Shockoe

Mobile by Design

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At Shockoe, we know that jobs come in many shapes and sizes: Managing a warehouse? Shopping for groceries? On-the-clock or not, work is work. That’s why we build apps that make work easier—so that people can have more time for the things they care about.

Our focus is simple, to create apps that make lives measurably better. From inventory to asset management, mobile workforce, to driving brand and customer loyalty — we cover it all. Our skilled team of developers, designers, and strategist all work to deliver a return on investment, excellent UX/UI, and adhere to best practices in security and reliability. We share one passion: make beautiful and useful apps with great technology.

In short, we're Shockoe. We're mobile by design.

$100 - $149/hr
10 - 49
2010
Locations
United States
3122 W Marshall Street, Suite 200, Richmond, Virginia 23230
1 877 696 7001

Focus Areas

Service Focus

40%
25%
25%
5%
5%
  • Mobile App Development
  • App Designing (UI/UX)
  • Web Designing (UI/UX)
  • Software Development
  • Big Data & BI

Client Focus

55%
35%
10%
  • Large Business
  • Medium Business
  • Small Business

Industry Focus

20%
20%
20%
20%
20%
  • Advertising & Marketing
  • Business Services
  • Financial & Payments

Shockoe Executive Interview

Edwin Huertas
Edwin Huertas
President & CTO
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Please introduce your company and give a brief about your role within the company?
Shockoe acts as a digital consultancy, providing customized strategy, design, and development solutions for external clients regarding their mobile technology. I’m the CEO and Technical Lead.
What was the idea behind starting this organization?
Back in 2008, when Apple started giving developers the opportunity to create their own apps, I figured we could provide services to companies and individuals to make their lives easier, faster, and better with mobile technology. So, I went ahead and started to learn how to design and develop mobile apps.
What is your company’s business model–in house team or third party vendors/outsourcing?
As a consulting services company, we produce all of the work that’s required to provide our client with the best solutions possible in-house. We don’t outsource our work.
How is your business model beneficial from a value addition perspective to the clients compared to other companies models?
Most companies have their teams and could potentially create their own apps, but technology changes really fast and some of them stay behind. This is where we provide the most value. Our teams have the experience of moving old products/tools to new technologies and frameworks. We provide a training budget, allocate practice development time, and prioritize our Research & Development program for each employee every year so they can constantly stay up to date with the newest technologies.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We focus on 3 different verticals: Brand & Customer Loyalty, Inventory & Asset Management, and Mobile Workforce, that allow us to work with different clients and even different verticals within these clients We’ve retained almost 90% of our clientele and have only lost the remaining 10% because we’ve provided training to their internal teams in order to continue their roadmap.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
When you are trying to get your user base to be more efficient while on-the-go, at home, or at the office, then you need to find “mobile” solutions. These can be, mobile web, mobile app, AR - VR, and even voice. Anything that can help your employees or users to do things easier, faster, and better.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
The usual answer is “It depends.” We have been working on mobile solutions for over 10 years and it is still hard to determine at simple view of how long it will take to create an app.

We have seen a range of efforts falling anywhere between 3 weeks to 1 year.
What are the key parameters to be considered before selecting the right platform for a mobile application?
There are a few ways to determine when to use one technology or other. We try to get as much info as possible from the beginning. How/when/who/where are the initial questions that will help determine if a client really needs a Mobile solution, then other parameters such as hardware integrations (bluetooth, headsets, etc) are determined.

Remember, anything that will make the user’s work/life easier, faster, and better is the ultimate goal.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
The question is not iOS or Android. If you want your idea/service to be successful, you need to incorporate both. There are certain variables that are constantly changing, usually in enterprises.

The best way to start is by understanding the goal and knowing the actual business objectives, understanding what’s scalable and what isn’t, and going from there.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
All of them. There are caveats to both. Developing a cross-platform solution is more time-efficient and cost-effective because you’re only writing one code vs. two dedicated native teams, but native has its perks as well. It’s more customizable, quicker to adapt updates, and can integrate more advanced features. It just depends on what you’re looking for.
What are the key factors that you consider before deciding the cost of a mobile application?
Infrastructure, number of users, integrations (APIs), back-end development, user experience capabilities, or platforms.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Usually time & materials, but sometimes a client can go the route of a fixed cost, which would also be based on phases. For maintenance, we bill at a monthly rate and if it becomes something long-term, we bill by the number of resources needed.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We usually look for a few other things aside from budget. If a start-up comes to us, we usually research the team, who is funding them, the business idea, etc. You certainly can’t create a business with $20k.
What is the price range (min and max) of the projects that you catered to in 2019?
The range is between $50K to $2M.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
You can’t truly profit from a mobile app by selling the app itself. Providing subscription services or loyalty programs is the smarter way to go.

