Please introduce your company and give a brief about your role within the company?
Prismetric began its journey in the IT realm in 2008. Over the years, the company has built a rock-solid reputation of being India’s well-known mobile application development company and IT solution provider. Our functional skills and exceptional team work has won us the hearts of several clients. As the CEO of Prismetric, apart from working on regular commitments and responsibilities, I prefer to be connected with every team of Prismetric. In fact, I have worked alongside with teams, many times, whenever they needed an extra hand to meet their strict deadlines. I also enjoy strategizing and redefining the business development aspects and our goals.
What was the idea behind starting this organization?
Our motto is presenting resourceful solutions for any technical complexity by crafting user-friendly and highly interactive applications. We work to develop exclusive solutions, as I want the works of Prismetric to be unique and remarkable on all grounds. People should recognize us as a support system where all their business complexities can be resolved and their technological requirements fulfilled.
Our support has mattered and has been quintessential in the development of many developed and developing business firms, institutions, and enterprises worldwide. This makes us proud.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Ours is a self-sustained in-house team and our development team alone has 60+ professionals. We efficiently plan, design, manage and develop our projects. Hence, we offer the solutions with promising quality and have never fallen short on customers’ expectation.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Since we are an in-house team, the project details can be secured without any third party interruption. After a thorough SWOT analysis of the technical aspects and the competition therein, we devise and define the scope of our app. We also prefer to have a crystal-clear idea on the app features and their usability facts. Not to mention, our project management team, along with technical leaders and designers, brainstorm about the threats that need to be eliminated, first and foremost, through discreet analysis and discussion before embarking on the development work. This greatly cuts down the time for project development and, at the same time, promotes hassle-free communication between the company and the clients. The hurdle of unreported and pending enquiries that might complicate the relationships between the developer and the client becomes minimal or almost negligible. What’s more, any changes in the project or requirements can easily be sorted and managed. The process, therefore, becomes more transparent, swift and resourceful.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We are a custom app development company and we have our clients spread across various industries, throughout the world. We comfortably cater to the needs of all the industries. We are happy to share that we have a loyal repetitive clientele. All our clients are completely satisfied with the services we have provided. They frequently get in touch with us to take forward their new ideas and for business reinforcement. Recently, one of our clients for whom we had developed an e-commerce app, got back to us to develop his new web platform for his sub-services. He is completely happy with the flexibility of the development processes that Prismetric follows.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The time frame or the project lifecycle of any app is approximately set depending on the urgency of the project. We factor in the purpose behind developing the app, the technologies involved, and even the intentions of the client, before offering a rough estimation about the timeline.
Simply put, the estimation is prepared, only after analyzing the app needs, the complexities and the platform involved, and plus the client requirements.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
As discussed above, every application is different and so the exact time varies. More or less, the frontend development is put in place before the back-end process begins. The exact aesthetics of the app and even the interactive features are taken care of during the backend development process. The average front-end to back-end development ratio is 40:60.
What are the key parameters to be considered before selecting the right platform for a mobile application?
The recommendations are normally based on the targeted app user base. Our team of analysts will, first and foremost, study the app scope, purpose, trends and the interests of the targeted community in detail. After the clear analysis of the demography of the target audience, their device preferences, and, most importantly, the investment potential of the client, a profitable platform is recommended. We will define the pros and cons and even offer needful suggestions, pertaining to the choice of platform, in detail, before the start of the development process.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
Depending on the business sector and the user base we suggest the most approachable, feasible and beneficial platform. I would say for a brand to get noticed and to achieve business recognition and, more importantly, to make profits, developing an app for both the platforms will be useful.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
If the client’s target audience is closer to higher income group, iOS is definitely the most profitable choice, but if the targeted community is widespread and mostly spread across various income groups, or if you are looking for an app that best fits all economic groups, we recommend Android. When it comes to app platform, the native platform is sure to help you increase the brand loyalty, thanks to its rich quality performance over cross-platform apps.
Hybrid apps could economically be the best choice for the clients but in the longer run there are chances that your brand may go unnoticed because of your app’s average performance, difficult market situations, or due to increasing user expectations.
Also, at Prismetric, our qualified ReactNative team can craft native and prolific hybrid apps for the clients. Now, having mentioned the positive aspects of both the platforms, we also account for client’s needs, capital investment, user mindset, the app scope, the business sector and the client intentions into consideration before recommending a platform.
What are the key factors that you consider before deciding the cost of a mobile application?
The pricing scheme or estimation will depend entirely on the technical resource we are about to invest, the work hours our team will put in for the development, the platform to be considered, customized UI designs, and the complexity of the features involved. Plus, based on the degree of adjustments, alterations, and inclusions required during the app development process, the total price will vary.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We usually follow the pay per milestone methodology, where the client needs to pay at the end of every development phase. In case there are multiple changes required by the client then the cost of the development is based on every feature they opted for.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Prismetric never had a basic or minimum budget requirement for a project. The minimum budget we worked on in the last few years was $5000. Prismetric always likes to take up challenging projects that will be helpful in extending our potential and developing our skill sets.
What is the price range (min and max) of the projects that you catered to in 2018?
2018 has been financially a successful year for Prismetric and we have worked on various projects for varying prices. The minimum price for which we offered our service was for $8,000. The maximum price cannot be disclosed because of our confidentiality clauses.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
Same as discussed before, every app is unique. The business requirements differ, the industrial needs differ as per the trends, and hence we offer no readymade or fixed ideas to clients. So, most of the time, we offer suggestions based on the audience base of the app, the client’s industrial requirements, what’s new and technically trending and so on. Some of the general solutions we offer include customary in-app purchases, ads, promotions and profitable subscription notifications etc.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We are pleased with the visibility and the kind of response we have received through GoodFirms. We are working forward to attaining better ranking on your platform so that it will help us reach more potential clients.