Prove

In Data We Trust

5.00/5 (1 Reviews)
About Prove
Prove is a new kind of customer acquisition, retention, technology and analytics agency. We are redefining the way marketing works, by having a single-minded focus on results. Our approach minimizes marketing risk and maximizes short-term and long-term results through a disc...
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$150 - $199/hr
10 - 49
2010
United States
Prove
In Data We Trust
5.00/5 (1 Reviews)
5 Questions
Trends are prone to change with time. Trends that were popular earlier sink into oblivion and new trends are observed further. SEO trends are also updated with new items added. Today, let us discuss some of the most significant factors and trends that will be decisive for SEO in 2021.#1. Content is still king in SEO. So, always concentrate on putting high-quality content on your website or blog.#2. Reconsider your traffic intent and chase the quality of traffic. #3. Stand with the EAT concept, i.e., Expertise, Authority, and Trust to prove your authority by providing relevant, fresh, and proven data to the users, as per Google’s norms. Establish an ‘about’ page, gather positive reviews on other online platforms, and backlink to and from authoritative sources. #4. 46% of the overall Google searches feature local intent and this indicates that you should definitely get into local SEO. #5. The current lockdown taught the business owners of all scales to always extend their offering with new options. The point is to adjust your business to changed circumstances whether you are in a delivery business, offering takeaway service, provide online consultation, or anything else.#6. 89% of the consumers alter their shopping destination to another one after getting a poor website experience. The way people, navigate, investigate, and feel about your website has changed after the arrival of mobile devices. Hence, impressing customers with a great user experience is a key to success for businesses. #7. Mobile search is popularizing day by day. Users will appreciate if your content is well organized, easy-to-find, and accessible through a mobile search.#8. 27% of the global online population is using the mobile-based voice-search program. Hence, it is essential today to optimize for voice search based on people’s most likely spoken queries and languages. #9. 54% of the consumers wish to watch video content from a brand or business they support. Therefore, it is worth investing in the video marketing approach to retain the interest of the consumers from any device they are using. #10. Increasing your brand awareness along with building trust with influencers is a recent SEO trend. Social media influencers and bloggers are getting more successful today providing a level of engagement and trust to the businesses. #11. 85% of online shoppers avoid visiting insecure websites. Hence, always ensure the security of your user’s personal data. #12. Another important recent trend is to get your business acquainted with the structured data that helps Google understand what the page content is all about.
Trends are prone to change with time. Trends that were popular earlier sink into oblivion and new trends are observed further. SEO trends are also updated with new items added. Today, let us discuss some of the most significant factors and trends that will be decisive for SEO in 2021.#1. Content is still king in SEO. So, always concentrate on putting high-quality content on your website or blog.#2. Reconsider your traffic intent and chase the quality of traffic. #3. Stand with the EAT concept, i.e., Expertise, Authority, and Trust to prove your authority by providing relevant, fresh, and proven data to the users, as per Google’s norms. Establish an ‘about’ page, gather positive reviews on other online platforms, and backlink to and from authoritative sources. #4. 46% of the overall Google searches feature local intent and this indicates that you should definitely get into local SEO. #5. The current lockdown taught the business owners of all scales to always extend their offering with new options. The point is to adjust your business to changed circumstances whether you are in a delivery business, offering takeaway service, provide online consultation, or anything else.#6. 89% of the consumers alter their shopping destination to another one after getting a poor website experience. The way people, navigate, investigate, and feel about your website has changed after the arrival of mobile devices. Hence, impressing customers with a great user experience is a key to success for businesses. #7. Mobile search is popularizing day by day. Users will appreciate if your content is well organized, easy-to-find, and accessible through a mobile search.#8. 27% of the global online population is using the mobile-based voice-search program. Hence, it is essential today to optimize for voice search based on people’s most likely spoken queries and languages. #9. 54% of the consumers wish to watch video content from a brand or business they support. Therefore, it is worth investing in the video marketing approach to retain the interest of the consumers from any device they are using. #10. Increasing your brand awareness along with building trust with influencers is a recent SEO trend. Social media influencers and bloggers are getting more successful today providing a level of engagement and trust to the businesses. #11. 85% of online shoppers avoid visiting insecure websites. Hence, always ensure the security of your user’s personal data. #12. Another important recent trend is to get your business acquainted with the structured data that helps Google understand what the page content is all about.

