SEO 101

The Best SEO Consulting Agency For Startups

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Let us grow your startup... In our combined 20+ years as SEO consultants, we’ve worked with hundreds of brands in all aspects of search engine optimization and understand how brands operate, what deliverables are expected, in what time frame and at what level of cer...
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NA
2 - 9
2014
United States
SEO 101
The Best SEO Consulting Agency For Startups
5.00/5 (1 Reviews)
Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs. To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below: 1. Affiliation Links Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site. 2. Directories There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories. 3. Linked Mentions Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities. 4. Blogs Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links. 5. Guest Blogs Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site. 6. Internal Links Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views. 7. Visuals Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website. So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.
Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs. To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below: 1. Affiliation Links Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site. 2. Directories There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories. 3. Linked Mentions Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities. 4. Blogs Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links. 5. Guest Blogs Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site. 6. Internal Links Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views. 7. Visuals Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website. So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.

Search engines analyze backlinks to rank the website’s significance and reliability. Search engine tools sneak through every readable part of web pages, including the links. The webpages with multiple links that are not appropriately implemented or found irrelevant are tossed to the bottom of the SERPs.

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To overcome this, you can have a look at some of the white hat SEO technique for backlinking mentioned below:

1. Affiliation Links

Affiliation links are very crucial aspects of SEO and networking. It is one of the most accessible white hat link building techniques where you can ask an available website to include a link to your site on theirs. In return, you’re expected to do the same on your site. Affiliate links help to increase traffic to your site.

2. Directories

There are various business-oriented directories available online, like Google My Business and Yellow Pages. Search engine bots also screen these sites during the ranking process and read multiple instances of the same information as a sign of credibility. This results in higher rankings of the website on search engines. Once you have your running ensure you are part of such directories.

3. Linked Mentions

Linked mentions are nothing but reviews and recommendations. These mentions are other websites posts about your products and services. To obtain linked mentions, you must reach out to the web hosts asking them to acknowledge your products/services. Also, keep track of the sites that review and recommend your products and services as they could be helpful for your business’s networking opportunities.

4. Blogs

Maintaining a blog on your website is one of the most attractive opportunities to gain higher rankings. Website owners can cover a variety of material related to their products and services in the blog section of their site. As more and more articles are added, it will expand your audience base. Moreover, it will cover a large number of keywords, thereby helping you earn the right amount of white hat links.

5. Guest Blogs

Guest blogs are one of the most effective white hat link building techniques and excellent networking and SEO opportunity. Most of the websites comprise a blog area that allows the web hosts to contribute a blog entry occasionally. You can develop a relationship with the site owners, along with including backlinks to your website. These business collaborations will often result in more backlinks to your site.

6. Internal Links

Internal links are links that are most commonly used in blogs, and that moves a web-visitor from one webpage to another. One of the ways is to include links of old blogs in new blogs. Search engines identify these links as other links that help in building your online credibility. Internal links also channelize traffic to more past links and give that particular article boost in views.

7. Visuals

Consumers always appreciate infographics and other visuals. These infographics include cartoons and vibrant colors to help demonstrate facts and figures. It is believed that 65% of consumers recognize themselves as visual learners. Hence, creative and easy infographics can boost the rank of your blog as well as the site. The easily provided information in the form of images, videos, or infographics helps gain backlinks to your website.

So, the above mentioned few tactics are the most recommended white hat SEO techniques for backlinking.

There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines. At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO. In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on. (Source: adelseo.com.au) On-page SEO techniques 1) Keyword Analysis (long-tail keywords, competitor keyword analysis) Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis. ( Source:Moz.com) Besides the main keyword analysis, the analysis should also be done for long-tail keywords Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP. The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords. 2) Keyword placement How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords. ( Source: blog.defactosoftware.com) Keyword in the title tag Keyword in the H1 tag Keyword in the permalink (URL) Keyword in the first paragraph Keyword in the image alt tag Use LSI keywords in the body Use LSI keywords in H2 or H3 Keyword in the blog title 3) Title tags A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text). From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords. ( Source: digitalmarketing.poetry.blog) ( Image source: powerdigitalmarketing.com) 4) Meta description Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it. (source: reliablesoft.net) 5) Alt tags From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit. (Source:moz.com) 6) Page loading speed In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results. ( source: section.io/blog) 7) Keyword density: The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is no ideal % for keyword density; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals. 8) Robot.txt file: The robots.txt file tells web crawlers and robots which URLs they should not visit on your website. This is essential to help them avoid crawling low-quality pages, or getting stuck in crawlers traps where they crawl irrelevant pages. Though robot.txt file has the advantage, few things you have to be careful while using the Robot.txt file. Be careful while blocking or redirecting Javascript/CSS with robot.txt file as the search engine may see this as a cloaking attempt, and it may affect your page ranking. Next, set your crawling rules wisely. For instance, you don’t want search engines to crawl and index pages, but you may want social networks to be able to access those pages. Also, using the robots.txt to block an entire staging site isn’t best practice. The image below shows what the Robot.txt file looks like. ( source: moz.com) 9) Internal linking Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain. ( Image source: thetophints.com) 10) Schema mark-up It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on. (Image source: searchengineland.com) 11) Insert keywords to website Url or Permalink An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable. (source: neilpatel.com)
There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines. At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO. In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on. (Source: adelseo.com.au) On-page SEO techniques 1) Keyword Analysis (long-tail keywords, competitor keyword analysis) Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis. ( Source:Moz.com) Besides the main keyword analysis, the analysis should also be done for long-tail keywords Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP. The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords. 2) Keyword placement How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords. ( Source: blog.defactosoftware.com) Keyword in the title tag Keyword in the H1 tag Keyword in the permalink (URL) Keyword in the first paragraph Keyword in the image alt tag Use LSI keywords in the body Use LSI keywords in H2 or H3 Keyword in the blog title 3) Title tags A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text). From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords. ( Source: digitalmarketing.poetry.blog) ( Image source: powerdigitalmarketing.com) 4) Meta description Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it. (source: reliablesoft.net) 5) Alt tags From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit. (Source:moz.com) 6) Page loading speed In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results. ( source: section.io/blog) 7) Keyword density: The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is no ideal % for keyword density; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals. 8) Robot.txt file: The robots.txt file tells web crawlers and robots which URLs they should not visit on your website. This is essential to help them avoid crawling low-quality pages, or getting stuck in crawlers traps where they crawl irrelevant pages. Though robot.txt file has the advantage, few things you have to be careful while using the Robot.txt file. Be careful while blocking or redirecting Javascript/CSS with robot.txt file as the search engine may see this as a cloaking attempt, and it may affect your page ranking. Next, set your crawling rules wisely. For instance, you don’t want search engines to crawl and index pages, but you may want social networks to be able to access those pages. Also, using the robots.txt to block an entire staging site isn’t best practice. The image below shows what the Robot.txt file looks like. ( source: moz.com) 9) Internal linking Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain. ( Image source: thetophints.com) 10) Schema mark-up It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on. (Image source: searchengineland.com) 11) Insert keywords to website Url or Permalink An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable. (source: neilpatel.com)

There is no exact science to comprehend SEO. But you can say it is an approach to bring organic traffic to your website and rank them higher on search engines based on their guidelines.

At the core of this approach lies the two main techniques - On-page SEO and Off-page SEO.

undefined

In off-page SEO, there is not much modification required on the website, and it usually involves linking building, social media marketing, and brand mentions. While On-page SEO, you would be doing a lot of improvisation on website elements like optimizing titles and descriptions, fast loading pages, image optimization, proper URL structures, and so on.

undefined

(Source: adelseo.com.au)

On-page SEO techniques

1) Keyword Analysis (long-tail keywords, competitor keyword analysis)

Practically, keyword analysis is a prerequisite step of an on-page SEO, but it is so critical for SEO that it would be unfair to skip it over here. These days keywords have become more peculiar about its usage. It is no more about finding the “right” keywords and putting them into “right” places. Rather, it has become broader in its perception and built around the understanding of the audience’s mindset, as to what keywords they will use to search the product or service. This demands an in-depth keyword analysis, but don’t fret; there are tools available for keyword analysis.

undefined

( Source:Moz.com)

  • Besides the main keyword analysis, the analysis should also be done for long-tail keywords
  • Another important metric is “Keyword Difficulty” (also known as keyword competition) that one should consider when doing keyword research. The higher the keyword difficulty, the harder it is to rank on the 1st SERP.
  • The competitor’s keyword analysis is inevitable to rank higher in search engines. There are numerous ways to do competitor keyword analysis. Once done, you have to look for an area where you can beat your competitor. For example, your competitor has not optimized content for mobile; then you can outrank him by creating a mobile-friendly content with focused keywords.

2) Keyword placement

How you strategically position your keyword in web-pages is a key-factor for your page-ranking. We discussed later in detail about their importance in the title, the meta tags, and the meta description. But here are the areas where you can place your keywords.

undefined

( Source: blog.defactosoftware.com)

  • Keyword in the title tag
  • Keyword in the H1 tag
  • Keyword in the permalink (URL)
  • Keyword in the first paragraph
  • Keyword in the image alt tag
  • Use LSI keywords in the body
  • Use LSI keywords in H2 or H3
  • Keyword in the blog title

3) Title tags

A “title tag” describes the title of your web page or document, and it is displayed on the search engine. The ideal length is 50 – 60 characters. If your title tag exceeds 60 characters, Google will only show the first 60. Try to include keywords in your title tag. But do not confuse title tags with “h1” tags, though both describe what your webpage is about; they are not the same. The title tag appears on the search engine web page while the “h1” tag appears on your website heading (body text).

