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List of the Best Pay-Per-Click (PPC) Agencies

  • We are a full-service digital marketing agency providing services for brand identity, search engine optimization, search engine marketing & website design. We are specialize in ecommerce website design & conversion rate optimization for online stores. Founded in 2010, we are headquartered in Pune, India.

    "Great Company"
    Industry Research
    < $25/hr
    10 - 49
    2010
    Pune, India
  • Prairie Giraffe

    Beautiful Websites and Digital Marketing
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    If you’re like most companies, you want your web presence to make a good first impression with potential customers and turn them into buyers. We help you grow your business by providing a steady stream of potential clients through Attractive User-Friendly Web Design, Digital Marketing and Advert ... read more about Prairie Giraffe

    $100 - $149/hr
    2 - 9
    2015
    Gillette, Wyoming
  • There's no doubt that if you're reading this, you are serious about growing your business. Likely, you're on GoodFirms doing research, trying to determine which digital agency will take your business to the next level. Let us make your decision easy. Hire Marketos for 90 days and see whether we’ll ... read more about Marketos Agency

    $50 - $99/hr
    10 - 49
    2019
    Timisoara, Romania
  • ESP Inspire

    Website Design and Development Company California.
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    ESP Inspire is your one-stop-shop for all of your Website Design, Website Redesign, Website Development, E-Commerce, Website Maintenance, and Hosting services. To date, ESP has designed and developed more than 1000 websites. In addition, ESP Inspire also provides complete Internet marketing solutions including Search E ... read more about ESP Inspire

    "very good nice experiencing we learn lot from this site"
    TASK LMS
    $50 - $99/hr
    50 - 249
    2001
    Albany, California
  • FUSS

    Dinamic. Ideas. Creativity.
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    Digital marketing agency Fuss ⭐️ Performance marketing and Ads ✔ Web Dev ✔️ Social Media✔️ Design & Creative ✔️ Trafiic

    "Web development of a feature-rich dental practice management system advertised online."
    Йоанна Цонева, Office manager at Denteu Software
    NA
    10 - 49
    2021
    Sofia, Bulgaria
  • Webgen Technologies

    Blockchain, Web & Mobile App Development Company
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    Webgen Technologies is a software, web and mobile app development company in Kolkata, India, known for serving clients globally with next-level solutions. Established in 2011, we are a one-stop solution for business owners who are in need of high-quality websites and feature-rich apps. With 75+ experts on board, we hav ... read more about Webgen Technologies

    "The work environment of the company"
    Ramen Das, Digital Marketing Teacher at A to Z Academy
    < $25/hr
    10 - 49
    2011
    Olathe, Kansas
  • Brandstory

    #seo, #SEM, #digitalmarketingcompanyinbangalore
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    Brandstory is a top digital marketing company in Bangalore India. We provide Search Engine Marketing Services, UI UX Design Services, Internet Marketing Services, Search Engine Optimization Services / SEO Services, Social Media Marketing Services, Pay Per Click Advertising services, Logo Design Services, Onli ... read more about Brandstory

    "Hardworking and sincere partners"
    Supriya Radharaman, COO at Angadi Ventures Pvt Ltd
    < $25/hr
    10 - 49
    2015
    Bengaluru, India
  • Tech2Globe is a name that stands for reliability, efficiency & trust. A team that works hard to provide best solutions to our clients, management that makes sure the timely execution of projects and a collective effort to form long-lasting relations with our clients is what makes us Tech2Globe.We not only have expe ... read more about Tech2Globe Web Solutions LLP

    ""
    Daniel
    $25 - $49/hr
    50 - 249
    2014
    Delhi, India
  • As your trusted partner ViaPocket is the in Kolkata, India. ViaPocket has always provided proven results to the businesses through Digital Marketing Services such as SEO, SMO, PPC and a lot more. Our Google certified professionals use customized solutions for your website ranking. We at ViaPocket always try our best t ... read more about ViaPocket

    "Amazing experience. Highly skilled proffessionals. Their best part they always respond on time."
    WeCr8tive Team
    NA
    2 - 9
    2011
    Shrirampur, India
  • Street Inc. is the 'growth' online marketing agency in Zürich, Dubai and Berlin who focus on ‘neo’ - futurist services for ambitious brands to outperform competition and reshape industries. We fuse communities, develop pioneering habit-building tech products, create viral content, and exec ... read more about Street Inc.