Trends are prone to change with time. Trends that were popular earlier sink into oblivion and new trends are observed further. SEO trends are also updated with new items added. Today, let us discuss some of the most significant factors and trends that will be decisive for SEO in 2021.

#1. Content is still king in SEO. So, always concentrate on putting high-quality content on your website or blog.

#2. Reconsider your traffic intent and chase the quality of traffic. 

#3. Stand with the EAT concept, i.e., Expertise, Authority, and Trust to prove your authority by providing relevant, fresh, and proven data to the users, as per Google’s norms. Establish an ‘about’ page, gather positive reviews on other online platforms, and backlink to and from authoritative sources. 

#4. 46% of the overall Google searches feature local intent and this indicates that you should definitely get into local SEO. 

#5. The current lockdown taught the business owners of all scales to always extend their offering with new options. The point is to adjust your business to changed circumstances whether you are in a delivery business, offering takeaway service, provide online consultation, or anything else.

#6. 89% of the consumers alter their shopping destination to another one after getting a poor website experience. The way people, navigate, investigate, and feel about your website has changed after the arrival of mobile devices. Hence, impressing customers with a great user experience is a key to success for businesses. 

#7. Mobile search is popularizing day by day. Users will appreciate if your content is well organized, easy-to-find, and accessible through a mobile search.

#8. 27% of the global online population is using the mobile-based voice-search program. Hence, it is essential today to optimize for voice search based on people’s most likely spoken queries and languages. 

#9. 54% of the consumers wish to watch video content from a brand or business they support. Therefore, it is worth investing in the video marketing approach to retain the interest of the consumers from any device they are using. 

#10. Increasing your brand awareness along with building trust with influencers is a recent SEO trend. Social media influencers and bloggers are getting more successful today providing a level of engagement and trust to the businesses. 

#11. 85% of online shoppers avoid visiting insecure websites. Hence, always ensure the security of your user’s personal data. 

#12. Another important recent trend is to get your business acquainted with the structured data that helps Google understand what the page content is all about.

