SoftLoft

Soft-Loft assisted H&M in introducing the brand to key markets in the Middle East – The United Arab Emirates, Kuwait, and Saudi Arabia.

The Soft-Loft team was tasked with several ambitious goals, which could only be achieved with close cooperation between the business and marketing teams. Throughout the project, we achieved over 1000 different objectives, from customization to integration with external systems. Our work had an impact on all key elements of the store, including the catalog, products, order placement system, new delivery methods, and payment systems.

Industry: Fashion

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript

Website:  https://ae.hm.com/

Soft-Loft helped introduce the brand to the Middle East market in close cooperation with representatives from Magento (an Adobe Inc. company). Fashion

In our work, we made it a top priority to integrate external systems into the store’s online portal. These systems included PIMS (content and product management in 2 languages), COMS (order processing), and MCOM (order management). Additionally, it was important for us to make sure that the project was easily scalable, had top-level security protections, and operated flawlessly.

Industry: Fashion, Lingerie, Perfumery 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: www.victoriassecret.ae

Soft-Loft has greatly contributed to this service, which is successfully developing and growing today. Since our team started work on the project, we have managed to achieve over 400 objectives of varying difficulty, including integration and customization.

We take our role of keeping the project running without interruption seriously and are working hard to add new functions whilst expanding existing ones. This includes integration with external systems, allowing us to boost the scalability and flexibility of the business in parallel with providing stable growth.

Industry: Entertainment and coupons 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: https://www.sweetdeal.dk/

Soft-Loft started work on this project when it had already been set up and running, and our goal was to support the existing team in developing the project effectively and expanding to new markets.

Our team of several specialists mastered the broad and customized functionality of the project in very limited time, and began working with the native team according to the Agile method.

During our work on the project, the Soft-Loft team achieved the goals set before us but also presented initiatives for improvements and refinement, some of which have already been implemented.

Industry: Healthcare 

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource, Google feeds

Website: https://www.mothercare.com/

A Britain perfumer Lyn Harris founded Miller Harris in 2000. Before that she spent 5 years training in France at one of the highly prestigious schools of the perfume in Paris and then Robertet in Grasse. Lyn Harris works with natural materials in classical French style.

Task:

We had to redesign and build a new website to increase sales and customer loyalty.

SoftLoft Solution:

We build a new website in close cooperation with Investment Fund (who invest into this company) and highly creative designers. SoftLoft implemented a totally new site structure, which was much more user friendly and contained advanced features such as a custom menu and filters, a quick view function and a world wide store locator. Also we made an integration of the shipping company API and the shipping process. As a result the website became an important part of the Miller Harris retail business and is growing more and more each day.

Technologies:

Magento, Google API, SagePay, HTML/CSS, JS RoyalPost, XML API

Shobr is a marketplace with global ambitions. SoftLoft faced a challenge to rewrite and finalize the current solution for the suppliers’ portal. We implemented the uploading and management of all the products to be presented by different vendors in the marketplace.

Task:

• Import of products
• Scalability of the project and work under load
• Sorting, management, and moderation of the commodity list
• Synchronization of data with Magento through API
• Custom reports

SoftLoft Solution:
We implemented the project in a short time on the Symfony 2 and Magento platform. SoftLoft ensured the stable operation of the whole system. Technological processes were established. We created a firm base has for the further development of the project, capable of processing hundreds of thousands of goods in real-time.

Industry: Marketplace, FMCG 

Technologies: Magento EE, Symfony 2, REST API, JavaScript

Website: https://www.shobr.com/