From the point of view of on-page optimization, “title tag” has more value than the “h1” tag, but it is better to optimize both. Use only one Title Tag and one H1 Header per webpage. Don’t repeat the same H1 heading text on other pages. If possible, begin the first word in the H1 with the keywords.

undefined

( Source: digitalmarketing.poetry.blog)

undefined

( Image source: powerdigitalmarketing.com)

4) Meta description

Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR (Click Through Rate) because it shows up in search results. There is no right length for meta description, but most people keep around 155 characters long. An ideal meta-description includes researched, targeted keywords in it as well as relevant content to the web-page. Never use the same meta description across your whole site. It should be compelling and also tells visitors what information the page holds. Also, do not forget to optimize your meta descriptions for mobile as most of the traffic these days come from it.

undefined

(source: reliablesoft.net)

5) Alt tags

From an SEO perspective, each image should have an alt text. It is used within an HTML code to describe the appearance and function of an image on a page. The most popular screen readers limit “alt text” at around 125 characters, so it is recommended to keep the character limit around that count. It describes the search engine crawlers what the image is about, and helps them to index an image properly. It is a good idea to include keywords in the “alt text” but remember, don’t overdo it. You can also explore a long description for more complex images, but it should not exceed the word limit.

undefined
undefined

(Source:moz.com)

6) Page loading speed

In 2010, Google announced that page speed would impact your website ranking. However, it has also stated that only 1% of search engine results get penalized by the page speed factor, but that does not mean you should overlook a page loading speed. Page speed depends on many different factors like unoptimized browser, cheap web host, app and plugins, too many ads, heavy images, dense code, embedded media, widgets. By mitigating all these bottle-necks, your web-page could reduce the bounce rate and scale-up on search engine search results.

undefined

( source: section.io/blog)

7) Keyword density:

The term “keyword density” is often misinterpreted by SEO professionals. It's a myth that using keyword density; you can beat your competitor. According to Google’s Matt Cutts and other experts, there is no ideal % for keyword density; instead, try and get related terms (LSI Keywords) on the page. It will add more value to your content. He also adds that all you have to be cautious is about the Keyword Stuffing. “Keyword stuffing” is a crime in Google's eye, and the penalty is unbearable. Sometimes not by choice but in desperation to rank better, people often cross the line and fall prey to keyword stuffing. They even repeat the same keyword in many pages resulting in “Keyword Cannibalization.” One sure way to save from keyword stuffing and keyword cannibalization is to use a variation of keywords, but it should look natural. Try to use long-tail keywords, each page should have unique targeted keywords, keep updating your content at regular intervals.

undefined

8) Robot.txt file:

The robots.txt file tells web crawlers and robots which URLs they should not visit on your website. This is essential to help them avoid crawling low-quality pages, or getting stuck in crawlers traps where they crawl irrelevant pages. Though robot.txt file has the advantage, few things you have to be careful while using the Robot.txt file. Be careful while blocking or redirecting Javascript/CSS with robot.txt file as the search engine may see this as a cloaking attempt, and it may affect your page ranking. Next, set your crawling rules wisely. For instance, you don’t want search engines to crawl and index pages, but you may want social networks to be able to access those pages. Also, using the robots.txt to block an entire staging site isn’t best practice. The image below shows what the Robot.txt file looks like.

undefined

( source: moz.com)

9) Internal linking

Internal linking is another key aspect of SEO. It makes it easier for search engines to find pages on your site. By inter-linking related pages, on your website, you are not only adding value to the content but also hooks visitors to the content for a longer period of time. But again, you have to be cautious while using internal linking your content like - link stuffing, using irrelevant links, use “dofollow” links, use internal links that look natural, use right anchor text, avoid frequent use of exact-match anchor text, and so on. You can also use tools that suggest a post for internal linking or use the “link” feature from Google search console to see the setup of your internal link. Though it is not mentioned here separately, remember that “high-quality” content ( blog/articles/newsletter) is the foremost priority, and without it, your on-page SEO would be like a lame person climbing the mountain.

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( Image source: thetophints.com)

10) Schema mark-up

It is the least utilized form of SEO. Schema mark-up is the code that helps the search engines return more informative results for users. Rich snippets do make your web pages appear more prominently in SERPs, which can eventually help to improve click-through rates. It has great value from the point of local SEO. You can add schema markup for your article, carousel, local business, product, breadcrumb, videos, event, social profile, review snippet, Q&A page, and so on.

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(Image source: searchengineland.com)

11) Insert keywords to website Url or Permalink

An organized URL structure enables search engines to crawl website pages more easily. It is not considered as a major ranking factor, but still, URL structure can be a little help to show higher on search engine results pages (SERPs) and impact the decision-making of searchers. It helps users to know what to expect on the page. Your URLs should contain keywords that reflect the relevant pages. Avoid using hashes and special characters in the URL, use small letters, and avoid keyword repetition. Also, implement “301 direct” wherever it is applicable.

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(source: neilpatel.com)

SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.  The fundamental difference between the traffic generated from both of these is:  To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.  Rank in Search Results:  The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.  This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page.  For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.  The picture above depicts that PPC Ads can be found above the organic results.  Cost:  As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.  For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.  The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:   Keyword Competition Quality Score  Number of advertisers who are targeting the same keyword   The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.  The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.  Traffic potential:  The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion:  It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.  Easy Usage:  So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.  To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion:  So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.  The fundamental difference between the traffic generated from both of these is:  To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.  Rank in Search Results:  The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.  This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page.  For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.  The picture above depicts that PPC Ads can be found above the organic results.  Cost:  As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.  For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.  The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:   Keyword Competition Quality Score  Number of advertisers who are targeting the same keyword   The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.  The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.  Traffic potential:  The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion:  It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.  Easy Usage:  So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.  To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion:  So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.

SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid. 

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The fundamental difference between the traffic generated from both of these is: 

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To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use. 

Rank in Search Results: 

The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more. 

This position is generally on top or below the organic search results.

Organic results are only visible in the middle of the page. 

For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO. 

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The picture above depicts that PPC Ads can be found above the organic results. 

Cost: 

As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page. 

For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic. 

The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:  

  • Keyword Competition
  • Quality Score 
  • Number of advertisers who are targeting the same keyword  

The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target. 

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The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword. 

Traffic potential: 

The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords.

Conversion: 

It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products. 

Easy Usage: 

So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience. 

To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above.

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Conclusion: 

So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.

On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page. The following techniques should be used while starting on-page SEO: 1.Publish High-Quality Content High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO. The following content can be considered as High-Quality content: Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more. Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site. Text Elements Content: Try to add a text description to your image or videos to describe them in detail. Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them. Researched Content: Take proper time in carrying out your research and then provide the information to the users Long Content: It is marked that long articles get higher rankings than short articles. Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view. 2. Enhance Page Titles and Meta Descriptions Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page. How to Optimize Page Title? Include keywords at the beginning of your page title. Write brief and vivid titles. If relevant, add numbers. Do not mention your domain in the title. How to Optimize Meta Descriptions? Do not include auto-generated descriptions. Include your target keyword in the description. 3. Optimize Page Content Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords. You need to follow a simple process for keyword research: Examine your keywords and form a set of those with similar topics and interests. Search with those keywords on search engines. Analyze the top ranking articles on SERPs. After the evaluation of such keywords, identify the type and format of the content. Focus on some crucial characteristics of ranking pages such as: Is the size of the image- or video large? Is the content lengthy or short? Is the content formatted adequately in lists, bullets, or paragraphs? Always ensure that you are offering unique value to make your page better than the other pages that are currently ranking for your keyword. 4. Headings and Content Formatting A page needs to be formatted appropriately with headings and subheadings. H1 Tag Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag. H2, H3 tags The following things should be focused on while using H2, H3 tags: Include more than one word for a heading, making it exciting and useful for users who like to skim read an article. Use headings <h1>, <h2> and then <h3>, <h4> and so on hierarchically. Utilize subheadings for related keywords in your content. Content Formatting Include bold, underline, or italics to highlight the essential parts of a page. Pay attention to the size of the font. Divide the text into small paragraphs. Apply enough spacing between the paragraphs. Create sections using CSS that break the text into smaller, manageable parts. 5. Multimedia Elements Images and multimedia elements make a page exciting and easy to understand. Many times, the multimedia elements add to the loading speed of a page. You can follow these steps for SEO optimizing images: Always include original images. Try to optimize the images in as small size as possible. Use an ALT tag as it helps search engines understand the purpose of the image. Use filenames that provide detailed information about the image. Make use of Content Delivery Network - This network reduces the page loading time if there are multiple images on a single page. 6. URL optimization URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts. URL Optimization A permanent link is the unique URL of every page. It is considered that the URL should be less than 255 characters and use hyphens to ‘-‘ separate various parts. The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs. URL Structure The structure of the URL should describe the original structure of a website. You can follow these best practices for optimizing your URL structure: Include a Categories Tab, which helps users and search engines to identify what they require quickly. Include a Breadcrumb menu that enables users to navigate your website in a structured format as they always know where they are and how far from the home page. 7. Internal Links Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site. 8. External Links External links are the links created by linking to other high-quality websites. 9. Page Loading Speed Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions. Avoid The Following Black-Hat SEO Tactics: Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative. I’m listing below some low-value tactics you should avoid while designing search engine optimized content. Thin Content There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword. Duplicate Content The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value. Cloaking Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience. Keyword Stuffing Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion. Auto-Generated Content Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content. If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword. I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.
On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page. The following techniques should be used while starting on-page SEO: 1.Publish High-Quality Content High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO. The following content can be considered as High-Quality content: Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more. Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site. Text Elements Content: Try to add a text description to your image or videos to describe them in detail. Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them. Researched Content: Take proper time in carrying out your research and then provide the information to the users Long Content: It is marked that long articles get higher rankings than short articles. Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view. 2. Enhance Page Titles and Meta Descriptions Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page. How to Optimize Page Title? Include keywords at the beginning of your page title. Write brief and vivid titles. If relevant, add numbers. Do not mention your domain in the title. How to Optimize Meta Descriptions? Do not include auto-generated descriptions. Include your target keyword in the description. 3. Optimize Page Content Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords. You need to follow a simple process for keyword research: Examine your keywords and form a set of those with similar topics and interests. Search with those keywords on search engines. Analyze the top ranking articles on SERPs. After the evaluation of such keywords, identify the type and format of the content. Focus on some crucial characteristics of ranking pages such as: Is the size of the image- or video large? Is the content lengthy or short? Is the content formatted adequately in lists, bullets, or paragraphs? Always ensure that you are offering unique value to make your page better than the other pages that are currently ranking for your keyword. 4. Headings and Content Formatting A page needs to be formatted appropriately with headings and subheadings. H1 Tag Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag. H2, H3 tags The following things should be focused on while using H2, H3 tags: Include more than one word for a heading, making it exciting and useful for users who like to skim read an article. Use headings <h1>, <h2> and then <h3>, <h4> and so on hierarchically. Utilize subheadings for related keywords in your content. Content Formatting Include bold, underline, or italics to highlight the essential parts of a page. Pay attention to the size of the font. Divide the text into small paragraphs. Apply enough spacing between the paragraphs. Create sections using CSS that break the text into smaller, manageable parts. 5. Multimedia Elements Images and multimedia elements make a page exciting and easy to understand. Many times, the multimedia elements add to the loading speed of a page. You can follow these steps for SEO optimizing images: Always include original images. Try to optimize the images in as small size as possible. Use an ALT tag as it helps search engines understand the purpose of the image. Use filenames that provide detailed information about the image. Make use of Content Delivery Network - This network reduces the page loading time if there are multiple images on a single page. 6. URL optimization URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts. URL Optimization A permanent link is the unique URL of every page. It is considered that the URL should be less than 255 characters and use hyphens to ‘-‘ separate various parts. The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs. URL Structure The structure of the URL should describe the original structure of a website. You can follow these best practices for optimizing your URL structure: Include a Categories Tab, which helps users and search engines to identify what they require quickly. Include a Breadcrumb menu that enables users to navigate your website in a structured format as they always know where they are and how far from the home page. 7. Internal Links Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site. 8. External Links External links are the links created by linking to other high-quality websites. 9. Page Loading Speed Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions. Avoid The Following Black-Hat SEO Tactics: Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative. I’m listing below some low-value tactics you should avoid while designing search engine optimized content. Thin Content There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword. Duplicate Content The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value. Cloaking Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience. Keyword Stuffing Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion. Auto-Generated Content Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content. If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword. I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.

