Sagon-Phior

Relaunching a healthcare brand with the goal of boosting awareness, response and consideration requires precision marketing and messaging. Developing and sharing personal stories of patients, pathologists and oncologists became the genesis for a digital marketing program that resulted in elevating awareness and increasing conversions.

Focusing on the positive emotions connected to breast health and reassurance, we developed informative digital and social content, built a more accessible website that supported the patient journey and launched a dynamic social media campaign that motivated response.

For decades, the options for follow-up breast imaging have remained unchanged: limited and unclear. Until now. We unveiled the future of breast imaging – a radiation-free, compression-free, true 3D breast imaging solution, available to all women. Through an emotion-driven approach that focused on patient care and needs, we developed a 5-part film series that humanized the QTbreasthealth brand.

GRAPHISOFT is a global software developer. Their ARCHICAD and BIMx technologies enable architects to push traditional boundaries of creativity. This unexpected marketing and branded content effort, supported with social media, brought the stories of architects and designers to life. The result of this online series turbocharged sales efforts, expanded awareness, deepened loyalty among existing customers and captured market share from the largest competitor.

The goal: disrupt an industry by producing a riveting episodic series and brand experience. Episodes explore in-depth interviews with high-profile architects and developers that reveal how they can be more innovative, successful and productive.

https://bydesign.graphisoftus.com/