YEG Digital

Web Design, SEO and Digital Marketing for Everyone

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A fully digital agency from our work, right down to our work lives. From only offering digital services to being a fully remote working team, we’ve built YEG Digital to fulfill the digital marketing and website needs of our clients, regardless of their location, industry or company size.

Founded in 2017, the work we do for our clients ranges from high-level strategy to custom website design, digital marketing, and search engine optimization.

We are problem solvers and our everyday focus is to deliver solutions that will help your business grow. We help our clients get more leads, grow their website traffic and ultimately, get their business in front of more potential customers.

$100 - $149/hr
2 - 9
2017
Locations
Canada
10050 - 112th Street, Suite 904, Edmonton, Alberta T5K 2J1
17808840591

Focus Areas

Service Focus

40%
30%
30%
  • Web Development
  • E-commerce Development
  • Digital Marketing

Client Focus

100%
  • Small Business

Industry Focus

25%
15%
10%
10%
10%
10%
10%
10%
  • Industrial
  • Public Sector
  • Real Estate

YEG Digital Clients & Portfolios

Key Clients

  • Web Design
  • SEO
  • Search Engine Optimization
  • Local SEO
  • Website Design
  • WordPress
  • Web Development
  • Digital Marketing
  • Google Ads
  • Ecommerce

Quikcard
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Quikcard
  • Quikcard screenshot 1
$10001 to $50000
12 weeks
Insurance

Quikcard needed a website refresh that helped current customers access important information and to attract new customers and help them understand what services Quikcard could offer.

Project Goals


Quikcard came to us with a number of goals they wanted to accomplish:

  1. Help customers understand their products better to help drive package sign ups
  2. Rank on Google against bigger competitors for their top products (ex. Health Spending Accounts)
  3. Tell customers about their newly designed mobile app to increase mobile downloads


Our Solution


In order to accomplish these outlined goals, we worked with them on a new website design that focused on improving user experience. We made the site easy to use for current members looking for providers, access to claim forms, and an easy sign in to their member portal. As well as for potential new members, we outlined the various products that Quikcard offers and improved the “Get Started” form to increase new leads. We also made sure to highlight their new mobile app first thing on the page to encourage current members to download as soon as they reached the newly designed site.

The keys to success for their first two goals ultimately came down to content and a comprehensive on-going SEO and digital marketing strategy. Quikcard outlined Health Spending Accounts (HSA’s) as the main focus area to increase business. We started by writing an in-depth page on all things HSA. Our goal was to provide a potential client with all of the answers they could potentially need when researching HSA’s. In addition, we ensured the content was SEO friendly and aligned their digital marketing campaigns to drive traffic to their HSA webpage.

BeLeaf Pharma
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BeLeaf Pharma
  • BeLeaf Pharma screenshot 1
$10001 to $50000
24 weeks
Consumer Products

BeLeaf Pharma was a new start up company that needed help with their business right from the start. From brand identity and web design, to market research, content writing, and digital marketing strategy, we’ve formed a partnership with this client to help their business launch and grow.

Project Goals


BeLeaf Pharma reached out to us in the early stages of their company development. As a new player in the skincare industry, they knew they needed a strong partnership when it came to marketing. On their long list of goals for their launch, their top priorities included:

  • Integrate their logo into a clean and modern brand identity for their digital presence
  • Assist with market research in the various countries their products would be launching and help write content
  • Create a multi-site redirect website platform responsive to where in the world their website visitors were coming from


Our Solution


Our initial work with BeLeaf focused on working with them to gain a solid understanding of the skincare industry around the world. We worked on market research in the various countries that BeLeaf was looking to launch to understand product popularity in those markets and who their competitors were. From there, we assisted in writing some great content for their website.

The website build-out included integrating their already created logo into an overall visual identity that was clean, modern, and professional. The BeLeaf website has a unique need in that it needs to be responsive to where in the world the visitor is coming from. Because each country has different products and different rules around skin-care marketing, we needed to come up with a geo-redirect solution based on the IP of the web visitor. Included in that, was the need to translate the website, again based on your location in the world. This was quite a complicated back-end set up but once it was set up it created the automatic geo-redirect and language translation based on the location and language preference of each individual user.

Additionally, we worked with BeLeaf to create an overall website strategy that involved capturing leads of potential customers prior to launch through a lead capture form on the website. These leads could then be used for marketing purposes once products began to roll-out. We also brought in our Social Media marketing partner to work with the BeLeaf team on building out an overall digital marketing and social media strategy.

Coaching New Drivers
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Coaching New Drivers
  • Coaching New Drivers screenshot 1
$0 to $10000
6 weeks
Education

Coaching New Drivers is a new driver training program. They came to us looking to launch an affiliate program on their website that would help drive traffic and ultimately increase sales of the training program.

