Please introduce your company and give a brief about your role within the company?
For 10 years as an author, speaker & founder of The Source Approach, I’ve helped brands, retailers, startups & more get where they want to go quickly and efficiently both in the case of eCommerce & on Amazon. Today, we have our presence on Forbes, Entrepreneur, The Business Journals & more.
Mention the objectives or the parameters critical in determining the growth of ecommerce businesses.
1) Ensuring you know EXACTLY who your target customer is: (Where do they live online, what benefits do they care about, what objections would they handle, age, gender, location, etc.)
2) Having a solid plan on getting your target customer to your eCommerce website. Be it from YouTube videos, Facebook, Instagram or Pinterest Ads, Blogs, Affiliates, SEO, Reddit, Quora, or Social Media. How are you going to get traffic from these channels to your website?
3) Making sure you have an eCommerce website designed to convert and drive lifetime revenue from your SPECIFIED target customer: (Does your website get your customers to know, like & trust you? Is it set up for upsells, cross-sells & more?)
How much effort in terms of time goes into developing the strategy or marketing campaign for an ecommerce business?
What is your company’s business model–in house team or third party vendors/outsourcing?
- As a fellow business owner, I have significant experience managing projects, people & budgets to get results.
- My experience comes from owning, partnering & running businesses, not working as an employee at an agency.
- When you reach out, you’re speaking with me, not a sales agent who earns a commission or a random customer service rep.
How is your business style different from a value addition perspective to the clients compared to other companies' business?
What industries do you cater to? Are your clients repetitive?
- Have sold on Amazon, but are not doing as well as they should and want to take the proper steps to reach their full potential quickly and easily.
- Believe in doing things the right way the first time, not cutting corners and want to get started on Amazon from day one as efficiently and as effectively as possible.
What are the key parameters to be considered before testing & improving a business’s ecommerce user experience?
• Your target customer
• Where your target customer frequents online
• Strengths, weaknesses and the sales funnel of competitors currently serving your target customers
Which parameters are important to be determined before you decide upon designing a marketing strategy for any of your clients?
Whether the company is investing resources in sending potential customers to an eCommerce website or an Amazon product listing, significant and meaningful work should be completed beforehand to make sure as many of those potential customers will convert into paying customers.
The importance of having a productive bottom line of the funnel cannot be understated.
How do you advise your clients on improving their landing pages & Sales funnel for their ecommerce business?
What are the key factors that you consider before deciding the cost of your consultation?
What kind of payment structure do you follow to bill your clients?
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
What is the price range (min and max) of the projects that you catered to in 2018?
What do you think is the future of the ecommerce industry?
On the eCommerce side, guided selling is becoming more crucial to help customers make a quicker & more substantial profit per purchase.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
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