SEO 101

The Best SEO Consulting Agency For Startups

5.00/5 (2 Reviews)
About SEO 101
Let us grow your startup... In our combined 20+ years as SEO consultants, we’ve worked with hundreds of brands in all aspects of search engine optimization and understand how brands operate, what deliverables are expected, in what time frame and at what level of cer...
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NA
2 - 9
2014
United States
SEO 101
The Best SEO Consulting Agency For Startups
5.00/5 (2 Reviews)
52 Questions
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.  The fundamental difference between the traffic generated from both of these is:  To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.  Rank in Search Results:  The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.  This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page.  For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.  The picture above depicts that PPC Ads can be found above the organic results.  Cost:  As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.  For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.  The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:   Keyword Competition Quality Score  Number of advertisers who are targeting the same keyword   The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.  The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.  Traffic potential:  The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion:  It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.  Easy Usage:  So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.  To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion:  So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.
SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid.  The fundamental difference between the traffic generated from both of these is:  To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use.  Rank in Search Results:  The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more.  This position is generally on top or below the organic search results. Organic results are only visible in the middle of the page.  For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO.  The picture above depicts that PPC Ads can be found above the organic results.  Cost:  As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page.  For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic.  The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:   Keyword Competition Quality Score  Number of advertisers who are targeting the same keyword   The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target.  The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword.  Traffic potential:  The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords. Conversion:  It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products.  Easy Usage:  So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience.  To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above. Conclusion:  So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.

SEO and PPC are part of SEM (Search Engine Marketing) and can be used as a part of the overall Internet Marketing campaign. The point of difference between them lies in the fact that the traffic generated from SEO is organic, and you need not pay anything, whereas the traffic coming from PPC is paid. 

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The fundamental difference between the traffic generated from both of these is: 

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To select among SEO and PPC, let’s discuss both the methods based on position in SERPs, cost, traffic potential, conversion, and ease of use. 

Rank in Search Results: 

The position of your ad on Google depends on several factors inclusive of the keywords you are targeting, keywords in your ad copy, keywords in your landing page, and a lot more. 

This position is generally on top or below the organic search results.

Organic results are only visible in the middle of the page. 

For SEO, to get your site to appear on the top positions of the first page, your website should be well optimized both in terms of on-site and off-site SEO. 

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The picture above depicts that PPC Ads can be found above the organic results. 

Cost: 

As mentioned above, the traffic generated from SEO is free, but it requires lots of time and effort to get free traffic from search engines. On the other hand, you need to pay for ranking your ads on the first page. 

For SEO, there is high competition for almost every keyword. Your website needs to have quality content and an efficient SEO plan to secure the top five positions on SERPs for the desired keywords. If you are not well acquainted with the functionalities of search engines or SEO, then hiring the best SEO experts can help you generate traffic. 

The cost of PPC (Pay Per Click) via Google Adwords depends on several factors such as:  

  • Keyword Competition
  • Quality Score 
  • Number of advertisers who are targeting the same keyword  

The best part with PPC is that you only pay for the clicks your ad acquires and not for the views. Additionally, you can also identify your daily budget, which eliminates the chances of paying extra. You can also calculate an estimate of what is the average cost per click for the keywords you want to target. 

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The screenshot above depicts the Google Keyword tool (a part of Google Adwords) that provides an estimate for the CPC for each keyword. 

Traffic potential: 

The traffic generated through SEO will continue for a longer duration if the content is good and the page is optimized, but with PPC, it will stop as soon as the ad campaign stops. The task here is that if you can manage to rank your web site for the keywords you desire in the top 5 positions on SERPs, you can generate much more traffic than paying for those keywords.

Conversion: 

It is essential to understand whether it is PPC ads or organic SEO rankings that are boosting your conversion rates. You need to understand their behavior as in which visitor is more likely to convert (make a purchase, or register to a newsletter- in general response to call for action). If your ads are often clicked and optimized, then a visitor from PPC is more likely to convert than a visitor from SEO. In contrast, if you run a successful PPC campaign, then you will only get clicks from visitors who are interested in your content or products. 

Easy Usage: 

So, if you understand both SEO and PPC in-depth, then you will understand neither of them is easy to do without the necessary knowledge and experience. 

To make this easy for you, I have differentiated both SEO and PPC on the relevant specifications explained above.

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Conclusion: 

So based on the points explained above, it is clear that you need both PPC and SEO as part of your Online Marketing campaign. You can run a PPC campaign for faster results and test which keywords convert better and then try with SEO to rank for those keywords. It is advisable to use SEO when you have a limited advertising budget and PPC when the budget is not a constraint. SEO may take some time, but the results are long-lasting whereas PPC is short-lived as the traffic will stop flowing when you stop paying for clicks.

For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants. While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO. They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert. Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits. Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service. For your startups’ SEO, you will have two scenarios. Scenario 1: Hire an SEO consultant OR Scenario 2: You will do it by yourself following the sound SEO practices Scenario 1: Hire an SEO consultant If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them. ( Image source: wpaisle.com) May I have a list of past and current clients? What is your plan or strategy to improve my search engine rankings? How will we communicate, and how often? Do you adhere to search engines’ webmaster guidelines? What SEO tools do you use? What are the odds my website will rank number one on Google, Yahoo, and Bing? Are you experienced in improving local search results? How do you measure the success of your SEO campaigns? Scenario 2: SEO done by the in-house SEO team Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets. ( Image source: seo-hacker.net) Best SEO resources for startups SEO Blogs There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat. Search Engine Journal Search Engine Land The Moz blog SEMrush blog Backlinko Neil Patel’s blog Yoast SEO blog The SEM Post Mangools blog Free SEO Tools Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups. Ahrefs’ Backlink Checker and SEO toolbar Moz Link Explorer Yoast SEO SERP Robot Google PageSpeed Insights XML Sitemaps Browseo SEO Site Checkup Robots.txt Generator Keywordtool.io Keyword Sheeter Free SEO Tutorials SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones. However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not. SEMrush Academy-SEO courses Moz.com- one hour guide to SEO Udemy.com - SEO tutorials for beginners Yoast.com- free SEO training for beginners Hubspot academy- SEO Training Course Google webmaster youtube channel Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice. If you are looking to connect with SEO experts on social media here is the list. Rand Fishkin – Founder of Moz Barry Schwartz – Founder of Search Engine Roundtable Aleyda Solis – International SEO Consultant Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics Jon Cooper – Expert Link Builder Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks Matt Cutts – Former head of the Webspam team at Google By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.
For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants. While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO. They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert. Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits. Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service. For your startups’ SEO, you will have two scenarios. Scenario 1: Hire an SEO consultant OR Scenario 2: You will do it by yourself following the sound SEO practices Scenario 1: Hire an SEO consultant If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them. ( Image source: wpaisle.com) May I have a list of past and current clients? What is your plan or strategy to improve my search engine rankings? How will we communicate, and how often? Do you adhere to search engines’ webmaster guidelines? What SEO tools do you use? What are the odds my website will rank number one on Google, Yahoo, and Bing? Are you experienced in improving local search results? How do you measure the success of your SEO campaigns? Scenario 2: SEO done by the in-house SEO team Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets. ( Image source: seo-hacker.net) Best SEO resources for startups SEO Blogs There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat. Search Engine Journal Search Engine Land The Moz blog SEMrush blog Backlinko Neil Patel’s blog Yoast SEO blog The SEM Post Mangools blog Free SEO Tools Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups. Ahrefs’ Backlink Checker and SEO toolbar Moz Link Explorer Yoast SEO SERP Robot Google PageSpeed Insights XML Sitemaps Browseo SEO Site Checkup Robots.txt Generator Keywordtool.io Keyword Sheeter Free SEO Tutorials SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones. However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not. SEMrush Academy-SEO courses Moz.com- one hour guide to SEO Udemy.com - SEO tutorials for beginners Yoast.com- free SEO training for beginners Hubspot academy- SEO Training Course Google webmaster youtube channel Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice. If you are looking to connect with SEO experts on social media here is the list. Rand Fishkin – Founder of Moz Barry Schwartz – Founder of Search Engine Roundtable Aleyda Solis – International SEO Consultant Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics Jon Cooper – Expert Link Builder Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks Matt Cutts – Former head of the Webspam team at Google By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.

For any start-up, the thought of SEO is always at the back of their mind because they know, sooner or later, their startup would be battling for the number one position on search engines. With so many online business out there aiming for the top position, it’s no less than herculean tasks for startups to identify a perfect SEO strategy that could beat the giants.

While few startups have a laser focus approach on their SEO strategy, the majority of them fail to figure out the right approach for the SEO.

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They all jump on the SEO bandwagon out of FOMO (Fear Of Missing Out) without knowing what they want to derive from it. Some of them entirely focus on accumulating traffic—not on quality traffic that has high potential to convert.

Like this, there are other SEO factors that, if overlooked by the startups, could land them to no man’s land. It is crucial the start-up understands and incorporates sound SEO practices and habits.