Shockoe Clients & Portfolios

Anheuser-Busch
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Anheuser-Busch
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$10001 to $50000
60 weeks
Other Industries

Shockoe created a cross platform mobile app for world’s largest brewing company that provided a richer tour experience, drove higher attendance at the St. Louis Biergarten, integrated with Beacons for Tour Specific Augmentation and included food and beer pairing suggestions for post tour information.

Philips Lifeline
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Philips Lifeline
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$10001 to $50000
100 weeks
Healthcare & Medical

Shockoe utilized Appcelerator to create a cross-platform response app that provides quick access to help at the press of a button for Philips Lifeline.

Valacta & CanWest DHI
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Valacta & CanWest DHI
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$10001 to $50000
100 weeks
Other Industries

Shockoe worked with the technology team at Valacta and CanWest DHI to build a cross platform solution deployed on Android and iOS that allows online and offline access to herd and cow analytics as well as dairy specific data points allowing staff to better manage on-site decisions.

21st Century Insurance
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21st Century Insurance
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$50001 to $100000
100 weeks
Financial & Payments

Shockoe worked with 21st Century (part of the Farmers Insurance Group) to create a mobile app that gives 21st Century Insurance customers easy access to managing their account and paying their bills.

Volkswagen
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Volkswagen
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$50001 to $100000
36 weeks
Automotive

SmileDrive is a seamless social driving app that operates in the background when you drive. When Bluetooth is enabled, SmileDrive will automatically detect when your drives begin and end, and record your entire trip. This app has the ability to share details about your trip, including photos taken, within your social network and Google+. Shockoe created an app that can work as the group historian while everyone else in the car has fun on the open road.

Southeastern Grocers
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Southeastern Grocers
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$100001 to $500000
100 weeks
Retail

Shockoe solved customer’s growing digital expectations for one of the largest grocers in the US by creating an app that allows them quickly find stores, apply offers/discounts, create shopping lists, as well as track receipts, Store Rewards, and Fuel Perks.

J. B. Hunt
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J. B. Hunt
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$100001 to $500000
30 weeks
Transportation & Logistics

J.B. Hunt turned to Shockoe to use our Appcelerator Platform and UX/UI expertise and help with their intuitive transportation management system. Shippers and carriers have access to business critical information in an easy-to-use interface.

Arrow Electronics
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Arrow Electronics
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$100001 to $500000
40 weeks
Information Technology

Shockoe shaped the connected enterprise vision by setting up a central API Management solution we have been able to connect apps and move into Watches, Wearables, IOT, and data collection devices. Shockoe created solutions that support all areas of the Warehouse Management Process. 

Virginia Credit Union
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Virginia Credit Union
  • Virginia Credit Union screenshot 1
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$100001 to $500000
30 weeks
Financial & Payments

Shockoe enabled VACU's users to manage their credit cards in the application.

ONEOK
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ONEOK
  • ONEOK screenshot 1
  • ONEOK screenshot 2
$100001 to $500000
26 weeks
Other Industries

Shockoe delivered ONEOK’s OpsWork application which allows employees to manage work orders at various plant locations, in real time. We revised the design to be user-friendly and made data handling more robust and less prone to human error. This iPad app streamlined ONEOK’s workflow, minimizing time and money spent inputting information.

Caribou Coffee
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Caribou Coffee
  • Caribou Coffee screenshot 1
  • Caribou Coffee screenshot 2
$500000+
48 weeks
Retail

Caribou was looking to strengthen its customer digital experience without impacting the atmosphere customers came to expect at their stores. Shockoe is working with the coffee shop to continue to evolve its mobile and digital presence. Shockoe continuously rebuilds and releases new enhancements resulting in increased user ratings and usage of the app. This has set the stage for other digital solutions innovations that increase the customer’s engagement with the brand and overall coffee shop experience. As a result of this partnership, we have managed to take the app from a 1-2 star app to a 4.5 star app - Customers are more satisfied with the performance and utility of the application inside and outside the store.

A.C. Moore
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A.C. Moore
  • A.C. Moore screenshot 1
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$100001 to $500000
26 weeks
Retail

Shockoe created a mobile web application for A.C. Moore employees who previously relied on scanning guns to manage inventory and stock stores. The application is for Android or iOS devices offering increased flexibility along with an intuitive interface that functions quickly on a much lighter device improving employee's efficiency when performing key in-store functions. 

Shockoe Reviews

5.0 2 Reviews
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Tom Mulvaney

shockoe.com review

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Project Detail

Completed

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Review Summary

They build an iPad app that uploads data to a backend database. They have worked great with us for several years

What was the project name that you have worked with Shockoe?

Mobile app & design project

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

George Clyde

Shockoe Delivers!

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Review Summary

Shockoe helped our team build our first mobile app, used by our dairy clients across Canada. From initial development and deployment to subsequent versions and future enhancements Shockoe has been there and will be there for us. Their skill sets include all the phases, project management, design, development, testing and deployment. They have been a pleasure to work with throughout this process and are highly recommended for any of your mobile projects!

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)