Potick

https://hoogahomes.com/
 

Overview

Hooga Homes and Gardens is an online furniture store operating under the non-profit organization. The mission of the organization is to provide for a happy and healthy aging. Hooga Homes and Gardens offers a wide range of home decor items and furniture while all of its profits are spent on developing their social goals.

The client needed a simple and attractive ecommerce website that would be easy to use for end clients, easy to manage and would also address and propel the social mission of the organization.
 

About project

Hooga Homes and Gardens is a furniture and home decor store offering high quality, handcrafted and/or imported items. It is a non-profit business established to generate income to the Alama Foundation, which is dedicated to positive aging and healthy living for older adults and elders.  All profit from Hooga Homes and Gardens supports programs like The Infinite Mind - Dementia Project, and Local MP3s in Home Care Project. Along with the opportunity to find unique items that give Hooga clients’ homes that one-of-a-kind flare, Hooga Homes and Gardens gives senior citizens crucial mental and physical attention they need to survive and cherish seniority.

The goal of creating a website was to reach out to the broader audience all over the country rather than be limited to the physical store. The major requirements included creation of pleasant customer experience throughout the purchasing process, minimalistic design and simple user interface.
 

What we did

• Prototyping

• Responsive design

• E-commerce development

• Payment system integration

• Authorization with Facebook and Google functionality

• Content creation guidelines

• Content Management System

• Consistent technical support

• Analytics and optimization

Quote

“They have been very precise and concise. They make sure that all the technical requirements and other things we have are perfect. Above all, they have always delivered ahead of the deadline.”

Rebekah DeMartino, Marketing Manager at Hooga Homes and Gardens

Major Insights

• Creating positive shopping experience
  We strive to make our clients’ shopping experience as comfortable and pleasant as possible, encourage them to return and increase sales as a result. That is why we made the sign up process very simple and provided an option to login with Facebook or Google.
  
  Such notion of simplification can be found on other pages too. For example, the user can save his preferred mailing address and payment method so that the purchase can be made in two clicks. The one only adds the item to the cart, selects desired shipping and payment options and that is it. No need to enter address or card number all over again. The quicker the order can be made, the more purchases there will be.
  
  We could not go without Wishlist either. With such a great variety of products offered users will definitely want to save some items for later purchases.
   

• Putting the right accents
  
  Hooga Homes and Gardens offers a wide range of items with creative unique designs. This led us to the conclusion that we needed to come up with a minimalistic website design in order to draw more attention to items themselves rather than to the website. We also added Featured categories section in order to suggest the most popular ones or the ones that the store owner would like to sell faster.
   

• Let the clients find the best match
  
  The more items are added to the website the harder it is to find what you are looking for. Keeping this in mind we created an extended list of filters that would allow users find items that would meet their requirements in the best possible way. When the client can find the perfect match he is more likely to return again.
   

Client feedback
Largest Full Review Widget
https://clutch.co/user/1045222/widgets 

https://www.theinfinitemind.org/

Overview

With the increasing number of people with dementia all over the world the need for information and help is growing too. The Infinite Mind mission is to raise public awareness, inform, educate, and improve the quality of life of those living with dementia, and of those affected worldwide.

With this high goal in mind we created an attractive yet very functional website that not only serves as a good information source and education platform for the end users but also helps The Infinite Mind team receive donations and develop their project all over the world.

About project

According to the World Health Organization there are around 50 million people suffering from dementia and nearly 10 million new cases each year. This results in the growing need for information about the syndrome, its treatment and care. The Infinite Mind is an educational project aimed at increasing awareness about dementia, empowering and encouraging those living with it and their families. Katya Deluisa (the founder) and her team offer innovative information and programs which generate a new understanding of the workings of the brain and human consciousness and how both are affected by dementia.

The goal of the project was to create a platform(space) where people suffering dementia or those taking care of them can find up-to-date information about the syndron, learn more about the treatment and therapy and find help within the community of people that face dementia and work with it. We also needed to include the option to donate for those willing to help in developing The Infinite Mind.

What we did

• Responsive web development

• PayPal integration

• Automated translation

• Analytics and optimization

• Consistent technical support

• Digital branding
   

Quote

"Potick has been something I don’t believe we could do our project without. They are easy to work with and very responsive to our needs."

Katya DeLuisa, founder of The Infinite Mind - Dementia Project

Major Insights

• Make your website easy to use and the texts easy to read on all devices.
  More and more Internet users prefer using their phones to surf the web. The Infinite Mind website visitors are not the exception. Our analytics shows that currently nearly 60% of people use mobile devices to read our website. In order to make the user experience more pleasant and encourage visitors to come back we developed attractive responsive design.

• Let your clients find what they need. 
  With more and more information being added to the website the need for an intuitive navigation and precize categorization became clear. When people come to our website they are more often interested in some particular topic. Whether it be senior care or spirituality of dementia or art therapy users want to find information quickly and easily. That is why we developed a list of categories for each resource type. No matter whether the user is looking for relevant blogs, wants to watch a video or read an article from the external source he can easily navigate throughout the website. We also added the search option in case the user doesn’t know where to start.