Also, it is essential a startup has the product or service that's is saleable in the market. SEO should come second to creating a valuable product or service.

For your startups’ SEO, you will have two scenarios.

  • Scenario 1: Hire an SEO consultant OR
  • Scenario 2: You will do it by yourself following the sound SEO practices

Scenario 1: Hire an SEO consultant

If you are hiring an SEO consultant, then you might not be actively involved in SEO planning. In that case, here are a few questions you must ask before hiring them.

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( Image source: wpaisle.com)

  1. May I have a list of past and current clients?
  2. What is your plan or strategy to improve my search engine rankings?
  3. How will we communicate, and how often?
  4. Do you adhere to search engines’ webmaster guidelines?
  5. What SEO tools do you use?
  6. What are the odds my website will rank number one on Google, Yahoo, and Bing?
  7. Are you experienced in improving local search results?
  8. How do you measure the success of your SEO campaigns?

Scenario 2: SEO done by the in-house SEO team

Startups can actually make meaning out of SEO if they reach to their real customers. A startup should initiate working on SEO from day 1, especially for on-page SEO. Also, whether you are doing SEO by yourself or in-house SEO team, the SEO resources for startups are their real assets.

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( Image source: seo-hacker.net)

Best SEO resources for startups

SEO Blogs

There are some interesting websites and blogs that will give you deep insight into how SEO works. You can even connect to peers or influencers on social media to know what are the latest updates on SEO. There are also some great SEO QnA forums where you can enroll and keep your knowledge base upbeat.

  • Search Engine Journal
  • Search Engine Land
  • The Moz blog
  • SEMrush blog
  • Backlinko
  • Neil Patel’s blog
  • Yoast SEO blog
  • The SEM Post
  • Mangools blog

Free SEO Tools

Startups’ main concern is their low budget. They have to look for the resources that are less expensive and within their budget. There is a list of free SEO tools that can be helpful for startups.

  • Ahrefs’ Backlink Checker and SEO toolbar
  • Moz Link Explorer
  • Yoast SEO
  • SERP Robot
  • Google PageSpeed Insights
  • XML Sitemaps
  • Browseo
  • SEO Site Checkup
  • Robots.txt Generator
  • Keywordtool.io
  • Keyword Sheeter

Free SEO Tutorials

SEO tutorials are a great way to enhance your SEO knowledge. There are tons of online websites that provide online SEO tutorials for free. Here we have listed some popular ones.

However, SEO is constantly changing; some of the courses may not upgrade on its content. So you have to read current blogs in parallel to see if the course content is updated or not.

  • SEMrush Academy-SEO courses
  • Moz.com- one hour guide to SEO
  • Udemy.com - SEO tutorials for beginners
  • Yoast.com- free SEO training for beginners
  • Hubspot academy- SEO Training Course
  • Google webmaster youtube channel

Besides online tutorials, some SEO websites also provide e-books and learning guides for free. You can also use those guides for SEO best practice.

If you are looking to connect with SEO experts on social media here is the list.

  • Rand Fishkin – Founder of Moz
  • Barry Schwartz – Founder of Search Engine Roundtable
  • Aleyda Solis – International SEO Consultant
  • Danny Sullivan – Founding Editor of Search Engine Land & Marketing Land
  • Neil Patel – Co-Founder of Crazy Egg, Hello Bar & KISSmetrics
  • Jon Cooper – Expert Link Builder
  • Julie Joyce – Owner of Link Fish Media and Co-Founder of SEO Chicks
  • Matt Cutts – Former head of the Webspam team at Google

By using the above resources wisely, as a startup, you have more chances to make your website visible online. SEO is an on-going process, and only by trying, testing, and reiterating, you may reach your end-goal.

I have experience using the following SEO audit tools over several years:  1) Hubspot’s Website Grader:  It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects:  SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO.  Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times.  Mobile Readiness: Report on mobile-friendliness and responsiveness  Security: Several required security check to ensure user safety and privacy  2) Woorank:  Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact.  3) Ahrefs:  Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools:  Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords.  Content Explorer: allows you to find and compare content on high traffic keywords.  Site Explorer: focus on your website and provides detailed analytics across the SEO checklist.  4) Google Webmaster Tools:  Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool:  https://neilpatel.com/blog/beginners-guide-to-google-webmaster-tools/  I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies
I have experience using the following SEO audit tools over several years:  1) Hubspot’s Website Grader:  It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects:  SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO.  Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times.  Mobile Readiness: Report on mobile-friendliness and responsiveness  Security: Several required security check to ensure user safety and privacy  2) Woorank:  Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact.  3) Ahrefs:  Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools:  Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords.  Content Explorer: allows you to find and compare content on high traffic keywords.  Site Explorer: focus on your website and provides detailed analytics across the SEO checklist.  4) Google Webmaster Tools:  Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool:  https://neilpatel.com/blog/beginners-guide-to-google-webmaster-tools/  I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies

I have experience using the following SEO audit tools over several years: 

1) Hubspot’s Website Grader

It is a free tool provided by Hubspot. It is also the oldest that I remember having used. It provides detailed and personalized report covering the following aspects: 

SEO: It provides grading for SEO both inbound and outbound. It will check for titles, metadata, links, authority links, etc to provide a report on room for improvement when it comes to SEO. 

Performance: Report on page load speed across your website. It also provides a detailed reports on-page optimization in terms of page size, request latency, pic, and video load times. 

Mobile Readiness: Report on mobile-friendliness and responsiveness 

Security: Several required security check to ensure user safety and privacy 

2) Woorank

Woorank provides a 15-day free trial and paid plans beyond that. Woorank provides a detailed report on improvement and optimizations required to achieve higher rankings. Reports cover improvement for both inbound/outbound SEO, content marketing related checks (both blogs and social media), Mobile readiness, usability, latency performance, local configs, etc. Paid plans let you tie up marketing initiatives to analytics to analyze the impact. 

3) Ahrefs

Ahref is a paid tool with a plan starting at $49/month. Ahrefs provides three main tools: 

Keyword Explorer: It identifies high traffic ranking keywords for your website. It provides a detailed report on how traffic is trending on your website from these keywords. 

Content Explorer: allows you to find and compare content on high traffic keywords. 

Site Explorer: focus on your website and provides detailed analytics across the SEO checklist. 

4) Google Webmaster Tools: 

Google provides a range of tools to analyze your web assets. Please refer to following very useful guide to using google webmasters’ tool: 

https://neilpatel.com/blog/beginners-guide-to-google-webmaster-tools/ 

I will also highly recommend hiring competent SEO marketing if web asset is complex and extensive. Please refer to several well-reviewed SEO provides at following link: https://www.goodfirms.co/seo-agencies

Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms. WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination. It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site. 1) Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.” Price: Free/ Premium Yoast features: User-friendly interface Page Analysis Internal linking suggestions Readability check Meta and link elements XML sitemaps Social integration Multi-site compatibility Breadcrumbs Create better content 2) "All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations. Price: Free/ Premium All in One SEO Pack features XML Sitemap support Google Accelerated Mobile Pages (AMP) support Notifies search engines automatically about changes to your site Generates META tags automatically Video sitemaps e-Commerce SEO Optimizes titles automatically for search engines Advanced Canonical URLs Schema.org Markup 3) Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets. Price: Free/ Premium(under development) Rank Math features Data Import Integrated LSI keyword tool Overlay icons on social images Inbuilt 404 monitoring and redirection Rich snippet and open graph An inbuilt SEO audit tool Clean UI with a modular design Role management system Advanced Redirection Manager Supports advanced analytic tools 4) Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard. Price: Premium Features Automatic smart linking Dynamic spider/crawler control XML sitemap generator Readability scoring Over-optimization checking (e.g., overstuffing, irrelevant keywords) Support for Dublin Core and Schema markup Multiple keywords analysis Semantic analytics ( checks whether the content is semantically related to your keywords) 301 URL redirect 5) Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images. Price: Free/ Premium Features Quickly identifies any link that doesn’t work Stop search engines from following broken links Efficient in locating links in website pages, posts, comments, and even custom fields User can use the option to change the appearance of broken links in posts 6) It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features. Price: Free/ Premium Features It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on Content analysis with unlimited keywords Automatically set the image Title / Alt / Caption / Description Creates custom XML and HTML sitemaps for search engines Mark up your content with structured data 404 Monitoring 7) When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs. Price: Premium Features Add nofollow attribute The enhanced content parsing algorithm Advanced automatic interlinking options Link cloaking and redirections Built-in Caching Automatically interlink blog content Process RSS feeds 8) A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to Google, a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images. Price: Premium Features: Support various images- featured Images, custom post type images, woocommerce product Use “alt” and “title tags” to images based on custom rules
Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms. WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination. It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site. 1) Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.” Price: Free/ Premium Yoast features: User-friendly interface Page Analysis Internal linking suggestions Readability check Meta and link elements XML sitemaps Social integration Multi-site compatibility Breadcrumbs Create better content 2) "All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations. Price: Free/ Premium All in One SEO Pack features XML Sitemap support Google Accelerated Mobile Pages (AMP) support Notifies search engines automatically about changes to your site Generates META tags automatically Video sitemaps e-Commerce SEO Optimizes titles automatically for search engines Advanced Canonical URLs Schema.org Markup 3) Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets. Price: Free/ Premium(under development) Rank Math features Data Import Integrated LSI keyword tool Overlay icons on social images Inbuilt 404 monitoring and redirection Rich snippet and open graph An inbuilt SEO audit tool Clean UI with a modular design Role management system Advanced Redirection Manager Supports advanced analytic tools 4) Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard. Price: Premium Features Automatic smart linking Dynamic spider/crawler control XML sitemap generator Readability scoring Over-optimization checking (e.g., overstuffing, irrelevant keywords) Support for Dublin Core and Schema markup Multiple keywords analysis Semantic analytics ( checks whether the content is semantically related to your keywords) 301 URL redirect 5) Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images. Price: Free/ Premium Features Quickly identifies any link that doesn’t work Stop search engines from following broken links Efficient in locating links in website pages, posts, comments, and even custom fields User can use the option to change the appearance of broken links in posts 6) It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features. Price: Free/ Premium Features It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on Content analysis with unlimited keywords Automatically set the image Title / Alt / Caption / Description Creates custom XML and HTML sitemaps for search engines Mark up your content with structured data 404 Monitoring 7) When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs. Price: Premium Features Add nofollow attribute The enhanced content parsing algorithm Advanced automatic interlinking options Link cloaking and redirections Built-in Caching Automatically interlink blog content Process RSS feeds 8) A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to Google, a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images. Price: Premium Features: Support various images- featured Images, custom post type images, woocommerce product Use “alt” and “title tags” to images based on custom rules

