Google Analytics Essential Training

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Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once t...
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Course Content

Setting up an account

Installing the Google Analytics tracking tag

Working with essential reports

Using annotations in analytics reports

Graphing data over time

Cleaning up data with inline filters

Creating and applying persistent segments in reports

Determining the location, demographics, and interests of your users

Using acquisition reports to determine where your users are coming from

Working with behavior reports

Visualizing funnels with Goal Flow

Setting up goals

About Educator
Corey Koberg
Certified AdWords Trainer, Cofounder of Cardinal Path
Corey Koberg is a certified trainer in Google Analytics and AdWords and is the cofounder of Cardinal Path.

Corey is also a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and internet marketing. The co-founder of Cardinal Path, Corey holds a degree in electrical and computer engineering from the University of Illinois. He has been involved in Internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. He also co-authored the book Display Advertising: An Hour a Day. You can find Corey on Twitter @koberg.
Course Info
Course Duration

2h 36m

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