VRP Consulting

"VRP Consulting took the time to listen and understand our business. They translated this into exactly what we were looking for. A once obscure process is now streamlined and everyone has visibility.”

Julia Cushion, Interim Senior Manager

Results:

• Unified platform
• Integration With UK parliament
• Streamlined Lobbying processes

Hope for the Future was using legacy systems that consumed significant admin time and provided little insight into the effectiveness of their fundraising and in particular, lobbying. Without an easy way to track their lobbying activities, they were unable to truly understand what was working and what was not.

They wished to transform their entire operation onto the Nonprofit Success Pack (NPSP). Key areas included configuring features for fundraising, program management and grant administration, as well as a tailored process to track, manage and analyze lobbying.

VRP expertly configured their Nonprofit Success Pack using best practices, tailored to meet these specific requirements. A custom lobbying configuration provides lobbying targets and matches supporters via their postcode. Records of lobbying messages, responses and relevant votes are collected and can be displayed in reports. These provide quick insights into lobbying efforts and track changes in MP engagement. Standard fundraising and grant management features were also implemented to provide a single solution to manage all core aspects of Hope for the Future's mission.

Hope for the Future now has a unified platform to manage their whole operation, from fundraising to lobbying. These new workflows and automations have eliminated a string of manual tasks and provided deeper insights into the effectiveness of every initiative.

"VRP Consulting's active communication throughout the process kept us in the loop and ensured questions were answered and requests implemented. The whole team was flexible and delivered the highest quality.”

Nia Razmadze, Resource Mobilization Officer

Results:

• Established Single Source of Truth
• 200 000 Beneficiaries
• 14 000 Registered volunteers

The Georgia Red Cross Society was looking to gain a 360 degree view of their donors to optimize their fundraising efforts. Although they had a Salesforce platform, they weren't using it as it hadn't been configured to match their processes and needs.

The Georgia Red Cross Society wished for a single source of truth for their donor data, integration of their email marketing, landing pages and payment gateway data. By connecting the disparate systems, they would be able to enhance their fundraising campaigns with personalized messages as well as utilizing automation and AI. Dashboards and reports were also required to gain insights into donor & campaign trends to guide strategy.

The VRP Consulting team configured a new Nonprofit Success Pack (NPSP) instance, customized to match the Georgia Red Cross Society's processes and integrated with the key tools they used: iRaiser and Mailchimp. These integrations connected their landing pages, payment gateways and email campaigns with their centralized donor data enabling automated target donation campaigns. The new central source of donor data also powers their reports and dashboards, providing insights into both overall campaign effectiveness as well as individual asset performance.

The Georgia Red Cross Society now has a single source of donor data enabling them to increase the effectiveness of their fundraising campaigns. By connecting email campaign responses with one-time and recurring donation tracking, they can optimize their email campaigns and automate follow-up actions based on donor responses. While the full benefits of this new solution are yet to be seen, the advantages of their unified data are undeniable.

“VRP Consulting is our trusted partner.  We value VRP's expertise and experience in both Salesforce and Bullhorn. We are happy to recommend them as an AppExchange development, implementation and support partner.”

Jonathan Novich, SVP Product, Salesforce at Bullhorn

Results:

• Deep Architecture review AppExchange Apps
• Accelerated Lightning App Dev
• Most popular Recruiting App on AppExchange
• Agile and immediate delivery of expertise leading to partnership

After entering the Salesforce ecosystem with three acquisitions to widen their offering of recruitment-based solutions, Bullhorn needed experts to accelerate the development of the apps. One of the apps was in the process of being fully re-developed for Lightning.  In order to complete this project on time, Bullhorn looked to augment their internal resources to accelerate delivery.

After reviewing various options, Bullhorn turned to VRP Consulting based  on a recommendation from one of the newly acquired product companies, JobScience which worked with VRP for 8 years. VRP conducted the app review, helped finish the development of the new Lightning App, passed it through the rigorous Salesforce Security Review, helped implemented the new solution within the Bullhorn’s client.