Did you know that TechCrunch, BBC America, The Walt Disney Company, and Mercedes Benz all have their websites built on Wordpress? In all probability, they chose WordPress because it’s written using standard compliance, and also, the code is clean. And, in fact, it’s these two characteristics of WordPress that makes it SEO friendly. This means WordPress sites are easier to detect and rank better on search engines compared to other platforms.

WordPress users can further optimize their sites using “SEO plugins.” There are tons of free as well as paid WordPress plugins available. After working with Openxcell’s client, I can say that each plugin has a different role and purpose. Based on the SEO priority, either it can be used separately or in combination.

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It is a cumbersome task to scrutinize each of these plugins to see which one suits your SEO purpose. However, there are few traits of plugin that act as a benchmark and isolate them from the other plugins. Based on these, here we have listed a few of the popular SEO plugins for your WordPress site.

1)

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Yoast SEO plugin is one of the most valuable tools for your WordPress website. It has more than 5 million active installations at the moment. The “content analysis” is the most appreciated feature of the Yoast. It is the WordPress SEO plugin. Yoast has a feature to rank content based on the “focus keyword.

Price: Free/ Premium

Yoast features:

  • User-friendly interface
  • Page Analysis
  • Internal linking suggestions
  • Readability check
  • Meta and link elements
  • XML sitemaps
  • Social integration
  • Multi-site compatibility
  • Breadcrumbs
  • Create better content

2)

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"All in one SEO Pack" is an excellent alternative to Yoast. It is highly flexible and easy to use. Their comprehensive set of features makes this plugin an SEO powerhouse. The tool has a high affinity for the WooCommerce store, and help optimize online store and their products. It has about 3 million active installations.

Price: Free/ Premium

All in One SEO Pack features

  • XML Sitemap support
  • Google Accelerated Mobile Pages (AMP) support
  • Notifies search engines automatically about changes to your site
  • Generates META tags automatically
  • Video sitemaps
  • e-Commerce SEO
  • Optimizes titles automatically for search engines
  • Advanced Canonical URLs
  • Schema.org Markup

3)

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Rank math is known as the “Swiss Army Knife of WordPress SEO.” There is no reason to deny that fact as the plugin has tons of features used in multiple ways for SEO. Even their free version is loaded with features. Rank Math also supports product and video-rich snippets.

Price: Free/ Premium(under development)

Rank Math features

  • Data Import
  • Integrated LSI keyword tool
  • Overlay icons on social images
  • Inbuilt 404 monitoring and redirection
  • Rich snippet and open graph
  • An inbuilt SEO audit tool
  • Clean UI with a modular design
  • Role management system
  • Advanced Redirection Manager
  • Supports advanced analytic tools

4)

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Most SEO WordPress plugin comes with data-analytics features, but their metrics may or may not be sufficient to map your SEO strategy completely. It is essential that you have a 360-degree view of your SEO efforts, for which you might need a dedicated SEO plugin like “SEOPressor Connect.” The plugin fetches the most crucial SEO data from your website and shows them on an intuitive dashboard.

Price: Premium

Features

  • Automatic smart linking
  • Dynamic spider/crawler control
  • XML sitemap generator
  • Readability scoring
  • Over-optimization checking (e.g., overstuffing, irrelevant keywords)
  • Support for Dublin Core and Schema markup
  • Multiple keywords analysis
  • Semantic analytics ( checks whether the content is semantically related to your keywords)
  • 301 URL redirect

5)

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Broken links are hyperlinks that don’t work. The search engines envisage links as a vote for a website’s quality, and if not fixed, it can hamper your website SEO. The SEO best practice says either remove or update broken links. Broken link checker plugin scans your content for broken links and missing images.

Price: Free/ Premium

Features

  • Quickly identifies any link that doesn’t work
  • Stop search engines from following broken links
  • Efficient in locating links in website pages, posts, comments, and even custom fields
  • User can use the option to change the appearance of broken links in posts

6)

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It is a powerful WordPress SEO plugin with almost all the features. The plugin is easy to set up and comes with advanced controls. Their premium version is comparatively cheaper than other plugins and offers the best features.

Price: Free/ Premium

Features

  • It supports features like sitemaps, breadcrumbs, broken link checker, redirections, schemas, and so on
  • Content analysis with unlimited keywords
  • Automatically set the image Title / Alt / Caption / Description
  • Creates custom XML and HTML sitemaps for search engines
  • Mark up your content with structured data
  • 404 Monitoring

7)

undefined

When you discuss all the SEO strategies and do not mention link building, it seems that your work is half done. Link building is the key aspect of SEO, and it adds value to your website ranking. The plugin enables you to link keywords and phrases automatically in your posts and comments with corresponding posts, categories, pages, and blogs.

Price: Premium

Features

  • Add nofollow attribute
  • The enhanced content parsing algorithm
  • Advanced automatic interlinking options
  • Link cloaking and redirections
  • Built-in Caching
  • Automatically interlink blog content
  • Process RSS feeds

8)

undefined

A good practice of SEO optimization also includes image optimization. Though image size can reduce your website speed, it is essential for the viewer’s attention. Besides using JPEG and PNG format, WordPress users can use images in WEBP format. According to Google, a WebP image can get up to 34% smaller than a JPG image and up to 26% smaller than PNG images. The plugin allows you dynamically insert SEO-Friendly “alt” and “title” attributes to your images.

Price: Premium

Features:

  • Support various images- featured Images, custom post type images, woocommerce product
  • Use “alt” and “title tags” to images based on custom rules
If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India. Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them. Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings. Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.
If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India. Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them. Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings. Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.

If you ask most SEOs in Mumbai which is the best SEO agency out there, they are likely to very often come up with 3 names - Communicate 2, Resultrix and Adlift. That's because these agencies have been out there the longest and 100+ member teams in Mumbai and also distributed across various parts of India.

Its hard to define best here. For most companies, best will be defined by who gives you the maximum return on your investment in SEO. Your best bet when deciding an SEO agency would be first ask folks in your network who may already have hired SEO agencies in the past or those who are currently working with some of them.

Get to know the agencies process/strategy on how they plan to approach your project on a top level. Ask if they could do a free/paid SEO audit initially to understand where your site is placed at the moment and how they plan to improve your site traffic and rankings.

Any SEO campaign will take a minimum of 4-6 months to start showcasing growth. So don't expect immediate returns or results from an SEO agency that you hire. Just make sure that these are people who you would be comfortable working with. Hope that helps.