Project Goals


Coaching New Driver’s came to us with two main goals:

  1. Create a sales page for their affiliate training program
  2. Drive traffic to the website and increase sales of the training course


Our Solution


We worked with the Coaching New Drivers team to create the main sales page that outlined the details of their training course and affiliate program. We built the page as a leads funnel page with the goal to drive visitors of the website to purchase the training program. By including an overview of the course, highlights of the coaches, video testimonials, and new driver facts and statistics, we built a content-rich website that encourages visitors to “keep scrolling” to find out more information. All of the calls to action either drive the visitor further down the site or to the sales page to purchase the course content.

After the site launched, we worked with the Coaching New Driver’s internal team to build out a digital marketing strategy to drive traffic to the website. As the course covers content relevant throughout Canada and the United States, we created a digital marketing strategy that targets a relevant audience throughout the two countries.

Burke Group
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Burke Group
  • Burke Group screenshot 1
$10001 to $50000
16 weeks
Advertising & Marketing

Burke Group came to us initially to redesign their website. They had an outdated, poorly performing website that was not ranking and was not getting great traffic. Their goal was to update the website on WordPress, improve functionality, and increase optimization.

Project Goals


Burke’s goals for their website redesign included:

  1. Modern and clean overall design
  2. Better user-experience and easy to find information for customers
  3. Increased website traffic


Our Solution


Our website redesign included improving overall speed and functionality, increasing user-experience, and adding over 75 pages of content to their website. We focused on adding page content that explained to their customers what kind of products and services Burke haad to offer, as well as adding FAQ sections throughout the site, and adding forms on each product page to increase new leads.

Once the website redesign was complete, we turned our attention to improving SEO to start ranking on google, implementing digital marketing campaigns with custom landing pages on the website, implementing a new email marketing system for some of their larger clients, and initiating a new blog formula for the internal Burke marketing team to continue.

Inclusion Alberta
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Inclusion Alberta
  • Inclusion Alberta screenshot 1
$0 to $10000
10 weeks
NGOs

Inclusion AB needed an additional microsite to manage their donations. We took a static and out-dated landing page and created a complete site dedicated to helping educate about donations, manage the booking process, and automate the communication.

Project Goals


Inclusion AB came to us needing a solution to help manage and automate their donation booking process. Their top goals were:

  1. Educate people about what can be donated, how scheduled pick-up donations works, and where donation bins are located
  2. Improve the booking process for scheduled donation pick-ups
  3. Automate the communication when a scheduled pick up was booked

Our Solution


To kick off this project, we sat down with the Inclusion AB team to get a solid understanding of the process they currently had in place for managing their donation bookings. Through this, we found they were running a very manual process that involved lots of staff hours. We were able to create an entire microsite accessible from their main site that the main goal was to address all of the information around donations.

Through the site, potential customers can schedule a pick-up at their home for their donations, find a donation bin located near them, and learn more about what can be donated. We created a completely automated process to schedule a donation pick up. This included auto-emails, reminder emails, and multiple text message reminders to customers. The “Find a Donation” tool we built allows customers to search for bins located near their homes if they are not on a donation pick-up route.

Cranesmart
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Cranesmart
  • Cranesmart screenshot 1
$0 to $10000
9 weeks
Industrial

Cranesmart, like many of our clients, came to us with a website that they couldn’t edit. They needed a website refresh that provided additional information to their clients and also allowed them to manage the back-end of the website to keep content up to date.

Project Goals


Cranesmart came to YEG Digital with two goals:

  1. Redesign their current website so they could edit and update content once the website was launched
  2. Create a digital marketing strategy to help grow their business


Our Solution


We worked with the Cranesmart team to redesign their website on the newest WordPress platform. We built comprehensive pages for their products, systems, and applications that allow potential customers to find all of the information they need quickly and efficiently. Post-launch, we walked the Cranesmart team through their easy to manage back end so that moving forward, they were able to make any necessary changes or edits to their website.

After the website launched, we sat down with the Cranesmart team to come up with a digital marketing strategy that would help bring traffic to the new website and ultimately, help them attract new customers to their business. Cranesmart operates all over the world, so our digital marketing strategy started with a focus on local campaigns, with the plan to extend to global campaigns once we gained a good understanding of initial campaign results and performance.

Kendal Lighting
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Kendal Lighting
  • Kendal Lighting screenshot 1
$10001 to $50000
20 weeks
Retail

Kendal Lighting needed to update their old Drupal website to a more modern, user-friendly, and easy to update WordPress website. We created a clean and easy-to-navigate for both front and back-end users.

Project Goals


Kendal Lighting’s main goal was to have a website that was easy to use from a front-end navigation perspective and was easy to manage and keep up to date from the back-end.

Our Solution


Kendal Lighting approached us needing to update their old Drupal based website. Their old website was difficult to navigate from a front-end users perspective. It was challenging finding products and did not visually communicate the Kendal Lighting brand very well. In addition, it was difficult for back-end users to go in and update inventory, information, images, etc.

We refreshed the overall look and functionality to create a front-end website that is easy to navigate, highlights top Kendal Lighting products, and is easily searchable. In the back-end, we created a customized integration that allows Kendal to mass upload information and it will all be auto-filed into appropriate fields to push to the front-end.

