Introduction to Google Analytics

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There are many web analytics tools available today--one of the more popular of which is Google Analytics. Google Analytics is an incredibly powerful tool and used correctly it can help you find new ways to improve your website and grow your business. But, Google Analytics can also be difficult to understand and know the best ways to use the information. In this course, we ...
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Course Content

What is Google Analytics?

Top Challenges of Working with Analytics

Definitions of Common Analytics Terms

Install Tracking Code (without knowing code!)

Setting & Comparing Date Ranges

Sources: How do people find your site?

All Pages: What pages do people visit?

Visitor Paths: Previous & Next Pages

Setup Regular Report Email

Class Summary & More Resources

About Educator
Matthew Edgar
Web Analytics Consultant
Matthew Edgar is web consultant at Elementive. Since 2001, Matthew has helped hundreds of businesses and non-profits grow through a process of analyzing and improving their website and online presence. He is the author of Elements of a Successful Website and Tech SEO Guide. Matthew regularly speaks at conferences and teaches workshops about analytics and technical marketing subjects. You can connect on Twitter @MatthewEdgarCO or on his blog at
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