On-page SEO is the process of optimizing web pages to rank higher and gain relevant traffic in search engines. On-page optimization tactics apply to both the content and HTML source code of a web page.

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The following techniques should be used while starting on-page SEO:

1.Publish High-Quality Content

High-Quality content is the most critical aspect of SEO as the website with excellent content can survive with or without SEO.

The following content can be considered as High-Quality content:

Original content: The content that does not copies or rewrites existing articles, text, images, videos, presentations, infographics, comments, and more.

Exclusive Content: Try to keep your content exclusive, which means that even if your content is published on another website, it is not suitable for your site.

Text Elements Content: Try to add a text description to your image or videos to describe them in detail.

Helpful Content: Ensure that your content solves problems of the readers for which they are seeking it and delivers relevant information to them.

Researched Content: Take proper time in carrying out your research and then provide the information to the users

Long Content: It is marked that long articles get higher rankings than short articles.

Neutral content: Try to be neutral, focusing on both sides of the story unless it is required to share your point of view.

2. Enhance Page Titles and Meta Descriptions

Page titles and meta descriptions are noticed first when search engine crawlers read your pages; it provides them the information about your page.

How to Optimize Page Title?

  • Include keywords at the beginning of your page title.
  • Write brief and vivid titles.
  • If relevant, add numbers.
  • Do not mention your domain in the title.

How to Optimize Meta Descriptions?

  • Do not include auto-generated descriptions.
  • Include your target keyword in the description.

3. Optimize Page Content

Content SEO is an integral part of on-page SEO and optimizing the actual content for your target keywords.

You need to follow a simple process for keyword research:

  • Examine your keywords and form a set of those with similar topics and interests.
  • Search with those keywords on search engines. Analyze the top ranking articles on SERPs. After the evaluation of such keywords, identify the type and format of the content. Focus on some crucial characteristics of ranking pages such as:
  1. Is the size of the image- or video large?
  2. Is the content lengthy or short?
  3. Is the content formatted adequately in lists, bullets, or paragraphs?
  • Always ensure that you are offering unique value to make your page better than the other pages that are currently ranking for your keyword.

4. Headings and Content Formatting

A page needs to be formatted appropriately with headings and subheadings.

H1 Tag

Each page needs to have only one H1 tag, Alternatively, you can choose to have the same <title> and <h1> tag. Search engine results display what they find in the title tag and not the h1 tag.

H2, H3 tags

The following things should be focused on while using H2, H3 tags:

  • Include more than one word for a heading, making it exciting and useful for users who like to skim read an article.
  • Use headings <h1>, <h2> and then <h3>, <h4> and so on hierarchically.
  • Utilize subheadings for related keywords in your content.

Content Formatting

  • Include bold, underline, or italics to highlight the essential parts of a page.
  • Pay attention to the size of the font.
  • Divide the text into small paragraphs.
  • Apply enough spacing between the paragraphs.
  • Create sections using CSS that break the text into smaller, manageable parts.

5. Multimedia Elements

Images and multimedia elements make a page exciting and easy to understand.

Many times, the multimedia elements add to the loading speed of a page.

You can follow these steps for SEO optimizing images:

  • Always include original images.
  • Try to optimize the images in as small size as possible.
  • Use an ALT tag as it helps search engines understand the purpose of the image.
  • Use filenames that provide detailed information about the image.
  • Make use of Content Delivery Network - This network reduces the page loading time if there are multiple images on a single page.

6. URL optimization

URL optimization and the URL structure are the two essential elements for maximum SEO. It has two parts.

URL Optimization

A permanent link is the unique URL of every page. It is considered that the URL

should be less than 255 characters and use hyphens to ‘-‘ separate various parts.

The URL that is short, descriptive, and includes target keyword is considered SEO friendly URLs.

URL Structure

The structure of the URL should describe the original structure of a website.

You can follow these best practices for optimizing your URL structure:

  • Include a Categories Tab, which helps users and search engines to identify what they require quickly.
  • Include a Breadcrumb menu that enables users to navigate your website in a structured format as they always know where they are and how far from the home page.

7. Internal Links

Internal links are used for linking pages within your website. By including internal links, you can build your web, enable search engines to identify relevant pages and increase the users on your site.

8. External Links

External links are the links created by linking to other high-quality websites.

9. Page Loading Speed

Google is investing in huge capital to make the web faster, as it is crucial for SEO and ranking. Fast-loading websites are useful for SEO, customer retention, and conversions.

Avoid The Following Black-Hat SEO Tactics:

Your web content should be such that it helps and answers searcher’s questions. Getting a high rank on SERPs should not be the only purpose of creating content, it should instead be meaningful, helpful, and informative.

I’m listing below some low-value tactics you should avoid while designing search engine optimized content.

  • Thin Content

There are unique pages available for various topics on a website. The strategy of Google is clear that you should have a full page on a topic rather than having multiple, weaker pages for each variation of a keyword.

  • Duplicate Content

The term duplicate content refers to content that is common between domains or between multiple pages of a single domain. Google promotes the use of a rel=canonical tag to point to the original version of the web content. Hence, your content should be unique in word and value.

  • Cloaking

Cloaking is an SEO approach where the content offered to the web crawler is different from that presented to the user's browser. This technique is made possible by delivering content based on the IP addresses or the User-Agent HTTP header. In some cases, Google may allow practices that are technically cloaking pass as they might contribute to positive user experience.

  • Keyword Stuffing

Including keywords in your content is the most critical aspect of SEO. Many users mistakenly think that if you include a keyword multiple times within your content, you will automatically rank for it. But this can actually backfire as Google penalizes the site that uses this tactic. So, ensure you add keywords in the right proportion.

  • Auto-Generated Content

Auto-Generated content is the low-quality content that is created programmatically with the intent of manipulating search rankings and not helping users. The advancements in machine learning led to more specified auto-generated content.

If you establish a page on a keyword that is ten times better than the pages displayed in search results, Google will reward you for it by ranking you higher on SERPs for that particular keyword. This will boost your organic traffic generated for that keyword.

I am sure with this answer you have got the basic idea on how to start with the basic on-page SEO.

If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India. Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them. Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings. Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.
If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India. Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them. Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings. Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.

If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India.

Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them.

Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings.

Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.

Anywhere from $500 to $10k depending on: How much work it takes and how comprehensive the SEO package is. if it's project-based ($500 to $5000), or performance-based, or require monthly retainers ($750 to $10k) or if it's charged hourly ($75 - $150) Here are a few articles that provide more details on the subject. SEO Cost Calculator: How Much Should You Budget for SEO Services? SEO Pricing: How Much Does SEO Cost? [Industry Research] How Much Should You Spend on SEO Services? - Search Engine Watch
Anywhere from $500 to $10k depending on: How much work it takes and how comprehensive the SEO package is. if it's project-based ($500 to $5000), or performance-based, or require monthly retainers ($750 to $10k) or if it's charged hourly ($75 - $150) Here are a few articles that provide more details on the subject. SEO Cost Calculator: How Much Should You Budget for SEO Services? SEO Pricing: How Much Does SEO Cost? [Industry Research] How Much Should You Spend on SEO Services? - Search Engine Watch

Anywhere from $500 to $10k depending on:

  • How much work it takes and how comprehensive the SEO package is.
  • if it's project-based ($500 to $5000), or performance-based, or require monthly retainers ($750 to $10k) or if it's charged hourly ($75 - $150)

Here are a few articles that provide more details on the subject.