 Presently, the consumers are versatile, knowledgeable and much more competitive in nature. Gazillions of advertisers target them every day by using push notifications, unskippable video ads, massive display ads and TV ads.  These consumers do not really invest to interact and engage with these adverts. This way, it makes the market more competitive and results in rendering all the branding activities ineffective.Brand awareness is the degree to which customers recognize the value or reputation of a particular product or service brand. It is one of the most common questions that get asked by various small and medium businesses. The truth is, it's not always easy to identify the things that can help increase your brand recognition. Nowadays, as a myriad of brands aim to capture the attention of customers, a well-outlined and well-implemented marketing strategy will help create an impact on the audience for the long run. Identify your target marketWith the emergence of numerous brands, the general populace is rapidly subdivided into different sub-segments. This makes it vital for every company to recognise and understand the appropriate customer segment. Identifying the primary target audiences will simply guarantee that the resources, effort and time invested in acquiring and interacting with customers is not in vain.Once you've identified your target market, work towards finding the best advertising strategies that suit your brand. Work towards building a consistent and solid marketing message that will help increase brand recognition.Cultivate a branding strategyBranding tactics can make or break your business and facelift your brand.  Marketing strategies are techniques used by the brand to get its message across to the desired public which is conducted in the positioning phase. You need to identify the right channels to promote your brand - social media, SEO, SEM, email marketing etc.Moreover, to improve brand awareness it is crucial to do it through social media marketing. Social media allows you to reach out to your customers in a more personal way. This allows you to build better customer relations, which in turn will help your business flourish.With that, harness the power of search engines. Many buyer journeys today are commencing on the internet and particularly through search. However, a brand may find it difficult at first, it must realise how important it is. It could assist your brand in an analytical way through many criteria to predict the buyer's journey and behaviours of consumers. A brand can effectively maximise its impact and optimize its online presence by leveraging SEO tactics.Adopt experiential marketing Experience marketing will facilitate an enduring relationship between consumers and a company. It could also help to collect critical customer data to help you develop your brand approach. Design engaging virtual events and pack it with gaming elements as it is one of the trending tactics in marketing these days.Make use of press releaseOne of the best ways to improve brand awareness is through press releases. The press release is a powerful marketing tool. They give your brand more visibility by telling a story. It tells readers that you're a credible company. Reporters and other media outlets will take your story and use it as the basis of their story.Final ThoughtsBrand recognition is essential for any business. Without it, you won't have any business success. Brand recognition doesn't just happen. You have to work at it every day. Once you've identified the marketing methods and techniques that are proven ways to increase your brand recognition, you're on your way to start building a solid business.
 Presently, the consumers are versatile, knowledgeable and much more competitive in nature. Gazillions of advertisers target them every day by using push notifications, unskippable video ads, massive display ads and TV ads.  These consumers do not really invest to interact and engage with these adverts. This way, it makes the market more competitive and results in rendering all the branding activities ineffective.Brand awareness is the degree to which customers recognize the value or reputation of a particular product or service brand. It is one of the most common questions that get asked by various small and medium businesses. The truth is, it's not always easy to identify the things that can help increase your brand recognition. Nowadays, as a myriad of brands aim to capture the attention of customers, a well-outlined and well-implemented marketing strategy will help create an impact on the audience for the long run. Identify your target marketWith the emergence of numerous brands, the general populace is rapidly subdivided into different sub-segments. This makes it vital for every company to recognise and understand the appropriate customer segment. Identifying the primary target audiences will simply guarantee that the resources, effort and time invested in acquiring and interacting with customers is not in vain.Once you've identified your target market, work towards finding the best advertising strategies that suit your brand. Work towards building a consistent and solid marketing message that will help increase brand recognition.Cultivate a branding strategyBranding tactics can make or break your business and facelift your brand.  Marketing strategies are techniques used by the brand to get its message across to the desired public which is conducted in the positioning phase. You need to identify the right channels to promote your brand - social media, SEO, SEM, email marketing etc.Moreover, to improve brand awareness it is crucial to do it through social media marketing. Social media allows you to reach out to your customers in a more personal way. This allows you to build better customer relations, which in turn will help your business flourish.With that, harness the power of search engines. Many buyer journeys today are commencing on the internet and particularly through search. However, a brand may find it difficult at first, it must realise how important it is. It could assist your brand in an analytical way through many criteria to predict the buyer's journey and behaviours of consumers. A brand can effectively maximise its impact and optimize its online presence by leveraging SEO tactics.Adopt experiential marketing Experience marketing will facilitate an enduring relationship between consumers and a company. It could also help to collect critical customer data to help you develop your brand approach. Design engaging virtual events and pack it with gaming elements as it is one of the trending tactics in marketing these days.Make use of press releaseOne of the best ways to improve brand awareness is through press releases. The press release is a powerful marketing tool. They give your brand more visibility by telling a story. It tells readers that you're a credible company. Reporters and other media outlets will take your story and use it as the basis of their story.Final ThoughtsBrand recognition is essential for any business. Without it, you won't have any business success. Brand recognition doesn't just happen. You have to work at it every day. Once you've identified the marketing methods and techniques that are proven ways to increase your brand recognition, you're on your way to start building a solid business.

 

Presently, the consumers are versatile, knowledgeable and much more competitive in nature. Gazillions of advertisers target them every day by using push notifications, unskippable video ads, massive display ads and TV ads.  These consumers do not really invest to interact and engage with these adverts. This way, it makes the market more competitive and results in rendering all the branding activities ineffective.

Brand awareness is the degree to which customers recognize the value or reputation of a particular product or service brand. It is one of the most common questions that get asked by various small and medium businesses. The truth is, it's not always easy to identify the things that can help increase your brand recognition. Nowadays, as a myriad of brands aim to capture the attention of customers, a well-outlined and well-implemented marketing strategy will help create an impact on the audience for the long run. 

Identify your target market

With the emergence of numerous brands, the general populace is rapidly subdivided into different sub-segments. This makes it vital for every company to recognise and understand the appropriate customer segment. Identifying the primary target audiences will simply guarantee that the resources, effort and time invested in acquiring and interacting with customers is not in vain.