University Hospital Foundation Brain Campaign
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University Hospital Foundation Brain Campaign
  • University Hospital Foundation Brain Campaign screenshot 1
$0 to $10000
6 weeks
NGOs

The University Hospital Foundation Brain Campaign needed a website built as an information hub and as a portal to collect online donations to help support their Brain Centre and it’s affiliated programs.

Project Goals


The University Hospital Foundation Brain Campaign had their creative identity established, but needed to create a website where they could share more about what the UHF Brain Centre is working on and the ability to collect donations online from donors.

Our Solution


YEG Digital worked with the UHF Brain Campaign to build a website that served as an information hub for the various programs and initiatives that make the UHF Brain Centre a world class facility. In addition, we added online donation functionality to enable donors to donate to the Brain Campaign directly from their website.

Design-wise, we added in some movement, videos, and some custom functionality to create a clean and informative website. As always, with a back-end that is easy to manage to allow the University Hospital Foundation team to be able to edit the website and keep all of the information up-to-date without any headaches.

Vision Gallery
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Vision Gallery
  • Vision Gallery screenshot 1
$0 to $10000
8 weeks
Retail

The Vision Gallery came to YEG Digital to convert their old, poorly functioning site to a modern, mobile-friendly WordPress website.

Project Goals


The Vision Gallery came to us with three main goals:

  1. Convert old HTML website to a new WordPress Website
  2. Improve conversion optimization within the site
  3. Compete in local search rankings for multiple locations


Our Solution


By converting their old, out-dated HTML website to a new, optimized WordPress based website, we were able to see an almost instant improvement in their overall website performance. Being a multi-location store, we needed to not only focus on highlighting their various service locations to increase foot traffic to those locations, but also improve their online form conversions. We focused on optimizing each product page with a lead form that was searchable from the main page.

We worked with the Vision Gallery to improve site content, implement some SEO strategy, and consulted on some digital marketing strategy that would improve their overall search results ranking. In addition, we worked with each of the Vision Gallery’s locations to optimize their Google My Business listings to also improve search rankings and appear in the Google Map Pack.

Gem Gallerie
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Gem Gallerie
  • Gem Gallerie screenshot 1
$0 to $10000
8 weeks
Retail

Gem Gallerie needed a website to take their business online. We worked with them to build the overall visual identity, website design, and content creation.

Project Goals


Gem Gallerie is a local Sherwood Park business that came to YEG Digital to help them take their local business online with a well-designed website. Their goal was to build a website that helped connect with customers in the digital space.

Our Solution


We worked with Gem Gallerie to first identify an overall visual identity for their new website. This included colours, fonts, imagery, etc. From there, we put together a content plan on what exactly they wanted to feature on their website. We helped layout the sitemap structure, write any necessary content for the initial website pages, and got them started with a blog.

Additionally, we provided some strategy around their Google My Business listing and helped them optimize their listing so that Gem Gallerie would show up in the map pack for local search results to help drive organic traffic to their website.

YEG Digital Reviews

5.0 2 Reviews
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  • Digital Marketing
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Raymond (Ray) Bilodeau

Brings a focus on creating user-friendly and visually appealing websites that are tailored to the needs of the client.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

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Review Summary

Clear Communication and collaboration between the client and the web development team, a well-defined project plan and timeline, and a smooth development process that results in a high-quality, effective website that meets the needs and expectations of the client.

What service was provided as part of the project?

Web Development

What is it about the company that you appreciate the most?

Brings decades of experience and understanding and listening skills to understand what applies to a specific situation.

What was it about the company that you didn't like which they should do better?

I greatly appreciate the time and individual interest shown in our success.

Zach Belland

Best digital solitons provider in Western Canada. You won't be disappointed.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed

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Review Summary

Paul and his team at YEG Digital have been instrumental in not only our success, but the success of our clients. Paul has the unique ability to solve business and market challenges through digital solutions from web design and SEO through to digital marketing and digital audits. I'm in good hands working alongside YEG Digital and refer clients to them on a weekly basis - All come back and have nothing but glowing reviews. You will not be disappointed!

What was the project name that you have worked with YEG Digital?

Website Development & Ongoing Strategy/Support

What service was provided as part of the project?

Web Development, Digital Marketing

Describe your project in brief

Proposal, market research, competitive analysis, website build, optimize user experience, tips/tricks to drive leads, SEO, digital marketing, monthly hosting/maintenance/security. Truly a great experience from start to finish.

What is it about the company that you appreciate the most?

Honesty - You're told the truth and offered sound solutions for your business, not what makes them the most money.

Responsive - Requests and edits are done in a timely fashion and done right the first time.

Understanding - YEG Digital really takes the time to get to know you and your business so he can offer solutions tailored specifically to your needs.

What was it about the company that you didn't like which they should do better?

Capacity - As one of the top developers, they are a busy bunch and I wish I could refer more business to them.