafting dynamic digital marketing strategies that drive results. Our expertise spans SEO, PPC, social media marketing, content creation, and cutting-edge AI solutions for personalized campaigns. We pride ourselves on responsive web design, robust e-commerce platforms, and comprehensive analytics to ensure your brand stands out in the digital landscape. Let us be your partner in navigating the complexities of online marketing and achieving your business goals.

$100 - $149/hr
10 - 49
2011
Locations
United States
80 M St SE STE 100, Washington DC, District of Columbia 20003
646-770-3271
United States
175 Varick Street, NYC, New York 10014
646-770-3271

Focus Areas

Service Focus

40%
20%
20%
20%
  • Digital Marketing
  • Web Development
  • Web Designing (UI/UX)
  • Advertising

Client Focus

75%
25%
  • Small Business
  • Medium Business

Industry Focus

20%
20%
20%
10%
30%
  • Education
  • Healthcare & Medical
  • E-commerce

PBJ Marketing Clients & Portfolios

Key Clients

  • Bayer
  • University of Maryland
  • Mercy University
  • Yale Medicine
  • Chegg
  • National Marine Sanctuary Foundation
  • YMCA
  • Virginia Spine Institute
  • MATClinics
  • W Hotels
  • Olam
  • HIAS
  • MPOWER
  • IAS
  • Teads
  • National Education Association
  • Zinkerz
  • Arrow Lift
  • Juniper Office
  • CBI Group
  • One Beat Medical

PPC for Major University
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PPC for Major University
  • PPC for Major University  screenshot 1
$500000+
Ongoing
Education

Background

Renowned for its business school and a leader in entrepreneurship graduate studies, the University of Maryland hired two well-known programmatic marketing agencies to promote its Master’s of Technology Entrepreneurship degree program through a programmatic advertising campaign based on target demographics. Their campaign spent $25,000 over the course of 3 months and generated 21 leads at a Cost Per Lead of $1,190. UMD was told that this was good. Not so sure it was; they engaged PBJ Marketing for a second opinion.

Our Strategy

After an extensive account audit, we were surprised by what we uncovered. Programmatic, while potentially very effective, was over-sold, mismanaged, and became problematic. The biggest culprit in blowing the client’s budget? Improper lead tracking installed and a mobile apps ad campaign resulted in a 98% bounce rate and an average session duration of 5 seconds. Shame! We reported our findings and were given 30 days to prove we could do better.

Right out of the gate, we paused all previous efforts and began building new campaigns from scratch. In just 15 days, we found our assumptions proven correct as PBJ’s digital marketing team spent just $4,999 on Facebook alone, driving 91 leads at a Cost Per Lead of just $54.00.
With one impressed client and a new 12-month contract in hand, we laid out a new plan of attack. While programmatic can be cost-effective and efficient, it’s no off-the-shelf solution. Each client, first, requires a hands-on, grassroots campaign to uncover the ideal target audience and proper marketing channels.

Our custom strategy, supported by proper research and analytics, focused on running Web Conversion and Lead Generations Campaigns. We isolated each by various well-thought-out targeting methods. In addition, we optimized post conversions by syncing all Facebook leads and website conversions into Active Campaign, a newly implemented email automation and CRM platform much more powerful than the client previously used. This allowed us to back into actual ROI metrics and focus on the best Facebook targeting methods and creativity that drive the most enrolled, paying students at a more efficient CPA.

PPC for Addiction Clinic Chain
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PPC for Addiction Clinic Chain
  • PPC for Addiction Clinic Chain  screenshot 1
$500000+
Ongoing
Healthcare & Medical

Background

MATClinics is an outpatient opioid addiction treatment center with eight locations across Maryland, and our partnership aims to increase leads for their existing clinics while generating brand awareness and steady patient appointments for new sites as they are launched. Our primary lead driver for this campaign is 'Phone Calls,' supplemented by some form submissions.

Our Strategy

Lead Generation

In our research, we identified "Suboxone" as the most relevant keyword, given its significance in treating opioid addiction. Subsequently, we identified the following related keywords that delivered cost-effective conversions:

  • “Suboxone treatment”
  • “Suboxone near me”
  • “Outpatient Suboxone”

Using historical data, we increased spending on these selected search terms, surpassing competitors in Impression Share and Click Share. Additionally, we employed CallRail to monitor the call quality for each term. To enhance ad relevance, we consistently added irrelevant terms as negative keywords.

Awareness
To bolster brand awareness, we collaborated with the client to develop more compelling ad copy and creatives. These improved materials were deployed through Facebook and Google Display, using radius-based targeting around the client's clinics. We also ran local campaigns on Google Ads to enhance each clinic's Google My Business profile listings, thereby increasing walk-ins and phone calls.‍

By deploying the new creatives through Facebook and Google Display with radius-based targeting around each of the clinics, we were able to increase website users from Direct Traffic by 205% in the first 12 months.

