Digital Media Analytics: Earned Media

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Discover the importance of earned media Earned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence. On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data usi...
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Course Content

Understanding and making the most of earned media

How to get earned media

Best practices for earned media campaigns

Earned media strategies for content marketing plans

Introduction to social listening

Benefits of social listening

How brands use social listening

Engaging customers on social media

Tools for social media analytics

Collecting tweets from social media

Social media listening tools

About Educator
Sorin Adam Matei
Location West Lafayette, IN
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Course Info
Course Duration

12 hours

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