Once you've identified your target market, work towards finding the best advertising strategies that suit your brand. Work towards building a consistent and solid marketing message that will help increase brand recognition.

Cultivate a branding strategy

Branding tactics can make or break your business and facelift your brand.  Marketing strategies are techniques used by the brand to get its message across to the desired public which is conducted in the positioning phase. You need to identify the right channels to promote your brand - social media, SEO, SEM, email marketing etc.

Moreover, to improve brand awareness it is crucial to do it through social media marketing. Social media allows you to reach out to your customers in a more personal way. This allows you to build better customer relations, which in turn will help your business flourish.

With that, harness the power of search engines. Many buyer journeys today are commencing on the internet and particularly through search. However, a brand may find it difficult at first, it must realise how important it is. It could assist your brand in an analytical way through many criteria to predict the buyer's journey and behaviours of consumers. A brand can effectively maximise its impact and optimize its online presence by leveraging SEO tactics.

Adopt experiential marketing 

Experience marketing will facilitate an enduring relationship between consumers and a company. It could also help to collect critical customer data to help you develop your brand approach. Design engaging virtual events and pack it with gaming elements as it is one of the trending tactics in marketing these days.

Make use of press release

One of the best ways to improve brand awareness is through press releases. The press release is a powerful marketing tool. They give your brand more visibility by telling a story. It tells readers that you're a credible company. Reporters and other media outlets will take your story and use it as the basis of their story.

Final Thoughts

Brand recognition is essential for any business. Without it, you won't have any business success. Brand recognition doesn't just happen. You have to work at it every day. Once you've identified the marketing methods and techniques that are proven ways to increase your brand recognition, you're on your way to start building a solid business.

  Custom software is made to order rather than mass-produced. This type of software is specifically created and designed for the customers addressing their needs and preferences. Here the consumer is in direct contact with the programmer and can make changes as and when needed. Healthcare software is a broad term that includes software solutions for EHR (Electronic Health Record), Revenue cycle management system, Telemedicine, Pharmacy inventory system, Staff management systems etc. A custom healthcare software can improve customer (patient/employee) experience that caters to their specific needs in creating a seamless and user-friendly experience that eventually boosts the revenue and ROI (Return on Investment) for the organization. With the increase in the number of people who are suffering from certain diseases, it has been observed that the demand for custom healthcare development services is increasing day by day. The demand for these services is being mainly driven by the fact that the healthcare industry is always on a growing trend. And with this increase in the number of people suffering from various ailments, the need for various healthcare services and developing techniques and equipment has also increased. The benefits of custom healthcare development services include the fact that they ensure a quality of life to the patient and at the same time the services also improve the medical condition of the patient. Hence, when a person gets into healthcare services, he gets all the required facilities and care including the most effective treatment.You should also take time to check whether the development activities of your organization or a particular medical practice can be integrated with the software you are using. This will help to reduce cost and ensure that the custom healthcare services of your organization are effective. Once the development activities of your organization are complete, you can send the final reports to the software developers to integrate the new software programs into the system. This will help to save the additional cost involved in the process and can also help to reduce the time taken. These benefits of developing practices are certainly worth the money spent on it. So, take the initiative and adopt these practices and enjoy the benefits of custom healthcare development services.If you are thinking of looking for a custom healthcare developer, then the best thing to do is to check out the online forums. On these forums, users can interact and post their queries on various matters related to the field of healthcare. You can gain insights from the discussions and accordingly get the software developed which meets the needs of majority of the users.To sum it up A custom healthcare software development is better than mass produced solutions because it takes into account, each organization's needs—number of locations, operation size, types of services and products offered, patient and employee demographics, and any other additional business requirements.
  Custom software is made to order rather than mass-produced. This type of software is specifically created and designed for the customers addressing their needs and preferences. Here the consumer is in direct contact with the programmer and can make changes as and when needed. Healthcare software is a broad term that includes software solutions for EHR (Electronic Health Record), Revenue cycle management system, Telemedicine, Pharmacy inventory system, Staff management systems etc. A custom healthcare software can improve customer (patient/employee) experience that caters to their specific needs in creating a seamless and user-friendly experience that eventually boosts the revenue and ROI (Return on Investment) for the organization. With the increase in the number of people who are suffering from certain diseases, it has been observed that the demand for custom healthcare development services is increasing day by day. The demand for these services is being mainly driven by the fact that the healthcare industry is always on a growing trend. And with this increase in the number of people suffering from various ailments, the need for various healthcare services and developing techniques and equipment has also increased. The benefits of custom healthcare development services include the fact that they ensure a quality of life to the patient and at the same time the services also improve the medical condition of the patient. Hence, when a person gets into healthcare services, he gets all the required facilities and care including the most effective treatment.You should also take time to check whether the development activities of your organization or a particular medical practice can be integrated with the software you are using. This will help to reduce cost and ensure that the custom healthcare services of your organization are effective. Once the development activities of your organization are complete, you can send the final reports to the software developers to integrate the new software programs into the system. This will help to save the additional cost involved in the process and can also help to reduce the time taken. These benefits of developing practices are certainly worth the money spent on it. So, take the initiative and adopt these practices and enjoy the benefits of custom healthcare development services.If you are thinking of looking for a custom healthcare developer, then the best thing to do is to check out the online forums. On these forums, users can interact and post their queries on various matters related to the field of healthcare. You can gain insights from the discussions and accordingly get the software developed which meets the needs of majority of the users.To sum it up A custom healthcare software development is better than mass produced solutions because it takes into account, each organization's needs—number of locations, operation size, types of services and products offered, patient and employee demographics, and any other additional business requirements.