SEO for Major Publication Website
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SEO for Major Publication Website
  • SEO for Major Publication Website screenshot 1
$500000+
100 weeks
Travel & Lifestyle

Background

Dubbed the “astrologers to the stars,” twin sisters Ophira and Tali, aka the AstroTwins, reach millions worldwide through their spot-on predictions. Through their website Astrostyle.com, the twins “bring the stars down to earth” with their unique, lifestyle-based approach and perspective.‍

Despite being one of the largest astrology websites online, Astrostyle saw a healthy, engaged audience but knew they could grow bigger and faster. The brand sought a digital marketing partner who could not only increase its traffic, but provide strategic consultation and brand planning.

Our Strategy

Beginning with intensive keyword research, PBJ marketing's dedicated SEO team began establishing a long-term growth strategy focused on optimizing a plethora of rich existing content while providing strategic recommendations for future content creation targeting high-value keywords and quick wins in search engine page rankings (SERPs).

The work has been hugely successful, with significant monthly increases in traffic to the site. Astrostyle now reaches more than 20 million Page Views and & 15 million monthly visitors each month... and growing!

We started with a deep dive analysis of the website, identifying all the high-value keywords Astrostyle's competitors' sites were using. We then performed a comprehensive User Experience audit to assess current traffic performance. With the two in hand, we helped the Astro team develop a custom SEO strategy that moved existing pages higher up in Google's rankings. In addition, we introduced new and recommended keyword and page rank combos as well as an expansion across other search engines they weren't utilizing.


Over time, PBJ's dedicated SEO consultants collaborated with Astrostyle to guide future content creation. as well as website improvements. PBJ laid out a plan for dedicated new content hubs driven by keyword research and enhancements to website structure and user flow. PBJ implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and standardizing how content was created.

 E-commerce Marketing for Online Store
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E-commerce Marketing for Online Store
  •  E-commerce Marketing for Online Store screenshot 1
$500000+
48 weeks
E-commerce

Background: 

FactoryPure is an e-commerce retailer brand providing home improvement and power equipment tools. They realized their previous agency wasn’t utilizing their budget efficiently and they were losing out on sales. Our focus has been to optimize their top sellers, Generators, which account for more than half of their revenue. While continuing to improve sales of other product types as well.

Our Tactics:

Google Shopping

We gave a major overhaul to their shopping campaign structure. In their older campaigns, products were segmented by profit margin which made it difficult to identify which products are tucked under each campaign. We segmented all their products by Product Type, assigning dedicated daily budget depending on seasonality and demand. This also allowed for better reporting data and more efficient access to products for bid adjustments.

Google Search

Introduced campaigns that bid on high intent keywords such as brand + model # combinations of top sellers such as generators. We also introduced automated campaigns such as Dynamic Search Ads to automatically run ads for Generators depending on the search term. 

PBJ Marketing Reviews

5.0 4 Reviews
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Allan Rivera

PBJ Marketing Transformed Our Online Presence

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Manufacturing

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Review Summary

We are thrilled with the results we’ve achieved through PBJ Marketing’s exceptional PPC services. Their tailored strategies have significantly boosted our online presence and lead generation, making them a top choice for any printing company seeking growth. PBJ Marketing has been a valuable partner in our digital marketing journey. Their expertise, clear communication, and results-driven approach have made a significant difference to our business. We highly recommend them to any printing company looking to expand their online reach and attract new customers.

What was the project name that you have worked with PBJ Marketing?

PPC campaign project for our printing company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We are thrilled with the results we've achieved through PBJ Marketing's exceptional PPC services. Their tailored strategies have significantly boosted our online presence and lead generation, making them a top choice for any printing company seeking growth.

Here's what truly impressed us:
Strategic PPC Campaigns
Measurable Results
Industry Expertise
Overall, PBJ Marketing has been a valuable partner in our digital marketing journey. Their expertise, clear communication, and results-driven approach have made a significant difference to our business. We highly recommend them to any printing company looking to expand their online reach and attract new customers.

What is it about the company that you appreciate the most?

Industry expertise. They are experts in PPC campaigns and the professionals at PBJ Marketing know what they are doing.

What was it about the company that you didn't like which they should do better?

Nothing as of now. Top class service by the entire PBJ team.

Emma Campbell

PBJ Marketing Delivers Outstanding PPC Service!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Manufacturing

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Review Summary

Our overall experience with PBJ Marketing has been nothing short of exceptional. From the moment we engaged with them for our PPC needs, they displayed a level of professionalism and expertise that set them apart in the industry.

