VRP Consulting

"We were very impressed by VRP Consulting's deep understanding of NPSP. The team was constantly in touch and provided advice on potential future developments for our platform. We are looking forward to working with them again.”

Roman Mosko, Fundraising Manager

Results:

• Refactored NPSP data model
• 40% Increase in recurring payments
• Introduced Household Account Model

Like many nonprofits, the Belarus Red Cross Society had moved to Salesforce's Nonprofit Success Pack (NPSP) in order to increase its impact and effectiveness. Even though the Belarus Red Cross Society was benefiting from their Salesforce platform, they were unable to extract the full benefits available to them.

They initially implemented a basic NPSP without following Salesforce best practices, resulting in missing powerful functionality, as staff were unable to utilize key features available in newer Salesforce releases. Further issues resulted in errors in donation management, with approximately 40% of missed recurring payments due to bad data. This was costing revenue that could help further its mission, requiring staff to manually update and correct the data to prevent the issue from occurring repeatedly. In order to resolve these issues and fully utilize the capabilities in their Salesforce platform, the Belarus Red Cross came to VRP Consulting for help.

Within five weeks, VRP reconfigured the Belarus Red Cross Society's implementation to realign the architecture according to NPSP best practices, by migrating to the Household Account Model and establishing new logic & workflows. The VRP team also fixed stability issues with the WebPay payment system integration. In addition to the pre-agreed work, VRP's Salesforce consultants noticed other issues during implementation which were discussed and fixed within the scope of the main statement of work. This included adjusting underlying logic and workflows, as well as creating new dashboards and reports.

The Belarus Red Cross Society already benefits from its reconfigured implementation with a boost in both productivity and effectiveness. With an increase in leads, automatic recurring donation payments being received and new reports and dashboards providing valuable data and insights, their targeted program management and fundraising efforts have increased.

Future plans are in place to further optimize their NPSP.

"VRPs' agility in adapting to the situation enabled us to continue with our implementation of a recruitment solution. We are now working on expanding this to a lead gen and sales solution."

Roderick Juffermans, Marketing & IT Specialist

Results:

• 6 week implementation
• 15% faster recruitment process
• 10% Increase in positions filled
• 12% Increase in candidate applications
• 8233 new candidates in their system since 20 April
• 2.722 new placements

Charlie works is a recruitment company which connects businesses in the Netherlands with candidates from Eastern Europe for temporary & seasonal work in the agricultural, logistics and food industries.

Through adoption of standardized practices & workflows on the Salesforce platform, the new owner seized the opportunity to optimize the business. They are now able to adapt this solution for use in other industry segments. This had previously been impossible, as their existing customized solution led to slower productivity, regionalized processes and data storage in multiple disparate sources.

The teams were ready to start the discovery workshops, however, the pandemic and subsequent global lockdowns halted the plans.

As soon as news of the lockdown came through, VRP's global team reacted very quickly to set up online discovery workshops. This involved teams from Minsk, Rotterdam & Krakow, alongside Salesforce in Dublin and, of course, the core Charlie works team in Den Haag. 

Collaborating during various global lockdown schedules provided a few challenges which were easily overcome by all involved. Configuration and additional training sessions all lead to a seamless end-to-end remote implementation, made possible by VRP Consulting's hybrid delivery approach. 

Their boldness paid off and user adoption was high. Thanks to their new ATS, standardized procedures and training, Charlie works saw an immediate improvement in key areas, such as reduction in time-to-fill positions and increase in vacancy fulfillment. Charlie works managed to optimize their business by cutting costs, increasing revenue and driving profitability. All in line with the business's long-term strategic goals.

The next project planned with VRP Consulting involves integrating Sales Cloud and Pardot with Charlie work’s ATS. The aim is to provide an end-to-end lead generation process, instantly matching newly signed fulfillment contracts to candidates.

"VRP has been a key partner in ideation, design and delivery of Yocova.  They continue to impress with their attention to detail, high level of communication and willingness to go the extra mile."

Mark Goodhind, Chief Product Officer Yocova

Results:

• Accelerated design to alpha prototype in 3 months
• Beta launch within 6 months to 100+ airlines, OEMs and ISVs
• Support for the market launch of Yocova in Feb 2020

The R2 Data Labs division of Rolls-Royce wanted to spur innovation and collaboration in the aviation industry by enabling secure data sharing, analysis and incubation via a new platform. Delivering this type of solution rapidly utilising Salesforce technology required a partner with technical expertise, experience and creativity to turn their ideas into an enterprise grade product ready for market launch. VRP joined Rolls-Royce and their design and data partners as part of a multi-year program to make this happen.  Yocova connects aviation companies, data specialists, OEM mainframers and aviation independent software vendors (ISVs) to work together to solve business problems. At the heart of the platform is the marketplace where ISVs list apps and APIs that can be trialed and then procured by aviation companies. Licenses and data plans are managed within the platform.