 

 

Custom software is made to order rather than mass-produced. This type of software is specifically created and designed for the customers addressing their needs and preferences. Here the consumer is in direct contact with the programmer and can make changes as and when needed. Healthcare software is a broad term that includes software solutions for EHR (Electronic Health Record), Revenue cycle management system, Telemedicine, Pharmacy inventory system, Staff management systems etc. A custom healthcare software can improve customer (patient/employee) experience that caters to their specific needs in creating a seamless and user-friendly experience that eventually boosts the revenue and ROI (Return on Investment) for the organization. 

With the increase in the number of people who are suffering from certain diseases, it has been observed that the demand for custom healthcare development services is increasing day by day. The demand for these services is being mainly driven by the fact that the healthcare industry is always on a growing trend. And with this increase in the number of people suffering from various ailments, the need for various healthcare services and developing techniques and equipment has also increased. 

The benefits of custom healthcare development services include the fact that they ensure a quality of life to the patient and at the same time the services also improve the medical condition of the patient. Hence, when a person gets into healthcare services, he gets all the required facilities and care including the most effective treatment.

You should also take time to check whether the development activities of your organization or a particular medical practice can be integrated with the software you are using. This will help to reduce cost and ensure that the custom healthcare services of your organization are effective. 

Once the development activities of your organization are complete, you can send the final reports to the software developers to integrate the new software programs into the system. This will help to save the additional cost involved in the process and can also help to reduce the time taken. These benefits of developing practices are certainly worth the money spent on it. So, take the initiative and adopt these practices and enjoy the benefits of custom healthcare development services.

If you are thinking of looking for a custom healthcare developer, then the best thing to do is to check out the online forums. On these forums, users can interact and post their queries on various matters related to the field of healthcare. You can gain insights from the discussions and accordingly get the software developed which meets the needs of majority of the users.

To sum it up 

A custom healthcare software development is better than mass produced solutions because it takes into account, each organization's needs—number of locations, operation size, types of services and products offered, patient and employee demographics, and any other additional business requirements.

