We create connections, human interactions, meaningful experiences through digtial experiences with your brand that turn into lasting, valuable relationships with real people. That takes an astonishing range of skills, the most important of which is the ability to identi...
We create connections, human interactions, meaningful experiences through digtial experiences with your brand that turn into lasting, valuable relationships with real people. That takes an astonishing range of skills, the most important of which is the ability to identify and create skills that don’t exist yet. It starts with understanding your business, then developing smart strategies to reach people, then using art and technology in new ways to give your audience the content they want. So, no, we don’t really design and develop apps for devices. We design and develop for people. Because it’s the clickers, texters, tappers, viewers and likers who matter—not the screens.
We deliver multi-screen digital engagments that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV. Our RatioTV product allows media brands to launch differentiated apps quickly on all connected platforms. Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for our clients.
Social proof is the lifeblood of e-commerce businesses, as more than 60% of visitors complete the purchase if a website has review and ratings of the product and services offered. It cultivates a well-known psychological concept called bandwagon effect meaning if visitors see 2000 positive reviews about a product, they are likely to buy the product. Social proof in a retail marketing concept is proof that other people have bought and discovered value in a brand's offerings. It can increase conversions by demonstrating how trendy a product or service is to shoppers. Another benefit of social proof is that it can help build and convey trust. Gaining customers' confidence online is one of the major aspects affecting online conversion since it is a huge obstacle for buyers to provide their credit card details to an e-commerce website. Displaying prospective buyers that your products are genuine and are being bought, consumed and used with ratings and user feedback shows you can bank upon itHere’s how you can use them to improve your sales;Include reviews on every product page Send emails to customers after they purchase your product to review it considering multiple aspects such as quality, fit, dimensions and more. Incentivize their feedback by giving them points and offers which can be used on their next purchase. You can develop a separate page of top-selling products and reviews by influencers and ambassadors. Make social media accountsWant honest feedback? Then social media is the place to be at. Create businesses on appropriate social media platforms. Customers, when they are really happy or disappointed with your product and service, they go to social media channels. They are an amazing tool to gather user-generated content which you can use on your digital channels. Use Google my businessAnother way to showcase your reviews and ratings is by creating a business account on Google My Business (GMB). That’s a quick way to gather the right feedback about your business, here you can address all the negative reviews and highlight the positive ones.Include the common concerns by asking questionsIt streamlines the sales funnel as it answers all the pain points or concerns customers face before they purchase a product or service. Once these questions are addressed by past customers, shoppers feel more confident about buying a product. The ratings and reviews that are present online can help buyers make informed decisions while purchasing goods and services online. Moreover, these ratings help businesses in improving their online business and operational processes. This is because you will be able to find out whether the store delivers the products on time, if the customer service provided is of top class quality, if the prices offered are competitive, and many more.Consumer ratings are the best resource for knowing how well any business is doing online. The reviews that are present online are unbiased and objective. They provide facts without subjective assumptions and comments.Read the reviews carefully and try to analyze the factors that influence the rating. Find out whether the customer has been frustrated by the slow processing or any other problem that has been encountered.Further, review the factors carefully, If the reviewer rates the business on a five-star basis, then concentrate on those points that helped the consumer rate your business as best. In case, the rating is on a three-star basis, then focus on the things that have contributed in reducing customer frustration.Final wordsReviews and ratings help you make your product, service and customer experience better. Treat each one of them as precious insights and keep improving your processes to mitigate the negative ones.
