At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.
Platform-Flexible Approach:
We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.
Service Highlights:
- E-commerce Solutions: From initial consulting to continuous support, we offer a holistic e-commerce suite. This encompasses eCommerce development, UX design, strategic marketing, and SEO to ensure your brand stands out.
- Dedicated Teams: Our seasoned experts integrate seamlessly with your operations, ensuring you have the right expertise at every step.
- Custom Development: Ranging from enterprise integrations to cutting-edge AI solutions, we customize our services to align with your distinct needs.
- Mobile Development: In today's mobile-centric world, we guarantee your business remains accessible and engaging for your customers, anytime and anywhere.
Established in 2008 in Ukraine, SOFTLOFT has a legacy of delivering agile, reliable e-commerce solutions to a global clientele. Our unwavering commitment is simple yet profound: if a solution doesn't resonate with your quality standards, it certainly doesn't align with ours. Partnering with SOFTLOFT means embarking on a journey towards unparalleled online success.
Focus Areas
Service Focus
- E-commerce Development
Client Focus
- Small Business
- Medium Business
Industry Focus
- Retail
- E-commerce
- Enterprise
SoftLoft Executive Interview
We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.
We have a great and talented team of certified developers located in three offices over Ukraine.
Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.
Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.
- Things to consider when choosing a technology stack:
- The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset.
- Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot; any type of complex sales funnel or sales process is not best supported by a SaaS platform.
- If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities.
- Budget is a factor of cost of building, maintenance, and ongoing cost of operations. If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?
It is very individual, and there are no standard patterns because each business and client’s needs could be very different.
We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.
- Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
- Time and Material: especially if this existing projects which could come to us full of bugs
- Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)
SoftLoft Clients & Portfolios
Key Clients
- H&M
- Victorias Secret
- Vuarnet
- Tops
- ShobrNordic
- Mothercare
- Murad
- Bendon Lingerie
- Miller Harris
- FootLocker
- SweetDeal
- Lounge Lovers
SoftLoft Reviews
- All Services
- E-commerce Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Development of a Mobile App for Yoga and Pilates Classes
Review Summary
What was the project name that you have worked with SoftLoft?
Netpeak
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
Netpeak is a digital marketing agency.
What is it about the company that you appreciate the most?
The most impressive aspect was SoftLoft's commitment to understanding our specific needs within the wellness industry. Their willingness to incorporate user feedback into ongoing app iterations greatly enhanced the final product's effectiveness and user satisfaction.
What was it about the company that you didn't like which they should do better?
The least favorable aspect was the initial onboarding experience for new app users. While the app itself is outstanding, a more intuitive and guided introduction to its features and functionalities could further improve user engagement and satisfaction right from their first interaction.
Retail BigCommerce Platform
Review Summary
The overhaul led to signification business growth. We saw an increase in overall sales and a remarkable 20% rise in user engagement shortly after the site's relaunch. The improvement in site navigation and performance also resulted in a lower bounce rate and higher average session duration, indicating enhanced user satisfaction.
Their project management style was pro-active and detailed - oriented.
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
The primary objective was to comprehensively revitalize our online retail presence through the BigCommerce platform. This entailed not just a visual refresh but a complete re-engineering of the user experience to boost engagement and conversion rate. We aimed to make the site more intuitive and user-friendly while enhancing its operational efficiency to manage higher traffic volumes and sales.
What is it about the company that you appreciate the most?
Softloft's Creative solutions and their ability to anticipate customer need set them apart.
What was it about the company that you didn't like which they should do better?
Nothing
Staff Augmentation for development company
Review Summary
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
We needed to rapidly expand our development capabilities during a critical growth phase. We sought to inject new talent and fresh perspectives into our existing teams.
What is it about the company that you appreciate the most?
The ease and speed with which SoftLoft's team adapted to our environment and culture were remarkable.
What was it about the company that you didn't like which they should do better?
Perhaps more frequent in-person strategy sessions could enhance collaboration.
Magento 2 e-commerce platform for luxury brand
Review Summary
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
The primary objective was to elevate our online presence to reflect the brand's luxury status. This entailed creating a sophisticated, user-friendly online storefront with advanced product personalization options, scaling for global reach, and integrating complex backend systems. Our project involved creating an online luxury perfume storefront. Key deliverables were a Magento 2-based platform with custom product personalization, global expansion features, high traffic management, and integration with existing systems.
What is it about the company that you appreciate the most?
Their understanding of our brand and technical expertise in Magento 2 were impressive. They delivered custom solutions that aligned with our unique needs.
What was it about the company that you didn't like which they should do better?
Initial project timelines could be more accurate, but their adaptability in later stages showed their commitment to improvement and client satisfaction.
NordicShorb based
Review Summary
What was the project name that you have worked with SoftLoft?
NordicShobr Based
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
I am the CEO of a prominent online marketplace in the Nordic region, specializing in consumer goods and food. Our platform renowned for its diversity range of high - quality products, catering to a broad customer base.