One of the most effective ways to optimize your website is to use relevant keywords within the content. Incorporating the right keywords in the content helps you get high rankings on the SERPs. By implementing the right SEO techniques, you can start earning eyeballs for your new article or even boost the rankings of your old website in SERPs. You can add keywords effortlessly and naturally in your blog by following a few simple steps. Keyword Research If you are unfamiliar with SEO or blogging, it is advisable to do detailed research before launching your project. You should select the keywords in such a manner that they could represent your content in the best possible way. Search volume and competition play an essential part in the success of your blog or website. It would be best if you are focused on keywords that are searched many times by your competitors. However, there is enormous competition in selecting a keyword with a high volume of searches. Due to this competition, your website may not end up with excellent results in SERPs. Hence, a proper balance should be maintained between the search volume and the race to get higher rankings on SERP. Focusing on New Concepts and Ideas Many website owners are delusional that more keywords would grab them better positions in SERPs. However, the concept of keyword density doesn’t apply in today’s world due to enormous competition. Your content should be such where keywords flow organically and naturally. If your blog is stuffed with unnecessary keywords, your website would be automatically ranked below in search results. It would be best if you withheld your word- count limited and did not increase it for the sake of adding more keywords into it. Quality Content High-Quality and engaging content is a crucial aspect of SEO. By high-quality content, I mean that the keywords should not be stuffed and flow organically in the content. Keywords can fetch readers to your website, but quality keywords would make them stick to your content. The content of your blog should not be influenced by the search engine optimization plans that you select for your blog. Final Words Keywords are believed to be the backbone of high-quality content in terms of SEO. So, ensure that you look into all these prerequisites before setting out to explore and use keywords. All the facts mentioned above would help you add keywords naturally to your SEO blog.
One of the most effective ways to optimize your website is to use relevant keywords within the content. Incorporating the right keywords in the content helps you get high rankings on the SERPs. By implementing the right SEO techniques, you can start earning eyeballs for your new article or even boost the rankings of your old website in SERPs. You can add keywords effortlessly and naturally in your blog by following a few simple steps. Keyword Research If you are unfamiliar with SEO or blogging, it is advisable to do detailed research before launching your project. You should select the keywords in such a manner that they could represent your content in the best possible way. Search volume and competition play an essential part in the success of your blog or website. It would be best if you are focused on keywords that are searched many times by your competitors. However, there is enormous competition in selecting a keyword with a high volume of searches. Due to this competition, your website may not end up with excellent results in SERPs. Hence, a proper balance should be maintained between the search volume and the race to get higher rankings on SERP. Focusing on New Concepts and Ideas Many website owners are delusional that more keywords would grab them better positions in SERPs. However, the concept of keyword density doesn’t apply in today’s world due to enormous competition. Your content should be such where keywords flow organically and naturally. If your blog is stuffed with unnecessary keywords, your website would be automatically ranked below in search results. It would be best if you withheld your word- count limited and did not increase it for the sake of adding more keywords into it. Quality Content High-Quality and engaging content is a crucial aspect of SEO. By high-quality content, I mean that the keywords should not be stuffed and flow organically in the content. Keywords can fetch readers to your website, but quality keywords would make them stick to your content. The content of your blog should not be influenced by the search engine optimization plans that you select for your blog. Final Words Keywords are believed to be the backbone of high-quality content in terms of SEO. So, ensure that you look into all these prerequisites before setting out to explore and use keywords. All the facts mentioned above would help you add keywords naturally to your SEO blog.

One of the most effective ways to optimize your website is to use relevant keywords within the content. Incorporating the right keywords in the content helps you get high rankings on the SERPs. By implementing the right SEO techniques, you can start earning eyeballs for your new article or even boost the rankings of your old website in SERPs. You can add keywords effortlessly and naturally in your blog by following a few simple steps.

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Keyword Research

If you are unfamiliar with SEO or blogging, it is advisable to do detailed research before launching your project. You should select the keywords in such a manner that they could represent your content in the best possible way.

Search volume and competition play an essential part in the success of your blog or website. It would be best if you are focused on keywords that are searched many times by your competitors. However, there is enormous competition in selecting a keyword with a high volume of searches. Due to this competition, your website may not end up with excellent results in SERPs. Hence, a proper balance should be maintained between the search volume and the race to get higher rankings on SERP.

Focusing on New Concepts and Ideas

Many website owners are delusional that more keywords would grab them better positions in SERPs. However, the concept of keyword density doesn’t apply in today’s world due to enormous competition. Your content should be such where keywords flow organically and naturally. If your blog is stuffed with unnecessary keywords, your website would be automatically ranked below in search results. It would be best if you withheld your word- count limited and did not increase it for the sake of adding more keywords into it.

Quality Content

High-Quality and engaging content is a crucial aspect of SEO. By high-quality content, I mean that the keywords should not be stuffed and flow organically in the content. Keywords can fetch readers to your website, but quality keywords would make them stick to your content. The content of your blog should not be influenced by the search engine optimization plans that you select for your blog.

Final Words

Keywords are believed to be the backbone of high-quality content in terms of SEO. So, ensure that you look into all these prerequisites before setting out to explore and use keywords. All the facts mentioned above would help you add keywords naturally to your SEO blog.

If you want to do search engine optimization. There are certain things you should keep in mind.   A keyword analysis is important just check the best keywords which are suitable for you, It would take time to rank your keyword just work hard.   We are the best website design and development Company in Lucknow.   But optimizing your website all directly are often daunting for owners of small businesses who have tons else to . These six actionable SEO tips are the only place to start out -- small changes can transform your traffic.check all parametersNo matter which SEO tips you select to implement first, the only most vital thing to try to monitors those changes1. Create a transparent site structure.It doesn’t matter what percentage SEO tips you implement on your website if it isn’t structured during a way that’s easy for program crawlers and users to navigate2. Crawlers and humans both love hierarchy: Having a transparent site structure accomplishes your two main objectives. First, Google crawlers can quickly understand your content and rank it accordingly.3. Prioritize content creation.Creating quality content is one of the highest SEO marketing trends in 2019, whether you’re a little or large business. Here are a couple of things to stay in mind:4. Specialize in building both internal and external links.Building a network of internal and external links may be a constant process. Whether you’re an entrepreneur with a less-than-perfect existing site or you’re a little businessUse internal linking to make site structure: For starters, it’s important to internally link every new piece of content. Otherwise, it becomes orphaned content. this suggests that it’s disconnected from the remainder of your site. Orphaned content is difficult for Google crawlers and visitors to seek out. 
If you want to do search engine optimization. There are certain things you should keep in mind.   A keyword analysis is important just check the best keywords which are suitable for you, It would take time to rank your keyword just work hard.   We are the best website design and development Company in Lucknow.   But optimizing your website all directly are often daunting for owners of small businesses who have tons else to . These six actionable SEO tips are the only place to start out -- small changes can transform your traffic.check all parametersNo matter which SEO tips you select to implement first, the only most vital thing to try to monitors those changes1. Create a transparent site structure.It doesn’t matter what percentage SEO tips you implement on your website if it isn’t structured during a way that’s easy for program crawlers and users to navigate2. Crawlers and humans both love hierarchy: Having a transparent site structure accomplishes your two main objectives. First, Google crawlers can quickly understand your content and rank it accordingly.3. Prioritize content creation.Creating quality content is one of the highest SEO marketing trends in 2019, whether you’re a little or large business. Here are a couple of things to stay in mind:4. Specialize in building both internal and external links.Building a network of internal and external links may be a constant process. Whether you’re an entrepreneur with a less-than-perfect existing site or you’re a little businessUse internal linking to make site structure: For starters, it’s important to internally link every new piece of content. Otherwise, it becomes orphaned content. this suggests that it’s disconnected from the remainder of your site. Orphaned content is difficult for Google crawlers and visitors to seek out. 

If you want to do search engine optimization. There are certain things you should keep in mind.  

A keyword analysis is important just check the best keywords which are suitable for you, It would take time to rank your keyword just work hard.  

We are the best website design and development Company in Lucknow.  

But optimizing your website all directly are often daunting for owners of small businesses who have tons else to . These six actionable SEO tips are the only place to start out -- small changes can transform your traffic.

check all parameters
No matter which SEO tips you select to implement first, the only most vital thing to try to monitors those changes

1. Create a transparent site structure.
It doesn’t matter what percentage SEO tips you implement on your website if it isn’t structured during a way that’s easy for program crawlers and users to navigate

2. Crawlers and humans both love hierarchy: Having a transparent site structure accomplishes your two main objectives. First, Google crawlers can quickly understand your content and rank it accordingly.

3. Prioritize content creation.
Creating quality content is one of the highest SEO marketing trends in 2019, whether you’re a little or large business. Here are a couple of things to stay in mind:

4. Specialize in building both internal and external links.
Building a network of internal and external links may be a constant process. Whether you’re an entrepreneur with a less-than-perfect existing site or you’re a little business

Use internal linking to make site structure: For starters, it’s important to internally link every new piece of content. Otherwise, it becomes orphaned content. this suggests that it’s disconnected from the remainder of your site. Orphaned content is difficult for Google crawlers and visitors to seek out. 

SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.
SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

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SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’

Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late.

On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post.

· SEO improves your website and lets you create a better and user-friendly platform for the visitors.

· It will let you find new customers and help you in growing.

· It will let you explore new markets.

· It will help you with improving your business’s conversion rates.

· It generates awareness through enhanced rankings.

· It helps in building a dedicated fan base involving email marketing

· SEO makes you stay-in-sync with the latest developments in the market and technology.

· It bypasses competition and paves a straight way for you to develop.

· It makes you open around-the-clock business, i.e., 24x7.

· It is perfect for social media marketing.

Now, here is a secret of implementing a promising SEO strategy to benefit your business.

Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t.

Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You

Either hire an SEO company to work for you or learn how to do SEO yourself.

SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

Search engine optimization (SEO) is the backbone for e-commerce shops that are trying to compete in the current online landscape. Shopify is one of the most preferred platforms when it comes to eCommerce business. This platform covers most of the foundational SEO basics.  Some of the unique features of Shopify that helps in SEO rankings are listed below:   Shopify manages and updates meta tags, which describe each page on your site. These title tags and meta descriptions are used by the Google bots when they scrape your website.  Shopify generates sitemaps inevitably for your store, which informs Google bots to categorize URLs for ranking.  Shopify does a good job of redirecting traffic from one defunct URL to another without diminishing search rankings by creating 301 redirects.  The Shopify platform enhances the URLs, which helps Google bots in identifying the master version of multiple identical pages.  Shopify offers different themes while providing Intuitive User Interface (UI). These themes have a smart architecture that makes navigation simple.   By choosing the Shopify platform, you get the option of selecting whether you want your site to be managed by Shopify or want the complete authority in optimizing these basic SEO necessities all by yourself.  Shopify adheres to a mobile-friendly design, that empowers the online stores to run smoothly on phones and tablets. This feature of Shopify is specifically vital to SEO lately, followed by Google’s announcement of deploying mobile-first indexing in 2018. Mobile-friendly Shopify themes possess the ability to enact mobile checkouts along with providing a smooth resize feature for different screen sizes.  The Shopify app store provides all the help you need for SEO. For instance, if there is an SEO issue that isn’t built-in or isn’t easier to adjust in the code, you can find a free or paid app to assist you.  You can find more than 218 apps that show up for a search on “SEO” in the Shopify app store. These apps cover everything from optimizing images, conducting a complete SEO audit, and much more.  The points, as mentioned above, clearly state that Shopify is good for SEO.
Search engine optimization (SEO) is the backbone for e-commerce shops that are trying to compete in the current online landscape. Shopify is one of the most preferred platforms when it comes to eCommerce business. This platform covers most of the foundational SEO basics.  Some of the unique features of Shopify that helps in SEO rankings are listed below:   Shopify manages and updates meta tags, which describe each page on your site. These title tags and meta descriptions are used by the Google bots when they scrape your website.  Shopify generates sitemaps inevitably for your store, which informs Google bots to categorize URLs for ranking.  Shopify does a good job of redirecting traffic from one defunct URL to another without diminishing search rankings by creating 301 redirects.  The Shopify platform enhances the URLs, which helps Google bots in identifying the master version of multiple identical pages.  Shopify offers different themes while providing Intuitive User Interface (UI). These themes have a smart architecture that makes navigation simple.   By choosing the Shopify platform, you get the option of selecting whether you want your site to be managed by Shopify or want the complete authority in optimizing these basic SEO necessities all by yourself.  Shopify adheres to a mobile-friendly design, that empowers the online stores to run smoothly on phones and tablets. This feature of Shopify is specifically vital to SEO lately, followed by Google’s announcement of deploying mobile-first indexing in 2018. Mobile-friendly Shopify themes possess the ability to enact mobile checkouts along with providing a smooth resize feature for different screen sizes.  The Shopify app store provides all the help you need for SEO. For instance, if there is an SEO issue that isn’t built-in or isn’t easier to adjust in the code, you can find a free or paid app to assist you.  You can find more than 218 apps that show up for a search on “SEO” in the Shopify app store. These apps cover everything from optimizing images, conducting a complete SEO audit, and much more.  The points, as mentioned above, clearly state that Shopify is good for SEO.

Search engine optimization (SEO) is the backbone for e-commerce shops that are trying to compete in the current online landscape. Shopify is one of the most preferred platforms when it comes to eCommerce business. This platform covers most of the foundational SEO basics. 

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Some of the unique features of Shopify that helps in SEO rankings are listed below:  

  • Shopify manages and updates meta tags, which describe each page on your site. These title tags and meta descriptions are used by the Google bots when they scrape your website. 
  • Shopify generates sitemaps inevitably for your store, which informs Google bots to categorize URLs for ranking. 
  • Shopify does a good job of redirecting traffic from one defunct URL to another without diminishing search rankings by creating 301 redirects. 
  • The Shopify platform enhances the URLs, which helps Google bots in identifying the master version of multiple identical pages. 
  • Shopify offers different themes while providing Intuitive User Interface (UI). These themes have a smart architecture that makes navigation simple.  

By choosing the Shopify platform, you get the option of selecting whether you want your site to be managed by Shopify or want the complete authority in optimizing these basic SEO necessities all by yourself. 

Shopify adheres to a mobile-friendly design, that empowers the online stores to run smoothly on phones and tablets. This feature of Shopify is specifically vital to SEO lately, followed by Google’s announcement of deploying mobile-first indexing in 2018. Mobile-friendly Shopify themes possess the ability to enact mobile checkouts along with providing a smooth resize feature for different screen sizes. 

The Shopify app store provides all the help you need for SEO. For instance, if there is an SEO issue that isn’t built-in or isn’t easier to adjust in the code, you can find a free or paid app to assist you. 

You can find more than 218 apps that show up for a search on “SEO” in the Shopify app store. These apps cover everything from optimizing images, conducting a complete SEO audit, and much more. 

The points, as mentioned above, clearly state that Shopify is good for SEO.

The best SEO advice I can provide is to focus more on the detailed creation of content rather than focusing on the technical challenges. Some professional SEO tactics require comprehensive understanding and expertise. This ideally requires the right amount of investment. You can continually provide top-notch content that will aid you in improvising user experience, increasing engagement of the audience, promoting links while consistently upscaling your target keyword SERP ranking. Over the years, businesses are built on trust and reputation. Most popular search engines gain their reputation by delivering the most relevant content to their users. The best key to pleasing giant search engines like Google is by providing relevant content to the target audience. The quality of your content instantly affects your web rankings on Google. Apply some of the below-mentioned tactics to win Google via content: 1.Frequency For earning higher ranking on SERP's, you must frequently add high-quality content to your blog section. Ensure the post is relevant for your target audience. Posting regular content to your website would keep your users engaged and eventually increase your search engine rankings for different keywords. 2. Quality While maintaining the frequency of your content, do not forget to focus on the quality of your content. Before you start crafting your content, be aware of what you are planning to present to your audience, and how they would connect with it. Post content that helps someone solve their queries, and add some value to their search. 3. Engagement Web crawlers easily get attracted to engaging and relatable content. For creating such high-quality, engaging content, focus on trending and relevant topics that cover your business niche. Try to make it more appealing and interactive by adding images, videos, quotations from industry influencers. Also ensure you have embedded social buttons on the web-pages to monitor the social engagement with your content. Enable the ‘Comment’ section to boost the engagement metric. 4.Audience Interaction Solving the queries of your audience should be the sole purpose of your website. Web crawlers seek your website to find answers to their questions, and your site should always have those answers. Figure out the exact requirements of the users and create content around those concepts. To make this concept more precise, I have designed an image. The framework of your site should be created on the idea of providing high-quality content. This process may take time, but as your content is recognized, noticed, shared, and linked to, trust and reputation will automatically follow. If this advice is sincerely followed, it will yield good outcomes for your site.
The best SEO advice I can provide is to focus more on the detailed creation of content rather than focusing on the technical challenges. Some professional SEO tactics require comprehensive understanding and expertise. This ideally requires the right amount of investment. You can continually provide top-notch content that will aid you in improvising user experience, increasing engagement of the audience, promoting links while consistently upscaling your target keyword SERP ranking. Over the years, businesses are built on trust and reputation. Most popular search engines gain their reputation by delivering the most relevant content to their users. The best key to pleasing giant search engines like Google is by providing relevant content to the target audience. The quality of your content instantly affects your web rankings on Google. Apply some of the below-mentioned tactics to win Google via content: 1.Frequency For earning higher ranking on SERP's, you must frequently add high-quality content to your blog section. Ensure the post is relevant for your target audience. Posting regular content to your website would keep your users engaged and eventually increase your search engine rankings for different keywords. 2. Quality While maintaining the frequency of your content, do not forget to focus on the quality of your content. Before you start crafting your content, be aware of what you are planning to present to your audience, and how they would connect with it. Post content that helps someone solve their queries, and add some value to their search. 3. Engagement Web crawlers easily get attracted to engaging and relatable content. For creating such high-quality, engaging content, focus on trending and relevant topics that cover your business niche. Try to make it more appealing and interactive by adding images, videos, quotations from industry influencers. Also ensure you have embedded social buttons on the web-pages to monitor the social engagement with your content. Enable the ‘Comment’ section to boost the engagement metric. 4.Audience Interaction Solving the queries of your audience should be the sole purpose of your website. Web crawlers seek your website to find answers to their questions, and your site should always have those answers. Figure out the exact requirements of the users and create content around those concepts. To make this concept more precise, I have designed an image. The framework of your site should be created on the idea of providing high-quality content. This process may take time, but as your content is recognized, noticed, shared, and linked to, trust and reputation will automatically follow. If this advice is sincerely followed, it will yield good outcomes for your site.
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The best SEO advice I can provide is to focus more on the detailed creation of content rather than focusing on the technical challenges. Some professional SEO tactics require comprehensive understanding and expertise. This ideally requires the right amount of investment. You can continually provide top-notch content that will aid you in improvising user experience, increasing engagement of the audience, promoting links while consistently upscaling your target keyword SERP ranking.

Over the years, businesses are built on trust and reputation. Most popular search engines gain their reputation by delivering the most relevant content to their users. The best key to pleasing giant search engines like Google is by providing relevant content to the target audience. The quality of your content instantly affects your web rankings on Google.

Apply some of the below-mentioned tactics to win Google via content:

1.Frequency

For earning higher ranking on SERP's, you must frequently add high-quality content to your blog section. Ensure the post is relevant for your target audience. Posting regular content to your website would keep your users engaged and eventually increase your search engine rankings for different keywords.

2. Quality

While maintaining the frequency of your content, do not forget to focus on the quality of your content. Before you start crafting your content, be aware of what you are planning to present to your audience, and how they would connect with it. Post content that helps someone solve their queries, and add some value to their search.

