SEO 101

The Best SEO Consulting Agency For Startups

5.00/5 (2 Reviews)
About SEO 101
Let us grow your startup... In our combined 20+ years as SEO consultants, we’ve worked with hundreds of brands in all aspects of search engine optimization and understand how brands operate, what deliverables are expected, in what time frame and at what level of cer...
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NA
2 - 9
2014
United States
SEO 101
The Best SEO Consulting Agency For Startups
5.00/5 (2 Reviews)
83 Questions
Search Engine Optimization techniques keep on changing and updating with time. Today, almost every other field requires SEO. Even for the medical entity, it is challenging to be updated with the ever-changing SEO scenario. SEO tips and tricks working just fine become obsolete and start harming your website in no time.While planning SEO strategies, you need to focus on the following techniques for increasing traffic and attracting a niche audience to your medical website.Build the Right LinksLink building is not likely to disappear shortly, and it will be even more crucial to build a technique that establishes quality links. It is always advisable to have one quality link from a well-known and trusted website than to have various links from irrelevant directories. If the links do not add value and help you build authority in your target market, there is no need to look for new ones. It is essential to emphasize link building as a long-term process. Referral traffic drives a lot to a website’s organic search rankings.Enhanced Mobile OptimizationIt is high time when healthcare providers need to realize the importance of mobile apps for all the medical requirements. It has been observed through various research that there is a vast difference between the way keywords rank on mobile and desktop. Hence, mobile-friendly content gets the best chance of getting higher rankings on SERP.Increase in Voice Search PopularityVoice commands-based searches are becoming the new normal for searching content from search engines. Most users now prefer to speak into their smart devices instead of typing their queries and searching their desirable content. Voice search is faster, more comfortable, and convenient compared to typing searches. Moreover, industry experts suggest that if voice search sustains its current growth rate, nearly 50 percent of total searches will happen through speech in the coming years. Content as Quick AnswersAnother exciting feature from Google, Quick Answers, scans the web for specific content to answer the user’s query. This content usually appears in the form of short sentences, bullet points, or lists. You need to identify popular queries by the users and their intentions to rank in higher SERP positions. Your focus should be to answer these questions within your content. FAQ pages are an excellent way to handle this. Offering a quick snippet of content that solves user’s queries minimizes the need to scroll through long blogs and articles.HTTPS Over HTTPIn April 2017, Google announced that websites that ask users to enter personal data would require to have HyperText Transfer Protocol Secure (HTTPS) as an extra layer of security. This HTTPS is a higher-level web browser protocol as it encrypts and filters all communication between the website and the browser. Afterward, Google started displaying a “not secure” warning for any site that gathers user data but does not have HTTPS. However, this warning is only visible to the websites that are viewed in the Chrome browser.Final WordsAll the points mentioned above clearly describe the top 5 SEO strategies you need to implement in your medical business to increase SERP rankings.
Search Engine Optimization techniques keep on changing and updating with time. Today, almost every other field requires SEO. Even for the medical entity, it is challenging to be updated with the ever-changing SEO scenario. SEO tips and tricks working just fine become obsolete and start harming your website in no time.While planning SEO strategies, you need to focus on the following techniques for increasing traffic and attracting a niche audience to your medical website.Build the Right LinksLink building is not likely to disappear shortly, and it will be even more crucial to build a technique that establishes quality links. It is always advisable to have one quality link from a well-known and trusted website than to have various links from irrelevant directories. If the links do not add value and help you build authority in your target market, there is no need to look for new ones. It is essential to emphasize link building as a long-term process. Referral traffic drives a lot to a website’s organic search rankings.Enhanced Mobile OptimizationIt is high time when healthcare providers need to realize the importance of mobile apps for all the medical requirements. It has been observed through various research that there is a vast difference between the way keywords rank on mobile and desktop. Hence, mobile-friendly content gets the best chance of getting higher rankings on SERP.Increase in Voice Search PopularityVoice commands-based searches are becoming the new normal for searching content from search engines. Most users now prefer to speak into their smart devices instead of typing their queries and searching their desirable content. Voice search is faster, more comfortable, and convenient compared to typing searches. Moreover, industry experts suggest that if voice search sustains its current growth rate, nearly 50 percent of total searches will happen through speech in the coming years. Content as Quick AnswersAnother exciting feature from Google, Quick Answers, scans the web for specific content to answer the user’s query. This content usually appears in the form of short sentences, bullet points, or lists. You need to identify popular queries by the users and their intentions to rank in higher SERP positions. Your focus should be to answer these questions within your content. FAQ pages are an excellent way to handle this. Offering a quick snippet of content that solves user’s queries minimizes the need to scroll through long blogs and articles.HTTPS Over HTTPIn April 2017, Google announced that websites that ask users to enter personal data would require to have HyperText Transfer Protocol Secure (HTTPS) as an extra layer of security. This HTTPS is a higher-level web browser protocol as it encrypts and filters all communication between the website and the browser. Afterward, Google started displaying a “not secure” warning for any site that gathers user data but does not have HTTPS. However, this warning is only visible to the websites that are viewed in the Chrome browser.Final WordsAll the points mentioned above clearly describe the top 5 SEO strategies you need to implement in your medical business to increase SERP rankings.

Search Engine Optimization techniques keep on changing and updating with time. Today, almost every other field requires SEO. Even for the medical entity, it is challenging to be updated with the ever-changing SEO scenario. SEO tips and tricks working just fine become obsolete and start harming your website in no time.

While planning SEO strategies, you need to focus on the following techniques for increasing traffic and attracting a niche audience to your medical website.

Build the Right Links

Link building is not likely to disappear shortly, and it will be even more crucial to build a technique that establishes quality links. It is always advisable to have one quality link from a well-known and trusted website than to have various links from irrelevant directories. If the links do not add value and help you build authority in your target market, there is no need to look for new ones. It is essential to emphasize link building as a long-term process. Referral traffic drives a lot to a website’s organic search rankings.

Enhanced Mobile Optimization

It is high time when healthcare providers need to realize the importance of mobile apps for all the medical requirements. It has been observed through various research that there is a vast difference between the way keywords rank on mobile and desktop. Hence, mobile-friendly content gets the best chance of getting higher rankings on SERP.

Increase in Voice Search Popularity

Voice commands-based searches are becoming the new normal for searching content from search engines. Most users now prefer to speak into their smart devices instead of typing their queries and searching their desirable content. Voice search is faster, more comfortable, and convenient compared to typing searches. Moreover, industry experts suggest that if voice search sustains its current growth rate, nearly 50 percent of total searches will happen through speech in the coming years. 

Content as Quick Answers

Another exciting feature from Google, Quick Answers, scans the web for specific content to answer the user’s query. This content usually appears in the form of short sentences, bullet points, or lists. You need to identify popular queries by the users and their intentions to rank in higher SERP positions. Your focus should be to answer these questions within your content. FAQ pages are an excellent way to handle this. Offering a quick snippet of content that solves user’s queries minimizes the need to scroll through long blogs and articles.

HTTPS Over HTTP

In April 2017, Google announced that websites that ask users to enter personal data would require to have HyperText Transfer Protocol Secure (HTTPS) as an extra layer of security. This HTTPS is a higher-level web browser protocol as it encrypts and filters all communication between the website and the browser. Afterward, Google started displaying a “not secure” warning for any site that gathers user data but does not have HTTPS. However, this warning is only visible to the websites that are viewed in the Chrome browser.

Final Words

All the points mentioned above clearly describe the top 5 SEO strategies you need to implement in your medical business to increase SERP rankings.