Social proof is the lifeblood of e-commerce businesses, as more than 60% of visitors complete the purchase if a website has review and ratings of the product and services offered. It cultivates a well-known psychological concept called bandwagon effect meaning if visitors see 2000 positive reviews about a product, they are likely to buy the product. Social proof in a retail marketing concept is proof that other people have bought and discovered value in a brand's offerings. It can increase conversions by demonstrating how trendy a product or service is to shoppers. Another benefit of social proof is that it can help build and convey trust. Gaining customers' confidence online is one of the major aspects affecting online conversion since it is a huge obstacle for buyers to provide their credit card details to an e-commerce website. Displaying prospective buyers that your products are genuine and are being bought, consumed and used with ratings and user feedback shows you can bank upon itHere’s how you can use them to improve your sales;Include reviews on every product page Send emails to customers after they purchase your product to review it considering multiple aspects such as quality, fit, dimensions and more. Incentivize their feedback by giving them points and offers which can be used on their next purchase. You can develop a separate page of top-selling products and reviews by influencers and ambassadors. Make social media accountsWant honest feedback? Then social media is the place to be at. Create businesses on appropriate social media platforms. Customers, when they are really happy or disappointed with your product and service, they go to social media channels. They are an amazing tool to gather user-generated content which you can use on your digital channels. Use Google my businessAnother way to showcase your reviews and ratings is by creating a business account on Google My Business (GMB). That’s a quick way to gather the right feedback about your business, here you can address all the negative reviews and highlight the positive ones.Include the common concerns by asking questionsIt streamlines the sales funnel as it answers all the pain points or concerns customers face before they purchase a product or service. Once these questions are addressed by past customers, shoppers feel more confident about buying a product. The ratings and reviews that are present online can help buyers make informed decisions while purchasing goods and services online. Moreover, these ratings help businesses in improving their online business and operational processes. This is because you will be able to find out whether the store delivers the products on time, if the customer service provided is of top class quality, if the prices offered are competitive, and many more.Consumer ratings are the best resource for knowing how well any business is doing online. The reviews that are present online are unbiased and objective. They provide facts without subjective assumptions and comments.Read the reviews carefully and try to analyze the factors that influence the rating. Find out whether the customer has been frustrated by the slow processing or any other problem that has been encountered.Further, review the factors carefully, If the reviewer rates the business on a five-star basis, then concentrate on those points that helped the consumer rate your business as best. In case, the rating is on a three-star basis, then focus on the things that have contributed in reducing customer frustration.Final wordsReviews and ratings help you make your product, service and customer experience better. Treat each one of them as precious insights and keep improving your processes to mitigate the negative ones.
Social proof is the lifeblood of e-commerce businesses, as more than 60% of visitors complete the purchase if a website has review and ratings of the product and services offered. It cultivates a well-known psychological concept called bandwagon effect meaning if visitors see 2000 positive reviews about a product, they are likely to buy the product. Social proof in a retail marketing concept is proof that other people have bought and discovered value in a brand's offerings. It can increase conversions by demonstrating how trendy a product or service is to shoppers.
Another benefit of social proof is that it can help build and convey trust. Gaining customers' confidence online is one of the major aspects affecting online conversion since it is a huge obstacle for buyers to provide their credit card details to an e-commerce website. Displaying prospective buyers that your products are genuine and are being bought, consumed and used with ratings and user feedback shows you can bank upon it
Here’s how you can use them to improve your sales;
Include reviews on every product page
Send emails to customers after they purchase your product to review it considering multiple aspects such as quality, fit, dimensions and more. Incentivize their feedback by giving them points and offers which can be used on their next purchase. You can develop a separate page of top-selling products and reviews by influencers and ambassadors.
Make social media accounts
Want honest feedback? Then social media is the place to be at. Create businesses on appropriate social media platforms. Customers, when they are really happy or disappointed with your product and service, they go to social media channels. They are an amazing tool to gather user-generated content which you can use on your digital channels.
Use Google my business
Another way to showcase your reviews and ratings is by creating a business account on Google My Business (GMB). That’s a quick way to gather the right feedback about your business, here you can address all the negative reviews and highlight the positive ones.
Include the common concerns by asking questions
It streamlines the sales funnel as it answers all the pain points or concerns customers face before they purchase a product or service.Once these questions are addressed by past customers, shoppers feel more confident about buying a product.
The ratings and reviews that are present online can help buyers make informed decisions while purchasing goods and services online. Moreover, these ratings help businesses in improving their online business and operational processes. This is because you will be able to find out whether the store delivers the products on time, if the customer service provided is of top class quality, if the prices offered are competitive, and many more.
Consumer ratings are the best resource for knowing how well any business is doing online. The reviews that are present online are unbiased and objective. They provide facts without subjective assumptions and comments.
Read the reviews carefully and try to analyze the factors that influence the rating. Find out whether the customer has been frustrated by the slow processing or any other problem that has been encountered.
Further, review the factors carefully, If the reviewer rates the business on a five-star basis, then concentrate on those points that helped the consumer rate your business as best. In case, the rating is on a three-star basis, then focus on the things that have contributed in reducing customer frustration.
Final words
Reviews and ratings help you make your product, service and customer experience better. Treat each one of them as precious insights and keep improving your processes to mitigate the negative ones.