    "Highly Recommended - Viral Tech & Marketing"
    Fabian Dagostin
    $25 - $49/hr
    10 - 49
    2016
    Zurich, Switzerland
  • WEBSTRIO Digital

    Top Leading Digital Marketing Agency in India
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    We are a team of online marketing specialists that put your business needs in the forefront when it comes down to search engine optimization or pay-per click management. We also offer services in email marketing, social media marketing, content writing, and website design and development.  Our strategy is based on ... read more about WEBSTRIO Digital

    "One of the Best SEO Company in India which focuses on Quality Search Engine Optimization"
    Abdul Majeed P, Co-Founder at Desklog - Employee Time Tracking Software
    $50 - $99/hr
    10 - 49
    2018
    Kozhikode, India
  • Technohus

    Digital Solutions For All Your Business Problems
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    Technohus is a team of passionate IT Experts who work closely with businesses and help them achieve their goals to stand out in the market. We believe that every brand is different and works within their own set of boundaries. Hence, there is a need for tailored services that can help them manage their day-to-day ma ... read more about Technohus

    "They work fast, have clear communication and we are very pleased with their services. "
    Sadie Durante, Director at POWER MONKEY FITNESS EQUIPMENT, INC.
    $25 - $49/hr
    50 - 249
    2018
    Woodbridge, Virginia
  • Dow Group is leading the Digital Marketing and Web Design Company. Performing its valuable Web Design and Digital marketing services since 2002.  To guarantee that your design will not affect the performance of your online website, you should ask the help of a credible web design and development company like ... read more about Dow Group

    "Reliable and trustworthy "
    Serge Dfouni, Founder at ClickGift
    NA
    10 - 49
    2002
    Dubai, UAE
  • We find your voice then express it through head-turning marketing and design.We offer everything from marketing strategy, to brand development, to technical whitepaper production.

    $25 - $49/hr
    2 - 9
    Collingwood, Australia
  • ATAK Interactive

    Full-Service B2B Marketing & Ecommerce Development
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    When B2B companies need to outsource marketing, creative, and development resources to support their sales operation, ATAK provides unique and innovative tools that actually get results. With our proven products, such as Purposeful Marketing, businesses never have to ask why again. Every action is clear. Every initi ... read more about ATAK Interactive

    $100 - $149/hr
    10 - 49
    2005
    Los Angeles, California
  • For web development projects of any size - We can provide everything you need for online success. With decades of commercial experience we can quickly understand the needs of your organisation. We also appreciate the importance of working to a budget and deadline, and we know what works online. Every business is differ ... read more about Site Suite

    $25 - $49/hr
    10 - 49
    1997
    Sydney, Australia
  • From start to finish our experienced web developers will work closely with you to create a total online presence. We guarantee that the end result will reflect a professionalism that only 18 years in the business can! Aussie Internet is a web design studio based in Melbourne and continues to set the industry standard i ... read more about Aussie Internet

    $25 - $49/hr
    10 - 49
    2005
    Melbourne, Australia
  • We're an experienced digital design and development studio based in London. We produce story driven projects from concept to development, helping you communicate and engage with your audience online. We offer a full range of digital services from mobile first websites to HTML5 games, and along the way, we've w ... read more about Toasted Digital

    $50 - $99/hr
    2 - 9
    2011
    London, United Kingdom
  • Local SEO

    Quality Link Building Company
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    LOCAL SEO is a reputable digital marketing company specializing in providing link building services, which are the fundamental elements of SEO campaigns. Link Building is also referred to by terms as Link Development or Backlinking. Backlinks have a major impact in determining the ranking and authority of your website ... read more about Local SEO