In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths. The benefits of hiring a freelance SEO It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins. Below are a few questions you need to ask yourself before hiring an SEO freelancer: Can you invest your time to learn SEO by yourself? There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business. Do you have enough resources to hire a full-time SEO? You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO. Do you have the Funding to hire an SEO Agency? Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do. Is Hiring a Freelance SEO a good option for your company? Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if: You don’t have time to sustain the changes in the SEO industry. You cannot give enough time to learn SEO. Your skills are most applicable elsewhere in your company. You don’t have enough days or months to spend testing SEO strategies that might or might not work. You want to implement customized targeted SEO strategies. You cannot commit to an annual salary. You want someone with relevant experience outside of your firm. How to determine your SEO Requirements? Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as: The SEO checklist on Alexa’s blog 15-minute SEO checklist from Moz These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy. This information helps you while looking for and interviewing possible candidates. How to find Quality Freelance SEOs? While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results. You can seek the following rules while looking out for an excellent Freelance SEO: Seek someone with an evident track record in SEO. Interview prospective candidates. Perform a small test job before you sign a long-term contract. Stay connected by keeping the communication lines open. Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars. The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team. Conclusion: Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.
In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths. The benefits of hiring a freelance SEO It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins. Below are a few questions you need to ask yourself before hiring an SEO freelancer: Can you invest your time to learn SEO by yourself? There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business. Do you have enough resources to hire a full-time SEO? You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO. Do you have the Funding to hire an SEO Agency? Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do. Is Hiring a Freelance SEO a good option for your company? Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if: You don’t have time to sustain the changes in the SEO industry. You cannot give enough time to learn SEO. Your skills are most applicable elsewhere in your company. You don’t have enough days or months to spend testing SEO strategies that might or might not work. You want to implement customized targeted SEO strategies. You cannot commit to an annual salary. You want someone with relevant experience outside of your firm. How to determine your SEO Requirements? Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as: The SEO checklist on Alexa’s blog 15-minute SEO checklist from Moz These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy. This information helps you while looking for and interviewing possible candidates. How to find Quality Freelance SEOs? While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results. You can seek the following rules while looking out for an excellent Freelance SEO: Seek someone with an evident track record in SEO. Interview prospective candidates. Perform a small test job before you sign a long-term contract. Stay connected by keeping the communication lines open. Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars. The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team. Conclusion: Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.

In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths.

The benefits of hiring a freelance SEO

It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins.

Below are a few questions you need to ask yourself before hiring an SEO freelancer:

  • Can you invest your time to learn SEO by yourself?

There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business.

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  • Do you have enough resources to hire a full-time SEO?

You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO.

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  • Do you have the Funding to hire an SEO Agency?

Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do.

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Is Hiring a Freelance SEO a good option for your company?

Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if:

  • You don’t have time to sustain the changes in the SEO industry.
  • You cannot give enough time to learn SEO.
  • Your skills are most applicable elsewhere in your company.
  • You don’t have enough days or months to spend testing SEO strategies that might or might not work.
  • You want to implement customized targeted SEO strategies.
  • You cannot commit to an annual salary.
  • You want someone with relevant experience outside of your firm.

How to determine your SEO Requirements?

Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as:

These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy.

This information helps you while looking for and interviewing possible candidates.

How to find Quality Freelance SEOs?

While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results.

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You can seek the following rules while looking out for an excellent Freelance SEO:

  • Seek someone with an evident track record in SEO.
  • Interview prospective candidates.
  • Perform a small test job before you sign a long-term contract.
  • Stay connected by keeping the communication lines open.

Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars.

The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team.

Conclusion:

Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.

Search Engine rankings totally depend upon the merits of your website. It looks more like a popularity contest, but yes, it is correct that the website that is more popular on the search engines, it will rank higher as per certain norms. Off-page SEO has the capacity to bolstering the digital reputation and authority of your website utilizing validated placements and backlinks across the web. With the first search engine Archie to the latest version of the most acclaimed search engine Google, there has been a lot of changes in the algorithms and methods of indexing and ranking websites. Jaggers update, Panda, Penguin, and Big Daddy’s update are the examples of some of the significant updates brought by the Google SE to inform website-owners how their site should behave as per the latest algorithms and indexing requirements. Hence, every new update brings some changes and due to constant changes and market-specific alterations, off-page SEO has also changed to much extent. Earlier, manual things were in much usage as conventional methods of website promotion. Placing site URLs all through the link and web directories was much in trend. However, it was a long and time taking trick, but was also understood as the most suitable method of website promotion at that time. Posting links to bookmarking sites was also a trend back then and a few bookmarking sites like Digg, Reddit, StumbleUpon, benefitted a lot. It was a quick listing norm where you just have to post the things and get it live instantly. I think from there itself people become crazy for instant listings. The need either to eliminate the time-taking efforts and get quick results or to find the improved methods of getting good ranking on search engines turned the entire face of off-page SEO today. The link exchange activities have also been altered in some way. All open link-buying practices are restricted today and website owners can only invite new links to their page either though contextual exchange or 2-way/3-way link exchange. Video marketing practices, influencer marketing and many user-oriented channels introduced for reputation & brand management and all users use social media marketing explicitly. Content is still the king. In fact, it is still given importance by all search engine marketing and promotion sources. Users of this generation are less-patient, confident and always strive to get something new, original and interesting. Hence, webmasters and promoters always have to find new ways to promote their products, services and websites to their destined user-base. Hence, SEO is changed a lot over the years and will keep on changing until the market is online and businesses and websites are competing over the Internet.
Search Engine rankings totally depend upon the merits of your website. It looks more like a popularity contest, but yes, it is correct that the website that is more popular on the search engines, it will rank higher as per certain norms. Off-page SEO has the capacity to bolstering the digital reputation and authority of your website utilizing validated placements and backlinks across the web. With the first search engine Archie to the latest version of the most acclaimed search engine Google, there has been a lot of changes in the algorithms and methods of indexing and ranking websites. Jaggers update, Panda, Penguin, and Big Daddy’s update are the examples of some of the significant updates brought by the Google SE to inform website-owners how their site should behave as per the latest algorithms and indexing requirements. Hence, every new update brings some changes and due to constant changes and market-specific alterations, off-page SEO has also changed to much extent. Earlier, manual things were in much usage as conventional methods of website promotion. Placing site URLs all through the link and web directories was much in trend. However, it was a long and time taking trick, but was also understood as the most suitable method of website promotion at that time. Posting links to bookmarking sites was also a trend back then and a few bookmarking sites like Digg, Reddit, StumbleUpon, benefitted a lot. It was a quick listing norm where you just have to post the things and get it live instantly. I think from there itself people become crazy for instant listings. The need either to eliminate the time-taking efforts and get quick results or to find the improved methods of getting good ranking on search engines turned the entire face of off-page SEO today. The link exchange activities have also been altered in some way. All open link-buying practices are restricted today and website owners can only invite new links to their page either though contextual exchange or 2-way/3-way link exchange. Video marketing practices, influencer marketing and many user-oriented channels introduced for reputation & brand management and all users use social media marketing explicitly. Content is still the king. In fact, it is still given importance by all search engine marketing and promotion sources. Users of this generation are less-patient, confident and always strive to get something new, original and interesting. Hence, webmasters and promoters always have to find new ways to promote their products, services and websites to their destined user-base. Hence, SEO is changed a lot over the years and will keep on changing until the market is online and businesses and websites are competing over the Internet.

Search Engine rankings totally depend upon the merits of your website. It looks more like a popularity contest, but yes, it is correct that the website that is more popular on the search engines, it will rank higher as per certain norms. 

Off-page SEO has the capacity to bolstering the digital reputation and authority of your website utilizing validated placements and backlinks across the web. With the first search engine Archie to the latest version of the most acclaimed search engine Google, there has been a lot of changes in the algorithms and methods of indexing and ranking websites. Jaggers update, Panda, Penguin, and Big Daddy’s update are the examples of some of the significant updates brought by the Google SE to inform website-owners how their site should behave as per the latest algorithms and indexing requirements. Hence, every new update brings some changes and due to constant changes and market-specific alterations, off-page SEO has also changed to much extent. 

Earlier, manual things were in much usage as conventional methods of website promotion. Placing site URLs all through the link and web directories was much in trend. However, it was a long and time taking trick, but was also understood as the most suitable method of website promotion at that time. Posting links to bookmarking sites was also a trend back then and a few bookmarking sites like Digg, Reddit, StumbleUpon, benefitted a lot. It was a quick listing norm where you just have to post the things and get it live instantly. 

I think from there itself people become crazy for instant listings. The need either to eliminate the time-taking efforts and get quick results or to find the improved methods of getting good ranking on search engines turned the entire face of off-page SEO today. 

The link exchange activities have also been altered in some way. All open link-buying practices are restricted today and website owners can only invite new links to their page either though contextual exchange or 2-way/3-way link exchange. Video marketing practices, influencer marketing and many user-oriented channels introduced for reputation & brand management and all users use social media marketing explicitly. 

Content is still the king. In fact, it is still given importance by all search engine marketing and promotion sources. Users of this generation are less-patient, confident and always strive to get something new, original and interesting. Hence, webmasters and promoters always have to find new ways to promote their products, services and websites to their destined user-base. 

Hence, SEO is changed a lot over the years and will keep on changing until the market is online and businesses and websites are competing over the Internet.

