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Verified Profile
Unlike most other firms, we take business needs first, making cutting-edge tech work for the goals of your company.
We are great at web and native mobile engineering. Good, efficient architecture is king. Your product should be scalable, maintainable and future-proof, and we'll make it happen.
One of our core values is design. As fans of all things simple, we create clean, in-your-face user interfaces even for the most sophisticated workflows.We strongly believe in the lean methodology, which means we'll encourage you to spend as little money as possible for the first version of your product. Instead of making assumptions and allocating huge budgets upfront, we should quickly create an MVP for you, take it to the market, collect feedback and reiterate fast!
Locations
United States
44 Tehama St,
San Francisco,
California
94105
+1 (415) 470-2865
UAE
Level 23, Boulevard Plaza Tower - 2 Sheikh Mohammed bin Rashid Blvd,
Dubai,
Dubai
Singapore
Grzybowska,
Singapore,
Singapore
048619
9 Raffles Place
Focus Areas
Service Focus
- Software Development
- Mobile App Development
- Web Development
- Web Designing (UI/UX)
- Cloud Computing Services
Client Focus
- Medium Business
- Small Business
Industry Focus
- Financial & Payments
Yellow Executive Interview
Mitya Smusin
CEO
Please introduce your company and give a brief about your role within the organization.
Yellow is a digital product agency that has already helped more than 40 businesses build software solutions. We strongly believe in the lean methodology and instead of making assumptions about the product’s destiny on the market, we create an MVP and base any further updates on the feedback. Our team gives a hand to companies of each size, from an ambitious startup to an international enterprise.
Personally, I’m the CEO of Yellow.
Personally, I’m the CEO of Yellow.
What is the story behind starting this company?
It’s quite typical: we started doing freelance and consulting and we gradually grew to be able to take over bigger and more interesting projects.
What is your company’s business model – in-house team or third-party vendors/ outsourcing?
We are a fully in-house digital product agency that provides companies with high-quality software development services. We were recognized as a Top B2B Company and a Top 1000 Global Service Provider.
Also, we create our own applications. It allows us to better understand our clients and their needs since we participate in the product lifecycle from the very beginning to the end.
Also, we create our own applications. It allows us to better understand our clients and their needs since we participate in the product lifecycle from the very beginning to the end.
How does your company differentiate itself from the competition?
Our greatest advantage is a business-before-technology approach that we apply to all our projects. It means we are proactive during the development process and put business needs first when choosing tools and technologies. We conduct thorough research to create a stack that suits each particular requirement and function.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our primary focus is telecommunications. We are great at the development of audio and video calling applications, messengers, and other forms of chat in the broad understanding of the term. A chat can be a standalone application or a part of a big and sophisticated business process inside a company. We are a certified partner of Twilio and are submerged into the ecosystem to a significant degree.
Other business areas we closely work with include healthcare, tourism, and fintech. For example, we worked with the Driving Rehabilitation Institute on a learning tablet app and with the National Association of Tax Professionals on a web blog.
We tend to see clients as long-term relationships and it’s typical for us to work for 3+ years with the same client.
Other business areas we closely work with include healthcare, tourism, and fintech. For example, we worked with the Driving Rehabilitation Institute on a learning tablet app and with the National Association of Tax Professionals on a web blog.
We tend to see clients as long-term relationships and it’s typical for us to work for 3+ years with the same client.
Please share some of the services that you offer for which clients approach you the most for?
The clients mostly come to us with ideas about web (complex, heavy-load-ready web applications), mobile (Android, iOS), or cross-platform development. We are also big on design and provide UX/UI services.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
The overwhelming majority of our clients are completely satisfied with the services we provide. It can be concluded from the fact that they stay with us for years. Sometimes we face minor inconveniences, but we quickly resolve them together with the client.
The strategy we stick to consists of several steps. First, we help our client validate their ideas with constant communication and thorough research. Then, we create a prototype that helps us understand how the solution is going to function. The main stage is development and design when we create the product and constantly update the client on what is going on. Testing and cross-review of code is ingrained into the process and goes on all the time. After the launch, we provide full post-release support.
The strategy we stick to consists of several steps. First, we help our client validate their ideas with constant communication and thorough research. Then, we create a prototype that helps us understand how the solution is going to function. The main stage is development and design when we create the product and constantly update the client on what is going on. Testing and cross-review of code is ingrained into the process and goes on all the time. After the launch, we provide full post-release support.
What kind of support system do you offer to your clients for catering to their queries and issues?
It depends on the client’s need, as our boutique size lets us adjust to every particular client. With a successful software product, support is often indistinguishable from further development, as the product grows all the time and you have to maintain it as well as upgrade it at the same time. In technical terms, we do provide L2 and L3 support.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We are working with a Time and Material model meaning a client pays for the development based on time and resources spent on it. Our team provides the upfront project estimation and then when all terms are agreed upon, we issue monthly invoices.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
No, we don’t have any basic budget requirements. For today, the minimum budget we worked with was about $10,000.
What is the price range (min and max) of the projects that you catered to in 2020?
A yearly budget for our typical project can be between $10,000 and $700,000.
Where do you see your company in the next 10 years?
We see ourselves as a top-notch, world-class digital product agency that creates beautiful, easy-to-use, and future-proof products for clients that are in need of constant successful digital transformation.
Yellow Clients & Portfolios
