Please introduce your company and give a brief about your role within the company?
Webby Central is better recognized as a growth-driving company that caters to businesses by letting them grab multiple growth opportunities. We provide a wide range of services including website development, digital marketing, mobile app development, strategy and consulting, etc. Incorporated in 2013, we are currently operating from multiple locations in the US, including New York, Walpole, and Boston. We have earned vast experience in chalking out impeccable strategies to help businesses in meeting their ultimate goal and thus achieve the milestones successfully.
Working in the capacity of CEO with Webby Central, my role is to ensure that the company is on the right track to achieve the defined goal. I take active participation in strategy formulation with managers, team leaders and other senior professionals to improve service quality, productivity, conversion rates, revenue generation, etc.
What was the idea behind starting this organization?
Our main idea to establish Webby Central was to digitize businesses and help them grab multiple growth opportunities. Well, it’s a known fact that the internet has revolutionized the business world to a wider extent. Be it a startup or enterprise, every business needs to have a website and mobile app to excel their online presence and beat the cut-throat competitive market. At Webby Central, we assist firms in expanding their online horizons through our range of services.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We strictly follow an in-house business model and have a separate in-house team for each service. The projects are assigned to each team in accordance with their specialization. The team works under the great supervision of team leaders and managers, and follows defined processes, strategies, etc. for project development and thus ensure timely project delivery.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
At Webby Central, we deliver business-centric solutions to help clients grow their business at a fast pace. After working on multiple projects for clients from different industries, we possess a better understanding of business needs and deliver the services accordingly. Our professionals have mastered the technique of customizing services based on the client’s specific requirements to help their business grow by improving customer base, conversion, and profit.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
At Webby Central, we render our services to cater to multiple industries. Here are a few of them;
● Food & beverage
● Real estate
● Beauty and fashion
● Travel & more.
And yes, we are delighted to reveal that most of our clients are repetitive. When it comes to the percentage of our repetitive clients, 70% of our clients frequently get in touch with us for their next projects.
Mention the parameters which are most important for you in developing a web design.
As a website design and development company, we understand the role of the design of a website in ensuring its market success. To make the design user-friendly, we consider the following crucial factors;
● Keep the audience in mind
● Make navigation easy
● Account for content relevance
● Make design appealing
● Make design SEO-Friendly
● Call to action and more
What key aspects do you keep in mind while developing a web design in order to enhance its usability?
Any product can’t be successful without users. So, we never leave any stone unturned to improve the usability of every website that we design, to maximize user engagement. We think from users’ point of view and consider the following aspects while creating a web design.
● Mobile compatibility
● Follow the right design elements including correct positioning of the logo, contact information, search bar, main menu, social media icons, etc.
● Create a visual hierarchy by considering various factors including color, size, contrast, alignment, negative space, etc.
● Easy to use the navigation
● Content readability
● Maintain consistency
● Using white space
● Using attractive images
● Correct positioning of a call to action
What are the key parameters to be considered before selecting the right framework for web design?
Well, web design involves a lot of practices, and choosing the right framework is one of them. Today, responsive design frameworks have earned a huge acceptance among businesses. So, web designers leverage such frameworks to a greater extent. Meanwhile, choosing a right framework for web design further involves lots of considerations. Here are some key parameters that we always keep in our mind while making the selection of the right framework:
● Context of usage
● Type of software pattern
● Easy to install
● Core library
● Ease of creating an extension and more
Which framework do you suggest your clients to go for when they approach you with an idea? Why?
Well, this is the most frequently asked question that we often come across. We suggest the right framework for web design based on various factors including idea, type of website, business requirements, client's specific needs, etc. Meanwhile, we work on the following important frameworks:
● Material UI
● Sencha Touch and others
We suggest any of these frameworks to our clients based on their preferences and business requirements. These are the most popular and responsive website design frameworks, which make websites user-friendly, meaningful and highly engaging.
What are your recommendations when it comes to developing a web design? Which framework do you suggest on working with?
A good design is requisite for the website’s market success. We emphasize on design to a wider extent, no matter what type of website clients are seeking to develop. While interacting with clients, we discuss everything about web design and recommend them for various important factors:
● Intuitive navigation
● Content quality and many more
We help clients in choosing the right framework for their website based on their specific business needs, type of website they wish to have, market needs, etc.
What are the key factors that you consider before deciding the cost of a website design?
Most of our clients often ask questions like this. Indeed, it’s difficult to tell the exact cost of website design before crafting it. Meanwhile, we predict the cost of web design based on the following factors:
● Type of website
● Design complexity
● Working hour
● Search engine optimization (SEO)
● Mobile responsive design
● Features, components and many more
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We have adopted the Hybrid Fixed Pricing Model. Following this model, we fix cost and timeline, even at the first stage of project development. We then divide the projects into different milestones and charge payment based on the percentage of milestone completion.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Of course, we have a basic budget requirement, which is $5k. We strictly follow our basic budget requirements whenever getting new projects. Meanwhile, we even compromise our basic budget criteria in some instances - if the concept is unique and exciting, potential to set a new trend, etc.
What is the price range (min and max) of the projects that you catered to in 2018?
The year 2018 was throughout good for Webby Central. During this year, we got many big projects with little bit challenges, mid-range, and small projects. We accomplished all the projects within the specified time frame and delivered successfully. The minimum price range of the project we worked on was $5k whereas the maximum price range was $800k.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms serve as the right platform letting service providers and needy to meet and cater to their mutual interest. It helped us excel in our offerings among the targeted buyers, improved customer acquisition, conversion, and revenue.