I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.Think outside of the web site's context and take care of some of the SEO basicsIf you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to checkFocus on keyword researchKeyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.Research your competitionFind out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.On-Page SEOIf you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content. Page titlesMeta descriptionsKeyword optimizationInbound Links preferably using local keywordsAdd structure data markup to your pagesLink BuildingQuality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.
I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.Think outside of the web site's context and take care of some of the SEO basicsIf you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to checkFocus on keyword researchKeyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.Research your competitionFind out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.On-Page SEOIf you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content. Page titlesMeta descriptionsKeyword optimizationInbound Links preferably using local keywordsAdd structure data markup to your pagesLink BuildingQuality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.

I would say there are quite a few things to consider here. SEO is a complex process, so it depends on what are the main goals of the business, the short-term, and the long-term strategy.

Think outside of the web site's context and take care of some of the SEO basics

  1. If you are a local business, one of the most important steps you can take is to claim your free Google My Business profile and work on optimizing it by choosing the correct business category, products, services, photos of your business. Go through each section in detail because having a solid GMB profile sends a strong local ranking signal to Google.
  2. Consider claiming and optimizing your Bing Places account also. The good thing is, once you have your GMB setup, you should be able to synchronize your Bing Places listing with your GMB listing.
  3. List your website in all local and business directories. Get your name address and phone number listed in reputable online directories. If you've had your website for a while, It is best practice to do a full citation audit. I wrote a short article a while back on why a full citation audit is essential.
  4. Create a social media profile page for your business. Depending on the nature of your business, you may consider those social media platforms where your customers/prospects usually hang out.
  5. Make sure your website is mobile-friendly. As of late 2020, Google will implement mobile-first indexing, so you want to make sure your site is ready. Use Google's mobile-friendly online tool to check

Focus on keyword research

Keyword research can be time-consuming, but it will be well worth it because it will help you understand what your customers are looking for and guide you in crafting the content strategy.

Research your competition

Find out what keywords your competitors are ranking for. Research those keywords and examine the content they are putting out there! Is it blog posts, Q & A format articles, videos, infographics.

On-Page SEO

If you are comfortable with updating making changes to the website, there are several SEO related tasks to keep in mind when optimizing the content. 

  • Page titles
  • Meta descriptions
  • Keyword optimization
  • Inbound Links preferably using local keywords
  • Add structure data markup to your pages

Link Building

Quality link building is a craft on its own and can be time-consuming. Sure it is linked between website or web pages. Still, as a business owner, if you lack the technical ability to do the link building, you have to think of it in bases of building relationships with other businesses that share similar topics as your site. Simple by doing a Google search or image search, you can find a lot of information.

As you can see, there is quite a lot you can do yourself in terms of SEO, but the most important thing is to figure out the strategy, what your customers are searching for. Even if you discover a part of that information, it will be gold when you decide to hire an SEO consulting agency to run your SEO campaign.

SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.
SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

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SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’

Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late.

On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post.

· SEO improves your website and lets you create a better and user-friendly platform for the visitors.

· It will let you find new customers and help you in growing.

· It will let you explore new markets.

· It will help you with improving your business’s conversion rates.

· It generates awareness through enhanced rankings.

· It helps in building a dedicated fan base involving email marketing

· SEO makes you stay-in-sync with the latest developments in the market and technology.

· It bypasses competition and paves a straight way for you to develop.

· It makes you open around-the-clock business, i.e., 24x7.

· It is perfect for social media marketing.

Now, here is a secret of implementing a promising SEO strategy to benefit your business.

Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t.

Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You

Either hire an SEO company to work for you or learn how to do SEO yourself.

SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

Each year Google roughly makes around 500 changes in their algorithm to optimize their search engine. On top of it, they use AI to fine-tune the SERP (Search Engine Results Pages) further.  For business owners, this is no less than jumping from the frying pan to fire. It is becoming more and more difficult for them to list their website on Google’s first page.  Currently, skilled SEO experts or agencies who can rapidly maneuver their strategies according to Google’s ever-evolving updates are the real game-changer.  But sometimes, while looking for the best SEO professionals or agencies, the client becomes a victim to phony agencies. They deceive them with false promises and unrealistic results. Ultimately, picking up the wrong SEO service that leads to a series of catastrophic events.  Pet-Peeves of SEO hiring  The irony is that most business owners are aware of the above issue, but as instructed by the hired SEO company or professional, the business owner holds his nerves for 3-4 months to see the expected result. That means, if they get a positive outcome, it is ok, but if not, then who is to be blamed?  After 3-4 months, they can hardly do anything to recover the money they invested in SEO. So, here we analyze the traits of the best SEO company the business owners should look into before and after hiring, also a list of some best-advanced SEO companies in India for outsourcing.  How to choose the best-advanced SEO companies  (Image source: Pinterest)  So how to choose the best-advanced SEO companies for your business?  Here are some well-researched tips.  Before Hiring:   Check ratings on popular review sites  Take a look at their portfolio and see what they’ve done for other customers or even go through their case-studies  Follow them on social media sites to know their subject matter expertise  Check if they offer any demo like free website audit or share initial keyword and competitive research  Take a tour of an SEO agency and meet the team members  Do not fall prey to these enticing words- overnight rankings, X amount of backlinks, doubled traffic, instant leads, etc.  After hiring:   Ask for deliverables- Within a few weeks of hiring, the client should ask for an SEO audit of their site, site’s link profile, optimized content on the website, etc.  No suggestions- It is a red flag if they don’t give recommendations or ask you anything (list of target keywords, past audits/penalties/work, tool access,etc.)  Manual Penalty: Again, a red flag if you are slammed with a manual penalty within one or two months of hiring the SEO agency  Drop-in ranking or traffic: Keep an eye on your traffic and website rankings. If it declines then you need to re-look on the agency working model  Ranking for the wrong keywords: It is a sign of lousy SEO practice if you are not receiving traffic from previously high ranking (targeted) keywords, but from other keywords  Linkbacks from spammy sites: Be cautious, if the backlink is coming from an irrelevant site  Optimized anchor text from linkbacks: Used a lot of optimized anchors  White hat SEO: See that they practice white hat SEO. Though black hat SEO is not illegal, it violates webmaster guidelines. Remember, in SEO, short-cuts always create trouble.  List of best-advanced SEO companies in India for outsourcing  PageTraffic IncPageTraffic offers top-notch solutions for SEO and digital marketing. Page-traffic helps small as well as large businesses to drive more traffic, grow their business, and establish their dominance.  Cyber Infrastructure Inc.Having more than 14+ years of experience in the field of IT, CIS has the right expertise to help the client with SEO services.CIS offers exceptional digital experiences via wide-ranging software solutions and services that improve the overall organizational efficiency  SEOTonicThe company had helped over 80 companies to increase consumer loyalty and find new customers online. They are well versed in the PPC campaigns, social media marketing, and overall SEO techniques.  MandywebdesignMandy web design has a passionate team of professionals who take a multifaceted approach to meet client's requirements. They employ advanced SEO strategies for better local traffic & increased ROI.  SeofiedSEOFIED is a global digital marketing and web consulting company. Also, in India, they render their full-fledged services and offer cutting-edge digital marketing and SEO solutions. It serves over 500+ clients worldwide.  WebedeskThe company provides customized solutions for digital marketing that suit the client’s needs. Located in Mumbai with branches scattered around the world, the company takes a layered approach to improve the website’s search engine ranking.  SAG IPLIt is the most awarded & best SEO Company in India with CMMI Level 3 accreditation.They follow proven techniques to yield the best SEO result to their clients. They have designed value packages to suit the budget and needs of every kind of business.  IcecubedigitalTheir professional SEO experts ensure that they implement all the latest off-page and on-page SEO tactics so that your website reaches the target audience as much as possible.  GeekChipGeekChip is honed to deliver the power-packed, top-rated, and value-added ranking optimization services to rise business on Google page or any search engine page. They build their strategy around intense keyword research and competitor analysis.  Webleonz TechnologiesIn a very short period, Webleonz has built an admired clientele of more than 755 clients for their IT services. They have a 97% client retention rate and believe in maintaining 100% transparency between them and customers. Their SEO packages prices are reasonably priced. 
Each year Google roughly makes around 500 changes in their algorithm to optimize their search engine. On top of it, they use AI to fine-tune the SERP (Search Engine Results Pages) further.  For business owners, this is no less than jumping from the frying pan to fire. It is becoming more and more difficult for them to list their website on Google’s first page.  Currently, skilled SEO experts or agencies who can rapidly maneuver their strategies according to Google’s ever-evolving updates are the real game-changer.  But sometimes, while looking for the best SEO professionals or agencies, the client becomes a victim to phony agencies. They deceive them with false promises and unrealistic results. Ultimately, picking up the wrong SEO service that leads to a series of catastrophic events.  Pet-Peeves of SEO hiring  The irony is that most business owners are aware of the above issue, but as instructed by the hired SEO company or professional, the business owner holds his nerves for 3-4 months to see the expected result. That means, if they get a positive outcome, it is ok, but if not, then who is to be blamed?  After 3-4 months, they can hardly do anything to recover the money they invested in SEO. So, here we analyze the traits of the best SEO company the business owners should look into before and after hiring, also a list of some best-advanced SEO companies in India for outsourcing.  How to choose the best-advanced SEO companies  (Image source: Pinterest)  So how to choose the best-advanced SEO companies for your business?  Here are some well-researched tips.  Before Hiring:   Check ratings on popular review sites  Take a look at their portfolio and see what they’ve done for other customers or even go through their case-studies  Follow them on social media sites to know their subject matter expertise  Check if they offer any demo like free website audit or share initial keyword and competitive research  Take a tour of an SEO agency and meet the team members  Do not fall prey to these enticing words- overnight rankings, X amount of backlinks, doubled traffic, instant leads, etc.  After hiring:   Ask for deliverables- Within a few weeks of hiring, the client should ask for an SEO audit of their site, site’s link profile, optimized content on the website, etc.  No suggestions- It is a red flag if they don’t give recommendations or ask you anything (list of target keywords, past audits/penalties/work, tool access,etc.)  Manual Penalty: Again, a red flag if you are slammed with a manual penalty within one or two months of hiring the SEO agency  Drop-in ranking or traffic: Keep an eye on your traffic and website rankings. If it declines then you need to re-look on the agency working model  Ranking for the wrong keywords: It is a sign of lousy SEO practice if you are not receiving traffic from previously high ranking (targeted) keywords, but from other keywords  Linkbacks from spammy sites: Be cautious, if the backlink is coming from an irrelevant site  Optimized anchor text from linkbacks: Used a lot of optimized anchors  White hat SEO: See that they practice white hat SEO. Though black hat SEO is not illegal, it violates webmaster guidelines. Remember, in SEO, short-cuts always create trouble.  List of best-advanced SEO companies in India for outsourcing  PageTraffic IncPageTraffic offers top-notch solutions for SEO and digital marketing. Page-traffic helps small as well as large businesses to drive more traffic, grow their business, and establish their dominance.  Cyber Infrastructure Inc.Having more than 14+ years of experience in the field of IT, CIS has the right expertise to help the client with SEO services.CIS offers exceptional digital experiences via wide-ranging software solutions and services that improve the overall organizational efficiency  SEOTonicThe company had helped over 80 companies to increase consumer loyalty and find new customers online. They are well versed in the PPC campaigns, social media marketing, and overall SEO techniques.  MandywebdesignMandy web design has a passionate team of professionals who take a multifaceted approach to meet client's requirements. They employ advanced SEO strategies for better local traffic & increased ROI.  SeofiedSEOFIED is a global digital marketing and web consulting company. Also, in India, they render their full-fledged services and offer cutting-edge digital marketing and SEO solutions. It serves over 500+ clients worldwide.  WebedeskThe company provides customized solutions for digital marketing that suit the client’s needs. Located in Mumbai with branches scattered around the world, the company takes a layered approach to improve the website’s search engine ranking.  SAG IPLIt is the most awarded & best SEO Company in India with CMMI Level 3 accreditation.They follow proven techniques to yield the best SEO result to their clients. They have designed value packages to suit the budget and needs of every kind of business.  IcecubedigitalTheir professional SEO experts ensure that they implement all the latest off-page and on-page SEO tactics so that your website reaches the target audience as much as possible.  GeekChipGeekChip is honed to deliver the power-packed, top-rated, and value-added ranking optimization services to rise business on Google page or any search engine page. They build their strategy around intense keyword research and competitor analysis.  Webleonz TechnologiesIn a very short period, Webleonz has built an admired clientele of more than 755 clients for their IT services. They have a 97% client retention rate and believe in maintaining 100% transparency between them and customers. Their SEO packages prices are reasonably priced. 

