Description
The goal of this course is to teach you Google Analytics as a tool, but what is more important to teach you how to use the data to drive your business. We'll start with the very basic topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segme...
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Preview
Course Content
Basic data description
How the measurement is done
Bounce rate, time and uniqueness
How to use the tool
What to remember when doing analytics
Socio-demo data
Browser data
Mobile experience
Site content
Site speed
Internal site search
How to use UTM parameters?
Traffic sources
Landing page and keyword
Keywords
How to evaluate traffic sources
Goal setup and funnels
Product analytics
Segmentation
Google Analytics access/rights
OUTRO
What's next?
About Educator
Pavel Brecik
Web Analyst and Data Evangelist
It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.
Course Info
Course Duration
4.5 hours
Course Language
English
Course Level
Beginner
Certification
Yes
126.03
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