Please introduce your company and give a brief about your role within the organization.
Postindustria is a service company with a strong engineering culture that focuses on product development. We work on our own ideas as well as help other companies start and excel in their ventures. Top engineering combined with product thinking has always been the hallmark of our work. This approach and no compromises on quality granted us an endless stream of recommendations and long-term projects.
What is the story behind starting this company?
We have started in 2006 with a dream of being a product-only company and we were till 2009 when we had a few exits and realized that we’ve got top engineering talent in Ukraine and that we could potentially combine services with products. This proved to be a successful and powerful combination, that yielded a $10M exit in 2013, a few smaller $1-2M exists in 2015 and 2021, and a lot of interesting partnership opportunities down the road.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We believe that technical excellence and product mindset are essential for successful delivery. That’s why we hire only in-house, train our people, run internship and educational programs for entry-level, mid-level, and senior developers.
How does your company differentiate itself from the competition?
Because of the product-centric DNA, we are way more efficient than competitors when it comes to delivery. We don’t type faster, we don’t use secret components or hacks, we just focus on the things that make the most sense and that, in turn, yields more benefits to the customer than the competition. It’s not about the best rate or the fastest delivery. It’s about the product that addresses the needs of the customers and runs smoothly so that you don’t have hidden support costs, risks of compliance or security breaches, or unreasonable infrastructure costs over time.
High-quality engineering coupled with a result-oriented mindset and deep understanding of the domain is a recipe for success.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Postindustria has a reputation for reliable engineering, so most of our customers stay with us or return. On average, customers run 3-year projects with us, but we have companies with a decade-long history that went through several acquisitions and still work with us. Low churn among our people really helps in building these relationships.
Historically we’ve focused on:
- Mobile AdTech - publisher and SSP consulting
- Healthcare - EMR systems
- Fintech - payment processing & gateways
- Music - licensing and distribution solutions
- AR - mobile e-commerce solutions
Please share some of the services that you offer for which clients approach you the most for?
The most typical request we have is “we have this awesome idea, can you help to bring it to life?” That means a product analysis, roadmap planning, team setup, and, usually, a long-term project.
With that said, we also have shorter consulting projects in AR, AI, or Adtech domains where established companies leverage our expertise which saves them weeks or months of development.
An example of such a project would be the Computer Vision algorithm for the gauge reading, or a mobile app monetization audit.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
I’d say it’s about 95%. The first step is the most important: don’t take the project you are not sure you can deliver. After that, everything is easy: top team, knowledgeable technical management, close collaboration and communication, and awesome support.
What kind of support system do you offer to your clients for catering to their queries and issues?
For the ongoing projects, we have a “we’ll fix it all” policy which means we help with every request or problem that the customer has, no matter if it falls within the scope of the initial project or not. We do our best to stay within the resources we allocate for the main project. For instance, if we need to spin up a website describing a SaaS product we have been building for 6 months, we’ll happily do that.
For the projects that we release, we have SLA, a 90-days warranty that implies fixes of all critical and major bugs. Moreover, we have a lifetime warranty against any critical issue that isn’t caused by 3rd party changes or updates. If anything is terribly wrong with the product you’ve paid for, we’ll fix that no matter when you discover it. That never happens because of the quality we put into the product though.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Majority of our clients just pay us an hourly rate for the work done during the month. We practice flat rates for all team members. We charge for the actual time spent, so if we estimate feature for 1000h, but spend 800h, you’re only billed for that. If we spend 1100h, that’s your invoice. In practice, however, we rarely have more than a 10% deviation from the estimates.
This payment structure allows us to be flexible, work together with the client, not for them, be actively involved. No time is spent on change request estimation and incorporation into the SoW. We focus on product delivery and customers instead of the paperwork.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our ideal customer has a 6-months project for a 5-person team (TPM, 3 devs, QA, part-time designer). In terms of budget, that usually means about 200-250K. With that said, we are open to clients with as little as a $30K budget, usually, those are simple mobile apps.
What is the price range (min and max) of the projects that you catered to in 2020?
Min: $35K for the mobile app. Max: 700K for social mobile app development.