Each year Google roughly makes around 500 changes in their algorithm to optimize their search engine. On top of it, they use AI to fine-tune the SERP (Search Engine Results Pages) further. 

For business owners, this is no less than jumping from the frying pan to fire. It is becoming more and more difficult for them to list their website on Google’s first page. 

Currently, skilled SEO experts or agencies who can rapidly maneuver their strategies according to Google’s ever-evolving updates are the real game-changer. 

But sometimes, while looking for the best SEO professionals or agencies, the client becomes a victim to phony agencies. They deceive them with false promises and unrealistic results. Ultimately, picking up the wrong SEO service that leads to a series of catastrophic events. 

Pet-Peeves of SEO hiring 

The irony is that most business owners are aware of the above issue, but as instructed by the hired SEO company or professional, the business owner holds his nerves for 3-4 months to see the expected result. That means, if they get a positive outcome, it is ok, but if not, then who is to be blamed? 

After 3-4 months, they can hardly do anything to recover the money they invested in SEO. So, here we analyze the traits of the best SEO company the business owners should look into before and after hiring, also a list of some best-advanced SEO companies in India for outsourcing. 

How to choose the best-advanced SEO companies 

(Image source: Pinterest) 

So how to choose the best-advanced SEO companies for your business? 

Here are some well-researched tips. 

Before Hiring:  

  • Check ratings on popular review sites 
  • Take a look at their portfolio and see what they’ve done for other customers or even go through their case-studies 
  • Follow them on social media sites to know their subject matter expertise 
  • Check if they offer any demo like free website audit or share initial keyword and competitive research 
  • Take a tour of an SEO agency and meet the team members 
  • Do not fall prey to these enticing words- overnight rankings, X amount of backlinks, doubled traffic, instant leads, etc.
     

After hiring:  

  • Ask for deliverables- Within a few weeks of hiring, the client should ask for an SEO audit of their site, site’s link profile, optimized content on the website, etc. 
  • No suggestions- It is a red flag if they don’t give recommendations or ask you anything (list of target keywords, past audits/penalties/work, tool access,etc.) 
  • Manual Penalty: Again, a red flag if you are slammed with a manual penalty within one or two months of hiring the SEO agency 
  • Drop-in ranking or traffic: Keep an eye on your traffic and website rankings. If it declines then you need to re-look on the agency working model 
  • Ranking for the wrong keywords: It is a sign of lousy SEO practice if you are not receiving traffic from previously high ranking (targeted) keywords, but from other keywords 
  • Linkbacks from spammy sites: Be cautious, if the backlink is coming from an irrelevant site 
  • Optimized anchor text from linkbacks: Used a lot of optimized anchors 
  • White hat SEO: See that they practice white hat SEO. Though black hat SEO is not illegal, it violates webmaster guidelines. Remember, in SEO, short-cuts always create trouble.
     

List of best-advanced SEO companies in India for outsourcing 

  1. PageTraffic Inc
    PageTraffic offers top-notch solutions for SEO and digital marketing. Page-traffic helps small as well as large businesses to drive more traffic, grow their business, and establish their dominance. 
  2. Cyber Infrastructure Inc.
    Having more than 14+ years of experience in the field of IT, CIS has the right expertise to help the client with SEO services.CIS offers exceptional digital experiences via wide-ranging software solutions and services that improve the overall organizational efficiency 
  3. SEOTonic
    The company had helped over 80 companies to increase consumer loyalty and find new customers online. They are well versed in the PPC campaigns, social media marketing, and overall SEO techniques. 
  4. Mandywebdesign
    Mandy web design has a passionate team of professionals who take a multifaceted approach to meet client's requirements. They employ advanced SEO strategies for better local traffic & increased ROI. 
  5. Seofied
    SEOFIED is a global digital marketing and web consulting company. Also, in India, they render their full-fledged services and offer cutting-edge digital marketing and SEO solutions. It serves over 500+ clients worldwide. 
  6. Webedesk
    The company provides customized solutions for digital marketing that suit the client’s needs. Located in Mumbai with branches scattered around the world, the company takes a layered approach to improve the website’s search engine ranking. 
  7. SAG IPL
    It is the most awarded & best SEO Company in India with CMMI Level 3 accreditation.They follow proven techniques to yield the best SEO result to their clients. They have designed value packages to suit the budget and needs of every kind of business. 
  8. Icecubedigital
    Their professional SEO experts ensure that they implement all the latest off-page and on-page SEO tactics so that your website reaches the target audience as much as possible. 
  9. GeekChip
    GeekChip is honed to deliver the power-packed, top-rated, and value-added ranking optimization services to rise business on Google page or any search engine page. They build their strategy around intense keyword research and competitor analysis. 
  10. Webleonz Technologies
    In a very short period, Webleonz has built an admired clientele of more than 755 clients for their IT services. They have a 97% client retention rate and believe in maintaining 100% transparency between them and customers. Their SEO packages prices are reasonably priced. 
Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.
Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.

In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.

SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.

With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.

Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.

Automating SEO Analysis

To analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.

The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.

Automating Influencer Research

The success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers by

conducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.

So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.

Automating Keyword & Backlink Monitoring

While implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.

A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.

Automating Social Sharing

Social media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.

Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.