Now that we have Google on our phones, it has become effortless to find answers to most of the questions. In fact, you will indeed find some satisfactory articles even if you type the keywords only. But have you ever wondered why some articles or pages rank at the top than others?SEO is the practice of making it easier for people to find your article or website when looking for something related to a topic on search engines like Google.  It will help you to increase traffic on your website and enhance the customer engagement rate as well. A search engine works as an answering machine that goes through an enormous amount of content to find something that matches the best for your query. The search engine goes through the code and content of every URL it can find.Then, it organizes what it finds and ranks them so that the most likely to answer a searcher's questions are always right on top of the page. That way, the links to the most relevant content are easier to find, and you don't even need to scroll down the page! This process is called crawling, indexing, and ranking the content.But remember, no search engine can do any of this without the right keywords. Keywords are phrases in your web content that make it possible for netizens to visit your site after it pops up in a search result.Here are ten reasons why the website that you are building should be identifiable by search engines:-1) Your online presence can help you establish your brand image.2) You can convert the people who just visit your website, into your customers.3) You won't have to pay any money for Ad Space.4) It will connect you with your target audience.5) Unlike an ad, there is no time limit for the visibility of an SEO-optimized website.6) It can help you stay ahead of your competitors7) It improves user experience as they are led to the best results every single time.8) You can easily keep track of the benefits you are getting from this investment using Google Analytics. It will help you to see the change in the reach of your website over the time.9) Since the changes are easy to monitor, you'll also come to know sooner if your website's reach is going down. This will help you act faster on the problem as well!10) Informative and valuable content will also help you win the trust of your customers. A few tools that you can use for SEO Optimization are:-1) Google Keyword Planner2) Ubersuggest3) Keyword Tool Search engine optimization tools help website owners to reach higher ranks in search engine results. In other words, they help you to make your website visible instantly when someone searches for content related to your topic by checking web content, keywords, backlinks, and the level of SEO competition on the internet. The different kinds of SEO tools are:-1) Backlink Analyzer- A backlink is a hyperlink on another website that takes the reader to yours when both the sites share similar topics. Many tools analyze how many backlinks your webpage has in order to decide its search engine ranking.2) Domain Age Tool- As websites get older, their rank positions get more and more stable. Checking the age of competing sites will give you a good idea about how tough it will be to make your space in the rankings.3) Domain Popularity Analyzer- This is another tool that helps you measure your competition by comparing how many backlinks and the percentage of traffic your competitors have.4) Google Page rank- This tool contains statistical data that shows how Google views the tested URL. It can help you see the data for your site by clicking on a toolbar or going to their website called Google Tools.5) Google Banned Tool- This one lets you check if your URL is present on Google's databases. If it is not present there, it might have been banned!6) Keyword Density Checkers- Such tools tell you about the density of a particular keyword on your site, page, or in your content. This can help you ensure that there are neither too few of such words nor too many. 7) Keyword Suggestion Tool- They can help you figure out the range of keywords that people use to search for the topic you are focusing on. You can then choose the ones you find the most suitable for the language you are using.Outbound Link Checker- Using links to reputable websites with high volumes of reliable data can help improve your website's SEO. An outbound link checker creates a list of such links to help you ensure you have used the best resources possible.Plagiarism Checker- Unique content gives you good ratings on Google while also keeping readers interested. A plagiarism checker will help you understand how much of your data is similar to that available on other websites. The lower this similarity index is, the better it will be for your website's outreach.9) Search Engine Ranking Reports- These reports contain data about how well your page is doing on major search engines such as Google. You can also use this information to evaluate how well your search engine optimization strategy has been doing.Pages Indexed Analysis- It analyzes how main search engines have indexed many pages from your site. These indexed pages are the ones that appear most frequently in searches.Link Popularity Checker- It sees how many sites have permanent links to yours for reference purposes. Links made on social media sites are not included here. They form a part of backlinks instead.
Now that we have Google on our phones, it has become effortless to find answers to most of the questions. In fact, you will indeed find some satisfactory articles even if you type the keywords only. But have you ever wondered why some articles or pages rank at the top than others?SEO is the practice of making it easier for people to find your article or website when looking for something related to a topic on search engines like Google.  It will help you to increase traffic on your website and enhance the customer engagement rate as well. A search engine works as an answering machine that goes through an enormous amount of content to find something that matches the best for your query. The search engine goes through the code and content of every URL it can find.Then, it organizes what it finds and ranks them so that the most likely to answer a searcher's questions are always right on top of the page. That way, the links to the most relevant content are easier to find, and you don't even need to scroll down the page! This process is called crawling, indexing, and ranking the content.But remember, no search engine can do any of this without the right keywords. Keywords are phrases in your web content that make it possible for netizens to visit your site after it pops up in a search result.Here are ten reasons why the website that you are building should be identifiable by search engines:-1) Your online presence can help you establish your brand image.2) You can convert the people who just visit your website, into your customers.3) You won't have to pay any money for Ad Space.4) It will connect you with your target audience.5) Unlike an ad, there is no time limit for the visibility of an SEO-optimized website.6) It can help you stay ahead of your competitors7) It improves user experience as they are led to the best results every single time.8) You can easily keep track of the benefits you are getting from this investment using Google Analytics. It will help you to see the change in the reach of your website over the time.9) Since the changes are easy to monitor, you'll also come to know sooner if your website's reach is going down. This will help you act faster on the problem as well!10) Informative and valuable content will also help you win the trust of your customers. A few tools that you can use for SEO Optimization are:-1) Google Keyword Planner2) Ubersuggest3) Keyword Tool Search engine optimization tools help website owners to reach higher ranks in search engine results. In other words, they help you to make your website visible instantly when someone searches for content related to your topic by checking web content, keywords, backlinks, and the level of SEO competition on the internet. The different kinds of SEO tools are:-1) Backlink Analyzer- A backlink is a hyperlink on another website that takes the reader to yours when both the sites share similar topics. Many tools analyze how many backlinks your webpage has in order to decide its search engine ranking.2) Domain Age Tool- As websites get older, their rank positions get more and more stable. Checking the age of competing sites will give you a good idea about how tough it will be to make your space in the rankings.3) Domain Popularity Analyzer- This is another tool that helps you measure your competition by comparing how many backlinks and the percentage of traffic your competitors have.4) Google Page rank- This tool contains statistical data that shows how Google views the tested URL. It can help you see the data for your site by clicking on a toolbar or going to their website called Google Tools.5) Google Banned Tool- This one lets you check if your URL is present on Google's databases. If it is not present there, it might have been banned!6) Keyword Density Checkers- Such tools tell you about the density of a particular keyword on your site, page, or in your content. This can help you ensure that there are neither too few of such words nor too many. 7) Keyword Suggestion Tool- They can help you figure out the range of keywords that people use to search for the topic you are focusing on. You can then choose the ones you find the most suitable for the language you are using.Outbound Link Checker- Using links to reputable websites with high volumes of reliable data can help improve your website's SEO. An outbound link checker creates a list of such links to help you ensure you have used the best resources possible.Plagiarism Checker- Unique content gives you good ratings on Google while also keeping readers interested. A plagiarism checker will help you understand how much of your data is similar to that available on other websites. The lower this similarity index is, the better it will be for your website's outreach.9) Search Engine Ranking Reports- These reports contain data about how well your page is doing on major search engines such as Google. You can also use this information to evaluate how well your search engine optimization strategy has been doing.Pages Indexed Analysis- It analyzes how main search engines have indexed many pages from your site. These indexed pages are the ones that appear most frequently in searches.Link Popularity Checker- It sees how many sites have permanent links to yours for reference purposes. Links made on social media sites are not included here. They form a part of backlinks instead.

Now that we have Google on our phones, it has become effortless to find answers to most of the questions. In fact, you will indeed find some satisfactory articles even if you type the keywords only. But have you ever wondered why some articles or pages rank at the top than others?

SEO is the practice of making it easier for people to find your article or website when looking for something related to a topic on search engines like Google.  It will help you to increase traffic on your website and enhance the customer engagement rate as well. 

A search engine works as an answering machine that goes through an enormous amount of content to find something that matches the best for your query. The search engine goes through the code and content of every URL it can find.

Then, it organizes what it finds and ranks them so that the most likely to answer a searcher's questions are always right on top of the page. That way, the links to the most relevant content are easier to find, and you don't even need to scroll down the page! This process is called crawling, indexing, and ranking the content.

But remember, no search engine can do any of this without the right keywords. Keywords are phrases in your web content that make it possible for netizens to visit your site after it pops up in a search result.

Here are ten reasons why the website that you are building should be identifiable by search engines:-

1) Your online presence can help you establish your brand image.

2) You can convert the people who just visit your website, into your customers.

3) You won't have to pay any money for Ad Space.

4) It will connect you with your target audience.

5) Unlike an ad, there is no time limit for the visibility of an SEO-optimized website.

6) It can help you stay ahead of your competitors

7) It improves user experience as they are led to the best results every single time.

8) You can easily keep track of the benefits you are getting from this investment using Google Analytics. It will help you to see the change in the reach of your website over the time.

9) Since the changes are easy to monitor, you'll also come to know sooner if your website's reach is going down. This will help you act faster on the problem as well!

10) Informative and valuable content will also help you win the trust of your customers.

 

A few tools that you can use for SEO Optimization are:-

1) Google Keyword Planner

2) Ubersuggest

3) Keyword Tool

 

Search engine optimization tools help website owners to reach higher ranks in search engine results. In other words, they help you to make your website visible instantly when someone searches for content related to your topic by checking web content, keywords, backlinks, and the level of SEO competition on the internet.

 

The different kinds of SEO tools are:-

1) Backlink Analyzer- A backlink is a hyperlink on another website that takes the reader to yours when both the sites share similar topics. Many tools analyze how many backlinks your webpage has in order to decide its search engine ranking.

2) Domain Age Tool- As websites get older, their rank positions get more and more stable. Checking the age of competing sites will give you a good idea about how tough it will be to make your space in the rankings.

3) Domain Popularity Analyzer- This is another tool that helps you measure your competition by comparing how many backlinks and the percentage of traffic your competitors have.

4) Google Page rank- This tool contains statistical data that shows how Google views the tested URL. It can help you see the data for your site by clicking on a toolbar or going to their website called Google Tools.

5) Google Banned Tool- This one lets you check if your URL is present on Google's databases. If it is not present there, it might have been banned!

6) Keyword Density Checkers- Such tools tell you about the density of a particular keyword on your site, page, or in your content. This can help you ensure that there are neither too few of such words nor too many. 

7) Keyword Suggestion Tool- They can help you figure out the range of keywords that people use to search for the topic you are focusing on. You can then choose the ones you find the most suitable for the language you are using.

  • Outbound Link Checker- Using links to reputable websites with high volumes of reliable data can help improve your website's SEO. An outbound link checker creates a list of such links to help you ensure you have used the best resources possible.
  • Plagiarism Checker- Unique content gives you good ratings on Google while also keeping readers interested. A plagiarism checker will help you understand how much of your data is similar to that available on other websites. The lower this similarity index is, the better it will be for your website's outreach.

