Please introduce your company and give a brief about your role within the company?
We are a Ukraine based digital agency with 30+ specialists in the team.
Our company is professional in the digital marketing area. In less than five years, we got top positions in different listings and ratings worldwide. We provide our clients with high-quality services in SEM, SMM, SEO, email marketing, and analytics.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
First of all, you need to understand clearly your goals and KPIs for digital. If this point is ok – you’ll reach your goals.
Also, it is vital to have analytics for your business; to calculate all the parameters like conversions, revenue, ROAS, conversion rate, etc.
How does your company differentiate itself from the competition?
We prefer to work on a long-term basis. Also, we can provide clients with a full-time outsourced team.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
E-commerce is the main category of clients.
Yes, we have clients who launch several businesses with our team. Also, we have clients who work with us for more than 5 yrs at the moment. Loyalty from the customer side – better than any review.
Please share some of the services that you offer for which clients approach you the most for?
Google advertising, Facebook ads, social media management, e-mail marketing, and SEO.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Be honest with your client and not promise perfect results without tests and analytics.
What are the key factors that you consider before deciding the cost of a project?
We calculate everything on an hourly rate. It’s clear for customers and for us.
What kind of payment structure do you follow to bill your clients?
We prefer to work on prepaid, but it can be 50% also.
What is the price range (min and max) of the projects that you catered to in 2018?
It’s very different; if we are talking about client budgets, the range is from $10K to $1M / mo.
Name a couple of activities that you think to provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
- Launch first campaigns with a small budget and test it.
- Scale just that campaigns which perform best.
- You need to have a sharp mind and always look at the analytical data before you make your decision.