    < $25/hr
    10 - 49
    2011
    NYC, New York
  • The Watchtower

    Providing Exceptional Digital Marketing Services
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    Initially, we worked independently on various projects in the field of Digital Marketing. Working together on successful projects made us realize it was ideal to combine our passions to truly maximize our collective output. This led to the launch of The Watchtower in 2018. Our aim – “Provide Exceptiona ... read more about The Watchtower

    "Website Development and Digital Marketing "
    Film District Dubai
    $25 - $49/hr
    2 - 9
    2018
    Dubai, UAE
  • Tarika Technologies is a cutting-edge technology solution company; It provides innovative solutions for large and small businesses. Tarika Technologies' services include software development, mobile app development services, management consulting, integration & testing, eCommerce software development, web desig ... read more about Tarika Technologies

    "Great Job done Tarika Technologies!"
    Giselle Parker, Neuroscience Specialist at Neuro Services
    NA
    50 - 249
    2006
    Marriottsville, Maryland
  • Digitec Innovations is your partner on every stage of online presence. We provide web design and development, digital marketing, AR/VR solutions, CGI, etc.

    "Best Team and Services"
    Andranik Berberyan, Founder and CEO at Symbolium
    $25 - $49/hr
    10 - 49
    2018
    Yerevan, Armenia
  •  is a delhi based Web, Graphics, Multimedia and Internet Marketing services provider Company. Though it may sound cliched but we offer the best services in the industry. This becomes eminent from the fact that we have a list of satisfied clientele who are pleased to associate themselves with our company. An I ... read more about Maya Techno Soft

    "Maya Techno Soft is an excellent company with highly qualified team"
    Venue Pik
    < $25/hr
    2 - 9
    2012
    Delhi, India
  • eFeeders Tech

    Full Service Digital Marketing Agency
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    eFeeders Tech is one of the fastest growing digital marketing companies bringing their best to provide result-oriented services to clients. We are a team of 40+ experienced individuals from the field of SEO, Website Development, Appliccation development, content writing & marketing. We use the most relevant & e ... read more about eFeeders Tech

    "Highly Recommended Development & Marketing Company"
    Jon Harry, Company Owner at QuickDeals4U
    < $25/hr
    10 - 49
    2014
  • Arobit Business Solutions Pvt. Ltd

    Top ERP & CRM Softwere Development Company
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    Arobit Business Solutions Pvt Ltd is a rapidly growing end-to-end I.T and Marketing Service provider which provides services catering to various government sectors and private SMEs including Startups. Their service basket covers an array of services ranging from Business Consultation, Prototyping, R&D - Strategy Pl ... read more about Arobit Business Solutions Pvt. Ltd

    "Tech experts"
    Sanjay Guha, Founder and CEO at Acquist Marketing & Information Solutions Private Limited
    $25 - $49/hr
    50 - 249
    2011
    Kolkata, India
  • Torch Designs

    Web Design & App Development Company in Florida
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    Establishing your online business is an art, and it takes some finesse and creativity to make it a success. With that said, Torch Designs strives to build long-lasting relationships with our clients. We offer Digital Marketing, Website Design, Application Development, Graphic Design, Search Engine Optimization (SEO), P ... read more about Torch Designs

    "TorchDesigns is a fantastic, local company! "
    Milton De La Cruz, Licensed Real Estate Broker/Owner at Lakeland Homes & Realty, LLC
    NA
    2 - 9
    2008
    Lakeland, Florida
  • E2webservices offers ROI focused web solutions and Digital Marketing services to clients spread all across the globe. We understand the difference between the requirements of a start up venture and that of a large scale well established enterprise.  We understand that every project is different and our approach ... read more about E2webservices

    "Good Digital Marketing Company in India"
    Daniel Assouline
    NA
    10 - 49
    2016
    Noida, India
  • Eminence Technology

    Engineering Digital Solution Of Today And Tomorrow
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    Eminence Technology is an award-winning organisation focused on producing one of the finest designs, developing innovative and versatile solutions with digital products from Startups to SME’s and Enterprises. We became an international brand with clients all across the globe that our official technical partner of ... read more about Eminence Technology