9) Search Engine Ranking Reports- These reports contain data about how well your page is doing on major search engines such as Google. You can also use this information to evaluate how well your search engine optimization strategy has been doing.

  • Pages Indexed Analysis- It analyzes how main search engines have indexed many pages from your site. These indexed pages are the ones that appear most frequently in searches.
  • Link Popularity Checker- It sees how many sites have permanent links to yours for reference purposes. Links made on social media sites are not included here. They form a part of backlinks instead.
In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths. The benefits of hiring a freelance SEO It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins. Below are a few questions you need to ask yourself before hiring an SEO freelancer: Can you invest your time to learn SEO by yourself? There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business. Do you have enough resources to hire a full-time SEO? You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO. Do you have the Funding to hire an SEO Agency? Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do. Is Hiring a Freelance SEO a good option for your company? Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if: You don’t have time to sustain the changes in the SEO industry. You cannot give enough time to learn SEO. Your skills are most applicable elsewhere in your company. You don’t have enough days or months to spend testing SEO strategies that might or might not work. You want to implement customized targeted SEO strategies. You cannot commit to an annual salary. You want someone with relevant experience outside of your firm. How to determine your SEO Requirements? Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as: The SEO checklist on Alexa’s blog 15-minute SEO checklist from Moz These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy. This information helps you while looking for and interviewing possible candidates. How to find Quality Freelance SEOs? While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results. You can seek the following rules while looking out for an excellent Freelance SEO: Seek someone with an evident track record in SEO. Interview prospective candidates. Perform a small test job before you sign a long-term contract. Stay connected by keeping the communication lines open. Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars. The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team. Conclusion: Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.
In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths. The benefits of hiring a freelance SEO It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins. Below are a few questions you need to ask yourself before hiring an SEO freelancer: Can you invest your time to learn SEO by yourself? There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business. Do you have enough resources to hire a full-time SEO? You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO. Do you have the Funding to hire an SEO Agency? Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do. Is Hiring a Freelance SEO a good option for your company? Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if: You don’t have time to sustain the changes in the SEO industry. You cannot give enough time to learn SEO. Your skills are most applicable elsewhere in your company. You don’t have enough days or months to spend testing SEO strategies that might or might not work. You want to implement customized targeted SEO strategies. You cannot commit to an annual salary. You want someone with relevant experience outside of your firm. How to determine your SEO Requirements? Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as: The SEO checklist on Alexa’s blog 15-minute SEO checklist from Moz These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy. This information helps you while looking for and interviewing possible candidates. How to find Quality Freelance SEOs? While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results. You can seek the following rules while looking out for an excellent Freelance SEO: Seek someone with an evident track record in SEO. Interview prospective candidates. Perform a small test job before you sign a long-term contract. Stay connected by keeping the communication lines open. Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars. The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team. Conclusion: Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.

In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths.

The benefits of hiring a freelance SEO

It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins.

Below are a few questions you need to ask yourself before hiring an SEO freelancer:

  • Can you invest your time to learn SEO by yourself?

There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business.

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  • Do you have enough resources to hire a full-time SEO?

You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO.

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  • Do you have the Funding to hire an SEO Agency?

Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do.

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Is Hiring a Freelance SEO a good option for your company?

Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if:

  • You don’t have time to sustain the changes in the SEO industry.
  • You cannot give enough time to learn SEO.
  • Your skills are most applicable elsewhere in your company.
  • You don’t have enough days or months to spend testing SEO strategies that might or might not work.
  • You want to implement customized targeted SEO strategies.
  • You cannot commit to an annual salary.
  • You want someone with relevant experience outside of your firm.

How to determine your SEO Requirements?

Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as:

These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy.

This information helps you while looking for and interviewing possible candidates.

How to find Quality Freelance SEOs?

While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results.

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You can seek the following rules while looking out for an excellent Freelance SEO:

  • Seek someone with an evident track record in SEO.
  • Interview prospective candidates.
  • Perform a small test job before you sign a long-term contract.
  • Stay connected by keeping the communication lines open.

Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars.

The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team.

Conclusion:

Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.

In any marketing plan and SEO strategy, copywriting is both an essential and a huge challenge. The content of your website should be tailored to search engines – as their algorithms are constantly evolving. You can also write explicitly so that your viewers can enjoy your website and grasp everything written in it. Because, readability is a big differentiator and can aid in your rankings.  In essence, the top-priority of any business is to maintain the quality of a website as it is directly related to your rankings on search engines. SEO copywriting is all about crafting useful, persuasive and meaningful content aimed at targeted keywords so that people can effortlessly promote on other digital and social networks. It strengthens the reputation and relevance of your content and enhances Google's ranking for specific keywords.  It is basically the act of writing marketing copy in support of a web page, an article or even a video to advertise a product or an online business. It can benefit any online business that's looking to improve their website conversion by gaining more visitors to their websites. If you own a small business or have just started your own e-store, it is important that you understand the intricate details of SEO copywriting. It is a part of SEO strategy where optimization of the content and keywords around a web page is done to increase website engagement and interaction. These copywriters write web content, product pages, sales copies, blogs, media releases and articles that are optimized for search engines and are placed on other websites, links and directories. These promotional pieces of copy are designed to optimize the keyword phrases that are incorporated within the text. To get found, you need to conduct deep keyword research and find top performing keywords to which you want to rank for. There are incidents when you have great content, but you aren't reaching your targeted audience, it may be because you have not personalised your content to meet the needs of your target audience. Oftentimes, business owners make the mistake of focusing their copywriting efforts on driving traffic to their website and forget about the solutions which your potential customers are looking for. Many online businesses try to sell more than they promote. Addressing the issues and concerns of your market will get you more traction. Instead of emphasizing a transactional approach, focus on conversational methods.  A good copywriter knows that they must find a common ground between selling and promoting. If they don't sell as much as they promote, they don't rank better, and ultimately, they don't make as much revenue. For example, if you have a blog that sells a product, you want to make sure that your content contains the main benefit of the product so that the customer will be motivated to buy it. However, you don't want to use the target keywords so much that it turns your content into a sales pitch. SEO copywriters know that it's important to understand the search intent of the visitor or your target audience. Generally, there are four kinds of intent;Informational - when visitors want to research and look for information.Navigational - To find and reach a particular website by using specific keywords in the search engines.Commercial - here the visitors reflect high intent, and research products and services just before making a purchase. Transactional - To buy something after the commercial search.Based on these intent, you can design specific landing  pages by including keywords which best align with their search intent.  Final wordsGood copywriting can help an online business boost its search engine rankings quickly and effectively. However, the key is to find a balance between optimizing your site for search engines and selling to your customers. If you do not have the time to write your own copy, then consider outsourcing your content writing needs to a company that offers these services.
In any marketing plan and SEO strategy, copywriting is both an essential and a huge challenge. The content of your website should be tailored to search engines – as their algorithms are constantly evolving. You can also write explicitly so that your viewers can enjoy your website and grasp everything written in it. Because, readability is a big differentiator and can aid in your rankings.  In essence, the top-priority of any business is to maintain the quality of a website as it is directly related to your rankings on search engines. SEO copywriting is all about crafting useful, persuasive and meaningful content aimed at targeted keywords so that people can effortlessly promote on other digital and social networks. It strengthens the reputation and relevance of your content and enhances Google's ranking for specific keywords.  It is basically the act of writing marketing copy in support of a web page, an article or even a video to advertise a product or an online business. It can benefit any online business that's looking to improve their website conversion by gaining more visitors to their websites. If you own a small business or have just started your own e-store, it is important that you understand the intricate details of SEO copywriting. It is a part of SEO strategy where optimization of the content and keywords around a web page is done to increase website engagement and interaction. These copywriters write web content, product pages, sales copies, blogs, media releases and articles that are optimized for search engines and are placed on other websites, links and directories. These promotional pieces of copy are designed to optimize the keyword phrases that are incorporated within the text. To get found, you need to conduct deep keyword research and find top performing keywords to which you want to rank for. There are incidents when you have great content, but you aren't reaching your targeted audience, it may be because you have not personalised your content to meet the needs of your target audience. Oftentimes, business owners make the mistake of focusing their copywriting efforts on driving traffic to their website and forget about the solutions which your potential customers are looking for. Many online businesses try to sell more than they promote. Addressing the issues and concerns of your market will get you more traction. Instead of emphasizing a transactional approach, focus on conversational methods.  A good copywriter knows that they must find a common ground between selling and promoting. If they don't sell as much as they promote, they don't rank better, and ultimately, they don't make as much revenue. For example, if you have a blog that sells a product, you want to make sure that your content contains the main benefit of the product so that the customer will be motivated to buy it. However, you don't want to use the target keywords so much that it turns your content into a sales pitch. SEO copywriters know that it's important to understand the search intent of the visitor or your target audience. Generally, there are four kinds of intent;Informational - when visitors want to research and look for information.Navigational - To find and reach a particular website by using specific keywords in the search engines.Commercial - here the visitors reflect high intent, and research products and services just before making a purchase. Transactional - To buy something after the commercial search.Based on these intent, you can design specific landing  pages by including keywords which best align with their search intent.  Final wordsGood copywriting can help an online business boost its search engine rankings quickly and effectively. However, the key is to find a balance between optimizing your site for search engines and selling to your customers. If you do not have the time to write your own copy, then consider outsourcing your content writing needs to a company that offers these services.

