Pixel Studios Pvt Ltd

About the Client:

Anand Lab, a prominent diagnostics chain brand based in Bangalore, Karnataka, holds a legacy of 47+ years in the healthcare industry. As a subsidiary of Neuberg Diagnostics, Anand Lab boasts more than 120+ centres in Bangalore, serving a vast customer base of over a million. Their commitment to quality is reflected in being the first NABL-certified lab in South India. Furthermore, they achieved a significant milestone by becoming the first lab in Karnataka to gain ICMR approval for COVID-19 RT-PCR testing.

Objective:

The primary objective for Anand Lab was to establish a centralized digital platform that seamlessly caters to various needs. This encompassed online registrations, lead generation, comprehensive dissemination of information about their diagnostic offerings, a unified point for patients to access their reports, and the creation of a patient-friendly website that eliminates complexities. This transformation was envisioned to leverage the latest technology stack and integrate with their internal systems, including LIMS, CRM, and ML tools.

Pain Points

Before the transformation, Anand Lab was grappling with several challenges, including:

• A cumbersome process for the internal team to manage responsibilities, coupled with fears of a new site launch.
• An outdated WordPress site with limited functionality and links to third-party tools for accessing reports.
• Absence of a comprehensive list of their extensive range of tests and packages (over 5000+).
• Lack of a proper tracking mechanism, hindering effective data management.
• Inflexibility in customizing the layout and design due to the WordPress platform.
• Absence of a dashboard for essential daily MIS reports, including registrations, payments, appointments, and leads.
• Slow website loading speed (over 30 seconds) and a high bounce rate (87% on the homepage).
• Underperformance of Google ads, failing to capitalize on their potential brand exposure.

Solution Implemented

To address these challenges, a multi-step approach was adopted:

• Understanding Core Objectives: Through intensive knowledge transfer sessions and pre-production meetings, the core objectives of Anand Lab were identified and aligned with planned activities.
• Project Planning: A detailed Project Planning Chart (PPC) was shared, outlining clear project milestones, deadlines, dependencies, and key stakeholders' responsibilities.
• Technology Stack and Design Guidelines: The tech team recommended a cutting-edge tech stack, involving React JS and Laravel Framework, PHP with MySQL database, data encryption, and a virtual private server for enhanced performance.
• Design Execution: The design team created wireframes, user navigation paths, core call-to- action areas, and designs for landing pages, content pages, form pages, and static pages. These designs were executed using Figma, incorporating user-friendly workflows.
• Development and Integration:The entire project spanned six months, including phases such as pre-production, wire framing, design, development, API integrations, testing, and the eventual launch.

Outcome Achieved

The transformation yielded remarkable outcomes that greatly enhanced Anand Lab’s digital presence and operational efficiency:

1. 3.5x Faster loading
2. 32% Lesser Bounce rate
3. 48% Better Conversion rate
4. 90% Retention Rate

In conclusion, the collaborative effort between Anand Lab and the Pixel team led to a successful digital transformation that revolutionized healthcare accessibility. Through a user-friendly website, optimized performance, streamlined processes, and enhanced engagement, Anand Lab solidified its position as a trusted healthcare provider while reaping the rewards of a dynamic digital presence.

Pixel Studios collaborated with Myco, a web3 platform focused on revolutionizing the entertainment industry, to enhance their user experience and boost their brand and user engagement. The previous version of Myco's website lacked modern features and failed to effectively convey the business propositions. Pixel Studios aimed to address these challenges and provide a solution that would align with Myco's brand and vision.

To begin, Pixel Studios engaged in frequent interactions and discussions with Myco's key stakeholders to understand their requirements. They worked closely with Myco's branding team to develop a new color scheme that represented Myco's new identity and created a cohesive and visually appealing web design.

One of the major design choices was to incorporate a completely dark theme into the website's redesign, resulting in a fresh and modern aesthetic. This not only enhanced the overall look but also improved the user experience by reducing eye strain and creating a more immersive viewing environment.

Pixel Studios also focused on improving site navigation, ensuring that users could easily access Myco's unique streaming features, such as "MyLive TV" and "MyPlay". They implemented intuitive labels, clear call-to-actions, and prominent banners to enhance the user experience and facilitate seamless and intuitive navigation.

In addition to the front-end UI, Pixel Studios developed the back-end admin UI and the UI for the "MyWallet" feature, creating a seamless user experience and enabling efficient platform management for site administrators.

The implementation of a dark theme and the improved UI/UX and navigation enhanced the user experience, making it easier for users to access Myco's streaming features. The result was a more user-friendly and enjoyable streaming experience, leading to increased user engagement and loyalty.

The client expressed great satisfaction with the final product, as it exceeded their expectations. Pixel Studios' collaborative approach and focus on user needs allowed them to deliver a revamped website with improved UI/UX and website standards. They believe that a simple and user-friendly website can leave a lasting impression on a brand or service, and in this case, they successfully achieved that goal for Myco.

Overall, the collaboration between Pixel Studios and Myco resulted in a successful transformation of Myco's content landscape, enhancing the platform's appeal, functionality, and user experience.

Trivitron is India’s leading medical technology company that offers affordable healthcare solutions to hospitals, independent clinics and laboratories, extended care facilities, renal care centers, and other associated service providers. They consider ‘Quality Healthcare’ a fundamental right and their vision is to make it accessible to everyone.

Their dream would only come to fruition if they take advantage of the massive internet penetration in the 180 countries they operate in. There was a gap between the brand and brand recognition when it came to creating whitespace opportunities. The goal that Pixel Studios was tasked with was to increase the website visibility & hence traffic by the end of the year.

Challenges:

• Clichéd website aesthetic:
• Low Website traffic:
• Lack of on-page SEO
• Unstructured Content
• Lack of online leads

Solutions

• Redefined site aesthetics
• Aligned site to Google algorithm requirements
• Implementing on-page SEO
• Structured data implementation
• 360 Degree Digital Marketing
• Results Delivered

At the end of the year, 80% of the keywords appeared on the top pages. The website speed saw an increase of 40%. The traffic to the website increased by 150% and the lead generated saw an increase of over 32%.

Brakes India’s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India.

TVS Girling continues to hold the largest share of the Aftermarket, dominating the expanding car segment, while catering to local and multinational OEM customers across the light vehicle, commercial vehicle, tractors and the off-highway segments.

TVS Girling approached us at Pixel Studios when they finally decided to embrace the digital platform to become a more accessible brand, that paid a great deal of attention to their after-sale service. Little did they know that they would be breaking their B2B bubble to make themselves more prominent to the end-consumer.

When we donned our thinking hats, we created the most professional website design that was both aesthetically pleasing and highly responsive to the needs of their consumer while providing website management services specific to the company’s needs. In a world where B2B companies are initially slow to adopt e-commerce, TVS Girling’s B2B aftermarket segment strategically expanded into B2C, due to a faster response rate on their website.