R2 Data Labs selected VRP Consulting as their technology partner to deliver Yocova. Built using Salesforce technologies, VRP designed, architected and delivered the Yocova platform rapidly against a roadmap of expected features and user journeys. VRP worked in harmony with Rolls-Royce's design and data partners and suppliers to achieve the desired outcomes at all stages of the program.

Rolls-Royce launched Yocova to the public on 10 February, 2020. Along with the existing companies, data specialists and aviation ISVs from the alpha and beta stages, Yocova has welcomed more users onto the platform to increase the levels of collaboration. While it is still to early to ascertain the full impact Yocova will bring to the aviation industry, it is likely new innovations and insights will spring from the data analysis that is powered by this platform.

"We appreciate VRP Consulting's professional project management, communication, and Salesforce expertise evident throughout the project. Now we can easily match and distribute donations to suitable projects. We are already working on new projects with them."

Anders Wikstrom, Chief Finance Officer

Results:

• Enabled tracking donations to projects within Salesforce
• 31% reduction in donation administration
• €31 Million in Funds managed annually
• Enhanced Fund management & distribution through project portfolios

FELM receives funding from a wide-range of organisations and individuals. While some donations are for FELM to use as they see best, many come with conditions, obligation and requirements for their distribution. FELM's Salesforce platform was able to collect donations but it was difficult to effectively match and distribute funds to suitable projects as well as see accurate forecasting.

FELM wished to provide its staff with a simpler to use solution to automatically distribute donations to suitable projects, avoiding shortfalls while fulfilling any donation conditions. FELM wanted to provide greater transparency for their donors by revealing how funds were distributed to suitable projects. FELM sought to gain richer insights into funding forecasts for both individual project and overall funding levels. When combined with details of donor conditions, FELM would be able to more targeted its marketing activities to avoid shortfalls.

Now FELM has a system that with just a couple of clicks matches new donations to projects that comply with any conditions. With their enhanced dashboards, FELM now has a clear picture of project funding so they can focus fundraising and marketing efforts more effectively, avoiding any funding shortfalls. These features are helping FELM further mission by complying with regulations and focusing staff time more effectively as well as facilitating reporting to donors on the impact of their generosity. FELM is already preparing a complimentary community to provide greater transparency to their donors.

"VRP Consulting's expertise in predictive analytics and their ability to understand our particular set of challenges, especially during the pandemic, were instrumental in enabling us to optimise our commercial strategy. Our automated workflows and forecasting capabilities make us a more streamlined business, bringing increased value to our customers."

Jen Haberman, Vice President Of Sales, Beyond Better Foods

Results:

• 70% savings in staff time to create reports & forecasts
• Streamlined business processes through automatic workflows
• Quickly overcame Go-To-Market challenges provided by Covid19
• 'Six figures' saved from eliminating 

Beyond Better Foods beats covid19 by optimizing their retail strategy with analytics.

Beyond Better Foods are enjoying some of the fastest growth in the food & beverage industry, as consumers seek healthier lifestyles. With the additional surge in demand due to the current Covid-19 pandemic, brands, distributors and retailers need to increase efficiency and optimise supply. This presented new challenges; First, besides new products, the market demands a new way of working with retailers: a supply model in tight alignment with market data that operates in real-time. Second, consumers expect a brand that keeps increasing value as they increase their budgets.

VRP helped BBF move away from complex, time-consuming spreadsheets and on to Einstein Analytics providing unified data from discrete sources and the ability to manage data through automated workflows to provide detailed insights and predictive analytics capabilities.  Business critical data is readily available in reports embedded visualizations and Einstein dashboards enabling them to make key strategic decisions directly from a Salesforce Object as they enter negotiations with their suppy chain and distribution channel.  Optimizing commercial strategies by generating future model through Einstein capabilities enables them to rapidly adapt to market conditions, however unpredictable.

Beyond Better Foods were able to rapidly deploy their solution in a matter of weeks, due to close collaboration with the VRP Consulting team.

As a result, Beyond Better Foods were able to identify the most effective campaigns, and best scheduling options, based on process velocity and align this data to the performance of their supply chain. They could focus the analysis on profitability, price distribution or discount allocation and assess the potential impact of a specific segment, product item, channel or distributor name in a single dashboard accelerating the transparency and decision making.

"VRP is very flexible, highly skilful, supportive all the time and made the implementation a smooth & easy to reach goal. VRP Consulting Inc is not just a Consulting firm, they are a team player."