The average small or medium scale business spends anywhere between $2500 to $12,000* per month on digital marketing expenses. For an established company with clearly defined cashflows, that might not be a major concern. However, if you are just starting, you might not want to have a nearly $150,000 overhead on your business for the year – even before you make your first sale. So, how can you work around these expenses? Well, here are some tactics you can use as a small or medium scale business to get more traction with your digital marketing initiatives:1. Use Content Marketing with Original Research and Content Updates.Close to a quarter of the marketers, as reported by Hubspot, are increasing their investments in content marketing. This tends to include a wide range of assets like blogs, case-studies, infographic illustrations, explainer videos, white-papers, and so on. While the idea of using content marketing is not new, long-form content and original research stand as clear outliers. Long-form content, largely focusing on any content with more than 3,000 words, produces 3x better results than shorter alternatives. Another great tactic is to aggregate data from third-party sources or conduct your original research. Publish all of this in an accessible format. Hubspot is great at doing this. Once you have published the content, make sure you keep using it repeatedly till it gets dated. You can simply update the content and use the rest of the structure as it is. This will bring down your content production costs and retain your results as well as page authority.2. Personalize Your Campaigns.Personalizing may seem like extra work. But once you start seeing a drop in engagement rates, the idea of using 'Dear User' everywhere in your campaigns will stand out like a mistake.Consumers are increasingly looking for personalized campaigns. It shortens their decision-making process since they can easily relate to the messaging. That is why over 80% of consumers respond to personalized campaigns. Personalization goes beyond engagement. It can also help in retaining customers. 44% of consumers, as per data published by Instapage, stated that they wanted to be repeat buyers with a company that offered a more personalized shopping experience. With GDPR in place, most customers now have control over their data. So, if you are looking for personalizing opportunities, use the inbound marketing conversion funnel. Offer something of value and register the visitors as leads. From there, you just have to incentivize the lead for the next stage.You can use personalization for Dynamic Creative Optimization, Targeted Campaigns, Personalized Landing Pages, and the obvious omission of 'Dear User' from your email campaigns.3. A/B Test Your Creatives, Campaigns, and Other Marketing Assets.A large majority of decision-making in digital marketing campaigns tends to revolve around intuitive filtering. Some Brand Manager does not like a certain color, or the Creative Director has a certain style of putting the creatives together. What we often miss is the fact that the audience is not concerned about any of this. Hence, the best way to optimize your creatives before you boost or scale your campaigns is to run A/B Testing Experiments. Initially, you might have to take a primer on basic statistics. But once you are clear, you will be able to establish a relationship with a good creative and its possibility to convert, with reasonable confidence.You can use tools like Google Analytics & Google Optimize, Optimizely, VWO, and Leadformly.You can also try some basic ideas like giveaways, influencer campaigns, and optimizing your Google My Business account for easy discovery. Most of these ideas are quite affordable and can yield immediate results. Happy Digital Marketing!
The average small or medium scale business spends anywhere between $2500 to $12,000* per month on digital marketing expenses. For an established company with clearly defined cashflows, that might not be a major concern. However, if you are just starting, you might not want to have a nearly $150,000 overhead on your business for the year – even before you make your first sale. So, how can you work around these expenses? Well, here are some tactics you can use as a small or medium scale business to get more traction with your digital marketing initiatives:1. Use Content Marketing with Original Research and Content Updates.Close to a quarter of the marketers, as reported by Hubspot, are increasing their investments in content marketing. This tends to include a wide range of assets like blogs, case-studies, infographic illustrations, explainer videos, white-papers, and so on. While the idea of using content marketing is not new, long-form content and original research stand as clear outliers. Long-form content, largely focusing on any content with more than 3,000 words, produces 3x better results than shorter alternatives. Another great tactic is to aggregate data from third-party sources or conduct your original research. Publish all of this in an accessible format. Hubspot is great at doing this. Once you have published the content, make sure you keep using it repeatedly till it gets dated. You can simply update the content and use the rest of the structure as it is. This will bring down your content production costs and retain your results as well as page authority.2. Personalize Your Campaigns.Personalizing may seem like extra work. But once you start seeing a drop in engagement rates, the idea of using 'Dear User' everywhere in your campaigns will stand out like a mistake.Consumers are increasingly looking for personalized campaigns. It shortens their decision-making process since they can easily relate to the messaging. That is why over 80% of consumers respond to personalized campaigns. Personalization goes beyond engagement. It can also help in retaining customers. 44% of consumers, as per data published by Instapage, stated that they wanted to be repeat buyers with a company that offered a more personalized shopping experience. With GDPR in place, most customers now have control over their data. So, if you are looking for personalizing opportunities, use the inbound marketing conversion funnel. Offer something of value and register the visitors as leads. From there, you just have to incentivize the lead for the next stage.You can use personalization for Dynamic Creative Optimization, Targeted Campaigns, Personalized Landing Pages, and the obvious omission of 'Dear User' from your email campaigns.3. A/B Test Your Creatives, Campaigns, and Other Marketing Assets.A large majority of decision-making in digital marketing campaigns tends to revolve around intuitive filtering. Some Brand Manager does not like a certain color, or the Creative Director has a certain style of putting the creatives together. What we often miss is the fact that the audience is not concerned about any of this. Hence, the best way to optimize your creatives before you boost or scale your campaigns is to run A/B Testing Experiments. Initially, you might have to take a primer on basic statistics. But once you are clear, you will be able to establish a relationship with a good creative and its possibility to convert, with reasonable confidence.You can use tools like Google Analytics & Google Optimize, Optimizely, VWO, and Leadformly.You can also try some basic ideas like giveaways, influencer campaigns, and optimizing your Google My Business account for easy discovery. Most of these ideas are quite affordable and can yield immediate results. Happy Digital Marketing!