In any marketing plan and SEO strategy, copywriting is both an essential and a huge challenge. The content of your website should be tailored to search engines – as their algorithms are constantly evolving. You can also write explicitly so that your viewers can enjoy your website and grasp everything written in it. Because, readability is a big differentiator and can aid in your rankings. 

 

In essence, the top-priority of any business is to maintain the quality of a website as it is directly related to your rankings on search engines. SEO copywriting is all about crafting useful, persuasive and meaningful content aimed at targeted keywords so that people can effortlessly promote on other digital and social networks. It strengthens the reputation and relevance of your content and enhances Google's ranking for specific keywords. 

 

It is basically the act of writing marketing copy in support of a web page, an article or even a video to advertise a product or an online business. It can benefit any online business that's looking to improve their website conversion by gaining more visitors to their websites.

 

If you own a small business or have just started your own e-store, it is important that you understand the intricate details of SEO copywriting. It is a part of SEO strategy where optimization of the content and keywords around a web page is done to increase website engagement and interaction. These copywriters write web content, product pages, sales copies, blogs, media releases and articles that are optimized for search engines and are placed on other websites, links and directories. These promotional pieces of copy are designed to optimize the keyword phrases that are incorporated within the text. To get found, you need to conduct deep keyword research and find top performing keywords to which you want to rank for.

 

There are incidents when you have great content, but you aren't reaching your targeted audience, it may be because you have not personalised your content to meet the needs of your target audience. Oftentimes, business owners make the mistake of focusing their copywriting efforts on driving traffic to their website and forget about the solutions which your potential customers are looking for. Many online businesses try to sell more than they promote. Addressing the issues and concerns of your market will get you more traction. Instead of emphasizing a transactional approach, focus on conversational methods. 

 

A good copywriter knows that they must find a common ground between selling and promoting. If they don't sell as much as they promote, they don't rank better, and ultimately, they don't make as much revenue. For example, if you have a blog that sells a product, you want to make sure that your content contains the main benefit of the product so that the customer will be motivated to buy it. However, you don't want to use the target keywords so much that it turns your content into a sales pitch.

 

SEO copywriters know that it's important to understand the search intent of the visitor or your target audience. Generally, there are four kinds of intent;

  • Informational - when visitors want to research and look for information.
  • Navigational - To find and reach a particular website by using specific keywords in the search engines.
  • Commercial - here the visitors reflect high intent, and research products and services just before making a purchase. 
  • Transactional - To buy something after the commercial search.

Based on these intent, you can design specific landing  pages by including keywords which best align with their search intent. 

 

Final words

Good copywriting can help an online business boost its search engine rankings quickly and effectively. However, the key is to find a balance between optimizing your site for search engines and selling to your customers. If you do not have the time to write your own copy, then consider outsourcing your content writing needs to a company that offers these services.

During COVID time, we have seen the digital transformation where Search Engine Optimization is on top of SMEs' demand (Small and Medium Enterprises). In today’s modern era, SEO consulting has become the top prioritization for businesses.As compared to big companies, SEO consulting is essential for SMEs. It is required for the ranking of SMEs due to the following reasons:User –friendly websites – SEO enable small business owners to create a quicker and user-friendlier website. It helps in improving user experience as they feel happy with on-page SEO. The visitor stays longer on well-structured, clean, and uncluttered websites. As a result, it helps in decreasing the bounce rate and helps in increasing the page views. The readers get happy when highly relevant content solves their questions and enable visitors to find what they are looking for.Better Conversion rates- Readers pay attention to websites that are easy-to-read and navigate. You can effortlessly read and surf SEO-optimized websites on almost all types of devices like mobiles or tablets. These types of customers or subscribers become loyal to your company.Build brand awareness- The brand awareness helps in getting a higher ranking on the SERPs. The customers are more likely to trust your brand when your sites appear on the first page of major engines like Google, Yahoo, and Bing. Search engines play a crucial role in making or breaking your brand. By investing in SEO, small businesses can build better brand awareness. SMEs can gain top rankings for the key terms related to their business.Get more customers- It is easy to bring more customers for the businesses that hold SEO optimized website. In today’s time, you will find SEO the most efficient and affordable marketing strategy. With the help of SEO practice, you can get the customers looking for your business's products and services. By spending some time, energy, and a small amount of money, your SEO practice can bring targeted traffic to your website.Bypass competition – Search engines are potent as it enables businesses to attract more customers to their company’s website from local searches. Companies can grow faster and become more successful with the help of Search engines and SEO practices.Summing up Small business owners can effortlessly create fast and user-friendly websites with the help of SEO practices. These SEO practices help bring more qualified potential customers to their sites, which in turn help increase conversion rates.
During COVID time, we have seen the digital transformation where Search Engine Optimization is on top of SMEs' demand (Small and Medium Enterprises). In today’s modern era, SEO consulting has become the top prioritization for businesses.As compared to big companies, SEO consulting is essential for SMEs. It is required for the ranking of SMEs due to the following reasons:User –friendly websites – SEO enable small business owners to create a quicker and user-friendlier website. It helps in improving user experience as they feel happy with on-page SEO. The visitor stays longer on well-structured, clean, and uncluttered websites. As a result, it helps in decreasing the bounce rate and helps in increasing the page views. The readers get happy when highly relevant content solves their questions and enable visitors to find what they are looking for.Better Conversion rates- Readers pay attention to websites that are easy-to-read and navigate. You can effortlessly read and surf SEO-optimized websites on almost all types of devices like mobiles or tablets. These types of customers or subscribers become loyal to your company.Build brand awareness- The brand awareness helps in getting a higher ranking on the SERPs. The customers are more likely to trust your brand when your sites appear on the first page of major engines like Google, Yahoo, and Bing. Search engines play a crucial role in making or breaking your brand. By investing in SEO, small businesses can build better brand awareness. SMEs can gain top rankings for the key terms related to their business.Get more customers- It is easy to bring more customers for the businesses that hold SEO optimized website. In today’s time, you will find SEO the most efficient and affordable marketing strategy. With the help of SEO practice, you can get the customers looking for your business's products and services. By spending some time, energy, and a small amount of money, your SEO practice can bring targeted traffic to your website.Bypass competition – Search engines are potent as it enables businesses to attract more customers to their company’s website from local searches. Companies can grow faster and become more successful with the help of Search engines and SEO practices.Summing up Small business owners can effortlessly create fast and user-friendly websites with the help of SEO practices. These SEO practices help bring more qualified potential customers to their sites, which in turn help increase conversion rates.

During COVID time, we have seen the digital transformation where Search Engine Optimization is on top of SMEs' demand (Small and Medium Enterprises). In today’s modern era, SEO consulting has become the top prioritization for businesses.

As compared to big companies, SEO consulting is essential for SMEs. It is required for the ranking of SMEs due to the following reasons:

User –friendly websites – SEO enable small business owners to create a quicker and user-friendlier website. It helps in improving user experience as they feel happy with on-page SEO. The visitor stays longer on well-structured, clean, and uncluttered websites. As a result, it helps in decreasing the bounce rate and helps in increasing the page views. The readers get happy when highly relevant content solves their questions and enable visitors to find what they are looking for.

Better Conversion rates- Readers pay attention to websites that are easy-to-read and navigate. You can effortlessly read and surf SEO-optimized websites on almost all types of devices like mobiles or tablets. These types of customers or subscribers become loyal to your company.

Build brand awareness- The brand awareness helps in getting a higher ranking on the SERPs. The customers are more likely to trust your brand when your sites appear on the first page of major engines like Google, Yahoo, and Bing. Search engines play a crucial role in making or breaking your brand. By investing in SEO, small businesses can build better brand awareness. SMEs can gain top rankings for the key terms related to their business.

Get more customers- It is easy to bring more customers for the businesses that hold SEO optimized website. In today’s time, you will find SEO the most efficient and affordable marketing strategy. With the help of SEO practice, you can get the customers looking for your business's products and services. By spending some time, energy, and a small amount of money, your SEO practice can bring targeted traffic to your website.

Bypass competition – Search engines are potent as it enables businesses to attract more customers to their company’s website from local searches. Companies can grow faster and become more successful with the help of Search engines and SEO practices.

Summing up 

Small business owners can effortlessly create fast and user-friendly websites with the help of SEO practices. These SEO practices help bring more qualified potential customers to their sites, which in turn help increase conversion rates.

SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.
SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

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SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’

Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late.

On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post.

· SEO improves your website and lets you create a better and user-friendly platform for the visitors.

· It will let you find new customers and help you in growing.

· It will let you explore new markets.

· It will help you with improving your business’s conversion rates.

· It generates awareness through enhanced rankings.

· It helps in building a dedicated fan base involving email marketing

· SEO makes you stay-in-sync with the latest developments in the market and technology.

· It bypasses competition and paves a straight way for you to develop.

· It makes you open around-the-clock business, i.e., 24x7.

· It is perfect for social media marketing.

Now, here is a secret of implementing a promising SEO strategy to benefit your business.

Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t.

Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You

Either hire an SEO company to work for you or learn how to do SEO yourself.

SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

SEO strategy helps increase a site's organic traffic and procure a higher rank on Google or any other search engine pages. You need to understand the complete set of SEO from basic to in-depth to analyze your off-page signals. Moreover, you can also use this as a reference point to ensure that your site is following the best practice and that you're not being held back by issues you have missed.The ultimate statistics that you need to drive SEO success in 2021, covering 41 best practices, are mentioned below:The Basics ChecklistInstall Google Search Console and Bing Webmaster ToolsSet Up Google AnalyticsInstall and Configure An SEO PluginGenerate and Submit A SitemapCreate a Robots.txt FileCheck Search Console For Manual ActionsMake Sure That Google Can Actually Index Your WebsiteKeyword Research ChecklistIdentify Your CompetitorsFind Your Main 'Money' KeywordsFind Long-Tail Keyword VariationsCreate a Keyword MapAnalyze The Intent of Pages That RankIdentify Questions That Are Being AskedUnderstand How Challenging It Is To Rank For Your Target KeywordsProfessional SEO ChecklistMake Sure You Are Using HTTPSCheck For Plagiarized Versions Of Your Site In Google's IndexFind and Fix Crawl ErrorsImprove Your Site SpeedFix Broken Internal and Outbound LinksSearch and Fix HTTP Links on HTTPS PagesMake Sure That Your Website is Mobile-FriendlyUse an SEO-Friendly URL StructureAdd Structured DataCheck the Page Depth of Your SiteCheck Temporary 302 RedirectsFind and Fix Redirect Chains and LoopsOn-Page SEO and Content ChecklistSearch and Fix Duplicate, Missing and Truncated Title TagsLookout and Fix Duplicate and Missing Meta DescriptionsFind and Fix Multiple H1 TagsEnhance Title Tags, Meta Tags, and Page ContentRun A Content Audit and Prune ContentEnsure Images Use ALT TagsImprove Internal LinkingFind and Fix Keyword Cannibalization IssuesFind and Fix Orphaned Site PagesKeeping the site’s content updatedOff-Page SEO ChecklistAnalyze Your Competitor's Link ProfileConduct a Link Intersect AnalysisTurn Unlinked Mentions Into LinksFind New Link Building OpportunitiesSet Up and Optimize Google My BusinessFinal WordsIf you are a content writer or own a content writing firm, the points mentioned above would help you plan the best strategy and get higher rankings on search engine research pages.
SEO strategy helps increase a site's organic traffic and procure a higher rank on Google or any other search engine pages. You need to understand the complete set of SEO from basic to in-depth to analyze your off-page signals. Moreover, you can also use this as a reference point to ensure that your site is following the best practice and that you're not being held back by issues you have missed.The ultimate statistics that you need to drive SEO success in 2021, covering 41 best practices, are mentioned below:The Basics ChecklistInstall Google Search Console and Bing Webmaster ToolsSet Up Google AnalyticsInstall and Configure An SEO PluginGenerate and Submit A SitemapCreate a Robots.txt FileCheck Search Console For Manual ActionsMake Sure That Google Can Actually Index Your WebsiteKeyword Research ChecklistIdentify Your CompetitorsFind Your Main 'Money' KeywordsFind Long-Tail Keyword VariationsCreate a Keyword MapAnalyze The Intent of Pages That RankIdentify Questions That Are Being AskedUnderstand How Challenging It Is To Rank For Your Target KeywordsProfessional SEO ChecklistMake Sure You Are Using HTTPSCheck For Plagiarized Versions Of Your Site In Google's IndexFind and Fix Crawl ErrorsImprove Your Site SpeedFix Broken Internal and Outbound LinksSearch and Fix HTTP Links on HTTPS PagesMake Sure That Your Website is Mobile-FriendlyUse an SEO-Friendly URL StructureAdd Structured DataCheck the Page Depth of Your SiteCheck Temporary 302 RedirectsFind and Fix Redirect Chains and LoopsOn-Page SEO and Content ChecklistSearch and Fix Duplicate, Missing and Truncated Title TagsLookout and Fix Duplicate and Missing Meta DescriptionsFind and Fix Multiple H1 TagsEnhance Title Tags, Meta Tags, and Page ContentRun A Content Audit and Prune ContentEnsure Images Use ALT TagsImprove Internal LinkingFind and Fix Keyword Cannibalization IssuesFind and Fix Orphaned Site PagesKeeping the site’s content updatedOff-Page SEO ChecklistAnalyze Your Competitor's Link ProfileConduct a Link Intersect AnalysisTurn Unlinked Mentions Into LinksFind New Link Building OpportunitiesSet Up and Optimize Google My BusinessFinal WordsIf you are a content writer or own a content writing firm, the points mentioned above would help you plan the best strategy and get higher rankings on search engine research pages.

SEO strategy helps increase a site's organic traffic and procure a higher rank on Google or any other search engine pages. You need to understand the complete set of SEO from basic to in-depth to analyze your off-page signals. Moreover, you can also use this as a reference point to ensure that your site is following the best practice and that you're not being held back by issues you have missed.

The ultimate statistics that you need to drive SEO success in 2021, covering 41 best practices, are mentioned below:

The Basics Checklist

  • Install Google Search Console and Bing Webmaster Tools
  • Set Up Google Analytics
  • Install and Configure An SEO Plugin
  • Generate and Submit A Sitemap
  • Create a Robots.txt File
  • Check Search Console For Manual Actions
  • Make Sure That Google Can Actually Index Your Website

Keyword Research Checklist

  • Identify Your Competitors
  • Find Your Main 'Money' Keywords
  • Find Long-Tail Keyword Variations
  • Create a Keyword Map
  • Analyze The Intent of Pages That Rank
  • Identify Questions That Are Being Asked
  • Understand How Challenging It Is To Rank For Your Target Keywords

Professional SEO Checklist

  • Make Sure You Are Using HTTPS
  • Check For Plagiarized Versions Of Your Site In Google's Index
  • Find and Fix Crawl Errors
  • Improve Your Site Speed
  • Fix Broken Internal and Outbound Links
  • Search and Fix HTTP Links on HTTPS Pages
  • Make Sure That Your Website is Mobile-Friendly
  • Use an SEO-Friendly URL Structure
  • Add Structured Data
  • Check the Page Depth of Your Site
  • Check Temporary 302 Redirects
  • Find and Fix Redirect Chains and Loops

On-Page SEO and Content Checklist

  • Search and Fix Duplicate, Missing and Truncated Title Tags
  • Lookout and Fix Duplicate and Missing Meta Descriptions
  • Find and Fix Multiple H1 Tags
  • Enhance Title Tags, Meta Tags, and Page Content
  • Run A Content Audit and Prune Content
  • Ensure Images Use ALT Tags
  • Improve Internal Linking
  • Find and Fix Keyword Cannibalization Issues
  • Find and Fix Orphaned Site Pages
  • Keeping the site’s content updated

Off-Page SEO Checklist

  • Analyze Your Competitor's Link Profile
  • Conduct a Link Intersect Analysis
  • Turn Unlinked Mentions Into Links
  • Find New Link Building Opportunities
  • Set Up and Optimize Google My Business

Final Words

If you are a content writer or own a content writing firm, the points mentioned above would help you plan the best strategy and get higher rankings on search engine research pages.

Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.
Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.

In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.

SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.

With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.

Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.

Automating SEO Analysis

To analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.

The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.

Automating Influencer Research

The success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers by

conducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.

So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.

Automating Keyword & Backlink Monitoring

While implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.

A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.

Automating Social Sharing

Social media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.

Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.

Conclusion

Hence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files
Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    

However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.

It is always advisable to use the latest version of Magento for better SEO results.

SEO factors for the Magento Store

1) Home page title and Meta data

  • Ensure that every product page has catchy meta titles and descriptions that include your keywords.
  • For your homepage, ensure you optimize the meta-tag for the right set of keywords

2) Logo image Alt description

  • Optimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.
  • Try to use a proper description and keywords in alt-tag
  • Alt-tags need to be short, clear, and to the point.

3) Magento SEO friendly URLs

Every URL needs to be unique, static, and perfectly optimized according to SEO guidelines.

  • Homepage: www. yourwebsite. com
  • Product Page: www. yourwebsite. com/ product-name
  • Category Page: www. yourwebsite. com / category-name
  • Sub-category Page: www. yourwebsite. com / category- name/ sub-category-name

4) Product Metadata and URL key

  • URL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browser
  • The default URL key is based on the product name. You can use the default or change it as needed.
  • Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it.

 5) Magento category page meta-data and URL

  • The category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URL
  • Write meta-data for your product category with relevant keywords and key-phrases

6) Canonical link for each category and products

  • Make sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and products
  • Enable canonical link Meta Tags for categories and products to “Yes.”
  • Use canonical link meta tag for categories
  • Use canonical link meta tag for products

7) Magento SEO sitemap configuration setting

  • Sitemaps are critical for SEO purposes
  • For Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.
  • It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.

8) SID removal from Magento URLs

We don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  

  • SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL

9) Permanent redirect features for the renaming of products and categories

  • Auto redirect to Base URL
  • Create Permanent Redirect for old URLs if Url key changed
  • Generally, 301 redirects are recommended

10) Robot.txt directives

  • The Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.

11) Default settings of product URL suffix in every Magento SEO page

  • The suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URL
  • Change page URL suffixes for products and categories.

