VRP Consulting

BVT Sweden is a manufacturing company who design all sorts of control valve systems to fulfill its customer’s requirements.

CHALLENGE

Although BVT Sweden is a company of vast experience, they are a relatively new company and their rapid growth was being slowed down by their existing systems. They choose VRP Consulting's QuickStart initiative to deliver a Sales Cloud implementation to unify their processes and systems.

WISH

BVT wanted to optimise their opportunity process with tools for easy data entry and a clear process to take opportunities to purchase as well as tools to track and manage site visits. After reviewing their options, BVT hired VRP Consulting to implement a new unified system and processes via our QuickStart initiative, a program designed to get businesses operating on Salesforce in as little as three weeks.

SOLUTION

Our QuickStart team conducted a remote discovery session and configured BVT’s new Sales Cloud system under hours allowing them to add additional features and functionality that had been planned for their next stage of development work. After reviewing the foundation with BVT’s key stakeholders and end-users, we agreed the next stage of delivery. Including, an additional filter logic, additional formula fields to save time on manual calculations, and an updated picklist so users can pick more than one asset.

RESULT

The whole process took four weeks to complete and has given BVT a Salesforce foundation, making day to day work easier and the company overall more productive. Their opportunity capture process has been simplified and unified, which has increased their ability to analyse performance through automated report creation and distribution. The additional functionality beyond the QuickStart specification has helped save even more time in completing minor daily tasks. With this foundation in place, they are now ready to expand and add extra functionality to help continue developing their business process as they grow.

Welk Resorts is a provider of luxury resorts and timeshares in the United States. As a travel and tourism company, reaching new and existing customers with effective marketing messages is crucial for their business.

CHALLENGE

Although they had invested in Salesforce Marketing Cloud they weren’t using it to its full potential. Welk hired VRP Consulting to maximise its return from Marketing Cloud and recommend additional enhancements to provide more effective communications.

SOLUTION

We analysed their system and planned a two-stage release. The first involved properly integrating Welk’s data sources and adding AMPscripts to Welk’s email messages for more personalised email campaigns. The second stage built upon this foundation with the addition of Mobile Studio (for SMS and MMS messaging) and Advertising Studio (Connecting to PPC campaign). These tools combined with Einstein AI to enable Welk to deliver intelligent multi-channel marketing campaigns that take a user from first contact on one channel through timely messages reacting to the customers’ responses.

RESULTS

Welk’s new system enables them to deliver personalised targeted messages across all client segments and channels, with adaptive response messages as required. Since implementation, Welk Resorts has gained 1,400 leads in a week and had a 14% reduction in single holiday bookings, boosting customer lifetime value.

DigitalGenius provides an AI platform that puts customer support on autopilot by understanding conversations, automating repetitive processes and delighting customers.

CHALLENGE

DigitalGenius saw it was missing out on potential customers who used Service Cloud as there was no integration between with their service. DigitalGenius decided to VRP Consulting as a Salesforce AppExchange App Development partner to bring their service to the Salesforce ecosystem in the fastest, most cost-effective way possible.

SOLUTION

VRP Consulting developed a set of four packages to cover DigitalGenius's different services including Base, Live Chat and SocialHub as well as an analytics package with machine learning to help train DigitalGenius's products over time. These packages included support for four languages - English, Dutch, Spanish and Portuguese - and SocialHub integrated with four different service channels: Facebook, Messenger, Twitter and WhatsApp. All of these packages were all built following Salesforce best practices and so passes the AppExchange security review.

RESULT

DigitalGenius is now on the Salesforce AppExchange and can reach more customers than before. This was a key milestone for DigitalGenius and helped them to secure their series A funding. Now customer's aren't limited to choosing between using Service Cloud or DigitalGenius's products but instead can have the best of both worlds. Importantly, companies which use Salesforce and the DigitalGenius products have been able to increase the speed and quality of their customer service support.