Conclusion

Hence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Search engine optimization (SEO) is the backbone for e-commerce shops that are trying to compete in the current online landscape. Shopify is one of the most preferred platforms when it comes to eCommerce business. This platform covers most of the foundational SEO basics.  Some of the unique features of Shopify that helps in SEO rankings are listed below:   Shopify manages and updates meta tags, which describe each page on your site. These title tags and meta descriptions are used by the Google bots when they scrape your website.  Shopify generates sitemaps inevitably for your store, which informs Google bots to categorize URLs for ranking.  Shopify does a good job of redirecting traffic from one defunct URL to another without diminishing search rankings by creating 301 redirects.  The Shopify platform enhances the URLs, which helps Google bots in identifying the master version of multiple identical pages.  Shopify offers different themes while providing Intuitive User Interface (UI). These themes have a smart architecture that makes navigation simple.   By choosing the Shopify platform, you get the option of selecting whether you want your site to be managed by Shopify or want the complete authority in optimizing these basic SEO necessities all by yourself.  Shopify adheres to a mobile-friendly design, that empowers the online stores to run smoothly on phones and tablets. This feature of Shopify is specifically vital to SEO lately, followed by Google’s announcement of deploying mobile-first indexing in 2018. Mobile-friendly Shopify themes possess the ability to enact mobile checkouts along with providing a smooth resize feature for different screen sizes.  The Shopify app store provides all the help you need for SEO. For instance, if there is an SEO issue that isn’t built-in or isn’t easier to adjust in the code, you can find a free or paid app to assist you.  You can find more than 218 apps that show up for a search on “SEO” in the Shopify app store. These apps cover everything from optimizing images, conducting a complete SEO audit, and much more.  The points, as mentioned above, clearly state that Shopify is good for SEO.
Search engine optimization (SEO) is the backbone for e-commerce shops that are trying to compete in the current online landscape. Shopify is one of the most preferred platforms when it comes to eCommerce business. This platform covers most of the foundational SEO basics.  Some of the unique features of Shopify that helps in SEO rankings are listed below:   Shopify manages and updates meta tags, which describe each page on your site. These title tags and meta descriptions are used by the Google bots when they scrape your website.  Shopify generates sitemaps inevitably for your store, which informs Google bots to categorize URLs for ranking.  Shopify does a good job of redirecting traffic from one defunct URL to another without diminishing search rankings by creating 301 redirects.  The Shopify platform enhances the URLs, which helps Google bots in identifying the master version of multiple identical pages.  Shopify offers different themes while providing Intuitive User Interface (UI). These themes have a smart architecture that makes navigation simple.   By choosing the Shopify platform, you get the option of selecting whether you want your site to be managed by Shopify or want the complete authority in optimizing these basic SEO necessities all by yourself.  Shopify adheres to a mobile-friendly design, that empowers the online stores to run smoothly on phones and tablets. This feature of Shopify is specifically vital to SEO lately, followed by Google’s announcement of deploying mobile-first indexing in 2018. Mobile-friendly Shopify themes possess the ability to enact mobile checkouts along with providing a smooth resize feature for different screen sizes.  The Shopify app store provides all the help you need for SEO. For instance, if there is an SEO issue that isn’t built-in or isn’t easier to adjust in the code, you can find a free or paid app to assist you.  You can find more than 218 apps that show up for a search on “SEO” in the Shopify app store. These apps cover everything from optimizing images, conducting a complete SEO audit, and much more.  The points, as mentioned above, clearly state that Shopify is good for SEO.

Search engine optimization (SEO) is the backbone for e-commerce shops that are trying to compete in the current online landscape. Shopify is one of the most preferred platforms when it comes to eCommerce business. This platform covers most of the foundational SEO basics. 

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Some of the unique features of Shopify that helps in SEO rankings are listed below:  

  • Shopify manages and updates meta tags, which describe each page on your site. These title tags and meta descriptions are used by the Google bots when they scrape your website. 
  • Shopify generates sitemaps inevitably for your store, which informs Google bots to categorize URLs for ranking. 
  • Shopify does a good job of redirecting traffic from one defunct URL to another without diminishing search rankings by creating 301 redirects. 
  • The Shopify platform enhances the URLs, which helps Google bots in identifying the master version of multiple identical pages. 
  • Shopify offers different themes while providing Intuitive User Interface (UI). These themes have a smart architecture that makes navigation simple.  

By choosing the Shopify platform, you get the option of selecting whether you want your site to be managed by Shopify or want the complete authority in optimizing these basic SEO necessities all by yourself. 

Shopify adheres to a mobile-friendly design, that empowers the online stores to run smoothly on phones and tablets. This feature of Shopify is specifically vital to SEO lately, followed by Google’s announcement of deploying mobile-first indexing in 2018. Mobile-friendly Shopify themes possess the ability to enact mobile checkouts along with providing a smooth resize feature for different screen sizes. 

The Shopify app store provides all the help you need for SEO. For instance, if there is an SEO issue that isn’t built-in or isn’t easier to adjust in the code, you can find a free or paid app to assist you. 

You can find more than 218 apps that show up for a search on “SEO” in the Shopify app store. These apps cover everything from optimizing images, conducting a complete SEO audit, and much more. 

The points, as mentioned above, clearly state that Shopify is good for SEO.

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files
Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    

However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.

It is always advisable to use the latest version of Magento for better SEO results.

SEO factors for the Magento Store

1) Home page title and Meta data

  • Ensure that every product page has catchy meta titles and descriptions that include your keywords.
  • For your homepage, ensure you optimize the meta-tag for the right set of keywords

2) Logo image Alt description

  • Optimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.
  • Try to use a proper description and keywords in alt-tag
  • Alt-tags need to be short, clear, and to the point.

3) Magento SEO friendly URLs

Every URL needs to be unique, static, and perfectly optimized according to SEO guidelines.

  • Homepage: www. yourwebsite. com
  • Product Page: www. yourwebsite. com/ product-name
  • Category Page: www. yourwebsite. com / category-name
  • Sub-category Page: www. yourwebsite. com / category- name/ sub-category-name

4) Product Metadata and URL key

  • URL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browser
  • The default URL key is based on the product name. You can use the default or change it as needed.
  • Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it.

 5) Magento category page meta-data and URL

  • The category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URL
  • Write meta-data for your product category with relevant keywords and key-phrases

6) Canonical link for each category and products

  • Make sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and products
  • Enable canonical link Meta Tags for categories and products to “Yes.”
  • Use canonical link meta tag for categories
  • Use canonical link meta tag for products

7) Magento SEO sitemap configuration setting

  • Sitemaps are critical for SEO purposes
  • For Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.
  • It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.

8) SID removal from Magento URLs

We don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  

  • SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL

9) Permanent redirect features for the renaming of products and categories

  • Auto redirect to Base URL
  • Create Permanent Redirect for old URLs if Url key changed
  • Generally, 301 redirects are recommended

10) Robot.txt directives

  • The Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.

11) Default settings of product URL suffix in every Magento SEO page

  • The suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URL
  • Change page URL suffixes for products and categories.

12) Add a blog page and practise internal linking for your Magento store 

  • A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking

 13) Reduce page loading speed

  • Page loading speed should be less than 3 seconds. You should reduce it as much as possible.
  • Enable all caching features and flush Magento cache
  • Enable flat categories and products
  • Merge your CSS and JavaScript files
Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages. SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more. Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs. 1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success. 2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website. 3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors. 4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters. 5. Properly use H1 headings as they set an expectation for the content that follows. 6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO. 7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page. 8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments. 9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live. 10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer. 11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals. 12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website. 13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content. 14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management. 15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly. 16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site. 17. Start blogging to engage and retain your audience and convince them to keep visiting your website. Conclusion: Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.
Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages. SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more. Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs. 1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success. 2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website. 3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors. 4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters. 5. Properly use H1 headings as they set an expectation for the content that follows. 6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO. 7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page. 8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments. 9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live. 10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer. 11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals. 12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website. 13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content. 14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management. 15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly. 16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site. 17. Start blogging to engage and retain your audience and convince them to keep visiting your website. Conclusion: Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.
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Search Engine Optimization delivers relevant search results for what is searched by the users online. Search engines rank the most relevant pages related to that search query higher on the search engine result pages.

SEO analysts and digital marketing professionals understand better how important it is to implement a proper SEO strategy for your website. They are the experts and define that putting relevant keywords is just not enough to improve the search engine ranking of your website. It needs a little more.

Hence, here are some basic SEO guidelines from the experts that will help you in increasing your website’s visibility across search engines. In fact, you can name them as ‘SEO secrets’ that will surely have an impact on the position of your website on SERPs.

1. Google continually changes its algorithms and do not always announce the change. Hence, understanding Google’s ranking algorithm is essential to remove all obstacles to your SEO success.

2. Always have an SSL encryption for your website. SSL encryption or HTTPS boost the overall security of your website.

3. Structured data is another important thing in the list of SEO secrets that helps Google to decide what search results will be shown further. Structured data comes as a combination of images, ratings, and locations to improve your website’s ranking as well as its chances of getting above its competitors.