12) Add a blog page and practise internal linking for your Magento store 

  • A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking

 13) Reduce page loading speed

  • Page loading speed should be less than 3 seconds. You should reduce it as much as possible.
  • Enable all caching features and flush Magento cache
  • Enable flat categories and products
  • Merge your CSS and JavaScript files
One of the most common questions asked by webmasters who are just starting out with search engine optimization is "What is negative SEO?” The question is relevant given the race of websites competing with their batons to secure their desired spot in the SERPs listing. In order to surpass the competition, a lot of unethical practices are observed by webmasters. One of those is Negative SEO. Further in this answer, I have explained what are the different types of Negative SEO attacks and how to safeguard your site from them?Negative SEO is a practice of attacking a competitor’s ranking using some black hat or other unethical methods. So, what are the different types of Negative SEO attacks?Website hackingBuying and linking tons to spammy links to a competitor’s websiteCreating a fake social media profile to harm a website’s reputationRemoving some good backlinks of a websiteMaking duplication of a website’s contentNegative keywords cannot be taken lightly. It can cause potential damage to your website.Check out this video where Matt Cutt answers to queries relating to the Negative SEO.That brings us to the next question: How to prevent these attacks?Monitor backlinks: Using tools like Ahrefs to monitor your backlinks periodical is a preventive way to shield from negative SEO attacks. Also, use your domain while communicating with webmasters to make your genuineness known.Use Google Authenticator Plugin: To secure the hacking of the website, use this plugin to create a two-step verification password.Backup your files: For security purposes, it is best recommended to back up your files on a regular basis.Set webmaster tool preferences: Google sends email alerts to webmasters in situations where your website is hit by malware, pages do not get indexed, server issues or when you are penalized by Google.Removing Duplication: Certain tools like SiteLiner, PlagSpotter, CopyScape and other similar tools can help you find duplicate copies of your content over the web.Social Mentions: Tools like Mention or Google alerts send you notifications each time someone mentions your brand name anywhere on social media. This largely helps in taking preventive measures for securing the brand’s credibility.In final words, negative SEO can cause havoc on your website’s ranking and in the worst case can make you liable for Google penalties. 
One of the most common questions asked by webmasters who are just starting out with search engine optimization is "What is negative SEO?” The question is relevant given the race of websites competing with their batons to secure their desired spot in the SERPs listing. In order to surpass the competition, a lot of unethical practices are observed by webmasters. One of those is Negative SEO. Further in this answer, I have explained what are the different types of Negative SEO attacks and how to safeguard your site from them?Negative SEO is a practice of attacking a competitor’s ranking using some black hat or other unethical methods. So, what are the different types of Negative SEO attacks?Website hackingBuying and linking tons to spammy links to a competitor’s websiteCreating a fake social media profile to harm a website’s reputationRemoving some good backlinks of a websiteMaking duplication of a website’s contentNegative keywords cannot be taken lightly. It can cause potential damage to your website.Check out this video where Matt Cutt answers to queries relating to the Negative SEO.That brings us to the next question: How to prevent these attacks?Monitor backlinks: Using tools like Ahrefs to monitor your backlinks periodical is a preventive way to shield from negative SEO attacks. Also, use your domain while communicating with webmasters to make your genuineness known.Use Google Authenticator Plugin: To secure the hacking of the website, use this plugin to create a two-step verification password.Backup your files: For security purposes, it is best recommended to back up your files on a regular basis.Set webmaster tool preferences: Google sends email alerts to webmasters in situations where your website is hit by malware, pages do not get indexed, server issues or when you are penalized by Google.Removing Duplication: Certain tools like SiteLiner, PlagSpotter, CopyScape and other similar tools can help you find duplicate copies of your content over the web.Social Mentions: Tools like Mention or Google alerts send you notifications each time someone mentions your brand name anywhere on social media. This largely helps in taking preventive measures for securing the brand’s credibility.In final words, negative SEO can cause havoc on your website’s ranking and in the worst case can make you liable for Google penalties. 

One of the most common questions asked by webmasters who are just starting out with search engine optimization is "What is negative SEO?” 

The question is relevant given the race of websites competing with their batons to secure their desired spot in the SERPs listing. In order to surpass the competition, a lot of unethical practices are observed by webmasters. One of those is Negative SEO. 

Further in this answer, I have explained what are the different types of Negative SEO attacks and how to safeguard your site from them?

Negative SEO is a practice of attacking a competitor’s ranking using some black hat or other unethical methods. 

So, what are the different types of Negative SEO attacks?

  • Website hacking
  • Buying and linking tons to spammy links to a competitor’s website
  • Creating a fake social media profile to harm a website’s reputation
  • Removing some good backlinks of a website
  • Making duplication of a website’s content

Negative keywords cannot be taken lightly. It can cause potential damage to your website.

Check out this video where Matt Cutt answers to queries relating to the Negative SEO.

That brings us to the next question: How to prevent these attacks?

  • Monitor backlinks: Using tools like Ahrefs to monitor your backlinks periodical is a preventive way to shield from negative SEO attacks. Also, use your domain while communicating with webmasters to make your genuineness known.
  • Use Google Authenticator Plugin: To secure the hacking of the website, use this plugin to create a two-step verification password.
  • Backup your files: For security purposes, it is best recommended to back up your files on a regular basis.
  • Set webmaster tool preferences: Google sends email alerts to webmasters in situations where your website is hit by malware, pages do not get indexed, server issues or when you are penalized by Google.
  • Removing Duplication: Certain tools like SiteLiner, PlagSpotter, CopyScape and other similar tools can help you find duplicate copies of your content over the web.
  • Social Mentions: Tools like Mention or Google alerts send you notifications each time someone mentions your brand name anywhere on social media. This largely helps in taking preventive measures for securing the brand’s credibility.

In final words, negative SEO can cause havoc on your website’s ranking and in the worst case can make you liable for Google penalties. 

Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
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Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users. 

Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines. 

But where does the problem lies, and why do we need SEO today? 

Let us take a situation to answer this. 

Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing. 

Now, just see that the race begins further. 

Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched. 

You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario. 

Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches. 

But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions. 

Then what is the use of making a website if people do not visit it? 

Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages. 

So, the best solution is Search Engine Optimization. How? 

· SEO doesn’t just let you get listed in the SERPs, but also expand your business. 

· Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%. 

· SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building. 

· Web analytics and Google analytics let you measure your search engine performance from time to time. 

· Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices. 

Conclusion: 

It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues. 

If you can spend a cent on ad space, you can achieve those results faster as well. 

Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well. 

So, feel motivated and optimizing your business website; it well worth investing time and money.

 SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically. So what are the SEO trends to look at in 2020? 1. Voice Search OptimizationNow, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well. The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant. 2. Technical SEO and UI/UX FactorsAny professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate. Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand. Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for. 3. Mobile IndexingIn 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings. 4. Ethical Link BuildingFocus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.5. Website SecurityMake sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that. 6. High-quality content The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice. 7. ProgrammingTake the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules. 8. Featured SnippetsFeatured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search. 9. Artificial IntelligenceIn 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content. There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.Sourse: The 2020 Latest SEO Trends You Don’t Wanna Miss
 SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically. So what are the SEO trends to look at in 2020? 1. Voice Search OptimizationNow, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well. The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant. 2. Technical SEO and UI/UX FactorsAny professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate. Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand. Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for. 3. Mobile IndexingIn 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings. 4. Ethical Link BuildingFocus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.5. Website SecurityMake sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that. 6. High-quality content The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice. 7. ProgrammingTake the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules. 8. Featured SnippetsFeatured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search. 9. Artificial IntelligenceIn 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content. There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.Sourse: The 2020 Latest SEO Trends You Don’t Wanna Miss

 SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically. 

So what are the SEO trends to look at in 2020? 

1. Voice Search Optimization

Now, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well. 

The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant. 

2. Technical SEO and UI/UX Factors

Any professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:

  • Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate. 
  • Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand. 
  • Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.
  • Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for. 

3. Mobile Indexing

In 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings. 

4. Ethical Link Building

Focus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.

5. Website Security

Make sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that. 

6. High-quality content 

The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice. 

7. Programming

Take the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules. 

8. Featured Snippets

Featured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search. 

9. Artificial Intelligence

In 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content. 

There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.

Sourse: The 2020 Latest SEO Trends You Don’t Wanna Miss

Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.
Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.

Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.

Some of the best tips to be updated with Google's algorithm are listed below:

Go For Featured Snippet

Currently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.

Secure Websites

Secured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.

Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.

High-Quality Relevant Content

High-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!

Pro SEO Tips: Users must now target keywords and the related key phrases.

On-Page SEO

On-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:

  • TITLE: The title of the site must contain the targeted keyword.
  • Description: It must basically summarize the webpage. Include targeted keywords in it.
  • URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.
  • Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.
  • Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. 
  • NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.

Page Speed

The page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.

OFF Page SEO

One of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.

Final Words:

SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.

