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Who are TH-EY?
Since our inception in 2017, we've grown into a remote team of experts, spanning from the UK to Poland. We specialize in delivering tailor-made web and mobile applications, with a keen focus on collaboration and direct client-developer interaction.
Our key strength is a consultancy approach to every client.
We've had the privilege of assisting a wide range of businesses, from young startups to well-established companies, helping them navigate the technological landscape and achieve their goals. Our success lies in our ability to match each project's unique requirements with the right expertise.
How TH-EY work
At TH-EY, we adopt a practical and flexible approach to project execution. Each journey begins with an understanding of our client's vision and thorough validation of their ideas.
Embracing a transparent and responsive workflow, we consistently deliver solutions in short, result-oriented cycles.
Quality assurance is integral to our process, with exhaustive testing at each stage ensuring every solution adheres to top-tier standards.
We prioritize open communication and regularly share project updates. This enables us to synchronize seamlessly with our clients' objectives, delivering solutions that truly resonate with their needs.
Ultimately, our aim is not just project completion, but the creation of enduring relationships with our clients.
Locations
United Kingdom
223 Leytonstone Road,
London,
London
SE16 4DG
+44 783 378 5073
Poland
Main Market Square 28,
Krakow,
Malopolskie
31-010
+44 783 378 5073
Focus Areas
Service Focus
- Mobile App Development
- Web Development
- Software Development
- Web Designing (UI/UX)
Client Focus
- Small Business
- Medium Business
Industry Focus
- Startups
- Real Estate
- E-commerce
TH-EY Executive Interview
Wojciech Soczynski
CEO
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Clients come to us by searching the GoodFirms website for software development companies. We had a few leads from your website, none of them successful, unfortunately.
Please introduce your company and give a brief about your role within the company?
We are “TH-EY” (pronounced THEY). Our mission is to help our clients achieve greatness by providing tailored software solutions and consulting services.
I am the founder and CEO/CTO of the company. Besides management, I also actively participate in the projects by actively developing software and maintaining client communication.
I am the founder and CEO/CTO of the company. Besides management, I also actively participate in the projects by actively developing software and maintaining client communication.
What was the idea behind starting this organization?
I used to work for many types of companies during my software development career - both small, relatively unknown, and large famous brands (like J.P.Morgan and Blackrock).
One thing that all of these companies had in common is that there was quite often a disconnect between the business stakeholders of the project and the technical team.
Each of the groups used their own vocabulary that described the same concepts. Also many times, the developers didn’t understand the purpose of the software that they were creating.
Each of the groups used their own vocabulary that described the same concepts. Also many times, the developers didn’t understand the purpose of the software that they were creating.
The result of this state of things is that the projects were constantly delivered late, with bugs, and quite often in a way that was quite different from how the business stakeholders imagined it.
That’s why when I was starting my own company I wanted to do things differently. That is why we listen to our clients and learn about their business before we even write a single line of code. Also, our developers talk directly to the client's team, which greatly improves communication and lets us avoid gatekeepers.
We engage closely with our clients by providing them with frequent software releases, allowing for a rapid feedback loop.
What is your company’s business model–in - house team or third party vendors/ outsourcing?
Our company is quite unique in the sense that from the very start we decided to work remotely. As the CEO, I am based in London, but our developers work from around the world.
We have a regular team of 7 developers, but very often supplement it by people from our network of tried and tested freelancers. Because of that, we never have problems with finding the right people for the job and we are able to flexibly scale depending on the demand.
We have a regular team of 7 developers, but very often supplement it by people from our network of tried and tested freelancers. Because of that, we never have problems with finding the right people for the job and we are able to flexibly scale depending on the demand.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Our business model stands on a few pillars:
- understanding of our customer's business.
- transparency and communication.
- solutions that provide the best value for cost at a given time.
- right people for the right job.
Because of the above principles, our clients express high levels of satisfaction. They know that we understand them, therefore we will deliver the right solution.
Also by giving them access to our project management tools and providing frequent releases they are always up to date on what’s going on in the project and what is their money spent on.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We have customers from different industries. We believe that only a strong understanding of the customer's problems allows us to deliver a successful solution.