• Use well-known interfaces and services
  A good fundraising strategy should definitely include simplifying donation making. If the process is complicated with millions of fields, unknown websites asking for bank account info - the user is very likely to quit. No one would risk having his money stolen as well as most users don’t like filling out endless forms. Our goal was to find the solution that would keep our donors safe and make the process more simple. PayPal turned out to be the best option. We integrated a special PayPal button that takes users to the well-known PayPal interface and does not require any unusual info. Those willing to donate can also use their PayPal account.

Results
$2500+ raised since july 2020
2 interview invitations
3 new partners

Client feedback
https://potick.com/wp-content/uploads/2020/09/testimonial-katya-and-maria-the-infinite-mind.mp4

https://www.alamafoundation.org/
 

Overview

Alama Foundation is a nonprofit organization that aims to establish programs and resources that provide for aging adults online, in the community, and in home care. Within 10 years, it plans to expand programs and resources to certified institutes, nursing homes, and assisted living facilities.

Such goals would be impossible to achieve if not for an attractive and informative website. To start with we came up with a one-page website addressing the mission of the organization and linking its current projects and programs.
 

About project

In 10 years, 1 in 5 US citizens will need additional senior care of some kind. Our nation needs more focus and attention on aging adult care than ever before in our history. It’s critical to ensure purposeful and fulfilling lifestyles and resources for our seniors now, for our loved ones, and for ourselves.

Alama Foundation is a nonprofit organization that sees a nation equipped to care for its growing senior population. We see our aging adults engaged symbiotically within their communities. Within 5 years, Alama aims to establish programs and resources that provide for aging adults online, in the community, and in home care. Within 10 years, we aim to expand programs and resources to certified institutes, nursing homes, and assisted living facilities.

Such goals would be impossible to achieve in the XXI century if not for an attractive and informative website. To start with we came up with a one-page website addressing the mission of the organization and linking its current projects and programs. However it’s not the end and we plan on expanding the website with more information and resources in the nearest future.

What we did

• Responsive design

• PayPal integration

• Consistent technical support

• Analytics and optimization

Major Insights

• Make design represent your company
  Alama’s high mission touched us deeply. In order to emphasize its importance we designed the website highly representative of the problems that Alama addresses. We showed how valuable it is to help senior citizens in their daily life by adding small human figures performing various actions. The users can find people walking seniors across the road, nursing or caring about them at home, fundraising, helping out with boxes etc. All of those address Alama’s mission in this or that way and thus draws attention to important issues that Alama is trying to solve.

• Keep in touch 
  It is important to keep your clients up to date with what is going on in your business. It is twice more important if your company is a non-profit. You constantly need to engage in donors and volunteers retention, report on the results and expenditures, let people know that their money was directed to a good cause. One of the ways of doing it is to invite people to join your mailing list. That was what we did for Alama Foundation. Now people can easily subscribe to Alama’s news and be aware of what is going on, what needs there are and what activities are planned in the nearest future.

• Link your projects 
  The best way to show your results is to provide proofs. Alama Foundation works on several projects and each of them has a separate website or social media page. Those specialized pages contain much more info on the project goals and activities. That is why we decide to include links directly to them with just a brief description rather than come up with sections dedicated to each project. This way users will be able to dive into the project's life more deeply and find up-to-date opportunities.

https://cashforcasa.com/ 
 

Overview

As a rule people use services of real estate agents or direct purchasing agencies when they have serious issues with their bank.It is a stressful and uncomfortable situation for everyone, and that is why it is important to express a deep understanding of the matter and ensure good company reputation.

The first step in reaching out for such people is to create an informative website that would provide the answers to many questions that arise in such a situation.
 

About project

Cash for Casa is a direct purchasing agency. They buy houses in their current condition without any fixing required with no extra fees or commissions according to the client’s schedule. They take care of the entire process and offer fair market value for the property that has to be sold for any reason.

As a rule people use such services when they have serious issues with their bank and thus feel very vulnerable. In such a situation it is important to express a deep understanding of the matter and ensure good company reputation. 

In order to achieve those goals we designed a highly informative website that would answer all questions the client might have and provide necessary proofs of company reliability. 

What we did

• Responsive design

• Web development

• Analytics and optimization

• Consistent technical support

• Digital branding

Quote

"What I like about Potick is that they are on top of it.They always have everything scheduled in advance."

Alexander Champagne, founder of Cash for Casa

Major Insights

• Address the problem
  Admitting a problem is the first step in fixing it. We help our website users understand more about the situation they are currently in. That is why we included articles on the most popular problems and their possible solutions. Now when the client understands the threat and knows the options he is ready to discuss the ways to solve it. There is when Cash for Casa comes in hand.

• Let your business have a face
  People don’t like talking about money and debts. The situation gets worse when they have to tell complete strangers about their financial problems. So we decided to bring in some more person-to-person communication. The client sees Alexander’s photo here and there on the website. Alexander is the one on the video explaining the process. Even when the client leaves us a message or gives us a call Alexander is the one who answers it. People start trusting him because he knows what he is talking about, he is the one who has been there for all this time. As a result they trust Cash for Casa

• Answer questions 
  There is always a whole lot of questions when it comes to selling the house. What should we do? Do we need to clean up first? Are there any commissions? Who will buy it? Cash for Casa provides its clients with the answers right away. This in turn increases client loyalty and the probability of recommendation.  

Client feedback
https://potick.com/wp-content/uploads/2020/09/testimonial-alex-cash-for-casa.mov