    "Eminence Technology provided us trustworthy, knowledgeable and responsive Web Development."
    Daniel Strizich, Owner at ITSCNC.COM
    $25 - $49/hr
    50 - 249
    2008
    Mohali, India
  • Clientsnow Technologies is one of the Best Local SEO Company, Web Designing, Web Development, Digital Marketing in Ahmedabad with more than 5+ years of experience in designing and development of web applications and has successfully completed more than 400+ projects for client's around the India. Our main objective ... read more about Clientsnow Technologies

    "Great SEO Company"
    Icare stationery
    < $25/hr
    10 - 49
    2016
    Ahmedabad, India
  • Brizzo Digital

    Woocommerce Marketing Experts
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    Brizzo Digital, located at EDC House, Panjim, Goa is a startup registered under the EDC - Ignite Innovation Hub's Incubation Programme, an initiative of the Government of Goa. We are an Amazon Web Services (AWS) partner. We are Google Ads and Google Analytics Certified along with&nb ... read more about Brizzo Digital

    "Result oriented and Creative Team"
    Rajni Lunch
    $25 - $49/hr
    10 - 49
    2015
    Panaji, India
  • Inovve Agência Web Design

    Webdesign, eCommerce and Digital Marketing
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    Inovve is a creative, dynamic and innovative Web Design Agency, based on rigor and uniqueness. We are commited to guarantee you the success of your business in the internet! We are specialists in Web Design and eCommerce websites (Virtual Stores) with over 12 years of experience in the market. We are also specialize ... read more about Inovve Agência Web Design

    "I highly recommend Inovve services, our website excedeed our best expectations"
    Sonia Araujo
    NA
    2 - 9
    2008
    Coimbra, Portugal
  • Mobitsolutions

    Software | Mobile App | Web | UI/UX | SEO | Ecom
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    We build excellent mobile & web applications using current technologies and advancements. Mobitsolutions is a website development company in uk also provides Mobile Apps, digital marketing services, with a focus on search engine marketing (SEO & PPC). Mobitsolutions was founded by tw ... read more about Mobitsolutions

    "Reliable Company"
    Liana Lianov
    $25 - $49/hr
    10 - 49
    2011
    Small Heath, United Kingdom
  • Vocus Digital Agency

    Vocus Digital | Your Digital Marketing Lantern
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    We are an enthusiastic startup since 2018 and we actively communicate to achieve the best results. Respect and acknowledge all stakeholders’ inputs and experiences by working together with a lot of clients in different fields of the market.We are a full-service digital agency focused on the customer. Your company ... read more about Vocus Digital Agency

    "CEO at Alba Pharma Egypt"
    Mahmoud Soliman
    < $25/hr
    10 - 49
    2018
    Giza, Egypt
  • Invoidea

    Transforming Ideas to e-nnovation
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    Invoidea Technologies Pvt. Ltd. is the recognized web design and development company known to create a new standard in web development, from concept to launch and beyond. We provide extensive expertise and experience in developing credible and effective websites for all types of organizations. Furthermore, we ... read more about Invoidea

    "They helped us increase the organic traffic."
    Elena Gilbert, HR Specialist at R & R Study Point at R & R Study Point
    $25 - $49/hr
    10 - 49
    2018
    Delhi, India
  • RIT Ads, leading and best SEO and Digital Marketing company. Since 2005, We have helped thousands of clients generating millions of leads and calls. Our clients trust us. Try RIT Ads Today! Best for your business to get future-ready. LEARN Digital, EARN Digital, BE Digital is our motto and our client trusts us. We h ... read more about RIT Ads Inc.