What is it about the company that you appreciate the most?
The team's ability to provide custom solutions that precisely met our unique needs demonstrated their deep understanding of the e - commerce.
What was it about the company that you didn't like which they should do better?
While our overall experience was extremely positive, a suggestion for improvement would be to include more in - depth training sessions post - Implementation to ensure our team could fully leverage the new system's capabilities from the outset.
Magento e-commerce platform
Review Summary
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
SoftLoft was tasked with developing a comprehensive Magento e-commerce platform for us. The key deliverables included a custom-designed user interface, optimized back-end functionalities for efficient product management, and integration of advanced payment and security modules. They also implemented SEO-friendly features to enhance our online visibility
What is it about the company that you appreciate the most?
Their ability to deeply understand and translate our e-commerce needs into a functional and aesthetically pleasing platform was outstanding. They combined technical expertise with a keen sense of user experience, making them a standout provider.
What was it about the company that you didn't like which they should do better?
They delivered more than we expected and we couldn't have asked for more.
E-Commerce Dev & UI/UX Design
Review Summary
They also enhanced our site's security and implemented a more efficient content management system. Following the launch, our website saw a significant surge in visitor traffic, a noticeable decrease in bounce rates, and a marked improvement in conversion rates. The feedback from our customers has been overwhelmingly positive, particularly praising the ease of navigation and the overall enhancement of the shopping experience. SoftLoft displayed excellent project management skills, meeting deadlines and keeping us informed at every step.
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
Our objective was to revamp our existing Magento store to enhance performance and customer experience. We needed advanced customization and integration capabilities.
What is it about the company that you appreciate the most?
SoftLoft was a powerhouse when it came to project management. They were punctual, efficient, and made sure we were looped in at every stage. Their communication was top-notch, striking the perfect balance between professionalism and personal touch.
What was it about the company that you didn't like which they should do better?
Nothing
Ecommerce Development
Review Summary
What was the project name that you have worked with SoftLoft?
Staff Augmentation
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
Expand our core development team to meet the heightened demand during this period.
Bring in new perspectives and innovative solutions to enhance our ongoing projects.
Address specific skill gaps within our team, with a particular focus on front-end development.
What is it about the company that you appreciate the most?
I am particularly impressed with the exceptional value that SoftLoft delivers in their work, especially when considering their pricing. Obtaining such high-quality work can often come with a higher cost, but SoftLoft provides excellent value to our company. Their integrity sets them apart in a unique way.
What was it about the company that you didn't like which they should do better?
Nothing
B2B BigCommerce Website Design & Development
Review Summary
What was the project name that you have worked with SoftLoft?
BigCommerce Site Development
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
Build a B2B website for a lab equipment supplier on the BigCommerce platform.
What is it about the company that you appreciate the most?
Easy to work with and a skilled team.
What was it about the company that you didn't like which they should do better?
The time difference can sometimes be a bit of a drag - but that's unrelated to their capabilities.
Staff Argumentation
Review Summary
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
- Augment our core development team during a period of increased project demand.
- Introduce fresh perspectives and innovative solutions to our ongoing projects.
- Fill specific skill gaps in our team, especially in front-end development.
What is it about the company that you appreciate the most?
I’m most impressed with SoftLoft top-notch work value, considering their price. Sometimes getting this quality of work is more expensive, and SoftLoft provides excellent value to our company — their integrity is unique.
What was it about the company that you didn't like which they should do better?
Nothing
Website Optimization & Design Overhaul for Marketing Agency
Review Summary
From the outset, SoftLoft's approach was meticulous. They didn't merely "audit" our site.They conducted a comprehensive analysis, identifying areas of improvement with precision.
When it came to redesigning our platform, SoftLoft showcased their prowess in understanding both aesthetics and user experience. They proposed designs that were modern yet seamlessly aligned with our brand's ethos. The iterative process was collaborative, with SoftLoft valuing our feedback at every stage.
The results post-implementation were tangible. Our site's performance metrics improved significantly, with faster load times and enhanced user engagement. Moreover, the feedback from our clientele was overwhelmingly positive, underscoring the success of the redesign.
What was the project name that you have worked with SoftLoft?
AWA
What service was provided as part of the project?
E-commerce Development
Describe your project in brief
AWA Agency is a Dubai-based content marketing agency crafting creative strategies, create content to boost brand recognition and drive sales through impactful content
What is it about the company that you appreciate the most?
Their depth of expertise stood out. Even in complex situations, they had a knack for finding solutions quickly. It's clear they've been in the game for a while. Good team, no fluff.
What was it about the company that you didn't like which they should do better?
Maybe a bit more proactive with updates? Sometimes I had to reach out, but it wasn't a big deal. Overall, solid work.
Skilled company
Review Summary
What service was provided as part of the project?
