Predica

 It’s a known fact that year 2020 has been nothing short of an unpredictable roller-coaster ride for everyone. If not anything, this year was a steep learning curve for countries, businesses, and individuals. The repercussions of pandemic shook the very foundation of businesses worldwide. While it highlighted the biggest underdog brands and gave them the centre stage, it also brutally vanished the existence of some brands. It made businesses realise that they should be prepared for the unknown and quickly pivot to the new trends of the market for survival.One of such trends is taking your business online, building an outstanding online presence to get discovered by your target audience and to get an edge over the competitors. Here are the top ten trends that will help you stay afloat in 2021;Facebook and Instagram to become a new storefront for businessesReading into every behavioural shift of customers, Facebook and Instagram are cleverly moving to onslaught the e-commerce ecosystem. With the introduction of shop features, reels with product tags and e-commerce push, these platforms are gonna be the new digital storefront for small businesses. Advance AR and VR Integration on SnapChatAR contributes significantly to accelerate Snapchat's expansion, and you can anticipate it to incorporate more AR capabilities and tools to enhance user experience. The news is, it has already begun to test the feature where you can scan the code to get more informed about a product.    Mobile-First approachAs per Statista, over 98% of active user accounts worldwide accessed the social network via mobile phone. It is very important for marketers to design campaigns keeping the limited digital real-estate in mind. Data visualization and Big Data There is a ton of data out there for people to analyze, visualize and strategize around. We will see more advanced BI tools to get better insights on social media and user behaviour. Live streaming on LinkedInLinkedIn broke all records of engagement by marking 722 million users across the globe. As organizations are not working in their full capacity, businesses and professionals are expected to conduct virtual events  by using its new streaming feature.Video marketing will be massiveVideos are used for both educating and entertaining. In a world where a video can go viral in a matter of minutes, Marketers need to consider how they are presenting their messages. Will they be better off using images or audio? This will definitely play a vital role in 2021. YouTube will be personality-centricThis year, the rise in the number of creators is humongous, which makes it tough for brands to get found by consumers. So, this year the brand needs to gear up and make their brand image valuable to their users, that will be a true differentiator in the coming year. Adopting “humanize” strategy will be a hitEmpathy will be the fuel for your brands’ success, instead of transactional marketing, focus more on conversational marketing. Affiliate Marketing will riseAffiliate Marketing allows Marketers to get measurable, quantifiable results without a website. Affiliates sign up and promote products or services on behalf of a business. This industry is ripe with opportunities for Marketers.Social Media will be a crucial tool in 2021Millions of People across the globe are using social networks such as Facebook, Twitter, LinkedIn, Pinterest, Google+ and more. These platforms allow companies to interact with their clients on an unparalleled scale. In addition to interacting with Customers, Social media allows companies to communicate with their employees, partners and the general public as well. Final Thoughts The above-mentioned trends are just a few of the trends that are shaping the future of social media in 2021. Make sure you stay current with the ongoing emerging and changing trends to make most of the social media channels.