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List of the Best Pay-Per-Click (PPC) Agencies

  • BluCactus Marketing Agency

    Marketing Agency, Your Success is our Success
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    When you think about creativity you think about BluCactus. You can find us anywhere from Dallas all the way to Amsterdam, we are international. We manage and care for all your marketing needs. In addition, we have experience in managing different services from digital media to software development in the most effective ... read more about BluCactus Marketing Agency

    "If you are looking for an SEO company, this is the perfect for you."
    Angel Echenagucia
    $50 - $99/hr
    10 - 49
    2014
    Netherlands
  • Digital Marketing is at the peak, that means Ranking the WebPages are being competitive and so do branding of your business too.AllDigiTrends is basically formed as a Blog in 2014 by Saurabh Tiwari, as he always wanted to share his acquired knowledge on Internet marketing to the world through his blog posts to help the ... read more about All Digi Trends

    "Very Helpful"
    Rohan Chaubey, Blogger, Instructor, Growth Marketer and Programmer at RohanChaubey.com
    < $25/hr
    2 - 9
    2014
    India
  • Our Team With a team of 350 designers, writers, editors, marketers, and developers, we have the ability to build businesses and meet their growing needs at all times. KEY Difference Media is specializing in helping selected businesses create an authoritative presence across the Internet. We create a full suite ma ... read more about KEY Difference Media

    "The KEY to Success"
    Doris Cornago, Account and Investor Relations Manager at at Utopian Capital
    NA
    250 - 999
    2008
    India
  • To have the business in a digital landscape is not a want; it is a need for success! IndyLogix Solutions, the global hub for digital marketing, branding, design, and website development services, is here to redefine the digital space with deep technical expertise and data-driven strategies. At IndyLogix Solutions, w ... read more about Indylogix Solutions

    "Honest Review of Working with IndyLogix Solutions Team"
    Tom Peden, Founder at Seed Gives Life
    < $25/hr
    10 - 49
    2011
    India
  • Simtech Creative™ is an award-winning marketing company in Warri, Nigeria. We help visionary brands translate ideas and insights into branding, website design and digital marketing that win people's hearts and move businesses forward. Partnering with small businesses, mid-size and large companies, we deliv ... read more about Simtech Creativeâ„¢

    "Simtech Creative helped my business Estacy Hair with logo design, branding, digital marketing"
    Esther Ojas, Managing Director at Estacy Hair
    NA
    2 - 9
    2017
    Nigeria
  • Seattle Organic SEO (SOS) is the Top Search Engine Optimization firm based in the Seattle, Washington. Our team has a significant number of years helping companies of all sizes optimize their businesses to take full advantage of the dynamically changing digital marketing world.  We've helped companie ... read more about Seattle Organic SEO

    "Seattle Organic SEO helped bring my website to page 1"
    Derek Wong, Owner at Derek Wong Photography
    $150 - $199/hr
    2 - 9
    2010
    United States
  • Who We Are Greenedu Digital is a leading digital marketing agency located in Nigeria. Our mission is to help small and medium scale companies achieve their marketing goals through social media marketing, search engine optimization (SEO) and other digital marketing channels. We also offer training services for corpor ... read more about GreenEdu Digital

    "Trustworthy"
    Will David
    $25 - $49/hr
    2 - 9
    2016
    Nigeria
  • SK IT SOLUTION BD

    Digital Marketing । Graphics Design । Web Design
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    SK IT solution is a worldwide company which provides consulting service for local or online business. This company is launched in 2017 and continuously spread its margin day by day. We provide various type of online services. Skitsolutionbd has more than 50 services to offer and it’s growing very fast. We are str ... read more about SK IT SOLUTION BD

    "SK IT SOLUTION is the best digital marketing company I have come across in my life."
    Angela Cheatham, Securities Operations Service Specialist 3 at Wells Fargo Advisors
    $25 - $49/hr
    50 - 249
    2017
    United States
  • We are a Technology consulting and solution provider with Headquarters in Noida and offices in US, UK, UAE, Saudi Arabia and Kuwait. With the experience, enthusiasm and commitment, we have assisted several businesses from across industries’ to become not only successful but also high performing and valuable organ ... read more about Vipra Business Consulting Services Pvt. Ltd.