The project involved an initial review and technical analysis of the newly purchased apps on the AppExchange.  This was followed by providing an outsourced team of expert technical App developers to create the new Lightning App.

Due to the rapid deployment of the VRP technical team and close collaboration in the Netherlands, ultimately resulting in the rapid delivery of a new Lightning App, a partnership was established between Bullhorn and VRP Consulting. Bullhorn can focus on their company roadmap with the knowledge they have a reliable partner in VRP Consulting to deliver expertise and capability as and when required. They now have access to a pool of resources, including specialists such as architects, administrators, custom configuration and developers.

In this partnership, both Bullhorn and VRP Consulting are now ideally placed to develop innovative new industry-leading products and agile implementation, thereby serving customers better. The relationship between Bullhorn and VRP Consulting has grown stronger over their combined 50+ client implementations.  The combination of industry experience and Salesforce consulting, development, service delivery and support expertise provides a powerful offering for any recruiter looking to gain competitive advantage in their respective markets.

"Thanks to VRP's skills and experience in both the technical process and managing the project, we have an enhanced donor site, delivered on time and on budget. We appreciate their quick and effective communication, adherence to deadlines as well as technical advice and insights.”

Laura Goff, Vice President for Information Technology

Results:

• 34% increase in user visits

• Rebuilt platform from ground-up

• Modern responsive design implemented

Since 1986, Marin Community Foundation (MCF) has united the people of the Marin community and beyond in making a difference in the lives of others by empowering non-profits and the good work they do. Since its foundation, MCF has continuously strived to increase the magnitude and effectiveness of its grantmaking, including, since 2004, through its Online Giving Center. 

The Giving Center is an online platform that allows MCF donors to seamlessly and securely support causes they believe in. In 2019 MCF decided that its site needed a ground-up refresh and assembled a team of experts to execute the project - with VRP participating as a core member of the team. 

Over 16 years there have been many advancements in technology and significant growth in MCF’s donor base, which led to the organization deciding that an upgrade was necessary. This would enable an enhanced user experience and provide a foundation for future development by moving to the latest web technologies. 

A cross-foundation team was assembled internally, and contracted with a Marin-based digital agency to provide the blueprint for an enhanced user experience. To complete the team, MCF selected VRP Consulting to bring essential programming and technical skills to the project.

The VRP Consulting team set about transforming the initial design mock-ups into a fully functional platform. Despite a series of changes during the project, the team met the project deadline and delivered the new solution in just 6 months, including development, testing and user-acceptance testing. 

The initial results from the new site have justified the redevelopment. There has been a 34% increase in users compared to the previous year, despite the challenging climate for non-profits. In turn, this has led to an increase in grants towards the many organizations MCF supports. These additional funds are providing crucial help during this difficult time when there is an increased burden being placed on the non-profit sector.

"VRP Consulting deliver the highest standard of professionals, their valuable consultation and implementation has helped us secure our Salesforce foundation. We look forward to working with them on future projects. ”

Madina Zhemukhova, Resource Mobilization Coordinator

Results:

• Single-source of truth

• Over 85,000 volunteers managed

• Integration with payment system

• 16-week implementation

Russian Red Cross Society is the Russian branch of Red Cross International, providing emergency assistance, disaster relief and education in Russia. With over 85,000 volunteers, managing donations of 3m swiss Franc in 2018, Russian Red Cross has a large set of responsibilities.

The Russian Red Cross Society wanted to gain a single source of truth to drive their digital transformation. Integrating systems and data would bring huge benefits, from time savings, through automated processes and workflows, to streamlining report generation and providing business insights. It would also deepen their understanding of donors as they transition from outsourced reports to in-house data. The Russian Red Cross reviewed implementation partners and were convinced of VRP Consulting's abilities and experience with the Nonprofit Success Pack (NPSP) as the center of their new unified platform.