That’s why even though our expertise is in general software development, we can engage in projects for different lines of business.
Most of our clients are startups and many of them have started their journey with us. As their business grows, they stick with us because they are confident that we can execute their vision and are happy with our work.
That’s why even though our expertise is in general software development, we can engage in projects for different lines of business.
Most of our clients are startups and many of them have started their journey with us. As their business grows, they stick with us because they are confident that we can execute their vision and are happy with our work.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
- number of integrations with external services
- number of screens that the application can contain
- regulatory burden - if the application requires any specific work required to make it compliant with the law (some examples - health or finance-related applications)
- if it contains animations and other visual additions
- usage of non-native components like for example custom image pickers
- the complexity of business logic
How much effort in terms of time goes into developing the front end and back end of a mobile app?
In most cases, the backend can be developed much faster than the frontend as it doesn’t need to implement any visual aspects, but just handle the data.
What are the key parameters to be considered before selecting the right platform for a mobile application?
To choose the right platform, one has to take a few things into consideration:
- what is the target audience, are they mostly using Android or iOS
- is either Android or iOS providing any features not found on the other platform
- is the application computationally intensive and the work cannot be offloaded to the backend? if yes, then the best will be to build a native app. A good example would be video editing apps.
- if the application is not computationally intensive or the work can be offloaded to a server, the best is to build a hybrid app. Hybrid apps in this case should prove to be indistinguishable from native ones while having a lower cost of development and maintenance.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
Because both platforms are almost equally capable. It largely depends on what is the target audience for the application.
From a pure development speed point of view, I would recommend iOS because of the greater uniformity of the platform as well as a much smaller variety of screen sizes to test the app on.
From a pure development speed point of view, I would recommend iOS because of the greater uniformity of the platform as well as a much smaller variety of screen sizes to test the app on.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Native for apps that do a lot of processing on the phone, hybrid for everything else.
What are the key factors that you consider before deciding the cost of a mobile application?
We provide quotes for the cost of developing software based on the estimates in hours.
We create a breakdown of build items necessary for creating the app and analyze each one of them to assign an estimate to it.
Usually, the most time-consuming parts of development are integrations with external services as well as any specialized / highly not common features that a client may require.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We both estimate and bill by the hour. After trying different approaches over the years we found that it works best for both us and the clients.
This approach is the most flexible as it allows the clients to control their costs and prioritize the most important features.
We invoice our clients weekly so they have an accurate idea about the spend.
This approach is the most flexible as it allows the clients to control their costs and prioritize the most important features.
We invoice our clients weekly so they have an accurate idea about the spend.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We don’t have a minimum budget, the smallest project that we did, cost the client 120 GBP.
What is the price range (min and max) of the projects that you catered to in 2019?
Minimum 234 GBP, maximum 34 000 GBP
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
There is no such thing as the best business model to generate revenue from any software.
In some cases, the software that we create complements another offering and is not expected to be profitable on its own.
Sometimes it lends itself better to a subscription-based model if we talk about services.
Sometimes towards commission based if the product is an e-commerce platform.
Usually, our customers best know how they want to generate the revenue from the app, our role, in this case, is mainly to suggest the best technical solutions to allow that to happen.
TH-EY Clients & Portfolios
Key Clients
- commonsurface
- own-kind
- sprinty
- applikate
- m01
- hatchpad
- farly
- cappaciti
- beautilio
- onboard
- prs
- Parliamentary Research Service
- My POS Pro
- Unimonq
- Sony
- Continuo
- BUA Fit
- RevenueML
- Notem
- Social Swipe
- Secure stream VPN
- Ensemble IP
- LaunchWorks
- Stone Door Group
- Infodesk
- Deskbird
- Nudl
- Leanbuild
- JustDormantAccounts
TH-EY Reviews
9 Reviews
- All Services
- Software Development
- Mobile App Development
- Web Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Andrew Russell, Manager at Ngaged Ltd.
Posted 1 month ago
A comprehensive and fully bespoke response to all our needs.
