Saffron Edge

I always enjoyed the world of technology and the productization of digital goods from a very young age. I was fascinated by the likes of Steve Jobs, who’ve inspired me to innovate and create unique solutions to problems. This passion kind of drove me as I grew up and during my graduation and post-graduation in London, I was exposed to a vast amount of knowledge and ideas from peers, colleagues, and companies that I worked with.

This led me to ideate and partner up with Gaurav, who had a similar journey and vision. So, together we laid the foundation of Saffron Tech with the aspiration of creating innovative solutions to business problems that would help them grow. We knew the market and we knew our core capabilities, we just needed a team of passionate people with whom we could grow. And here we are today!

We have always hired the best resources out there and created teams from the ground up. Our core operations still revolve around housing a team of over 120-150 employees across both offices in India and the US. However, there have been projects that require specialists from fields that are not a core part of our service offerings. In these special cases, we do have a wide network of vendors who lend their expertise to the projects with proper sign-offs and approvals from the client, vendor, and ourselves.

I believe our core philosophies and approach set us apart when it comes to project understanding and execution. We are intertwined between technology and marketing; that's what makes us different. Having both is quite powerful when it comes to creativity and the execution of projects we work on. The kind of value our end customers get because of both these areas is extremely beneficial. In terms of service offerings, we keep evolving our services to stay up to date with the latest trends in the world of marketing and technology. Our experience of having witnessed the transition of online products, portals, search engines, and marketing tactics over the years also gives us an edge to offer realistic goals and results that are measurable and scalable. We also take pride in our post-sales success where we have deployed dedicated client success representatives who ensure that the client always feels comfortable and see the value of the work that we do for them during their course of engagement with us.

We have started creating our focus groups around eCommerce brands, alternate proteins, and fairtrade brands as they have tremendous potential for scalability and growth with a global consumer base. We also specialize in marketing for Legal, and Medical industry clientele, and as you probably would see some great results that we were able to achieve for our clients in these industries.

Being in the service industry I’d say most of our customers in the marketing segment are repetitive. We have a 95% retention rate of successfully keeping our customers engaged with us for years.

For Digital marketing services we are quite respectfully known for organic search, paid marketing, Social media, and Direct to consumer solutions. The clients who come to us have an idea for a tech project and we provide consultative solutions for them through our in-depth experience. Technology which we are great at is Microsoft azure and application development in .net.

Our NPS shows a score of 4.2 out of 5 and we take immense pride in having an over 95% customer retention rate. We are a very customer success-driven company and value relationships as much as the results that we deliver. Besides doing phenomenal work in execution, our client success representatives are trained to keep regular checks with our customers to ensure there are minimal escalations of lapse in communication during a project. We also have anonymous feedback and NPS systems in place that encourage our customers to leave detailed feedback and scores that we review and take necessary steps to learn and improve from.

We have a variety of homegrown and commonly used project management and communication interfaces such as Kore, Slack, Trello, Teams where we manage most of our projects. Besides these our client-facing teams have access to Zoom, MS Teams, Skype, phone, and emails that they use at their discretion as per the needs of the client. Our own applications support all the processes and functions at Saffron for our services to be efficient.

For Marketing Services we mostly have a contractual or monthly cost structure that is charged in advance. For Technology projects, we offer milestones, dedicated teams, and phase-driven payment options since technology projects tend to have more cost involved and we want to make it easy for our clients to have easy-to-pay options as the project accomplishes the agreed-upon milestones.

We don't believe in a package-based model of services. We like to go into the details of a project, understand the business goals, challenges and expectations before putting together a marketing plan that would help them achieve their goals. However, we do have to consider the clients’ budget, as any form of marketing or technology endeavor requires patience and time to deliver quality and success and limited budgets don’t help. Most of our marketing solutions start around $1.5 USD per month onwards.

2020 has been a strange year with the pandemic and global impacts all around. So in 2020 we also extended ourselves just like any business out there to help clients through the tough times and gave relaxations in price points wherever we could. But in general, If I look at 2018 or 2019 data, I would say we have delivered some complex technology projects of 200K USD. Minimums are hard to scope for technology since it's mostly scope-driven. In marketing our average price range has been between 3K to 25K USD per month for projects.

We wish to have a more global presence and want to expand our teams and capability to be able to offer our solutions globally. We want to establish ourselves as the leading MarTech solutions provider out there that can transform businesses of any shape, scale, and size. The key focus would remain towards DTC.