The VRP Consulting team configured a NPSP implementation that was adapted to match the Russian Red Cross's specific regional needs. This included custom objects for tax requirements, as well as design and usability changes such as currency and language. The new Salesforce platform was integrated with the various solutions already established within the Russian Red Cross Society, thereby enhancing functionality and increasing efficiency. The integration with Chronopay enabled real-time tracking of donations and fund forecasting. Thanks to importing the Russian Red Cross Society's historical data, they can monitor current fundraising effectiveness and compare with historical indicators rather than relying on data and reports from a third-party. 

The Russian Red Cross society is now in control of its donor data and has a unified system which is scalable to meet future requirements.  

With VRP you can always expect clear communication, commitment to meet project goals and proactive input of ideas for the optimal implementation.”

Rafael Blaschke, Head of Master Data & Contracting

Results:

• +25% Partner sales

• +39% Net promoter score

• + 41% First contact case resolution

Due to rapid growth, PAYONE needed a convenient & secure way to provide support for their increasing partner and customer base. PAYONE required a solution that was scalable to meet their expanding business.

They wished to provide an online portal for their partners & customers giving effective support quickly, as well as easy access to relevant information & documentation. PAYONE wanted to achieve this by leveraging their existing Salesforce Service Cloud contact information and knowledge base to provide personalized experiences and streamline support.

VRP Consulting was selected to advise and then configure both a customer & partner portal built on Experience Cloud (formerly Community Cloud) and integrate this with their existing Salesforce platform. The self-service customer portal provided tools to search PAYONE's knowledge base, create cases and upload necessary documents, while the partner portal adds additional communication channels and up-to-date partner documentation.  

Thanks to VRP Consulting's work, PAYONE has raised its customer support standards and increased partner performance. Customers are now empowered to find answers regarding support queries on their own and raise cases when required, leading to a 41% increase in first case resolution. Partners can access further support documentation and communication channels resulting in a 25% increase in partner sales.

"We were very impressed by VRP Consulting's deep understanding of NPSP. The team was constantly in touch and provided advice on potential future developments for our platform. We are looking forward to working with them again.”

Roman Mosko, Fundraising Manager

Results:

• Refactored NPSP data model
• 40% Increase in recurring payments
• Introduced Household Account Model

Like many nonprofits, the Belarus Red Cross Society had moved to Salesforce's Nonprofit Success Pack (NPSP) in order to increase its impact and effectiveness. Even though the Belarus Red Cross Society was benefiting from their Salesforce platform, they were unable to extract the full benefits available to them.

They initially implemented a basic NPSP without following Salesforce best practices, resulting in missing powerful functionality, as staff were unable to utilize key features available in newer Salesforce releases. Further issues resulted in errors in donation management, with approximately 40% of missed recurring payments due to bad data. This was costing revenue that could help further its mission, requiring staff to manually update and correct the data to prevent the issue from occurring repeatedly. In order to resolve these issues and fully utilize the capabilities in their Salesforce platform, the Belarus Red Cross came to VRP Consulting for help.

Within five weeks, VRP reconfigured the Belarus Red Cross Society's implementation to realign the architecture according to NPSP best practices, by migrating to the Household Account Model and establishing new logic & workflows. The VRP team also fixed stability issues with the WebPay payment system integration. In addition to the pre-agreed work, VRP's Salesforce consultants noticed other issues during implementation which were discussed and fixed within the scope of the main statement of work. This included adjusting underlying logic and workflows, as well as creating new dashboards and reports.

The Belarus Red Cross Society already benefits from its reconfigured implementation with a boost in both productivity and effectiveness. With an increase in leads, automatic recurring donation payments being received and new reports and dashboards providing valuable data and insights, their targeted program management and fundraising efforts have increased.

Future plans are in place to further optimize their NPSP.

"VRPs' agility in adapting to the situation enabled us to continue with our implementation of a recruitment solution. We are now working on expanding this to a lead gen and sales solution."

Roderick Juffermans, Marketing & IT Specialist

Results:

• 6 week implementation
• 15% faster recruitment process
• 10% Increase in positions filled
• 12% Increase in candidate applications
• 8233 new candidates in their system since 20 April
• 2.722 new placements

Charlie works is a recruitment company which connects businesses in the Netherlands with candidates from Eastern Europe for temporary & seasonal work in the agricultural, logistics and food industries.