 History has seen a tremendous impact on the economy post-pandemic strikes. A shift in human behavior is quite obvious. The worldwide lockdown during the Covid-19 outbreak has greatly brought a digital wave. In India alone, online shoppers are expected to reach over 200 million by the year 2025. Though pandemic is yet not mitigated but with a resume in trade, online sales are spiking up with a 100% increase. Businesses are likely to head where the folks are heading. The same is the case for marketers who are rigorously determined to understand changing consumer interest and layout strategies that are more relevant to the time. It is a critical phase for buyers wherein push marketing tactics should be left at bay. Although, internet usage skyrocketed in this period searches are bifurcated into various verticals. Graphical representation by Neil Patel helps us understand which industries were hit:Marketing in the present time needs to be more empathetic, focused on branding and showcasing expertise in order to meet the sales expectations. Demand for sales prevails but methods need to be changed to overcome losses procured during the lockdown. Social distancing imposed the surge of digital transformation for buyers as well as sellers. It is estimated that 50% of the traditional businesses will move to online. The percentage explains that the demand for digital marketing is inevitable. SEO in the modern digital era is an intrinsic part of every online strategy. It is mainly responsible for driving traffic to your site. As a matter of fact, “63% of marketers suggested that SEO will be the most important tactic during the pandemic to hit leads and sales.” It is the go-to approach for B2B marketers when offline promotions and branding are out of scope. An increase of 200 to 600% organic traffic is recorded amidst pandemic in the B2B sector.Just before the outburst of the Novel Coronavirus, Google rolled out two major broad core updates that were said to be E-A-T (Expertise – Authoritativeness – Trustworthiness) based with the purpose to improve search relevance. Content and backlinks are the primary flags to comply with the E-A-T standards. Both are key areas of SEO and hence to climb up or maintain ranking, careful manipulation is required by an expert.In the final words:The above trend analysis indicates that the SEO providers will remain in demand during and post-pandemic. It is a promising investment to ensure greater sales coming from higher traffic.
 History has seen a tremendous impact on the economy post-pandemic strikes. A shift in human behavior is quite obvious. The worldwide lockdown during the Covid-19 outbreak has greatly brought a digital wave. In India alone, online shoppers are expected to reach over 200 million by the year 2025. Though pandemic is yet not mitigated but with a resume in trade, online sales are spiking up with a 100% increase. Businesses are likely to head where the folks are heading. The same is the case for marketers who are rigorously determined to understand changing consumer interest and layout strategies that are more relevant to the time. It is a critical phase for buyers wherein push marketing tactics should be left at bay. Although, internet usage skyrocketed in this period searches are bifurcated into various verticals. Graphical representation by Neil Patel helps us understand which industries were hit:Marketing in the present time needs to be more empathetic, focused on branding and showcasing expertise in order to meet the sales expectations. Demand for sales prevails but methods need to be changed to overcome losses procured during the lockdown. Social distancing imposed the surge of digital transformation for buyers as well as sellers. It is estimated that 50% of the traditional businesses will move to online. The percentage explains that the demand for digital marketing is inevitable. SEO in the modern digital era is an intrinsic part of every online strategy. It is mainly responsible for driving traffic to your site. As a matter of fact, “63% of marketers suggested that SEO will be the most important tactic during the pandemic to hit leads and sales.” It is the go-to approach for B2B marketers when offline promotions and branding are out of scope. An increase of 200 to 600% organic traffic is recorded amidst pandemic in the B2B sector.Just before the outburst of the Novel Coronavirus, Google rolled out two major broad core updates that were said to be E-A-T (Expertise – Authoritativeness – Trustworthiness) based with the purpose to improve search relevance. Content and backlinks are the primary flags to comply with the E-A-T standards. Both are key areas of SEO and hence to climb up or maintain ranking, careful manipulation is required by an expert.In the final words:The above trend analysis indicates that the SEO providers will remain in demand during and post-pandemic. It is a promising investment to ensure greater sales coming from higher traffic.

 

History has seen a tremendous impact on the economy post-pandemic strikes. A shift in human behavior is quite obvious. The worldwide lockdown during the Covid-19 outbreak has greatly brought a digital wave. In India alone, online shoppers are expected to reach over 200 million by the year 2025. 

Though pandemic is yet not mitigated but with a resume in trade, online sales are spiking up with a 100% increase. Businesses are likely to head where the folks are heading. The same is the case for marketers who are rigorously determined to understand changing consumer interest and layout strategies that are more relevant to the time. It is a critical phase for buyers wherein push marketing tactics should be left at bay. 

Although, internet usage skyrocketed in this period searches are bifurcated into various verticals. Graphical representation by Neil Patel helps us understand which industries were hit:

Marketing in the present time needs to be more empathetic, focused on branding and showcasing expertise in order to meet the sales expectations. Demand for sales prevails but methods need to be changed to overcome losses procured during the lockdown. 

Social distancing imposed the surge of digital transformation for buyers as well as sellers. It is estimated that 50% of the traditional businesses will move to online. The percentage explains that the demand for digital marketing is inevitable. SEO in the modern digital era is an intrinsic part of every online strategy. It is mainly responsible for driving traffic to your site. 

As a matter of fact, “63% of marketers suggested that SEO will be the most important tactic during the pandemic to hit leads and sales.” It is the go-to approach for B2B marketers when offline promotions and branding are out of scope. An increase of 200 to 600% organic traffic is recorded amidst pandemic in the B2B sector.

Just before the outburst of the Novel Coronavirus, Google rolled out two major broad core updates that were said to be E-A-T (Expertise – Authoritativeness – Trustworthiness) based with the purpose to improve search relevance. Content and backlinks are the primary flags to comply with the E-A-T standards. Both are key areas of SEO and hence to climb up or maintain ranking, careful manipulation is required by an expert.

In the final words:

The above trend analysis indicates that the SEO providers will remain in demand during and post-pandemic. It is a promising investment to ensure greater sales coming from higher traffic.

The importance of SEO in online marketing is that it serves as a gateway by which prospective customers can reach your website. Without any help, such traffic would not be able to reach your site and hence it becomes crucial for every business to use the best tools for online marketing. SEO can provide you with all the traffic and visibility that you require.What is SEO?SEO refers to Search Engine Optimization, which is the technique of growing the volume and frequency of traffic to the website by organic search engine results.Why is it important?SEO is an important part of any online business since it helps them gain popularity over their competitors who are using conventional methods of marketing. The importance of SEO in online marketing can be understood by anyone who has a website. The traffic generated through SEO is more than the usual traffic generated through other marketing strategies. This means that SEO can increase your sales and profit to a large extent.Elements of SEOKeywordsBy selecting the right keywords, one can eventually get the desired traffic and this is one of the most important aspects of SEO. There are certain techniques used for the proper selection of keywords so that they can be indexed by the search engines quickly. Hence, proper maintenance of these keywords is essential and SEO is the perfect way to achieve this.Website quality & structureA website that is of poor quality will not attract any visitors. In fact, this might even lead to the website being ignored by the visitors and this will result in loss of conversion. If the website does not have good quality, then it is tough to get quality traffic and this would result in the search engine ignoring the site. As a result of which, the website will be unavailable and it is impossible to make money from the online business. It is the job of an SEO expert to ensure the structure of the website is appropriate enough for visitors and crawlers to find every page easily. There are various techniques applied by experts that include sitemaps, robots.txt, optimizing alt text, titles, headings and more.ContentContent is an important aspect of SEO since it is the medium that you use to target and engage audiences. The content today must be informative, but also interesting, appropriate, interactive, and shareable. Content comes in a range of different ways, including:Content on the websiteVideos, Infographics & PodcastingBlogs & ArticlesLocal listingsE-books and newslettersSocial mediaLink buildingLinks are critical for enhancing the site’s credibility and also for driving traffic. The link can be internal and external. These are a part of off-page SEO, unlike the above elements that are considered as on-page activities. The quality of the links is a key indicator of the site’s quality in ranking metrics.Final wordsThe importance of SEO in online marketing can never be ignored and it should be learned and practiced for the betterment of the business. By getting the right kind of traffic, the businesses can make sought profits. Hence, learning and adopting the correct practices will make a difference in the long run.
The importance of SEO in online marketing is that it serves as a gateway by which prospective customers can reach your website. Without any help, such traffic would not be able to reach your site and hence it becomes crucial for every business to use the best tools for online marketing. SEO can provide you with all the traffic and visibility that you require.What is SEO?SEO refers to Search Engine Optimization, which is the technique of growing the volume and frequency of traffic to the website by organic search engine results.Why is it important?SEO is an important part of any online business since it helps them gain popularity over their competitors who are using conventional methods of marketing. The importance of SEO in online marketing can be understood by anyone who has a website. The traffic generated through SEO is more than the usual traffic generated through other marketing strategies. This means that SEO can increase your sales and profit to a large extent.Elements of SEOKeywordsBy selecting the right keywords, one can eventually get the desired traffic and this is one of the most important aspects of SEO. There are certain techniques used for the proper selection of keywords so that they can be indexed by the search engines quickly. Hence, proper maintenance of these keywords is essential and SEO is the perfect way to achieve this.Website quality & structureA website that is of poor quality will not attract any visitors. In fact, this might even lead to the website being ignored by the visitors and this will result in loss of conversion. If the website does not have good quality, then it is tough to get quality traffic and this would result in the search engine ignoring the site. As a result of which, the website will be unavailable and it is impossible to make money from the online business. It is the job of an SEO expert to ensure the structure of the website is appropriate enough for visitors and crawlers to find every page easily. There are various techniques applied by experts that include sitemaps, robots.txt, optimizing alt text, titles, headings and more.ContentContent is an important aspect of SEO since it is the medium that you use to target and engage audiences. The content today must be informative, but also interesting, appropriate, interactive, and shareable. Content comes in a range of different ways, including:Content on the websiteVideos, Infographics & PodcastingBlogs & ArticlesLocal listingsE-books and newslettersSocial mediaLink buildingLinks are critical for enhancing the site’s credibility and also for driving traffic. The link can be internal and external. These are a part of off-page SEO, unlike the above elements that are considered as on-page activities. The quality of the links is a key indicator of the site’s quality in ranking metrics.Final wordsThe importance of SEO in online marketing can never be ignored and it should be learned and practiced for the betterment of the business. By getting the right kind of traffic, the businesses can make sought profits. Hence, learning and adopting the correct practices will make a difference in the long run.