E-commerce Development
Dedicated Development Support
Review Summary
They went above and beyond on the turn of a dime for us, being available 24/7. The relationship with a project manager is integral and the communication and attention to detail from them is great.
What service was provided as part of the project?
E-commerce Development
Less than Subpar work for top-dollar
Review Summary
We are DroiX and we have hired Soft-Loft to migrate our Products from Magento 1.9 to Magento 2 and apply and modify a theme (To match our brand look) we have already bought, add a few extensions and have our blog and how-to built-in.
The idea was to make the platform look updated, and as we have already built an online platform ourselves with no developers or designers (Google it – it's the .net website) we have an idea how it should look and how much time/resources this would take, (Basically, porting only the products and installing a couple (3) extensions we have purchased)
The start of a project is perfect (You are shown documentation, informed that you can track the work done via a git repo, you are being invited into a Slack channel where you get updates and an MVP is provided - everything seems to be going great, and you are under the false sense of security while you are being presented with the illusion that your money are well spent).
You are being given an estimate of $40/Hour (Which is fair for the type of service they claim to provide/company they try to portray) However: The service, professionalism and the quality of work are similar to a $100-200 freelancer off any freelancing website. (Take your pick – Your money will be better spent) As a “test build” we have hired a freelancer with the same Requirements Document and we have gotten the job Soft-Loft have done for $2900 for $250
Unlike any other standard “negative review” - We would like to assume part of the fault: We have believed their promise (Shown on the Company’s Profile) of “Hiring only the best Magento development experts, we offer a full 100% money back guarantee – if a provided solution doesn’t meet your quality standards, it doesn’t meet ours!” and fell for their illusion of a professional company/CEO, experienced developers, designers and project managers.
The first part of a project with Soft-Loft is the MVP (Minimum Viable Product), where you will be providing, you’re a list of your requirements. Here is where our problems began without us even knowing.
As an e-commerce company with over 7 years in the Business, we have cooperated with many developers, and whilst even a small team would understand that an MVP encompass a functional platform, Soft-Loft would disagree here. Soft-Loft takes the MVP verbatim (letter for letter disregarding any common-sense), and the outcome platform will be an MVP approximately 15% completed.
We (DroiX) have agreed with Soft-Loft that we will purchase a theme, and provide them with documentation that would illustrate all the changes and improvements to the already designed/coded theme. Install a few extensions and integrate our Blog and How-To
The theme can be found here: https://martfury05.magebig.com/ or by Googling Martfury 05 MageBig as TrustPilot doesn’t allow links – Do contact us and we will happily share everything
2/2
After $2900 and almost 3 months later this is what we have:
https://droix.soft-loft.com/ (The attached link is hosted on soft-loft's domain, if it’s not available at the time of the reading, contact us and we will happily share their “progress” in form of Screenshots) - As you can see, we have gotten the theme we purchased, with our products, a few extensions installed and a changed colour.
During the MVP, as we have provided all the changes and improvements, we wanted we have been told that it will go over the MVP budget, so they must be added to the next phase.
After we have gotten the link for the website with soft-loft's claim that it’s “Done”. We could not believe what it has been presented and we have asked for a report of time spent – Which you can find at: https://imgur.com/a/zra21ei - This will fully illustrate the type of service they offer “9 hours = $360 for Home page modifications” - No modifications have been done - Almost 4 hours for Menu/Footer updates – As you can see, there are NONE – The “ready” website still contains references/content from the Theme.
Now, here it comes when we have brought it up to Petr Datsko (Their CEO) and another lot of issues arose
Needless to say (As it has already been mentioned) - The professionalism is not in the discussion. Not that we are trying to march the “Client is always right” approach, but the rudeness with which we have been treated and the feeling of being cheated were very strong. He did not (After hours of communications – Again: Feel free to get in touch with us, we are willing to share our whole communications) even consider listening to us, and adamantly claimed that the way our money have been spent is not our problem, as long as they have completed a few points from the Requirement Document.
On a closing note, after almost a month since we have gotten the website and thinking this through, we don’t want this review to come off as Desperate or as a cry for attention, we have made our peace that we won’t see the money and that we have wasted our time with this company. But we really don’t want someone else to end up in the same situation we did.
Signed,
DroiX Management – Eugene and Cristian
What service was provided as part of the project?
E-commerce Development
Very high quality Magento 2 and ERP developers
Review Summary
Our site speed and functionality improved dramatically. They are an excellent Magento agency. In addition they enhanced our custom ERP. This was not an easy task but over a short time they executed effectively. My only regret is that I did not find and hire them sooner. I would highly recommend them.
What service was provided as part of the project?
E-commerce Development
What is it about the company that you appreciate the most?
Their workflow is excellent within Jira. They have very smart developers that can solve difficult tasks.
What was it about the company that you didn't like which they should do better?
Communication between CEO & PM...at times we were not on the same page because they all work remotely.
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