Through adoption of standardized practices & workflows on the Salesforce platform, the new owner seized the opportunity to optimize the business. They are now able to adapt this solution for use in other industry segments. This had previously been impossible, as their existing customized solution led to slower productivity, regionalized processes and data storage in multiple disparate sources.

The teams were ready to start the discovery workshops, however, the pandemic and subsequent global lockdowns halted the plans.

As soon as news of the lockdown came through, VRP's global team reacted very quickly to set up online discovery workshops. This involved teams from Minsk, Rotterdam & Krakow, alongside Salesforce in Dublin and, of course, the core Charlie works team in Den Haag. 

Collaborating during various global lockdown schedules provided a few challenges which were easily overcome by all involved. Configuration and additional training sessions all lead to a seamless end-to-end remote implementation, made possible by VRP Consulting's hybrid delivery approach. 

Their boldness paid off and user adoption was high. Thanks to their new ATS, standardized procedures and training, Charlie works saw an immediate improvement in key areas, such as reduction in time-to-fill positions and increase in vacancy fulfillment. Charlie works managed to optimize their business by cutting costs, increasing revenue and driving profitability. All in line with the business's long-term strategic goals.

The next project planned with VRP Consulting involves integrating Sales Cloud and Pardot with Charlie work’s ATS. The aim is to provide an end-to-end lead generation process, instantly matching newly signed fulfillment contracts to candidates.

"VRP has been a key partner in ideation, design and delivery of Yocova.  They continue to impress with their attention to detail, high level of communication and willingness to go the extra mile."

Mark Goodhind, Chief Product Officer Yocova

Results:

• Accelerated design to alpha prototype in 3 months
• Beta launch within 6 months to 100+ airlines, OEMs and ISVs
• Support for the market launch of Yocova in Feb 2020

The R2 Data Labs division of Rolls-Royce wanted to spur innovation and collaboration in the aviation industry by enabling secure data sharing, analysis and incubation via a new platform. Delivering this type of solution rapidly utilising Salesforce technology required a partner with technical expertise, experience and creativity to turn their ideas into an enterprise grade product ready for market launch. VRP joined Rolls-Royce and their design and data partners as part of a multi-year program to make this happen.  Yocova connects aviation companies, data specialists, OEM mainframers and aviation independent software vendors (ISVs) to work together to solve business problems. At the heart of the platform is the marketplace where ISVs list apps and APIs that can be trialed and then procured by aviation companies. Licenses and data plans are managed within the platform.

R2 Data Labs selected VRP Consulting as their technology partner to deliver Yocova. Built using Salesforce technologies, VRP designed, architected and delivered the Yocova platform rapidly against a roadmap of expected features and user journeys. VRP worked in harmony with Rolls-Royce's design and data partners and suppliers to achieve the desired outcomes at all stages of the program.

Rolls-Royce launched Yocova to the public on 10 February, 2020. Along with the existing companies, data specialists and aviation ISVs from the alpha and beta stages, Yocova has welcomed more users onto the platform to increase the levels of collaboration. While it is still to early to ascertain the full impact Yocova will bring to the aviation industry, it is likely new innovations and insights will spring from the data analysis that is powered by this platform.

"We appreciate VRP Consulting's professional project management, communication, and Salesforce expertise evident throughout the project. Now we can easily match and distribute donations to suitable projects. We are already working on new projects with them."

Anders Wikstrom, Chief Finance Officer

Results:

• Enabled tracking donations to projects within Salesforce
• 31% reduction in donation administration
• €31 Million in Funds managed annually
• Enhanced Fund management & distribution through project portfolios

FELM receives funding from a wide-range of organisations and individuals. While some donations are for FELM to use as they see best, many come with conditions, obligation and requirements for their distribution. FELM's Salesforce platform was able to collect donations but it was difficult to effectively match and distribute funds to suitable projects as well as see accurate forecasting.