Vinod Kumar Ravichandran, Sales & Business Development, BVT

Results:

• Simplified opportunity conversion process
• 4 Weeks Total project time
• 100% Adoption rate
• Additional functionality delivered

BVT experienced a recent accelerated business growth. Their vast industry experience enabled them to gain market share and therefore increase their customer base. This rapid growth brought internal process challenges with it. Business critical customer information was being held is disparate systems, ranging from excel spreadsheets, emails and separate notes, inherently causing delays in data share amongst stakeholders as well as errors in their record keeping. They needed to deploy an agile solution in a short space of time to address this issue.

BVT wished for a streamlined system that would unify all their data and processes. With simple to enter data from opportunities and site visits along with proper procedures in place to take opportunities to purchase, as well as tools to manage site visits. The management team also wanted automatically generated reports that would let them evaluate the effectiveness of their systems without spending valuable time filling in excel spreadsheets with diverse and inconsistent data.

BVT discovered Salesforce Sales Cloud and Quick Starts; a program to help companies begine their Salesforce journey with basic functionality, scalable for any future needs. Salesforce sales team recommended VRP Consulting as BVT's implementation partner to ensure their new solution would be a perfect fit, meeting their specific needs.  This included a new opportunity process, report generation, conversion tracking and a custom visit object for on-site visit planning, enabling notes and PDF generation.

In only a few weeks BVT was up and running, making day to day work easier and the company overall more productive. Their opportunity capture process has been simplified and unified, which has increased their ability to analyse performance through automated report creation and distribution. The additional functionality beyond the QuickStart specification has helped save even more time in completing minor daily tasks.  With this foundation in place, they are now ready to expand and add extra functionality to help continue developing their business process as they grow

"We value VRP’s expertise in all things Marketing Cloud and their ability to adapt and pivot with all our diverse needs."

John Pham, Digital Program Manager

Results:

• 14% Reduction in single holiday bookings
• 1400 Weekly new leads
• 20,000 Ads seen on social daily
• 2,500 Emails sent daily
• 1,000 SMS messages posted daily

Welk Resorts were only using some of the capabilities within Marketing Cloud. Their marketing tools consisted of disparate systems, such as Marketing Cloud, Sales Cloud and other third-party business insights tools. Having looked through additional features they became aware of the options available through integration.

The marketing team wished for extended features such as insightful data and the ability to effectively target segmented clients, through personalized messages in email campaigns to upsell and cross sell.

Welk Resorts asked VRP Consulting to review their Marketing Cloud implementation and provide seamless integration to their other tools, identifying any additional features that would be beneficial for their marketing team. The VRP team planned a two-stage release.

When combined with Einstein AI and a series of custom reports, the Welk Resort team are now able to let the Salesforce AI make decisions on what path a customer should take based on their profile. These enhancements provide a more effective customer journey, by combining multi-channel marketing campaigns across email, SMS and targeted online ads. Essentially, they can now send a series of personalised and targeted messages customers via the appropriate channel that customer best responds to.

Welk Resorts now has a fully integrated multi-channel marketing platform. Where previously they were limited to a few simple customer journeys with very limited personalised emails, they now have the ability to personalize targeted messages across all client segments and channels, with adaptive response messages as required.

"VRP Consulting helped us develop our AppExchange App and expertly navigated the security review process. I'd highly recommend them for any PDO project."

Christopher Kellner, VP Sales & Partnerships At DigitalGenius

Results:

• Series A funding secured 
• 50% of clients serviced through Salesforce
• 4 applications on the Salesforce AppExchange
• 5-year ongoing partnership

DigitalGenius developed a powerful AI to improve the speed and performance of customer support teams. Unfortunately, its system wasn't integrated with Service Cloud, so potential customers who used Service Cloud couldn't use DigitalGenius's products.

DigitalGenius wished to get their products onto the Salesforce AppExchange so that it could enlarge its customer bases. In order to get on the AppExchange fast and without assembling their own inhouse Salesforce team, DigitalGenius choose VRP Consulting to design and build their AppExchange packages. 

VRP Consulting developed a set of four packages to cover DigitalGenius's different services including Base, Live Chat and SocialHub, as well as an analytics package with machine learning to help train DigitalGenius's products over time.  These packages included support for four languages - English, Dutch, Spanish and Portuguese - and SocialHub integrated with four different service channels: Facebook, Messenger, Twitter and WhatsApp.  All of these packages were built following Salesforce best practices so passed the AppExchange Security review.

DigitalGenius is now on the Salesforce AppExchange and can reach more customers than before. This was a key milestone for DigitalGenius and helped them to secure their series A funding. Now customer's aren't limited to choosing between using Service Cloud or DigitalGenius's products but instead can have the best of both worlds. Importantly, companies which use Salesforce and the DigitalGenius products have been able to increase the speed and quality of their customer service support