Review Summary
TH-EY were incredible responsive in the first instance and we have found that working with them has been an incredibly rewarding experience because we feel that they are willing to take on board every suggestion and are always solution based.
TH-EY have put a lot of work into helping us prioritise the features we require and have kept us updated of all developments through various means throughout the design and development phase.
TH-EY listen exceptionally well and make detailed notes during any discussion to ensure that we are getting exactly what we require.
TH-EY strike the right balance between being professional and personable and they are extremely patient and proactive when it comes to any changes we may wish to make.
TH-EY are extremely knowledgeable and are ready to provide several solutions to any given problem so that we are able to weigh up the pros and cons of each solution and find the best way forward.
TH-EY have put a lot of work into helping us prioritise the features we require and have kept us updated of all developments through various means throughout the design and development phase.
TH-EY listen exceptionally well and make detailed notes during any discussion to ensure that we are getting exactly what we require.
TH-EY strike the right balance between being professional and personable and they are extremely patient and proactive when it comes to any changes we may wish to make.
TH-EY are extremely knowledgeable and are ready to provide several solutions to any given problem so that we are able to weigh up the pros and cons of each solution and find the best way forward.
What was the project name that you have worked with TH-EY?
N-Tuition - Design and Development Phase
Describe your project in brief
Replace the current SaaS platform we are using to manage our tutors and students, as this no longer fulfils our needs Design and describe a custom web solution, which will cover all our business cases Build a custom web platform, which will cover our internal processes and management challenges
What is it about the company that you appreciate the most?
Communication The ability to listen, understand and clarify every point A willingness to be flexible to the customers needs Always solution focused Always professional in their conduct
What was it about the company that you didn't like which they should do better?
N/A
Faustino Castro, CTO at gotmy - GOT MY IDOL INC
Posted 2 months ago
Smart & Proffesionals
Review Summary
We started to work together because a direct contact referral. Teams were aligned from the first day and they reached out all commited tasks on time and with high quality results (no bugs to resolve)
What was the project name that you have worked with TH-EY?
gotmy Landing Page & API Integration
Describe your project in brief
1. PARTNER API Integration: Perform and develop the Authentication process (Account Wallet Integration - Confirmation (NFC ownership (global or unique condition), coin ownership, etc.) launching the PARTNER API from our gotmy event onboarding processes. 2. Event Landing Page: Design & Develop new version
What is it about the company that you appreciate the most?
They're smart team!
What was it about the company that you didn't like which they should do better?
No leasts!
Michał Zaniewicz, Project Manager at Bricodes
Posted 8 months ago
Working with TH-EY has been a great experience, and I would highly recommend their services to anyone looking for software house.
Review Summary
From the outset, TH-EY demonstrated a high level of professionalism and expertise in their field. They took the time to listen to our needs and requirements, and provided us with excellent guidance and advice throughout the entire project. Their team was always available to answer any questions we had and provided us with regular updates on the project's progress.
TH-EY developed a customized e-commerce platform that met all of our specific requirements. The platform is user-friendly, visually appealing, and functions seamlessly. We have received numerous positive feedback from our customers.
Overall, I am extremely pleased with the cooperation with TH-EY. Their team was professional, efficient, and easy to work with. I would recommend TH-EY to anyone looking for a software house and I look forward to working with them again in the future.
TH-EY developed a customized e-commerce platform that met all of our specific requirements. The platform is user-friendly, visually appealing, and functions seamlessly. We have received numerous positive feedback from our customers.
Overall, I am extremely pleased with the cooperation with TH-EY. Their team was professional, efficient, and easy to work with. I would recommend TH-EY to anyone looking for a software house and I look forward to working with them again in the future.
What is it about the company that you appreciate the most?
The quality of their work is truly exceptional, as they demonstrated a deep understanding of our project's requirements.
What was it about the company that you didn't like which they should do better?
I am happy to report that there was nothing negative about working with that company
Leanne Kehoe, Head of Channel sales at Cappaciti Technology
Posted on May 19, 2022
A helpful knowledgable team. Great value for money, Highly recommend
Review Summary
We were introduced to TH-EY by a mutual contact that recommended them. We had our initial meeting with them, where we outlined the project. They then provided us with a proposal. Once agreed we had specific task time lines and they provided us with access to JIRA so we could see in real time what had been completed and what was a work in progress.
