Please introduce your company and give a brief about your role within the company?
RipenApps’ team is a perfect blend of skills, innovation, passion, expertise, and obsession. We utilize our tech experience to make business processes smoother. We engage in designing and developing scalable and optimized solutions that cater to massive audiences in a competitive shell.
I am more inclined towards production quality; this enables me to remain aligned with the commitment brand 'RipenApps' promises "quality alongside quantity." Also, since I have invested much of my career in product analysis, I also enjoy providing suggestions to clients that add value to their business idea and, in turn, help them enhance their revenue model and user acquisition.
What was the idea behind starting this organization?
The ultimate aim and objective is to design and develop quality applications given that thousands of apps get uploaded to store each day and only few are able to create a mark.
Our objective at RipenApps is to create and deliver niche apps that address the following purpose i.e. the apps should ease the processes not complicate them.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We deliver end to end design and development services whether it is Mobile Application in iOS or Android or a Website. We understand this shall only be achieved once the team works in sync and each member is working towards the same objective. Hence, we always prefer to have our team in-house and work in coordination.
I believe this has been a vital factor in completing projects on time and as per the satisfaction of our clients. A complete team at one place enables intact communication and coordination.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Let me share with you key highlights of our service offerings:-
1. Our project completion rate is 95%.
2. We have received 5-star ratings from almost every client we have served.
3. We offer one year of support and maintenance post-launch.
4. Zero Cost Incurred for Analysis - In this phase, our analyst team performs market research on Competitors, Concept and User Base to give your application cutting edge Features and an engaging UI/UX.
5. Unlimited Number Of Iterations In Designs - Until it meets current market standards and client satisfaction.
6. Bi-Weekly Deliveries - To help our clients stay updated with development status, which, in turn, makes it easy for them to incorporate client feedback.
7. Dedicated Project Manager & Development Team for every project to meet deadlines. No shared resources utilized.
8. Zero-Bug Release Policy - We claim 100% error and flawless deliveries.
9. We always use Native Technology for Mobile Application Development.
10. Our turnaround time is 6 hours max (considering different Time Zones) & 1 Hour Minimum.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We are a service based design and development company, and hence we do not need to be domain specific. Also, since we design and develop custom mobile apps, we welcome opportunities from all the domains, to name a few:
a) Healthcare & Fitness
c) Banking & Finance
f) Food & Restaurant
g) Travel & Transport
h) Social Media
i) On-Demand Services
Apps we are delivering are so liked by users that our clients have good user acquisition and retention since the beginning and hence they opt for enhancements of features and functionalities in a regular fashion, which gives us 45% client retention.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The primary attributes that determine the time frame of developing a mobile application are the feature set it holds. Each feature comes with its level of complexity, and collectively this establishes the delivery timeframe of a mobile app.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
This also depends upon the front end and back end complexity of the system, which, in turn, is dependent on the type of solution we are planning. If the system has to maintain a fast flow of data only then front end and backend are not complex, however, if there are complex algorithms and calculations incorporated in the backend, in such cases things are different.
What are the key parameters to be considered before selecting the right platform for a mobile application?
Target audience, i.e. your user base is the prime attribute that needs to be understood while determining the platform for development. If your audience consists of Android users, i.e. around 70% to 80%, then you shall opt for Android first over iOS once you have seen user response.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
As I just mentioned, it solely depends upon the platform majorly being used by your target audience. E.g., if you are developing an app for India this shall be Android first; however, if your target market is the US then developing iOS first is a better option.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Regarding Android or iOS, as mentioned this depends upon the group of users you are developing your app for and the platform - Android or iOS - most of them use. However, eventually, it is always recommendable to scale on the second platform so as you don't lose your users.
Regarding the technology, both Hybrid and Native have their specific advantages. Hybrid, on the one hand, costs around 25 to 30% lesser in comparison to native, whereas UI/UX while processing development in native is way better than one processed in Hybrid.
What are the key factors that you consider before deciding the cost of a mobile application?
The primary attribute that determines the costs of a Mobile Application is the complexity of features that are there within the application. Apart from this, there are a few other primary drivers like:
a). Architecture and API
b). The research involved
c). Business Logic
d). Technology (Native or Hybrid)
e). App Security
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We mainly work on two primary payment models; these are:
a). Fixed Cost Model - Where we assess the available feature set in terms of effort and timeline required, complexity and the architecture involved. Based on the same we determine the fixed cost of the project. This cost is divided into many milestones involved, and on successful completion of that milestone, we ask for the associated cost.
b). Time and Material Model - This model comes into picture when there is a lot of research involved, or the project scope is not frozen to that extent so as a fixed cost could be determined. So, within this model, we have a fixed monthly charge that is levied upfront for each month for the number of developers that are being deployed. If there happens any change within the number of developers, the project cost will vary accordingly.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Yes, as I have mentioned above, we are fond of working with new ideas and innovations, and in most of the cases, such concepts come from a startup. Being a startup initially they have a limited budget and we have to look after lot many things apart from design and development. In such cases, most of the deals happen on a cost to cost basis, but we do that just eyeing the potential, within the concept we are going to work on and strive to establish a long term relationship. The minimum requirement can be termed as a single page but an aesthetic website that attracts investors.
What is the price range (min and max) of the projects that you catered to in 2018?
From last year onward we have formed a dedicated team to work on Start Up ideas. This is a group of creative and smart developers who are best at optimization techniques and know how best results can be derived with minimal efforts. So, now we are more open to industry, and we shall tackle a wide range of projects in terms of budget. We are handling projects that cost around 3000 USD as well, and we are also working on projects that cost in six digits.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
The revenue model of an application depends exclusively on the feature set it has. So for a variety of applications, there are a variety of suggestions from our team that help our clients generate revenue. It is not only about design and development, whenever we work on a requirement, but our team also comes up with specific suggestions that help our client's to enhance their current revenue model and even add features that help them acquire more users and further retain them so that they stay with the application for long.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We have recently got associated with GoodFirms, and things are turning up quite well. I thank GoodFirms for providing a platform where companies are positioned by quality in deliveries and productivity rather than domain age and team size.