The Story Web Design & Marketing

"My website continues to generate high quality leads regularly. The design concepts that The Story provided me with blew me away and were much better than I’d imagined. The colors and graphics they used absolutely represented how I felt about my brand."

Mark Christie, President
Salesforce Training

The Brief

SalesforceTraining.com had a very outdated website.  They wanted to make sure that their website represented  the professionalism of their company.

SalesforceTraining.com also had an extensive BLOG which needed to be imported appropriately to the website so as keep the quality content available for site visitors and keep their SEO rankings with Google.

Our Approach

The Story Web Design & Marketing designed a world class website that aligned with the client’s vision for the website.  This included a whole new branding strategy, including a new logo and resource materials.

The Story worked extensively with the backend of the website, to ensure that the 4 previous websites that were used, were all integrated into one seamless website.  All changes of URLs were redirected, to ensure that links would continue to work and keep Google happy.

With a busy schedule, SalesForceTraining.com had lots of new ideas for articles for their BLOG, but no time to do it all.  The Story provided the writing resource to help get it all done and get it published.

The Result

The new website was a real selling feature for large new clients for SalesForceTraining.com.  The image that was projected was a part of attracting new large clients.

SalesForce Training was able to keep their BLOG current by making use of travel time for giving inspiration and direction to The Story on the articles that needed to be written.

Provided full Website Redesign and Conversion Rate Optimization, including:

• Award Winning Website Design
• Website Redesign
• Branding
• Search Engine Optimization
• Conversion Rate Optimization
• Social Media Marketing Campaign
• Hosting and Maintenance

"My website continues to generate high quality leads regularly. The design concepts that The Story provided me with blew me away and were much better than I’d imagined. The colors and graphics they used absolutely represented how I felt about my brand."

Mark Christie, President
Salesforce Training

The Brief

Diallog Telecommunications best in class provider of telecommunications services, including internet, data and voice products, to corporate and residential clients.  They needed a website design that reflected the professionalism of their brand.

Our Approach

The Story Web Design & Marketing provided design concepts based on input from Diallog.  Diallog guided the design process of the website for the major pages, providing content.

The Story was able to accommodate changes to the content during the process.

The website was developed in WordPress and Diallog was trained on how to make content changes in the website themselves.  This training and the resources provided enabled them to make changes themselves.

The Result

The sales team was very excited to have a premier design for their website, enabling them to better present themselves as a Tier 1 provider of telecommunications services to customers large and small.

Diallog was able to make edits to existing pages and create new pages without needing assistance from The Story.

Services Provided Include:

• Award Winning Design
• Website Redesign
• Lead Generation Functionality
• Search Engine Optimization
• Hosting Installation

“The designers at The Story bring big-agency skills without big-agency prices. They took the time to understand bottom lines and ultimate goals.”

Nadine Evans, Director of Marketing
Diallog Telecommunications

The Brief

North York Knights Hockey Association has three hockey leagues that they manage.  They needed a website for each of the leagues that provide instruction and information to new visitors and returning participants (kids and their parents).

Their websites needed to easily show static information to make it easy for people to understand how to apply and other information about the leagues.  The websites also need to have regularly updated information that is compelling to keep participants coming back to help keep everyone informed of news relevant to the leagues.

Our Approach

The Story Web Design & Marketing created an eye catching design with the use of actual league members in action throughout the website.

The blog was used for creating the new announcements and news items that are added on a regular basis, in order to make it even more compelling for participants and their parents to regularly check out the website.

A forms system was created to gather applicant information and connect applicants with the Hockey Association in the application process.

Knights Hockey has provided The Story with a host of images, so that The Story can easily choose a great photo to align with new announcements and updates that are provided from time to time.

The Result

With the imagery of the kids playing hockey, everyone associated with the league is excited about how the kids are showcased throughout the websites.  The information is regularly updated and participants can find the information that they needed.

With help from The Story, Knights Hockey doesn’t need to be concerned about the technology behind the website.  They just provide the updates and The Story publishes the information on the website in a timely manner.

Provided full Website Redesign and Conversion Rate Optimization, including:

• Award Winning Website Design
• Website Redesign
• Posting of latest news
• Regular Content Updating and posting latest news
• Search Engine Optimization
• Hosting and Maintenance

The Brief

Sunrise Freight System needed a website which showcased them as a premier transportation provider.  They needed a vendor who could help them pull it all together.

Our Approach

The Story Web Design & Marketing designed a world class website for Sunrise Freight Systems.  This included enhancing their brand with a new logo.

The Story worked with Sunrise to provide them all of the written content, minimizing their busy staff to be tasked with heavy involvement in the website.

The Story worked with Sunrise to ensure that all of their services were showcased and overviewed appropriately.

The Result

The new website was an instant hit with Sunrise Freight Systems and with their clients.  The that was designed was put on their trucks and can be seen on the road across North America.

Because of the professionalism on their website, they are seen at the forefront of branding in the transportation industry.

Provided full website redesign, including:

• Award Winning Web Design
• New Web Design
• Branding
• Copywriting
• Search Engine Optimization
• Hosting and Maintenance