3. Engagement

Web crawlers easily get attracted to engaging and relatable content. For creating such high-quality, engaging content, focus on trending and relevant topics that cover your business niche. Try to make it more appealing and interactive by adding images, videos, quotations from industry influencers. Also ensure you have embedded social buttons on the web-pages to monitor the social engagement with your content. Enable the ‘Comment’ section to boost the engagement metric.

4.Audience Interaction

Solving the queries of your audience should be the sole purpose of your website. Web crawlers seek your website to find answers to their questions, and your site should always have those answers. Figure out the exact requirements of the users and create content around those concepts.

To make this concept more precise, I have designed an image.

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The framework of your site should be created on the idea of providing high-quality content. This process may take time, but as your content is recognized, noticed, shared, and linked to, trust and reputation will automatically follow. If this advice is sincerely followed, it will yield good outcomes for your site.

I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience. We started link building for our website in 2011 to rank in Google and get organic leads. Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys. In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links. In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers. Conclusion : Link building is essential but with relevant and high-quality original content on popular websites.
I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience. We started link building for our website in 2011 to rank in Google and get organic leads. Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys. In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links. In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers. Conclusion : Link building is essential but with relevant and high-quality original content on popular websites.

I will say yes, link building is vital for your business. But you need to understand correctly what link building is today? The definition of link building has changed over time. Let me share my experience.

We started link building for our website in 2011 to rank in Google and get organic leads.

Link building in 2011 was getting any relevant or non-relevant links from forums, public directories, and commenting. We use to have a list of thousands of directories and forum on which we use to add links. Speed and quantity matter more than quality and relevance. We use to have a team of 25-30 SEO guys working all night to add links for our website on the internet. We use to rank first on many service-oriented keys.

In 2014, the definition of link building changed. Google started penalizing the website for non-relevant links under search algorithm updates like Panda and Peniguin. With this change, we started removing all non-relevant links from the internet. The same workforce of SEO worked for contacting directories and forum owner to remove links.

In 2016, the definition of link building changed again. Google started giving preference to the website having high-quality links from popular sites. The popular website is strict about the quality of content on their website. Hence complete workforce of SEO link builders was replaced with high-quality content writers.

Conclusion :

Link building is essential but with relevant and high-quality original content on popular websites.

Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages. SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more. Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs. 1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success. 2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website. 3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors. 4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters. 5. Properly use H1 headings as they set an expectation for the content that follows. 6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO. 7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page. 8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments. 9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live. 10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer. 11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals. 12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website. 13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content. 14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management. 15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly. 16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site. 17. Start blogging to engage and retain your audience and convince them to keep visiting your website. Conclusion: Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.
Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages. SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more. Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs. 1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success. 2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website. 3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors. 4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters. 5. Properly use H1 headings as they set an expectation for the content that follows. 6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO. 7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page. 8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments. 9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live. 10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer. 11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals. 12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website. 13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content. 14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management. 15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly. 16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site. 17. Start blogging to engage and retain your audience and convince them to keep visiting your website. Conclusion: Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.
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Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages.

SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more.

Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs.

1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success.

2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website.

3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors.

4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters.

5. Properly use H1 headings as they set an expectation for the content that follows.

6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO.

7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page.

8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments.

9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live.

10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer.

11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals.

12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website.

13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content.

14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management.

15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly.

16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site.

17. Start blogging to engage and retain your audience and convince them to keep visiting your website.

Conclusion:

Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.

Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
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Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users. 

Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines. 

But where does the problem lies, and why do we need SEO today? 

Let us take a situation to answer this. 

Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing. 

Now, just see that the race begins further. 

Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched. 

You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario. 

Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches. 

But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions. 

Then what is the use of making a website if people do not visit it? 

Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages. 

So, the best solution is Search Engine Optimization. How? 

· SEO doesn’t just let you get listed in the SERPs, but also expand your business. 

· Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%. 

· SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building. 

· Web analytics and Google analytics let you measure your search engine performance from time to time. 

· Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices. 

Conclusion: 

It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues. 

If you can spend a cent on ad space, you can achieve those results faster as well. 

Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well. 

So, feel motivated and optimizing your business website; it well worth investing time and money.

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service. 

Building and Designing an Optimized Website 

People across continents conduct a huge amount of research before connecting with a brand/business. 

In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business. 

A Myth - Your website needs to be loaded with content right from its inception. 

The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.  

Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them. 

A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking! 

All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content. 

Tip 1. Optimize Page Titles 

The text that is visible on top of your browser when you hit the landing page is termed as the page title. 

Note - Page title is exactly what’s presented in search engine results. 

Tip 2. Optimize Meta Descriptions 

Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page. 

Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for. 

Tip 3. Optimize Headings 

The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading. 

Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them. 

Tip 4. Optimize Images 

Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.  

  • Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO. 
  • Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts. 
  • Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.

 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development.

SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.  

In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.  

The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.  

A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.  

Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website. 

· Title Tag  

· Meta Description  

· Image Tag  

· Redirection or Hyperlinks  

· URLs  

· WWW vs. Non-WWW  

· Robots.txt  

· Meta Robots Tag  

· Sitemap.xml  

· Social Meta Tags  

· Structured Data (Schema.org)  

· HTML5 Semantic Elements  

· HTTPS Everywhere  

· HTTP Status Codes  

· Mobile Optimization  

· Optimization for Local Search  

· Multi-language Websites  

· AJAX  

· Page Load Speed  

SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.  

Check out the prominent website development companies that can offer you an SEO-friendly website: 

1. Sunflower Lab  

2. OpenGeeksLab  

3. Belatrix Software  

4. DockYard, Inc  

5. Promatics Technologies  

6. Light IT  

7. Zealous System  

8. Zco Corporation  

9. Konstant Infosolutions  

10. Aalpha Information Systems India Pvt. Ltd.

Off-Page SEO is an SEO technique with which you can gain maximum visibility across the internet and improve the position of your website on the SERP. Let’s have a look at some of the best techniques for Off-page SEO: 1. Shareable Content You can always win search engines by creating original, relatable, and engaging content. Such content could gain more and more backlinks to your website, which will eventually acquire higher rankings on SERPs. The more people would like your content, the more they will share it on their social profiles. The key to creating such impactful and exposure-rich content is to craft content that actually helps your target audience and solves their problem rather than simply crafting promotional content. 2. Influencer Marketing In this era, influencer marketing is one of the most trusted forms of marketing. Once you have crafted shareable content, do not hesitate to reach out to the influencers in your industry. You can ask them to review your article and share their opinion about it on social channels or their blog. Getting mentioned by industry influencers will help you get more eyeballs for your content. 3. Social Media Engagement Social media engagement is one of the most popular off-page SEO techniques. You can upscale your business, website, or blog and make it accessible by sharing your content on different social media platforms. This process would gain engagement across a wide range of audiences thereby helping you gain good exposure for your content/website. 4. Video Content If you have informative and attractive videos that can help you drive the audience to your site, you can head to the popular video sites like YouTube. Provide a suitable title, description, tags, and reference links to make your videos accessible. Videos are considered as one of the most efficient ways to acquire high-quality backlinks. 5. Question and Answer Portal To get a truckload of traffic to your website, another best off-page SEO technique is to be active on popular QnA platforms. Search for top PR question and answer sites that are relevant to your business and follow them regularly. Search for issues related to your business and try to answer as many such questions as possible. Also, provide a link to your website in the answer, which will help in bringing you more visibility across SERPs. 6. Document Sharing Document sharing websites also contribute to off-page SEO. You can design attractive documents concerning your business or blog. The documents that you are sharing should have unique content and be in either pdf or ppt formats. Later, you can submit these documents in the document sharing websites. 7. Guest Posting A large number of high-quality domains allow guest posts on their website from various authors. Craft a fantastic content piece and reach such sites for a guest post. Follow the norms raised by that particular domain to get your content approved by their editor’s team. Ensure you don’t keep posting on the same guest posting site. It would be best if you prefer the quality over the quantity of links. Conclusion: To Conclude, right off-page SEO optimization facilitates a better position to your website in SERPs. If all the above-mentioned techniques are utilized appropriately, you will definitely gain higher rankings on SERPs and boost your traffic metrics.
Off-Page SEO is an SEO technique with which you can gain maximum visibility across the internet and improve the position of your website on the SERP. Let’s have a look at some of the best techniques for Off-page SEO: 1. Shareable Content You can always win search engines by creating original, relatable, and engaging content. Such content could gain more and more backlinks to your website, which will eventually acquire higher rankings on SERPs. The more people would like your content, the more they will share it on their social profiles. The key to creating such impactful and exposure-rich content is to craft content that actually helps your target audience and solves their problem rather than simply crafting promotional content. 2. Influencer Marketing In this era, influencer marketing is one of the most trusted forms of marketing. Once you have crafted shareable content, do not hesitate to reach out to the influencers in your industry. You can ask them to review your article and share their opinion about it on social channels or their blog. Getting mentioned by industry influencers will help you get more eyeballs for your content. 3. Social Media Engagement Social media engagement is one of the most popular off-page SEO techniques. You can upscale your business, website, or blog and make it accessible by sharing your content on different social media platforms. This process would gain engagement across a wide range of audiences thereby helping you gain good exposure for your content/website. 4. Video Content If you have informative and attractive videos that can help you drive the audience to your site, you can head to the popular video sites like YouTube. Provide a suitable title, description, tags, and reference links to make your videos accessible. Videos are considered as one of the most efficient ways to acquire high-quality backlinks. 5. Question and Answer Portal To get a truckload of traffic to your website, another best off-page SEO technique is to be active on popular QnA platforms. Search for top PR question and answer sites that are relevant to your business and follow them regularly. Search for issues related to your business and try to answer as many such questions as possible. Also, provide a link to your website in the answer, which will help in bringing you more visibility across SERPs. 6. Document Sharing Document sharing websites also contribute to off-page SEO. You can design attractive documents concerning your business or blog. The documents that you are sharing should have unique content and be in either pdf or ppt formats. Later, you can submit these documents in the document sharing websites. 7. Guest Posting A large number of high-quality domains allow guest posts on their website from various authors. Craft a fantastic content piece and reach such sites for a guest post. Follow the norms raised by that particular domain to get your content approved by their editor’s team. Ensure you don’t keep posting on the same guest posting site. It would be best if you prefer the quality over the quantity of links. Conclusion: To Conclude, right off-page SEO optimization facilitates a better position to your website in SERPs. If all the above-mentioned techniques are utilized appropriately, you will definitely gain higher rankings on SERPs and boost your traffic metrics.

