Prove is a new kind of customer acquisition, retention, technology and analytics agency. We are redefining the way marketing works, by having a single-minded focus on results. Our approach minimizes marketing risk and maximizes short-term and long-term results through a disc...
Prove is a new kind of customer acquisition, retention, technology and analytics agency. We are redefining the way marketing works, by having a single-minded focus on results. Our approach minimizes marketing risk and maximizes short-term and long-term results through a disciplined process. Our philosophy is to leverage the power of Mass Personalization to increase ROI while reducing marketing costs.
Web, social, and mobile application user experience analysis and design, Customer acquisition, customer retention, Analytics and insights infrastructure and development, Social media marketing, Ecommerce, SEM, SEO, PPC, Mobile marketing
Nowadays, the purchase decisions are driven by social influence as a major chunk of users discover products and services through Facebook, Instagram, Pinterest and Twitter. Every day, 200 million people on Instagram visit at least one brand account. These numbers clearly entail the massive paradigm shift in consumer behaviour. Earlier they consumed website content but now they highly rely upon the social proof, user-generated content and brand image on social networks. Social commerce is an efficacious technique of attracting, acquiring and retaining customers while facilitating them to explore, participate and simplify the path to purchase for buyers. As per eTail, 50% of retailers are working to include social media in their overall e-commerce marketing strategy. In order to get the best out of this new shopping dynamic, business owners should be keen on implementing these proven strategies. Create an online presence through the right channelsIt would be great if you have a responsive website linked to the Instagram Shop where your customers can find out more about you, the products and services that you are offering. Strategically identify which platforms have your target audience and create business pages accordingly. This way, you can reach out to a wider audience.Always utilize Search Engine OptimizationThis simply means that you have to work on increasing the visibility of your social commerce content in search engines such as Google, Yahoo, Bing and more. One of the most effective ways to increase your online visibility is by optimizing your content based on continuous analytics. Make sure that your content is focused on the keyword that people are searching for when they are looking for your product or service. Keep tweaking and optimizing your page as per the evolving needs of customers, market and channels. Create a buzz about your offerings with communities and influencer marketingYou can do this by making it known online and in your community. If you have a blog, then you can include some promotional guest posts about the product so that you can get more customers. This is one of the most effective methods that you can employ when it comes to marketing your product. Another good option is to participate in some discussions or start a discussion with influencers on your panel. In these discussions, you will be able to promote your product or service by leveraging the following of the influencers. Instil convenience in shopping journey Brands that can cultivate an end-to-end streamlined shopping experience, with a few zero friction options as possible across all crucial networks. It contains the use of social checkout functionalities, the creation of personalised eCommerce, interesting shoppable feeds, conversational chatbot/messengers and the integration of online and in-store experiences.Final ThoughtWith many social media platforms embracing the commerce model, it will be a significant driver for the success of the retail sector, and it presents a key tool for marketers to implement winning strategies.
Nowadays, the purchase decisions are driven by social influence as a major chunk of users discover products and services through Facebook, Instagram, Pinterest and Twitter. Every day, 200 million people on Instagram visit at least one brand account. These numbers clearly entail the massive paradigm shift in consumer behaviour. Earlier they consumed website content but now they highly rely upon the social proof, user-generated content and brand image on social networks. Social commerce is an efficacious technique of attracting, acquiring and retaining customers while facilitating them to explore, participate and simplify the path to purchase for buyers. As per eTail, 50% of retailers are working to include social media in their overall e-commerce marketing strategy. In order to get the best out of this new shopping dynamic, business owners should be keen on implementing these proven strategies. Create an online presence through the right channelsIt would be great if you have a responsive website linked to the Instagram Shop where your customers can find out more about you, the products and services that you are offering. Strategically identify which platforms have your target audience and create business pages accordingly. This way, you can reach out to a wider audience.Always utilize Search Engine OptimizationThis simply means that you have to work on increasing the visibility of your social commerce content in search engines such as Google, Yahoo, Bing and more. One of the most effective ways to increase your online visibility is by optimizing your content based on continuous analytics. Make sure that your content is focused on the keyword that people are searching for when they are looking for your product or service. Keep tweaking and optimizing your page as per the evolving needs of customers, market and channels. Create a buzz about your offerings with communities and influencer marketingYou can do this by making it known online and in your community. If you have a blog, then you can include some promotional guest posts about the product so that you can get more customers. This is one of the most effective methods that you can employ when it comes to marketing your product. Another good option is to participate in some discussions or start a discussion with influencers on your panel. In these discussions, you will be able to promote your product or service by leveraging the following of the influencers. Instil convenience in shopping journey Brands that can cultivate an end-to-end streamlined shopping experience, with a few zero friction options as possible across all crucial networks. It contains the use of social checkout functionalities, the creation of personalised eCommerce, interesting shoppable feeds, conversational chatbot/messengers and the integration of online and in-store experiences.Final ThoughtWith many social media platforms embracing the commerce model, it will be a significant driver for the success of the retail sector, and it presents a key tool for marketers to implement winning strategies.
Nowadays, the purchase decisions are driven by social influence as a major chunk of users discover products and services through Facebook, Instagram, Pinterest and Twitter. Every day, 200 million people on Instagram visit at least one brand account. These numbers clearly entail the massive paradigm shift in consumer behaviour. Earlier they consumed website content but now they highly rely upon the social proof, user-generated content and brand image on social networks.
Social commerce is an efficacious technique of attracting, acquiring and retaining customers while facilitating them to explore, participate and simplify the path to purchase for buyers. As per eTail, 50% of retailers are working to include social media in their overall e-commerce marketing strategy.
In order to get the best out of this new shopping dynamic, business owners should be keen on implementing these proven strategies.
Create an online presence through the right channels
It would be great if you have a responsive website linked to the Instagram Shop where your customers can find out more about you, the products and services that you are offering. Strategically identify which platforms have your target audience and create business pages accordingly. This way, you can reach out to a wider audience.
Always utilize Search Engine Optimization
This simply means that you have to work on increasing the visibility of your social commerce content in search engines such as Google, Yahoo, Bing and more. One of the most effective ways to increase your online visibility is by optimizing your content based on continuous analytics. Make sure that your content is focused on the keyword that people are searching for when they are looking for your product or service. Keep tweaking and optimizing your page as per the evolving needs of customers, market and channels.
Create a buzz about your offerings with communities and influencer marketing
You can do this by making it known online and in your community. If you have a blog, then you can include some promotional guest posts about the product so that you can get more customers. This is one of the most effective methods that you can employ when it comes to marketing your product.
Another good option is to participate in some discussions or start a discussion with influencers on your panel. In these discussions, you will be able to promote your product or service by leveraging the following of the influencers.
Instil convenience in shopping journey
Brands that can cultivate an end-to-end streamlined shopping experience, with a few zero friction options as possible across all crucial networks. It contains the use of social checkout functionalities, the creation of personalised eCommerce, interesting shoppable feeds, conversational chatbot/messengers and the integration of online and in-store experiences.
Final Thought
With many social media platforms embracing the commerce model, it will be a significant driver for the success of the retail sector, and it presents a key tool for marketers to implement winning strategies.
