Please introduce your company and give a brief about your role within the company?
TrendLine Global is a software development company that helps realize great IT ideas and save time for new great ideas or just some fun. We provide our customers with two options: a fully developed software product or “staff rent” to develop it by themselves — IT outsourcing and out-staffing, respectively. We are about web and mobile app development, blockchain technologies, AR and VR. As co-founder and CEO, above all, I believe in our professional team with shared values.
What was the idea behind starting this organization?
9 years ago, we came up with a big idea of creating a company that helps realize great digital projects all over the world. Ukraine is known as a primary destination for software development outsourcing due to competitive prices, a talent pool, and wide expertise. And our main goal was to share our experience with all the world to make businesses grow faster.
What is your company’s business model–in house team or third party vendors/ outsourcing?
We follow an in-house team model. All projects are handled by our team members; in our case, it’s the perfect format for bringing the best value-for-money solutions to life.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We know our customers offline. It may sound like the old-school approach, but we get face-to-face meetings with all the customers, although we are working globally. We are sure it works better in building trust and long-term relationships. That’s why we have already opened our business offices not only in Ukraine, but also in Germany, the United Kingdom, and the USA.
What industries do you generally cater to? Are your customers repetitive?
Fintech, Retail, and Ecommerce, Telecommunication, Healthcare, Construction and Manufacturing, Media and Entertainment, Travel, and Sport are the main industries we cater to.
In IT outsourcing, repetitive customers is a common phenomenon. In 2019 Deloitte conducted a survey and found that relationships with current outsourcing providers are ‘sticky’, 89% leverage their current providers always or sometimes for additional services. We see exactly the same thing in relationships with our customers. Some customers are staying with us on support after web app development. Some start with the website development and continue creating a mobile app. So yes, our customers are repetitive.
Mention the objectives or the parameters critical in determining the time frame of developing a web app.
We determine the web app development timeline based on 2 main factors:
1) how big (e.g., number of website pages, as well as the number of pages with unique design);
2) how complex (e.g., if in-app purchases or data visualization are needed).
How much effort in terms of time goes into developing the front end and back end of a web app?
It depends. For a heavy ecommerce website, that involves payments and CRM, back end development takes more time than the frontend. For a brand-building website with a focus on visual aspects, it is the other way around. But the average time needed to build a web app is about 4-5 months in our practice.
What are the key parameters to be considered before selecting the right platform for a web application?
Here are 3 key parameters we consider when selecting the right platform:
1) size and complexity (if we need a landing page or fintech software, e.g.)
2) time-to-market (e.g., if time is short, we are more likely to use frameworks due to their easy integration);
3) budget limitations.
Which platform and technologies do you prefer to use in development of your web apps?
It still depends on a specific purpose. But here’s a list of our top, when it comes to select:
2) PHP due to huge support in terms of framework, tools, and community.
Do you offer website design templates or customised website design, and do you have a responsive website design?
We offer them both. When we build CMS and framework based solutions, we usually offer design templates. And customized website development is perfect when a unique design is needed.
We are guided by the latest web development trends, so responsive web design is just a must-have for us.
Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?
We prefer Wordpress as it is really easy-to-use for customers (non-developers) and has a variety of functionality, that is enough for the majority of websites. But when it comes to more complex solutions like ecommerce, we recommend Joomla.
Do you provide website maintenance services?
Yes, it’s the common practice. We love our customers so much that we can’t break up even after the release. And we are proud that it’s mutually.
What are the key factors that you consider before deciding the cost of a web application?
Several key factors impact the cost of a web app including, the complexity level (ecommerce, database integration usually increase an overall budget), business domain (the more specific area, the more expensive web app), and urgency.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
The type of project should be taken into account here. We use Fixed Cost if the scope of work is precisely defined. On the other hand, if requirements are dynamic Pay per Feature is more appropriate. We use Milestone Model when providing out-staffing as it is the best option for really long-term collaboration.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We have a minimum budget; it is $7,000.
What is the price range (min and max) of the projects that you catered to in 2018?
The minimum price of the project was $12,000, and the maximum — $480,000.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is one of the main sources of lead generation for us. About 20% of leads are coming from here. And there is no doubt we are happy about that.