Ultimate Google Analytics course + 50 practical examples

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The goal of this course is to teach you Google Analytics as a tool, but what is more important to teach you how to use the data to drive your business. We'll start with the very basic topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segme...
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Course Content

Basic data description

How the measurement is done

Bounce rate, time and uniqueness

How to use the tool

What to remember when doing analytics

Socio-demo data

Browser data

Mobile experience

Site content

Site speed

Internal site search

How to use UTM parameters?

Traffic sources

Landing page and keyword


How to evaluate traffic sources

Goal setup and funnels

Product analytics


Google Analytics access/rights


What's next?

About Educator
Pavel Brecik
Web Analyst and Data Evangelist
It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.

My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).

I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.
Course Info
Course Duration

4.5 hours

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