FELM wished to provide its staff with a simpler to use solution to automatically distribute donations to suitable projects, avoiding shortfalls while fulfilling any donation conditions. FELM wanted to provide greater transparency for their donors by revealing how funds were distributed to suitable projects. FELM sought to gain richer insights into funding forecasts for both individual project and overall funding levels. When combined with details of donor conditions, FELM would be able to more targeted its marketing activities to avoid shortfalls.

Now FELM has a system that with just a couple of clicks matches new donations to projects that comply with any conditions. With their enhanced dashboards, FELM now has a clear picture of project funding so they can focus fundraising and marketing efforts more effectively, avoiding any funding shortfalls. These features are helping FELM further mission by complying with regulations and focusing staff time more effectively as well as facilitating reporting to donors on the impact of their generosity. FELM is already preparing a complimentary community to provide greater transparency to their donors.

"VRP Consulting's expertise in predictive analytics and their ability to understand our particular set of challenges, especially during the pandemic, were instrumental in enabling us to optimise our commercial strategy. Our automated workflows and forecasting capabilities make us a more streamlined business, bringing increased value to our customers."

Jen Haberman, Vice President Of Sales, Beyond Better Foods

Results:

• 70% savings in staff time to create reports & forecasts
• Streamlined business processes through automatic workflows
• Quickly overcame Go-To-Market challenges provided by Covid19
• 'Six figures' saved from eliminating 

Beyond Better Foods beats covid19 by optimizing their retail strategy with analytics.

Beyond Better Foods are enjoying some of the fastest growth in the food & beverage industry, as consumers seek healthier lifestyles. With the additional surge in demand due to the current Covid-19 pandemic, brands, distributors and retailers need to increase efficiency and optimise supply. This presented new challenges; First, besides new products, the market demands a new way of working with retailers: a supply model in tight alignment with market data that operates in real-time. Second, consumers expect a brand that keeps increasing value as they increase their budgets.

VRP helped BBF move away from complex, time-consuming spreadsheets and on to Einstein Analytics providing unified data from discrete sources and the ability to manage data through automated workflows to provide detailed insights and predictive analytics capabilities.  Business critical data is readily available in reports embedded visualizations and Einstein dashboards enabling them to make key strategic decisions directly from a Salesforce Object as they enter negotiations with their suppy chain and distribution channel.  Optimizing commercial strategies by generating future model through Einstein capabilities enables them to rapidly adapt to market conditions, however unpredictable.

Beyond Better Foods were able to rapidly deploy their solution in a matter of weeks, due to close collaboration with the VRP Consulting team.

As a result, Beyond Better Foods were able to identify the most effective campaigns, and best scheduling options, based on process velocity and align this data to the performance of their supply chain. They could focus the analysis on profitability, price distribution or discount allocation and assess the potential impact of a specific segment, product item, channel or distributor name in a single dashboard accelerating the transparency and decision making.

"VRP is very flexible, highly skilful, supportive all the time and made the implementation a smooth & easy to reach goal. VRP Consulting Inc is not just a Consulting firm, they are a team player."

Vinod Kumar Ravichandran, Sales & Business Development, BVT

Results:

• Simplified opportunity conversion process
• 4 Weeks Total project time
• 100% Adoption rate
• Additional functionality delivered

BVT experienced a recent accelerated business growth. Their vast industry experience enabled them to gain market share and therefore increase their customer base. This rapid growth brought internal process challenges with it. Business critical customer information was being held is disparate systems, ranging from excel spreadsheets, emails and separate notes, inherently causing delays in data share amongst stakeholders as well as errors in their record keeping. They needed to deploy an agile solution in a short space of time to address this issue.

BVT wished for a streamlined system that would unify all their data and processes. With simple to enter data from opportunities and site visits along with proper procedures in place to take opportunities to purchase, as well as tools to manage site visits. The management team also wanted automatically generated reports that would let them evaluate the effectiveness of their systems without spending valuable time filling in excel spreadsheets with diverse and inconsistent data.