4. Title Tags and Meta Descriptions describe what content you have on your website. Title tags should not be more than 55 characters, and Meta Descriptions should not be more than 160 characters.

5. Properly use H1 headings as they set an expectation for the content that follows.

6. Name all images and give Alt tags to improve user experience on your website, along with having a positive impact on your website’s SEO.

7. Include canonical tags in the header of your coding to make Google understand that your website is the authentic version of a respective web page.

8. A 404 error page depicts that the page is no longer available, and content is permanently removed from the website. So, inspect thoroughly if your site has any such page and make the required amendments.

9. Never forget having a sitemap supported by the robots.txt file that helps the search engines to identify which web pages should be indexed or crawled. Otherwise, those pages will also appear in the password-protected search results, internal pages, or pages that are not ready to go live.

10. The URL structure of your website is like a ‘math formula.’ It means if you follow it correctly, it will give you the right answer.

11. Search engines will not be able to crawl or index your website if it takes a long time to load. Hence, evaluate your site’s speed at regular intervals.

12. The right kind of keyword research and using long-tail keywords is useful to increase organic traffic to your site. Do a SERP scan and check with analytics to find the relevant keywords for your website.

13. Use unique, engaging, and relevant content to your web pages. Research about the latest trends and write engaging blog posts with updating the old content.

14. Focus on establishing contacts and building relationships and not on generating affluence of links. Hence, connect your content with real people and real websites for developing valuable relationships and better link management.

15. Evaluate your SEO plan time-to-time to understand what is working and what is not and make changes accordingly.

16. Stay away from SEO attacks. Many can be observed practicing negative SEO and getting their competitor’s website penalized by Google for any silly reason. Keep an eye over the backlinks attaching to your site and avoid getting low-quality backlinks to the site.

17. Start blogging to engage and retain your audience and convince them to keep visiting your website.

Conclusion:

Stress over and find out how many of these SEO secrets are missing from your marketing strategy. However, it is never too late to improve. So, follow this guide and enhance your website’s ranking overall popular search engines. You will definitely notice some changes, even after making a few changes to your marketing strategy.

Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
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Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users. 

Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines. 

But where does the problem lies, and why do we need SEO today? 

Let us take a situation to answer this. 

Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing. 

Now, just see that the race begins further. 

Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched. 

You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario. 

Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches. 

But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions. 

Then what is the use of making a website if people do not visit it? 

Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages. 

So, the best solution is Search Engine Optimization. How? 

· SEO doesn’t just let you get listed in the SERPs, but also expand your business. 

· Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%. 

· SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building. 

· Web analytics and Google analytics let you measure your search engine performance from time to time. 

· Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices. 

Conclusion: 

It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues. 

If you can spend a cent on ad space, you can achieve those results faster as well. 

Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well. 

So, feel motivated and optimizing your business website; it well worth investing time and money.

Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.
Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.

Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.

Some of the best tips to be updated with Google's algorithm are listed below:

Go For Featured Snippet

Currently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.

Secure Websites

Secured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.

Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.

High-Quality Relevant Content

High-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!

Pro SEO Tips: Users must now target keywords and the related key phrases.

On-Page SEO

On-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:

  • TITLE: The title of the site must contain the targeted keyword.
  • Description: It must basically summarize the webpage. Include targeted keywords in it.
  • URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.
  • Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.
  • Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. 
  • NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.

Page Speed

The page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.

OFF Page SEO

One of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.

Final Words:

SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.

The recent COVID-19 pandemic has forced the corporate world’s participants to work remotely until the situations come safe. Hence, the marketing arena is no more an exception.Digital businesses are fortunately operating well even during the current pandemic as all their work runs through the Internet. However, it is totally over the choice as to who prefers DIY-SEO and who wants to outsource it from another party.But, one thing is for sure – SEO is always there for the businesses to protect, pivot, and prepare them for their success in the future. Though businesses are facing a bit of trouble during the current crisis and to overcome this, it is essential to develop a solid and long-term digital marketing plan that would be better possible in assistance with an expert. There should be implemented a proper SEO strategy after thorough market research. Writing relevant blog posts, social media posts, sharing information about business contact building, and local community news is much more to implement by a professional SEO than a DIY SEO. This helps the companies that cannot be able to continue direct trading but can remain visible to their audience utilizing the search engine algorithms to the best of their abilities. Hence, I should say YES, SEO companies are on-demand these days. But this is also the time to use resources under a budget and make some savings for the future considering anything could happen ahead; people are also relying on the majority of efforts that they can do on their own. If someone can input good investments into their marketing strategy, they are opting for a professional SEO service and those who have a strict budget, are opting for their own SEO plan.
The recent COVID-19 pandemic has forced the corporate world’s participants to work remotely until the situations come safe. Hence, the marketing arena is no more an exception.Digital businesses are fortunately operating well even during the current pandemic as all their work runs through the Internet. However, it is totally over the choice as to who prefers DIY-SEO and who wants to outsource it from another party.But, one thing is for sure – SEO is always there for the businesses to protect, pivot, and prepare them for their success in the future. Though businesses are facing a bit of trouble during the current crisis and to overcome this, it is essential to develop a solid and long-term digital marketing plan that would be better possible in assistance with an expert. There should be implemented a proper SEO strategy after thorough market research. Writing relevant blog posts, social media posts, sharing information about business contact building, and local community news is much more to implement by a professional SEO than a DIY SEO. This helps the companies that cannot be able to continue direct trading but can remain visible to their audience utilizing the search engine algorithms to the best of their abilities. Hence, I should say YES, SEO companies are on-demand these days. But this is also the time to use resources under a budget and make some savings for the future considering anything could happen ahead; people are also relying on the majority of efforts that they can do on their own. If someone can input good investments into their marketing strategy, they are opting for a professional SEO service and those who have a strict budget, are opting for their own SEO plan.

The recent COVID-19 pandemic has forced the corporate world’s participants to work remotely until the situations come safe. Hence, the marketing arena is no more an exception.

Digital businesses are fortunately operating well even during the current pandemic as all their work runs through the Internet. However, it is totally over the choice as to who prefers DIY-SEO and who wants to outsource it from another party.

But, one thing is for sure – SEO is always there for the businesses to protect, pivot, and prepare them for their success in the future. Though businesses are facing a bit of trouble during the current crisis and to overcome this, it is essential to develop a solid and long-term digital marketing plan that would be better possible in assistance with an expert. There should be implemented a proper SEO strategy after thorough market research. Writing relevant blog posts, social media posts, sharing information about business contact building, and local community news is much more to implement by a professional SEO than a DIY SEO. This helps the companies that cannot be able to continue direct trading but can remain visible to their audience utilizing the search engine algorithms to the best of their abilities. 

Hence, I should say YES, SEO companies are on-demand these days. But this is also the time to use resources under a budget and make some savings for the future considering anything could happen ahead; people are also relying on the majority of efforts that they can do on their own. If someone can input good investments into their marketing strategy, they are opting for a professional SEO service and those who have a strict budget, are opting for their own SEO plan.

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service. 

Building and Designing an Optimized Website 

People across continents conduct a huge amount of research before connecting with a brand/business. 

In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business. 

A Myth - Your website needs to be loaded with content right from its inception. 

The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.  

Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them. 

A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking! 

All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content. 

Tip 1. Optimize Page Titles 

The text that is visible on top of your browser when you hit the landing page is termed as the page title. 

Note - Page title is exactly what’s presented in search engine results. 

Tip 2. Optimize Meta Descriptions 

Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page. 

Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for. 

Tip 3. Optimize Headings 

The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading. 

Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them. 

Tip 4. Optimize Images 

Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.  

  • Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO. 
  • Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts. 
  • Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.

 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development.

SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.  

In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.  

The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.  

A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.  

Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website. 

· Title Tag  

· Meta Description  

· Image Tag  

· Redirection or Hyperlinks  

· URLs  

· WWW vs. Non-WWW  

· Robots.txt  

· Meta Robots Tag  

· Sitemap.xml  

· Social Meta Tags  

· Structured Data (Schema.org)  

· HTML5 Semantic Elements  

· HTTPS Everywhere  

· HTTP Status Codes  

· Mobile Optimization  

· Optimization for Local Search  

· Multi-language Websites  

· AJAX  

· Page Load Speed  

SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.  

Check out the prominent website development companies that can offer you an SEO-friendly website: 

1. Sunflower Lab  

2. OpenGeeksLab  

3. Belatrix Software  

4. DockYard, Inc  

5. Promatics Technologies  

6. Light IT  

7. Zealous System  

8. Zco Corporation  

9. Konstant Infosolutions  

10. Aalpha Information Systems India Pvt. Ltd.

Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.
Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

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Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020?

Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future.

Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends:

1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity.

2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate.

3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving.

4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily.

Mobile SEO is Trending

Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings.

On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly.

User Experience is the Key Factor

Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices.

Voice Search SEO

Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches.

Page Speed, Content Relevance, and User Intent

Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well.

Blockchain and Artificial Intelligence for SEO Purposes

What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO.

Conclusion

Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

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