The importance of SEO in online marketing is that it serves as a gateway by which prospective customers can reach your website. Without any help, such traffic would not be able to reach your site and hence it becomes crucial for every business to use the best tools for online marketing. SEO can provide you with all the traffic and visibility that you require.

What is SEO?

SEO refers to Search Engine Optimization, which is the technique of growing the volume and frequency of traffic to the website by organic search engine results.

Why is it important?

SEO is an important part of any online business since it helps them gain popularity over their competitors who are using conventional methods of marketing. The importance of SEO in online marketing can be understood by anyone who has a website. The traffic generated through SEO is more than the usual traffic generated through other marketing strategies. This means that SEO can increase your sales and profit to a large extent.

Elements of SEO

Keywords

By selecting the right keywords, one can eventually get the desired traffic and this is one of the most important aspects of SEO. There are certain techniques used for the proper selection of keywords so that they can be indexed by the search engines quickly. Hence, proper maintenance of these keywords is essential and SEO is the perfect way to achieve this.

Website quality & structure

A website that is of poor quality will not attract any visitors. In fact, this might even lead to the website being ignored by the visitors and this will result in loss of conversion. If the website does not have good quality, then it is tough to get quality traffic and this would result in the search engine ignoring the site. As a result of which, the website will be unavailable and it is impossible to make money from the online business. It is the job of an SEO expert to ensure the structure of the website is appropriate enough for visitors and crawlers to find every page easily. There are various techniques applied by experts that include sitemaps, robots.txt, optimizing alt text, titles, headings and more.

Content

Content is an important aspect of SEO since it is the medium that you use to target and engage audiences. The content today must be informative, but also interesting, appropriate, interactive, and shareable. Content comes in a range of different ways, including:

  • Content on the website
  • Videos, Infographics & Podcasting
  • Blogs & Articles
  • Local listings
  • E-books and newsletters
  • Social media

Link building

Links are critical for enhancing the site’s credibility and also for driving traffic. The link can be internal and external. These are a part of off-page SEO, unlike the above elements that are considered as on-page activities. The quality of the links is a key indicator of the site’s quality in ranking metrics.

Final words

The importance of SEO in online marketing can never be ignored and it should be learned and practiced for the betterment of the business. By getting the right kind of traffic, the businesses can make sought profits. Hence, learning and adopting the correct practices will make a difference in the long run.

 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.

 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development.

SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.  

In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.  

The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.  

A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.  

Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website. 

· Title Tag  

· Meta Description  

· Image Tag  

· Redirection or Hyperlinks  

· URLs  

· WWW vs. Non-WWW  

· Robots.txt  

· Meta Robots Tag  

· Sitemap.xml  

· Social Meta Tags  

· Structured Data (Schema.org)  

· HTML5 Semantic Elements  

· HTTPS Everywhere  

· HTTP Status Codes  

· Mobile Optimization  

· Optimization for Local Search  

· Multi-language Websites  

· AJAX  

· Page Load Speed  

SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.  

Check out the prominent website development companies that can offer you an SEO-friendly website: 

1. Sunflower Lab  

2. OpenGeeksLab  

3. Belatrix Software  

4. DockYard, Inc  

5. Promatics Technologies  

6. Light IT  

7. Zealous System  

8. Zco Corporation  

9. Konstant Infosolutions  

10. Aalpha Information Systems India Pvt. Ltd.

Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.
Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

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Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020?

Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future.

Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends:

1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity.

2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate.

3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving.

4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily.

Mobile SEO is Trending

Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings.

On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly.

User Experience is the Key Factor

Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices.

Voice Search SEO

Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches.

Page Speed, Content Relevance, and User Intent

Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well.

Blockchain and Artificial Intelligence for SEO Purposes

What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO.

Conclusion

Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

Search Engine OptimizationSearch Engine Optimization is basically the procedure of improving the quantity and quality of traffic coming to a website from various search engines. SEO's goal is to optimize a website for ranking.Significance of Search Engine OptimizationCan you imagine what the internet would be without SEO? What kind of search results would users get?The importance of Search Engine Optimization (SEO) is never in doubt.SEO is a way by which Google can determine which sites deserve higher ranking for user’s searches. The purpose of the ranking competition is to provide the most relevant results to each user for each query. Businesses are constantly investing in search optimization of their website and why not?Having able to secure a good position can ensure more traffic and higher conversions for eCommerce websites. The best way to make a mark in the minds of customers and potential clients online is through SEO techniques. SEO is effective for long-term marketing. All you need to monitor is updates rolled out by Google so your ranking signals are up-to-date and your position in listing is not hit.The benefits of Search Engine Optimization are numerous - not only does it bring about improved traffic; it also helps to improve a company's credibility. Here is an overview of the top 3 benefits that will help define its significance.Improves user experience: With help of SEO, a website can qualify for Google ranking factors. Analytics narrates user behavior giving you a chance to meet your visitor’s demand and reduce your bounce rate.Increase visibility: SEO lets you gain more presence on SERPs listing if not in the top ranking. If your website is delivering valuable information and the user is spending time on your webpages. Search engines will prioritize your webpages in the results.Higher ROIs: Unlike other forms of online and offline marketing, SEO increases the chances of conversion through many of its optimization techniques. This is an important factor to consider for any online business. The best part is that it is the most cost-effective and promising means of online marketing strategy giving you long-term results.Although, the benefits or significance of SEO cannot be confined to a few words. Businesses that are aware of and actively investing in website optimization are enjoying a rise in their online presence.
Search Engine OptimizationSearch Engine Optimization is basically the procedure of improving the quantity and quality of traffic coming to a website from various search engines. SEO's goal is to optimize a website for ranking.Significance of Search Engine OptimizationCan you imagine what the internet would be without SEO? What kind of search results would users get?The importance of Search Engine Optimization (SEO) is never in doubt.SEO is a way by which Google can determine which sites deserve higher ranking for user’s searches. The purpose of the ranking competition is to provide the most relevant results to each user for each query. Businesses are constantly investing in search optimization of their website and why not?Having able to secure a good position can ensure more traffic and higher conversions for eCommerce websites. The best way to make a mark in the minds of customers and potential clients online is through SEO techniques. SEO is effective for long-term marketing. All you need to monitor is updates rolled out by Google so your ranking signals are up-to-date and your position in listing is not hit.The benefits of Search Engine Optimization are numerous - not only does it bring about improved traffic; it also helps to improve a company's credibility. Here is an overview of the top 3 benefits that will help define its significance.Improves user experience: With help of SEO, a website can qualify for Google ranking factors. Analytics narrates user behavior giving you a chance to meet your visitor’s demand and reduce your bounce rate.Increase visibility: SEO lets you gain more presence on SERPs listing if not in the top ranking. If your website is delivering valuable information and the user is spending time on your webpages. Search engines will prioritize your webpages in the results.Higher ROIs: Unlike other forms of online and offline marketing, SEO increases the chances of conversion through many of its optimization techniques. This is an important factor to consider for any online business. The best part is that it is the most cost-effective and promising means of online marketing strategy giving you long-term results.Although, the benefits or significance of SEO cannot be confined to a few words. Businesses that are aware of and actively investing in website optimization are enjoying a rise in their online presence.

Search Engine Optimization

Search Engine Optimization is basically the procedure of improving the quantity and quality of traffic coming to a website from various search engines. SEO's goal is to optimize a website for ranking.

Significance of Search Engine Optimization

Can you imagine what the internet would be without SEO? What kind of search results would users get?

The importance of Search Engine Optimization (SEO) is never in doubt.

SEO is a way by which Google can determine which sites deserve higher ranking for user’s searches. 

The purpose of the ranking competition is to provide the most relevant results to each user for each query. Businesses are constantly investing in search optimization of their website and why not?

Having able to secure a good position can ensure more traffic and higher conversions for eCommerce websites. The best way to make a mark in the minds of customers and potential clients online is through SEO techniques. 

SEO is effective for long-term marketing. All you need to monitor is updates rolled out by Google so your ranking signals are up-to-date and your position in listing is not hit.

The benefits of Search Engine Optimization are numerous - not only does it bring about improved traffic; it also helps to improve a company's credibility. Here is an overview of the top 3 benefits that will help define its significance.

  • Improves user experience: With help of SEO, a website can qualify for Google ranking factors. Analytics narrates user behavior giving you a chance to meet your visitor’s demand and reduce your bounce rate.
  • Increase visibility: SEO lets you gain more presence on SERPs listing if not in the top ranking. If your website is delivering valuable information and the user is spending time on your webpages. Search engines will prioritize your webpages in the results.
  • Higher ROIs: Unlike other forms of online and offline marketing, SEO increases the chances of conversion through many of its optimization techniques. This is an important factor to consider for any online business. The best part is that it is the most cost-effective and promising means of online marketing strategy giving you long-term results.

Although, the benefits or significance of SEO cannot be confined to a few words. Businesses that are aware of and actively investing in website optimization are enjoying a rise in their online presence.

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