SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid. The fundamental difference between the traffic generated from both of these is: To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use. Rank in Search Results: The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more. This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page. For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO. The picture above depicts that PPC Ads can be found above the organic results. Cost: As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page. For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic. The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as: Keyword Competition Quality Score Number of advertisers who are targeting the same keyword The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target. The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword. Traffic potential: The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion: It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products. Easy Usage: So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience. To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion: So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid. The fundamental difference between the traffic generated from both of these is: To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use. Rank in Search Results: The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more. This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page. For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO. The picture above depicts that PPC Ads can be found above the organic results. Cost: As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page. For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic. The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as: Keyword Competition Quality Score Number of advertisers who are targeting the same keyword The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target. The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword. Traffic potential: The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion: It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products. Easy Usage: So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience. To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion: So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.
The fundamental difference between the traffic generated from both of these is:
To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.
Rank in Search Results:
The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.
This position is generally on top or below the organic search results.
Organic results are only visible in the middle of the page.
For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.
The picture above depicts that PPC Ads can be found above the organic results.
Cost:
As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.
For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.
The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:
- Keyword Competition
- Quality Score
- Number of advertisers who are targeting the same keyword
The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.
The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.
Traffic potential:
The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords.
Conversion:
It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.
Easy Usage:
So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.
To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above.
Conclusion:
So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