BVT discovered Salesforce Sales Cloud and Quick Starts; a program to help companies begine their Salesforce journey with basic functionality, scalable for any future needs. Salesforce sales team recommended VRP Consulting as BVT's implementation partner to ensure their new solution would be a perfect fit, meeting their specific needs.  This included a new opportunity process, report generation, conversion tracking and a custom visit object for on-site visit planning, enabling notes and PDF generation.

In only a few weeks BVT was up and running, making day to day work easier and the company overall more productive. Their opportunity capture process has been simplified and unified, which has increased their ability to analyse performance through automated report creation and distribution. The additional functionality beyond the QuickStart specification has helped save even more time in completing minor daily tasks.  With this foundation in place, they are now ready to expand and add extra functionality to help continue developing their business process as they grow

"We value VRP’s expertise in all things Marketing Cloud and their ability to adapt and pivot with all our diverse needs."

John Pham, Digital Program Manager

Results:

• 14% Reduction in single holiday bookings
• 1400 Weekly new leads
• 20,000 Ads seen on social daily
• 2,500 Emails sent daily
• 1,000 SMS messages posted daily

Welk Resorts were only using some of the capabilities within Marketing Cloud. Their marketing tools consisted of disparate systems, such as Marketing Cloud, Sales Cloud and other third-party business insights tools. Having looked through additional features they became aware of the options available through integration.

The marketing team wished for extended features such as insightful data and the ability to effectively target segmented clients, through personalized messages in email campaigns to upsell and cross sell.

Welk Resorts asked VRP Consulting to review their Marketing Cloud implementation and provide seamless integration to their other tools, identifying any additional features that would be beneficial for their marketing team. The VRP team planned a two-stage release.

When combined with Einstein AI and a series of custom reports, the Welk Resort team are now able to let the Salesforce AI make decisions on what path a customer should take based on their profile. These enhancements provide a more effective customer journey, by combining multi-channel marketing campaigns across email, SMS and targeted online ads. Essentially, they can now send a series of personalised and targeted messages customers via the appropriate channel that customer best responds to.

Welk Resorts now has a fully integrated multi-channel marketing platform. Where previously they were limited to a few simple customer journeys with very limited personalised emails, they now have the ability to personalize targeted messages across all client segments and channels, with adaptive response messages as required.

"VRP Consulting helped us develop our AppExchange App and expertly navigated the security review process. I'd highly recommend them for any PDO project."

Christopher Kellner, VP Sales & Partnerships At DigitalGenius

Results:

• Series A funding secured 
• 50% of clients serviced through Salesforce
• 4 applications on the Salesforce AppExchange
• 5-year ongoing partnership

DigitalGenius developed a powerful AI to improve the speed and performance of customer support teams. Unfortunately, its system wasn't integrated with Service Cloud, so potential customers who used Service Cloud couldn't use DigitalGenius's products.

DigitalGenius wished to get their products onto the Salesforce AppExchange so that it could enlarge its customer bases. In order to get on the AppExchange fast and without assembling their own inhouse Salesforce team, DigitalGenius choose VRP Consulting to design and build their AppExchange packages. 

VRP Consulting developed a set of four packages to cover DigitalGenius's different services including Base, Live Chat and SocialHub, as well as an analytics package with machine learning to help train DigitalGenius's products over time.  These packages included support for four languages - English, Dutch, Spanish and Portuguese - and SocialHub integrated with four different service channels: Facebook, Messenger, Twitter and WhatsApp.  All of these packages were built following Salesforce best practices so passed the AppExchange Security review.

DigitalGenius is now on the Salesforce AppExchange and can reach more customers than before. This was a key milestone for DigitalGenius and helped them to secure their series A funding. Now customer's aren't limited to choosing between using Service Cloud or DigitalGenius's products but instead can have the best of both worlds. Importantly, companies which use Salesforce and the DigitalGenius products have been able to increase the speed and quality of their customer service support