The average small or medium scale business spends anywhere between $2500 to $12,000* per month on digital marketing expenses. For an established company with clearly defined cashflows, that might not be a major concern. However, if you are just starting, you might not want to have a nearly $150,000 overhead on your business for the year – even before you make your first sale. 

So, how can you work around these expenses? Well, here are some tactics you can use as a small or medium scale business to get more traction with your digital marketing initiatives:

1. Use Content Marketing with Original Research and Content Updates.

Close to a quarter of the marketers, as reported by Hubspot, are increasing their investments in content marketing. This tends to include a wide range of assets like blogs, case-studies, infographic illustrations, explainer videos, white-papers, and so on. 

While the idea of using content marketing is not new, long-form content and original research stand as clear outliers. Long-form content, largely focusing on any content with more than 3,000 words, produces 3x better results than shorter alternatives. 

Another great tactic is to aggregate data from third-party sources or conduct your original research. Publish all of this in an accessible format. Hubspot is great at doing this. 

Once you have published the content, make sure you keep using it repeatedly till it gets dated. You can simply update the content and use the rest of the structure as it is. This will bring down your content production costs and retain your results as well as page authority.

2. Personalize Your Campaigns.

Personalizing may seem like extra work. But once you start seeing a drop in engagement rates, the idea of using 'Dear User' everywhere in your campaigns will stand out like a mistake.

Consumers are increasingly looking for personalized campaigns. It shortens their decision-making process since they can easily relate to the messaging. That is why over 80% of consumers respond to personalized campaigns. 

Personalization goes beyond engagement. It can also help in retaining customers. 44% of consumers, as per data published by Instapage, stated that they wanted to be repeat buyers with a company that offered a more personalized shopping experience. 

With GDPR in place, most customers now have control over their data. So, if you are looking for personalizing opportunities, use the inbound marketing conversion funnel. Offer something of value and register the visitors as leads. From there, you just have to incentivize the lead for the next stage.

You can use personalization for Dynamic Creative Optimization, Targeted Campaigns, Personalized Landing Pages, and the obvious omission of 'Dear User' from your email campaigns.

3. A/B Test Your Creatives, Campaigns, and Other Marketing Assets.

A large majority of decision-making in digital marketing campaigns tends to revolve around intuitive filtering. Some Brand Manager does not like a certain color, or the Creative Director has a certain style of putting the creatives together. What we often miss is the fact that the audience is not concerned about any of this. 

Hence, the best way to optimize your creatives before you boost or scale your campaigns is to run A/B Testing Experiments. Initially, you might have to take a primer on basic statistics. But once you are clear, you will be able to establish a relationship with a good creative and its possibility to convert, with reasonable confidence.

You can use tools like Google Analytics & Google Optimize, Optimizely, VWO, and Leadformly.

You can also try some basic ideas like giveaways, influencer campaigns, and optimizing your Google My Business account for easy discovery. Most of these ideas are quite affordable and can yield immediate results. Happy Digital Marketing!

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