One of the key highlights of our experience was the personalized approach they took towards understanding our business and objectives. PBJ Marketing took the time to conduct in-depth research into our industry, competitors, and target audience, which laid a solid foundation for the success of our PPC campaigns.

Their team demonstrated a deep understanding of PPC best practices, from keyword selection and ad copywriting to landing page optimization. They implemented strategies that not only drove relevant traffic to our website but also improved our conversion rates significantly.

What was the project name that you have worked with PBJ Marketing?

PPC Campaign for CNC & Machining Website

What service was provided as part of the project?

Digital Marketing, Advertising

Describe your project in brief

Our project with PBJ Marketing involved optimizing our pay-per-click campaigns for our CNC and machining company website. We partnered with PBJ Marketing to improve our online visibility, drive targeted traffic, and ultimately increase conversions for our business.

PBJ Marketing conducted a thorough analysis of our industry, competitors, and target audience to develop a customized PPC strategy. They carefully selected relevant keywords, crafted compelling ad copy, and optimized our landing pages to enhance the user experience and encourage conversions.

Throughout the project, PBJ Marketing demonstrated exceptional expertise in PPC management. They continuously monitored and adjusted our campaigns to maximize performance and ROI. Their proactive approach ensured that our ads were always relevant, timely, and cost-effective.

What is it about the company that you appreciate the most?

What I liked the most about PBJ Marketing was their expertise in PPC management. They demonstrated a deep understanding of our industry and audience, crafted compelling ad copy, and continuously optimized our campaigns to deliver exceptional results. Their transparent communication and proactive approach made them a pleasure to work with.

What was it about the company that you didn't like which they should do better?

I didn't find anything to dislike about PBJ Marketing. They exceeded our expectations in every aspect, from strategy development to campaign execution and reporting. Their professionalism, expertise, and dedication to our success made the partnership seamless and enjoyable.

Martha AnnBaxter

Top-class PPC partner

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Manufacturing

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Review Summary

PBJ Marketing's PPC service was exemplary throughout our engagement. They responded promptly to our needs, ensuring a smooth and efficient process. PBJ Marketing maintained open lines of communication, keeping us informed of project progress, milestones, and any updates or changes. They were responsive to our inquiries and proactive in addressing any concerns.
PBJ Marketing paid meticulous attention to detail in all aspects of the project, from campaign setup to ad copywriting and performance analysis. This ensured that our PPC campaigns were executed flawlessly and optimized for success. They were accommodating of our evolving needs and were quick to pivot when necessary.
Overall, PBJ Marketing's service was characterized by clear communication, timely delivery, attention to detail, flexibility, and proactive problem-solving. We are extremely happy with the service of PBJ Marketing.

What was the project name that you have worked with PBJ Marketing?

PPC & SEO service for furniture manufacturer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We wanted to Increase website traffic to our furniture website and boost sales through targeted PPC campaigns and SEO.

What is it about the company that you appreciate the most?

Their unique quality lies in their commitment to transparent communication, ensuring clients are not just beneficiaries of successful campaigns but also empowered with valuable insights into the intricacies of digital advertising.

What was it about the company that you didn't like which they should do better?

A minor drawback of PBJ Marketing could be occasional delays in response times during peak workload periods. However, their overall professionalism and dedication to client satisfaction usually mitigate any inconvenience caused by these rare occurrences.

Evelyn Stevenson

PBJ Marketing delivers PPC excellence

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Utilities

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Review Summary

We had an amazing experience working with PBJ Marketing. Their team is highly skilled and professional, and they always go above and beyond to ensure that their clients are satisfied. We will be using them again in the near future for our renewable energy services website. I would highly recommend PBJ Marketing especially if you are looking for PPC campaigns. They know what they are doing!

What was the project name that you have worked with PBJ Marketing?

PPC services for renewable energy company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Our small-sized renewable energy company specializes in providing sustainable energy solutions and services. We wanted to boost online visibility and generate leads for our renewable energy solutions through targeted PPC campaigns and optimize digital marketing strategy with PBJ Marketing, emphasizing PPC and SEO to increase qualified traffic and online conversions.

What is it about the company that you appreciate the most?

They were really professional and always available for me to answer my questions and concerns. By honing in on our specific audience, they ensured every PPC dollar was maximized for impact. This targeted approach not only increased our conversion rates but also showcased a deep understanding of our business needs.

What was it about the company that you didn't like which they should do better?

While PBJ Marketing excelled in many aspects, there is a minor consideration regarding the learning curve associated with the implementation of certain strategies. A more detailed onboarding or training session could potentially expedite the understanding of new digital marketing approaches for businesses less familiar with the intricacies of SEO and PPC. PBJ Marketing's overall performance was highly commendable, and these considerations are offered with the intention of continuous improvement.

Resources

SEO Google Algorithm Update Analysis Dashboard
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