    "Vipra web services are great!"
    Richard Mallory, Principal Consultant at Mallory Management
    $25 - $49/hr
    50 - 249
    2014
    India
  • Hitz Digital Marketing

    Move Forward with Hitz Digital Marketing
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    Hitz Digital Marketing is a leading full-service Digital Marketing Marketing Agency. Based in the Ahmedabad, India, we work closely with top brands and companies. We'll help you hatch a plan for success that integrates all channels with correlating creative and a single, cohesive message to your ... read more about Hitz Digital Marketing

    "Working with Hitz Digital Marketing has been a great experience"
    Yogesh Parmar
    NA
    2 - 9
    2015
    India
  • Marketer Rashed

    Digital Marketing Agency In Bangladesh.
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    Marketer Rashed LLC is one of the Best Digital Marketing Agency In Bangladesh. And it comes from a person's name that's usually called Rashed Miah. Rashed Miah is a Digital Marketer, that's why he made his digital marketing company by the name Marketer Rashed. Marketer Rashed is also one o ... read more about Marketer Rashed

    "Marketer Rashed is very committed resource. Goes the extra mile to achieve the project goal. Impressed by his dedication. I found the freelancer professional, very responsive and he worked on his own initiative with good and productive marketing ideas."
    Health Supply 770
    $25 - $49/hr
    10 - 49
    2016
    Bangladesh
  • Webkey Digital is a customized digital marketing solutions provider with the objective of increasing online presence and improvement in leads, traffic, and conversions. We are a one-stop for all your SEO, Internet Marketing & Web Development Needs.

    "Awesome Services"
    Ben Sula, Founder at Job Sense LLC
    < $25/hr
    10 - 49
    2017
    United States
  • Bluetech

    Your True Technology Partner
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    As an all-around Web Design, Development and eCommerce service provider, we have come a long way. We understand the market, especially the needs of your business and your clients and thus deliver you solutions that suit your brand the best.We follow customer-first approach and this enables us to bring forward ... read more about Bluetech

    "Pleased with the work performed."
    Patrick Tuller, Owner at Rainy Day Deliveries
    < $25/hr
    10 - 49
    2015
    India
  • HitsValue

    Your Digital Marketing Partner
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    HitsValue is a full-service Internet marketing company offering innovative online marketing solutions to small and mid-size companies across the globe. Our goal is to establish a unique and highly effective online presence for our clients. As a full-service digital agency, we offer services including: Local Bu ... read more about HitsValue

    "SEO and PPC for Travel Business"
    Amit Singh, Co-Founder at TriyaSoft Technology Pvt. Ltd.
    < $25/hr
    2 - 9
    2015
    India
  • Go Fish Digital is a full-service digital agency with offices in Washington D.C. and Raleigh, NC.  We specialize in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and more.We work with clients in th ... read more about Go Fish Digital

    "Go Fish Digital helped our startup grow from the ground up."
    Brandon Calderwood, Analyst and Resource Manager at ASET Partners
    $100 - $149/hr
    50 - 249
    2005
    United States
  • Specscale

    Web Development and Design Company
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    SpecScale is a modern technology based web development and online marketing service solution company recited in India. SpecScale is India’s leading IT services company. We are dealing in web development, web application design, maintenance, support services including the flexibility of engagement models & the ... read more about Specscale

    "Great Website and Technology Partner"
    Ryan Hogan
    < $25/hr
    10 - 49
    2015
    India
  • Digital Authority Partners is a creative, data-driven Content Marketing Firm providing solutions that grow your business. We can help you grow your business. Guaranteed. Contact us today at (312) 600-5433 to see how we can help. We specialize in: SEO - Achieve exponential organic growth on Google ... read more about Digital Authority Partners

    "DAP quickly developed a detailed SEO plan, including development of new website experiences, designed to drive awareness of and visits to our website."
    Amy J Parker, Vice President Marketing at Geode Health
    $150 - $199/hr
    50 - 249
    2016
    United States
  • Since its inception, Digital Business Engine aimed to provide complete Web Solutions for Startups Business, Small & Medium Scale Enterprises to bring them on the www in an adequate manner. With the passage of time, we started offering almost all set of solutions to business owners from Website Development to proces ... read more about Digital Business Engine