Off-Page SEO is an SEO technique with which you can gain maximum visibility across the internet and improve the position of your website on the SERP.

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Let’s have a look at some of the best techniques for Off-page SEO:

1. Shareable Content

You can always win search engines by creating original, relatable, and engaging content. Such content could gain more and more backlinks to your website, which will eventually acquire higher rankings on SERPs. The more people would like your content, the more they will share it on their social profiles. The key to creating such impactful and exposure-rich content is to craft content that actually helps your target audience and solves their problem rather than simply crafting promotional content.

2. Influencer Marketing

In this era, influencer marketing is one of the most trusted forms of marketing. Once you have crafted shareable content, do not hesitate to reach out to the influencers in your industry. You can ask them to review your article and share their opinion about it on social channels or their blog. Getting mentioned by industry influencers will help you get more eyeballs for your content.

3. Social Media Engagement

Social media engagement is one of the most popular off-page SEO techniques. You can upscale your business, website, or blog and make it accessible by sharing your content on different social media platforms. This process would gain engagement across a wide range of audiences thereby helping you gain good exposure for your content/website.

4. Video Content

If you have informative and attractive videos that can help you drive the audience to your site, you can head to the popular video sites like YouTube. Provide a suitable title, description, tags, and reference links to make your videos accessible. Videos are considered as one of the most efficient ways to acquire high-quality backlinks.

5. Question and Answer Portal

To get a truckload of traffic to your website, another best off-page SEO technique is to be active on popular QnA platforms. Search for top PR question and answer sites that are relevant to your business and follow them regularly. Search for issues related to your business and try to answer as many such questions as possible. Also, provide a link to your website in the answer, which will help in bringing you more visibility across SERPs.

6. Document Sharing

Document sharing websites also contribute to off-page SEO. You can design attractive documents concerning your business or blog. The documents that you are sharing should have unique content and be in either pdf or ppt formats. Later, you can submit these documents in the document sharing websites.

7. Guest Posting

A large number of high-quality domains allow guest posts on their website from various authors. Craft a fantastic content piece and reach such sites for a guest post. Follow the norms raised by that particular domain to get your content approved by their editor’s team. Ensure you don’t keep posting on the same guest posting site. It would be best if you prefer the quality over the quantity of links.

Conclusion: To Conclude, right off-page SEO optimization facilitates a better position to your website in SERPs. If all the above-mentioned techniques are utilized appropriately, you will definitely gain higher rankings on SERPs and boost your traffic metrics.

The answer is simple – YES. SEO and Social Media help each other. Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs. Here is more benefits to SEO using Social Media tactics: #1: Social media affects your website traffic as it provides more visibility to your content. #2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility. #3: Social media channels are best to make your content reach to as many people as possible. #4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves. #5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience. #6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages. Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.
The answer is simple – YES. SEO and Social Media help each other. Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs. Here is more benefits to SEO using Social Media tactics: #1: Social media affects your website traffic as it provides more visibility to your content. #2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility. #3: Social media channels are best to make your content reach to as many people as possible. #4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves. #5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience. #6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages. Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.

The answer is simple – YES.

SEO and Social Media help each other.

Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs.

Here is more benefits to SEO using Social Media tactics:

#1: Social media affects your website traffic as it provides more visibility to your content.

#2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility.

#3: Social media channels are best to make your content reach to as many people as possible.

#4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves.

#5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience.

#6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages.

Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.

In the matters of SEO, as businesses keep pursuing new hacks for easy page rank, Google, on the other hand, is tightening its hold over its search algorithms, making it more challenging for SEO marketers day by day. This takes us back to revise one of the old school SEO techniques: Off-Page SEO. Off-page SEO is one of the search engine optimization techniques used in improving your website rankings within the search engine results pages (SERPs). In Off-page SEO, all the actions are taken outside of your website. It majorly involves driving inbound links from other quality websites as well as driving traffic to your website by promoting it on social media networks. Link building is considered as the critical factor of Off-Page SEO. Search engine “spiders” crawl throughout links, reviews the content and add it to their indexes. The natural links from authoritative and relevant websites help search engines to trust your website and rank accordingly. You can use all or any of the following techniques for link building. ( Source:neilpatel.com) Off-Page SEO techniques 1) Link Building- Guest posting One of the best ways to obtain high-quality follow backlinks is through guest blogging. Posting guest blogs from quality sites in your domain can quickly help you climb on the search engine’s first page. 2) Brand Mentions The Off-page SEO rule book says, whenever possible, build authority and trust. It improves your ranking factor. The website owner can increase brand mentions by engaging with social media audiences and work to provide valuable answers. 3) Commenting on blogs/ articles Most of the time, people underestimate the influence of posting comments on blogs/ articles. This is because the comment you will post on an authoritative website blog with your business link is likely to be a “nofollow” backlinks. But they can still act as a guide to your business information and help to build a relationship with other authoritative websites in your industry. 4) Forum posting ( Questions & Answers) Forum posting sites is a place where people come with their domain expertise to discuss their issues. If you give a solution to their specific problem appended with your site link, indeed, it will help to increase your website traffic. It is a great way to earn trust and brand awareness. To keep the spammers away from your forum, make use of the ‘no follow’ attribute. 5) Social Bookmarking and Influencer It is no secret that social signals have become a quintessential element for Search Engine Optimization. It follows a simple rule - the greater the audience appreciating your content, the greater the clicks. Don’t forget that creating a strong profile on LinkedIn like platforms would fetch your business more opportunity and genuine fan followings. Also, social media is a great platform to connect with your domain influencers. You can always request them to review your content with their valuable remarks. 6) Adding Discussion Forum Many companies prefer adding discussion forums to their sites. The forums could turn out as the rich source of keyword and relevant content. The advantage is all the discussions and questions will be revolving around your niche. You can engage the audience by sharing blogs on active forums and even encourage them to share on their social media account. 7) Ask site owners to replace the broken link There are numerous sites that have untraced broken links. You can take advantage of these broken links. All you need to do is to reach these site owners and ask them to replace the broken links with your blog or article link. It should be a relevant link. 8) Business Reviews Posting We turn pages of the leading business magazines to mark an important piece of information that tells about the enterprise performance. In the digital world, these happen on a different level; companies register on sites like Google My Business, Yahoo Local Listings, Angie’s List, Better Business Bureau, and so on to list their brand for review. Websites that are listed with your review info could result in a higher organic click-through-rate. Organic CTR is actually a ranking signal; it improves your ranking. But remember, negative reviews should also be handled professionally. 9) Content Marketing- Infographics/ Sharing quality content on social media is an obvious off-page strategy, but the audience always has a big appetite for creative content that is easy to comprehend. Posting infographics with business goals or a summary of your blog with a website link is one of the nicest ways to frame your brand reputation. Eventually, this will drive more users to your website.
In the matters of SEO, as businesses keep pursuing new hacks for easy page rank, Google, on the other hand, is tightening its hold over its search algorithms, making it more challenging for SEO marketers day by day. This takes us back to revise one of the old school SEO techniques: Off-Page SEO. Off-page SEO is one of the search engine optimization techniques used in improving your website rankings within the search engine results pages (SERPs). In Off-page SEO, all the actions are taken outside of your website. It majorly involves driving inbound links from other quality websites as well as driving traffic to your website by promoting it on social media networks. Link building is considered as the critical factor of Off-Page SEO. Search engine “spiders” crawl throughout links, reviews the content and add it to their indexes. The natural links from authoritative and relevant websites help search engines to trust your website and rank accordingly. You can use all or any of the following techniques for link building. ( Source:neilpatel.com) Off-Page SEO techniques 1) Link Building- Guest posting One of the best ways to obtain high-quality follow backlinks is through guest blogging. Posting guest blogs from quality sites in your domain can quickly help you climb on the search engine’s first page. 2) Brand Mentions The Off-page SEO rule book says, whenever possible, build authority and trust. It improves your ranking factor. The website owner can increase brand mentions by engaging with social media audiences and work to provide valuable answers. 3) Commenting on blogs/ articles Most of the time, people underestimate the influence of posting comments on blogs/ articles. This is because the comment you will post on an authoritative website blog with your business link is likely to be a “nofollow” backlinks. But they can still act as a guide to your business information and help to build a relationship with other authoritative websites in your industry. 4) Forum posting ( Questions & Answers) Forum posting sites is a place where people come with their domain expertise to discuss their issues. If you give a solution to their specific problem appended with your site link, indeed, it will help to increase your website traffic. It is a great way to earn trust and brand awareness. To keep the spammers away from your forum, make use of the ‘no follow’ attribute. 5) Social Bookmarking and Influencer It is no secret that social signals have become a quintessential element for Search Engine Optimization. It follows a simple rule - the greater the audience appreciating your content, the greater the clicks. Don’t forget that creating a strong profile on LinkedIn like platforms would fetch your business more opportunity and genuine fan followings. Also, social media is a great platform to connect with your domain influencers. You can always request them to review your content with their valuable remarks. 6) Adding Discussion Forum Many companies prefer adding discussion forums to their sites. The forums could turn out as the rich source of keyword and relevant content. The advantage is all the discussions and questions will be revolving around your niche. You can engage the audience by sharing blogs on active forums and even encourage them to share on their social media account. 7) Ask site owners to replace the broken link There are numerous sites that have untraced broken links. You can take advantage of these broken links. All you need to do is to reach these site owners and ask them to replace the broken links with your blog or article link. It should be a relevant link. 8) Business Reviews Posting We turn pages of the leading business magazines to mark an important piece of information that tells about the enterprise performance. In the digital world, these happen on a different level; companies register on sites like Google My Business, Yahoo Local Listings, Angie’s List, Better Business Bureau, and so on to list their brand for review. Websites that are listed with your review info could result in a higher organic click-through-rate. Organic CTR is actually a ranking signal; it improves your ranking. But remember, negative reviews should also be handled professionally. 9) Content Marketing- Infographics/ Sharing quality content on social media is an obvious off-page strategy, but the audience always has a big appetite for creative content that is easy to comprehend. Posting infographics with business goals or a summary of your blog with a website link is one of the nicest ways to frame your brand reputation. Eventually, this will drive more users to your website.

