#UAATEAM

Email marketing strategy for personalized socks online store. 

The main task was to increase sales from email marketing and fix all the current problems. The performance was very low when we took this project.

In the beginning, we analyzed current emails and decided to change the structure, change some automated emails, create new ones for weekly promos, changed texts and designs. 

Results we got in 2,5 months: 

Revenue increased by more than 400%;

Revenue from welcome series increased by more than 200%;

Revenue from abandoned cart increased by more than 300%;

The total performance of email marketing is better than google PPC advertising. 

We started our work on Insta and FB accounts in November 2018. The account had a lot of bots and very low engagement from users.

Also, there was a very low conversion rate from organic.

What was done:

- changed design;

- cleared accounts from bots;

- added shoppable posts;

- increased conversion rate;

- increased engagement rate on

 profile;

- increased number of followers;

The project was done on April the 2nd.

Results:

Numbers of followers increase - https://take.ms/3YFqb

Sales on the website from Instagram after launching shoppable tags - https://take.ms/IB1Hc 

Instagram profile design - https://take.ms/T4MyS

Instagram profile design - https://take.ms/HIzxD 

Instagram profile https://www.instagram.com/pekar_konditer

We started to work on the project in 2014.

Manicure tools store, selling mostly in the US and Europe.

What was launched: Google Ads, Bingads, Facebook Ads, Instagram, AdRoll, Amazon seller central.

Also, we use Google Optimize to test different theories about website performance.

Results:

Monthly optimization. performance comparison - https://take.ms/Qytg5 (link is external)

google/cpc changes data - https://take.ms/SrEZg(link is external)

bing/cpc data change - https://take.ms/prwh8(link is external)

ads performance - https://take.ms/llIGy(link is external)

Google Shopping campaigns performance (May-Jun 2018) - https://take.ms/x4EIi(link is external)

You can find full case on our website https://en.uaateam.agency/cases/zamberg-store/

Advertising campaigns for kids clothing store in Google AdWords, Facebook, Criteo, Instagram.

What was done:

- optimized AdWords campaigns;

- fixed and launched dynamic remarketing;

- created dynamic remarketing audiences with GA data layer;

- launched Google Merchant Center;

- optimized Facebook ads; -

launched dynamic remarketing in Facebook;

- launched catalog sale campaigns on Facebook;

- launched cross sale campaigns on Facebook;

- tested smartly.io ads;

- created cross-device tracking for GA;

- Installed and launched Criteo ads;

- created OWOX Business Intelligence reports;

Results:

Google Ads traffic optimization to increase quality and conversion rate 6 months period - https://take.ms/h7VnS (link is external)

AdWords performance comparison 2 months to previous 2 months - https://take.ms/DCsL9 (link is external)

Facebook cpc performance comparison 2 moths to previous 2 months - https://take.ms/QXw9K