

Please introduce your company and give a brief about your role within the organization.
But above it all, we love solving complex issues our clients are dealing with. This is where our Marketing department takes charge and assembles a team of designers, developers, brand masters, and business analysts to paint the big picture and apply all of our skills and resources to deliver the most effective bundle of digital solutions.
I am the founder and CEO of this incredibly talented team of 35 digital professionals that are Zgraya (by the way, in Ukrainian it means a pack of wolves, a pride of lions, or a flock of birds).
What is the story behind starting this company?
So, basically, we faced the challenge of re-inventing ourselves in a short period of time. Essentially, we had to do to ourselves what we usually do for our clients. Except we had literally no time to do it as we needed to start generating revenues to keep afloat.
This was probably the most intense and the most fun thing I have ever done business-wise. The team really came through and showed that we are a pack. In only 3 weeks we came up with a new vision, new name, new brand identity, and managed to release a landing page to start directing our clients to. Our CMO took what our designers and developers put together and managed to build a pipeline that pretty much immediately got us proper attention, so that within a month after the kick-off we had the first contract to our new name.
Truth be told, I still think that this was somewhat of a properly calculated and exceptionally executed miracle, which made me believe that our team is capable of absolutely anything.
What is your company’s business model — in-house team or third party vendors/ outsourcing?
There are more examples like this but in the vast majority of cases, the only hands that touch our clients’ projects are those of pure-bred Zgrayans :)
How does your company differentiate itself from the competition?
We respond to our client’s requests in no longer than 24 hours (unless there’s a weekend in the middle, of course — people have to have a break). Our offers are not only more detailed and tailored to the issue at hand, but they are also beautifully crafted, showcasing our designers’ touch.
We are transparent to the point of getting our clients fully engaged in our inner works. We are vocal and opinionated when we see that what the client requests is not the best solution. At the same time, we always keep in mind that first and foremost the project is our client’s baby.
We are global and cross-industrial, so we are both culturally sensitive and adventurous in sourcing inspiration from places people don’t usually care to look at. Our developers think design, our designers think marketing, and our marketing packages it all to create an unstoppable customer-centric machine.
So, in a nutshell, it is the energy to take that extra step and to venture out of the expected along with crazy internal synergy that makes our clients come back to us for more.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our clients love it, and if they have new projects to tackle — 3 out of 4 come back for more.
Please share some of the services that you offer for which clients approach you the most?
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We also have a process that allows us to avoid negativity. We believe that honesty is the best policy and that the more transparent our actions are, the less chance for a client to be disappointed. We always warn our clients that once we sign, there is going to be a lot of us in their lives. We show interim deliverables and collect clients’ feedback at every major milestone to make sure that we are building and what they expect us to build are one and the same.
What kind of support system do you offer to your clients for catering to their queries and issues?
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Branding is a box-solution with a pre-set pricing for different components and for a full-blown brand strategy.
Product design and development are normally done on T&M basis to be able to properly engage in the product cycle and to provide our clients with proper flexibility. Here we believe in a lean approach, quick MVPs, thorough analysis, and fast iterations. So we bill our clients monthly on a two-sprint basis with full disclosure on what we are going to accomplish and detailed reporting on what we have already done.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
What is the price range (min and max) of the projects that you catered to in 2020?
Where do you see your company in the next 10 years?
But at the same time, I see us stay true to our origins, to our ideals, and, most importantly — to each other. Because we are Zgraya.
Ukraine
+380672159252