We had regular check ins with the team and any questions or need for a meeting were always met positively and in a timely manner.
We had a slack channel set up where they are always available.
Whenever we ask for additional add ons to the app, they are quick to advise and always asking how the launch is going.
We are super pleased with where we are now, with the mobile app. It looks great.
We had regular check ins with the team and any questions or need for a meeting were always met positively and in a timely manner.
We had a slack channel set up where they are always available.
Whenever we ask for additional add ons to the app, they are quick to advise and always asking how the launch is going.
We are super pleased with where we are now, with the mobile app. It looks great.
What was the project name that you have worked with TH-EY?
Cappaciti Pub booking mobile app build
Describe your project in brief
Building and continuing to maintain a mobile app for the hospitality sector for both IOS and Android, which includes maps, reviews, photos, social media and a booking platform.
What is it about the company that you appreciate the most?
Communication - they are always really quick to respond and implement any changes or add ons needed
A very clear pricing structure. They break down the costs and are very transparent.
What was it about the company that you didn't like which they should do better?
i would say that sometimes our ideas have been met in an abrupt manner. We appreciate feedback but the delivery could be worked on :)
James Collie, Founder & CEO at at Onboard
Posted on Sep 30, 2021
Both in terms of budget and work schedule, the team delivered work as promised.
Review Summary
I am the founder and CEO of Onboard. TH-EY were hired to build us a custom web platform, which facilitates the whole hiring process and connects job applicants with employers.
TH-EY delivered a fully functional, enterprise grade web platform in under 6 months. Throughout our collaboration TH-EY delivered work promptly and were highly communicative. Both in terms of budget and work schedule, the team delivered work as promised. I can enthusiastically recommend TH-EY to any startup founders, corporates or scale up businesses looking for full service web developers with a proven track record.
TH-EY delivered a fully functional, enterprise grade web platform in under 6 months. Throughout our collaboration TH-EY delivered work promptly and were highly communicative. Both in terms of budget and work schedule, the team delivered work as promised. I can enthusiastically recommend TH-EY to any startup founders, corporates or scale up businesses looking for full service web developers with a proven track record.
What was the project name that you have worked with TH-EY?
Onboard
August Cayzer
Posted on Jan 13, 2021
Very good (and even better value)
Review Summary
The team is very easy to get on with and very good at getting things done. They don't come with all the bells and whistles of some which some of the more expensive agencies boast but that isn't what they aim to be, they are just a very reliable, good quality company.
What is it about the company that you appreciate the most?
There is no messing around, they just get things done..
What was it about the company that you didn't like which they should do better?
They aren't the best in the business at design
Ian Hewitt
Posted on Dec 03, 2020
Good job on my project
Review Summary
The guys at TH-EY did a fantastic job on the Chrome extension, they very quickly understood my requirements and provided useful feedback to improve the solution, they are also flexible and adapt to requests and changes in scope quickly and without issue.
Even better it was on time and in budget!
Even better it was on time and in budget!
Anick Akbar, Founder and Project Manager at pixable
Posted on Jan 09, 2020
Top-class expertise
Review Summary
The entire team at TH-EY are experts in web technologies and software development. TH-EY has implemented several automation systems in my own business, using APIs and serverless technologies.
What is it about the company that you appreciate the most?
Solid experience amongst all team members who can come up with elegant solutions for complex problems.
Ruaraidh Grubb, Founder at OWN-KIND
Posted on Jul 04, 2019
TH-EY - web + app development
Review Summary
I couldn’t be happier with the TH-EY team. Responsive, hard working and objective oriented they have kept up an excellent pace and delivered great results.
What is it about the company that you appreciate the most?
Work ethic has been outstanding & communication always clear and on time. Impressively flexible too
Company Response
TH-EY
Thanks a lot Ruaraidh for your review, means a lot for us. Looking forward for a future cooperation
Posted on Jul 04, 2019