    "Working with RIT Ads Inc. is really Good, Professional and profitable"
    Digi Reviews
    $50 - $99/hr
    10 - 49
    2005
    Vancouver, Canada
  • Super Stars Promotions Limited (ssp.ng) is a Creative Marketing & Advertising Agency, operating to global standards; offering marketing solutions to businesses across different sectors including Health, Financial, Educational, Telecommunications, Pharmaceuticals, Agricultural, Food, Oil & Gas, Factories, Real E ... read more about Super Stars Promotions Limited

    "It was indeed an awesome and rewarding experience dealing with Super Stars Promotions Ltd"
    Angel Unaegbu, Director at Epic Brands
    $100 - $149/hr
    10 - 49
    2015
    Lagos, Nigeria
  • Bring seo

    Best Freelancing for Digital Marketing
    Visit website

    Dedicated to producing the Best Freelancing for Digital Marketing, SEO, Web Design, Web Development Services.

    "Gain Good Knowledge from Team Lead and Team Members ."
    Vinith Kumar
    < $25/hr
    2 - 9
    2018
    Chennai, India
  • Gain Infinity - Digital Marketing Agency is your Go-to, Number One (1), Customer-Obsessed Branding and Digital Marketing solutions provider, focused on giving each of our esteemed clients custom-made, premium tools, systems, and processes. We use our unique, effective digital marketing strategy for any of our client ... read more about Gain Infinity - Digital Marketing Agency

    "Gain Infinity Professional, Simple, Interactive session and presentation with clients"
    Israel Anuoluwa Opadeyi , Creative Team Lead at https://www.linkedin.com/in/israelopadeyi/
    $200 - $300/hr
    10 - 49
    2022
    Abuja, Nigeria
  • eExpertize Digital Agency

    Your Brand, Our Expertise - From Vision to Victory
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    Welcome to eExpertize, where we go beyond being a standard digital agency; we are the architects of your brand's digital destiny. With an innate understanding of the ever-evolving online landscape and a fervor for crafting compelling digital narratives, we empower visionaries like you to transcend boundaries and ac ... read more about eExpertize Digital Agency

    "eExpertize Digital Agency exceeded all expectations, seamlessly transforming our moving company"
    Faiz Hashmi, PMP, PSM, Owner at Mountain Movers
    < $25/hr
    2 - 9
    2022
    Dhaka, Bangladesh
  • Grow Your Business with TRAX9 Based in Pakistan, Karachi, Trax9 is an international firm at its core. We have successfully completed more than 150 projects thanks to our dedicated team of expert software developers, web designers, and online marketers — our creativity knows no bounds because we can create ever ... read more about Trax9

    "Best Strategy"
    Abeer Meer, Social Media Marketing | Funnels | Facebook & Instagram ADS | Google PPC | YouTube ADS | Performance at Samyang Pakistan
    $25 - $49/hr
    2 - 9
    2017
    Karachi, Pakistan
  • Sprinble

    Masterpiece Web, Mobile, Creative Design Agency
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      We are a digital agency based in Nigeria with expertise in Web development, Mobile development, Creative designs, UI/UX designs, and digital marketing. We have worked and completed projects for FBNQuest, Kudi Inc., ALML servicing Virgin Atlantic, Globacom, Africa Franchise Institute amongst others.

    "Best Company"
    Aderinsola Adegbenro, MD/CEO at Pinnacle Risk Advisory
    $25 - $49/hr
    10 - 49
    2018
    Lagos, Nigeria
  • SD Tech Company

    Innovators, Experimenters and Analyst
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    SD Tech Company is a startup company that provides expertise in search digital marketing solutions for businesses worldwide, including website creation and promotion, and SEO techniques to improve its clients’ positioning in search engines

    "Great Consultation and Support"
    Public Health Now!
    $25 - $49/hr
    2 - 9
    2019
    Bharatpur, Nepal
  • Mofosys Technologies

    'Transforming Businesses through Technology'
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    'Mofosys Technologies Pvt Ltd is one of the leading Web Design & Development Company in Bangalore, India. We help your business reach new horizons by the means of E-commerce Development and Digital Marketing (SEO, SMO & SEM services). We also provide cutting-edge solutions in Web Design, Website Development ... read more about Mofosys Technologies

