Client: Karcher.ua is the official representative of the German company Alfred Kärcher GmbH & Co. KG in Ukraine. Kärcher is the world’s largest manufacturer of cleaning equipment.
Goal: to grow the online store visibility, drive new stream of...
Client: Karcher.ua is the official representative of the German company Alfred Kärcher GmbH & Co. KG in Ukraine. Kärcher is the world’s largest manufacturer of cleaning equipment.
Goal: to grow the online store visibility, drive new stream of prospects to the site and increase brand awareness in retail and corporate segments.
What did we do:
For our campaign we set three main directions of search engine marketing:
- marketing for keywords that are connected with professional equipment (For example, “high-pressure cleaning device”).
- marketing for keywords connected with cleaning solutions (for example, “snow removal equipment”).
- marketing for keywords connected with the home & garden production (for example, “home water pump”).
After research and analysis we selected a large list of target keywords, we also sent recommendations as to the site improvements in which we took into account Kärcher’s global policy.
Link-building campaign included acquiring links from authoritative sources including the brand's partners. A large amount of effort was also directed at video content marketing and Kärcher’s You Tube channel promotion.
Result:
- +49% — increase in organic traffic from the search engines;
- +70% — direct traffic growth and increase in brand awareness;
- considerable sales growth across the dealer network in Ukraine.
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