In the matters of SEO, as businesses keep pursuing new hacks for easy page rank, Google, on the other hand, is tightening its hold over its search algorithms, making it more challenging for SEO marketers day by day. This takes us back to revise one of the old school SEO techniques: Off-Page SEO.

Off-page SEO is one of the search engine optimization techniques used in improving your website rankings within the search engine results pages (SERPs).

In Off-page SEO, all the actions are taken outside of your website. It majorly involves driving inbound links from other quality websites as well as driving traffic to your website by promoting it on social media networks.

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Link building is considered as the critical factor of Off-Page SEO. Search engine “spiders” crawl throughout links, reviews the content and add it to their indexes. The natural links from authoritative and relevant websites help search engines to trust your website and rank accordingly. You can use all or any of the following techniques for link building.

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( Source:neilpatel.com)

Off-Page SEO techniques

1) Link Building- Guest posting

One of the best ways to obtain high-quality follow backlinks is through guest blogging. Posting guest blogs from quality sites in your domain can quickly help you climb on the search engine’s first page.

2) Brand Mentions

The Off-page SEO rule book says, whenever possible, build authority and trust. It improves your ranking factor. The website owner can increase brand mentions by engaging with social media audiences and work to provide valuable answers.

3) Commenting on blogs/ articles

Most of the time, people underestimate the influence of posting comments on blogs/ articles. This is because the comment you will post on an authoritative website blog with your business link is likely to be a “nofollow” backlinks. But they can still act as a guide to your business information and help to build a relationship with other authoritative websites in your industry.

4) Forum posting ( Questions & Answers)

Forum posting sites is a place where people come with their domain expertise to discuss their issues. If you give a solution to their specific problem appended with your site link, indeed, it will help to increase your website traffic. It is a great way to earn trust and brand awareness. To keep the spammers away from your forum, make use of the ‘no follow’ attribute.

5) Social Bookmarking and Influencer

It is no secret that social signals have become a quintessential element for Search Engine Optimization. It follows a simple rule - the greater the audience appreciating your content, the greater the clicks. Don’t forget that creating a strong profile on LinkedIn like platforms would fetch your business more opportunity and genuine fan followings. Also, social media is a great platform to connect with your domain influencers. You can always request them to review your content with their valuable remarks.

6) Adding Discussion Forum

Many companies prefer adding discussion forums to their sites. The forums could turn out as the rich source of keyword and relevant content. The advantage is all the discussions and questions will be revolving around your niche. You can engage the audience by sharing blogs on active forums and even encourage them to share on their social media account.

7) Ask site owners to replace the broken link

There are numerous sites that have untraced broken links. You can take advantage of these broken links. All you need to do is to reach these site owners and ask them to replace the broken links with your blog or article link. It should be a relevant link.

8) Business Reviews Posting

We turn pages of the leading business magazines to mark an important piece of information that tells about the enterprise performance. In the digital world, these happen on a different level; companies register on sites like Google My Business, Yahoo Local Listings, Angie’s List, Better Business Bureau, and so on to list their brand for review. Websites that are listed with your review info could result in a higher organic click-through-rate. Organic CTR is actually a ranking signal; it improves your ranking. But remember, negative reviews should also be handled professionally.

9) Content Marketing- Infographics/

Sharing quality content on social media is an obvious off-page strategy, but the audience always has a big appetite for creative content that is easy to comprehend. Posting infographics with business goals or a summary of your blog with a website link is one of the nicest ways to frame your brand reputation. Eventually, this will drive more users to your website.

Understanding the difference between On-page and Off-page SEO helps the SEO professionals to define their goals for building authority sites and rank them on the search engines. Though they are two sides of the same coin, their approach varies in amplifying the website on search engines. As an SEO professional, if you’ve been focusing heavily on on-page SEO, you also need to do work off-page. It is like steering your car with your hands while pedaling accelerator with your legs. You can’t afford to lose your grip on any of them. Google and other search engines admire the websites that are friendly to their bots as well as their users. For which both ( on-page and off-page) have their role to play. ( source: digiseo7.home.blog) For example, your business schema mark-up may appear gibberish to any end-users who knew nothing about the websites, but it has a lot of value for Google bots for intercepting your business services. Likewise, a nicely curated blog or infographics about your business verticals may have more value to end-users than Google bots who just see as another link bait. The above points take closer to the most anticipated topic of the SEO world, the difference between on-page and off-page SEO. Difference between On-page and Off-page SEO The opinions of some people split over the weightage of SEO techniques (on-page and off-page) for page ranking. However, search engines like Google are no longer solely concerned with how many times a keyword appears, but rather considers topic-based content, in-depth linked content, and how the trustworthy source of information you are catering. From the above points, it implies that business owners can not nominate one technique as superior to others, and working on both can only justify the SEO in true sense. But new trends in SEO also indicate that ranking alone without matching the intent of users may not be sufficient to cover the market share. Meanwhile, the website owners and SEO experts have to keep a hawk-eye on the new updates released by Google. In January 2020, Google announced the release of its dataset-based search engine “Google Dataset Search” coming out of Beta version. It allows searchers to find datasets stored across the web through keyword searches and filters that let you choose which type of data set you want to see (tables, images, text, etc.). It makes it easier to find the right data you’re looking for. Some more optimization work ahead for SEO professionals as website owners can expect more traffic to their site from "Google Dataset Search."
Understanding the difference between On-page and Off-page SEO helps the SEO professionals to define their goals for building authority sites and rank them on the search engines. Though they are two sides of the same coin, their approach varies in amplifying the website on search engines. As an SEO professional, if you’ve been focusing heavily on on-page SEO, you also need to do work off-page. It is like steering your car with your hands while pedaling accelerator with your legs. You can’t afford to lose your grip on any of them. Google and other search engines admire the websites that are friendly to their bots as well as their users. For which both ( on-page and off-page) have their role to play. ( source: digiseo7.home.blog) For example, your business schema mark-up may appear gibberish to any end-users who knew nothing about the websites, but it has a lot of value for Google bots for intercepting your business services. Likewise, a nicely curated blog or infographics about your business verticals may have more value to end-users than Google bots who just see as another link bait. The above points take closer to the most anticipated topic of the SEO world, the difference between on-page and off-page SEO. Difference between On-page and Off-page SEO The opinions of some people split over the weightage of SEO techniques (on-page and off-page) for page ranking. However, search engines like Google are no longer solely concerned with how many times a keyword appears, but rather considers topic-based content, in-depth linked content, and how the trustworthy source of information you are catering. From the above points, it implies that business owners can not nominate one technique as superior to others, and working on both can only justify the SEO in true sense. But new trends in SEO also indicate that ranking alone without matching the intent of users may not be sufficient to cover the market share. Meanwhile, the website owners and SEO experts have to keep a hawk-eye on the new updates released by Google. In January 2020, Google announced the release of its dataset-based search engine “Google Dataset Search” coming out of Beta version. It allows searchers to find datasets stored across the web through keyword searches and filters that let you choose which type of data set you want to see (tables, images, text, etc.). It makes it easier to find the right data you’re looking for. Some more optimization work ahead for SEO professionals as website owners can expect more traffic to their site from "Google Dataset Search."

Understanding the difference between On-page and Off-page SEO helps the SEO professionals to define their goals for building authority sites and rank them on the search engines. Though they are two sides of the same coin, their approach varies in amplifying the website on search engines.

As an SEO professional, if you’ve been focusing heavily on on-page SEO, you also need to do work off-page. It is like steering your car with your hands while pedaling accelerator with your legs. You can’t afford to lose your grip on any of them.

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Google and other search engines admire the websites that are friendly to their bots as well as their users. For which both ( on-page and off-page) have their role to play.

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( source: digiseo7.home.blog)

For example, your business schema mark-up may appear gibberish to any end-users who knew nothing about the websites, but it has a lot of value for Google bots for intercepting your business services. Likewise, a nicely curated blog or infographics about your business verticals may have more value to end-users than Google bots who just see as another link bait.

The above points take closer to the most anticipated topic of the SEO world, the difference between on-page and off-page SEO.

Difference between On-page and Off-page SEO

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The opinions of some people split over the weightage of SEO techniques (on-page and off-page) for page ranking. However, search engines like Google are no longer solely concerned with how many times a keyword appears, but rather considers topic-based content, in-depth linked content, and how the trustworthy source of information you are catering.

From the above points, it implies that business owners can not nominate one technique as superior to others, and working on both can only justify the SEO in true sense. But new trends in SEO also indicate that ranking alone without matching the intent of users may not be sufficient to cover the market share.

Meanwhile, the website owners and SEO experts have to keep a hawk-eye on the new updates released by Google. In January 2020, Google announced the release of its dataset-based search engine “Google Dataset Search” coming out of Beta version.

It allows searchers to find datasets stored across the web through keyword searches and filters that let you choose which type of data set you want to see (tables, images, text, etc.). It makes it easier to find the right data you’re looking for. Some more optimization work ahead for SEO professionals as website owners can expect more traffic to their site from "Google Dataset Search."

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