    "One stop solution for complete e-commerce solutions"
    Darshan Jain, Marketing Manager at Eleczo
    < $25/hr
    10 - 49
    2016
    Bengaluru, India
  • IT Plus

    The leading web design & development agency
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    IT Plus is the leading agency for web design in Dubai. IT Plus offers web design in Dubai at competitive prices, unmatched quality of work, and support, for established market leaders and emerging businesses. Our team of in-house web designers and web developers in Dubai have a rich experience in corporate websites dev ... read more about IT Plus

    "Excellent Service for E-Commerce Development"
    Hasan Najjar
    $25 - $49/hr
    10 - 49
    2011
    Dubai, UAE
  • Softwaresbazar

    Digital Marketing Agency Website Designing Company
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    Softwaresbazar is a leading website designing company gurgaon deals in website designing, website Development, PPC Management, SEO, Mobile App Development and Branding. Web Development is the face of your business, it is a reflection of your business. We, Softwaresbazar develop the good quality design and flow that att ... read more about Softwaresbazar

    "Digital Marketing Agency in Gurgaon"
    Anand Pradhan, Digital Marketing Expert and SEO Manager (SEO, SMO, ORM, SEM) at Advert web India Pvt. Ltd.
    < $25/hr
    2 - 9
    2016
    Gurugram, India
  • Business Alphabets Corporation is a World's Leading Digital Marketing Company and the Best Website Designing and Development Company in India. Business Alphabets Corporation is also known as BAC- Think Creative for Best Mobile App Development Company in India. We have a creative team for UI/UX Designing, Infog ... read more about Business Alphabets Corporation

    "Helped me in digital marketing campaingn."
    Aryan Ahmed
    NA
    10 - 49
    2009
    Kolkata, India
  • Shivkaal Infotech is a specialized mobile apps and web design and development company based in Lucknow, India with expertise in UI/UX, Agile & Devops based delivery. We partner with our clients throughout the product lifecycle from ideation to delivery of efficient and cost effective solutions.

    "Best seo company in lucknow"
    Akhilesh Singh
    < $25/hr
    2 - 9
    2005
    Lucknow, India
  • Nilson Solution

    We help Businesses to build virtual Brand
    Visit website

    NILSON is leading web design & digital marketing services provider in Ahmedabad. A company have been working with a vision of delivering web development and SEO services with great expertise. Nilson team exercise creativity and technology to promote client businessin in such a way that user engagement and branda ... read more about Nilson Solution

    "Corporate website development for manufacturing company"
    Hiren Gajjar, Marketing Manager, Exports at Atlas Industries, India at Atlas Industries
    NA
    2 - 9
    2010
    Ahmedabad, India
  • Searchbox Digital Agency is a Marketing Agency that can help your company to grow by increasing your sales volume, profits and make your company a fastmoving company. Our reward is the complete satisfaction of our clients.

    "An Agency with highly effective strategies and impressive commitment towards the timeline."
    Dr Gaurav Narain Gupta
    < $25/hr
    10 - 49
    2018
    Mumbai, India
  • The HumanBots

    IT Solutions for Unparalleled Success
    Visit website

    Welcome to HumanBots! At our core, we are dedicated to providing cutting-edge solutions that cater to all your digital needs. With a team of skilled professionals, we take pride in delivering high-quality services tailored to your requirements. Our commitment to excellence drives us to create an online presence that tr ... read more about The HumanBots

    "Unparalleled Success: A Brief Review for The HumanBots"
    Tayyab Ghaffar, Managing Director at Truth Business Consultancy
    $50 - $99/hr
    10 - 49
    2018
    Lahore, Pakistan
  • Brandyn Co.

    SEO & Paid Ads Consultancy
    Visit website

    Brandyn Co. is a boutique search engine optimization (SEO) & digital marketing consultancy headquartered in Providence, RI. We help our clients from Rhode Island to Los Angeles create effective websites, improve their rankings on Google, and attract new business through Google Adwords & Facebook Campaigns. ... read more about Brandyn Co.

    $100 - $149/hr
    2 - 9
    2014
    Providence, Rhode Island

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.