    "Not just website devlopers, they are good friends indeed"
    Aryan Seth
    < $25/hr
    2 - 9
    2014
    India
  • With the ever-changing technology, we get how important it is for brands, especially in today’s day and age, to be able to listen every minute of every day and react almost instantly. We work with you to make your vision a reality because we understand that a whole lot has changed in the last decade than in the p ... read more about CueBlocks Technologies Pvt. Ltd.

    "We trust CB team's experience to take care of all our digital marketing needs."
    Siddhant Chaudhary
    $25 - $49/hr
    50 - 249
    2005
    India
  • Omni Agency

    Brand Story Telling Through Website Desi
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    A beautiful, responsive and user-friendly website that brings your brand to life is crucial to a successful online presence. Your website is one of the core foundations of your online operations. It helps build credibility for your business, showcases your brand, and educates future clients about your product or servic ... read more about Omni Agency

    "Our website works like charm!"
    Aurora Cohen
    $50 - $99/hr
    10 - 49
    2018
    Canada
  • Cannibals Media

    Best Digital Marketing Company in Pune
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    Whether you’re running a small business online or a multi-million dollar company, we've got your marketing needs covered. Cannibals is a digital marketing and media company recognized and awarded by multiple authorities for providing outstanding services, especially SEO & Link Building.'  

    "Very Impressive "
    Kashish Ahuja
    $25 - $49/hr
    10 - 49
    2016
    India
  • BEEZ Marketing Agency

    Bridging between Businesses and People
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    BEEZ Marketing Agency (BMA)  is a full service digital marketing agency offering, custom website designs optimized to improve ranking on search engines locally and nationwide. Beez Marketing Agency also provides branding and direct response marketing on social media, and Google, and Bing.  Beez creates resona ... read more about BEEZ Marketing Agency

    "Honest Marketing Consultants"
    Eric Manos, Industrial Electrician at Rite Electricians
    $50 - $99/hr
    2 - 9
    2017
    United States
  • Birth Marque

    Transforming your Ideas to reality
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    Birth marque is a leading 360° branding agency based out of chennai with a stronghold onproduct and technology innovation. We take immense pride in working with many market leaders and positioning their brands in the digital world. With our result-driven approaches, we also accelerate the growth of small-scale comp ... read more about Birth Marque

    "Great Work Culture , Flexible working hours , an opportunity to learn and grow"
    Hari Priya
    NA
    10 - 49
    2019
    India
  • kshatrainfotech

    Digital Marketing And AI/Image processing Company
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    A prominent AI/Image processing and App Development Company based in India and having a presence in the USA and Panama. Kshatrainfotech was founded in the year 2015, focusing on bridging the gap between the business-related goals and reality. As one of the rapidly growing AI-based Web and Mobile App Development ... read more about kshatrainfotech

    "Exceptional Mobile App Development Experience with Kshatrainfotech"
    Ritika Rohilla, HR Manager at MobiGarage at MobiGarage
    < $25/hr
    10 - 49
    2015
    India
  • Repunext

    Best Digital Marketing Company in Chennai
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    Repunext is awarded as the “Successful business of the year 2022” by IIVA and recognized as the “Top 3 Web Designers 2021 & 2022” in Chennai. They are best at creating highly responsive and SEO-optimized web designs. Repunext team has proficient developers who can develop and design static a ... read more about Repunext

    "Logo designer"
    Emima Ziony, Writer at Health Care
    < $25/hr
    10 - 49
    2017
    India
  • Dalerio Consulting

    Empowering business and individuals since 2019
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    Dalerio Consulting is an international Business Process Outsourcing (BPO) company with over 5 years of service. We are based in Europe, with a worldwide client base throughout various industries such as sales, e-commerce, gaming, gambling, construction/handyman, hospitality, education, business services, finance, medic ... read more about Dalerio Consulting

    "Not only the most competitive but also the best people to work with"
    Yordy Diaz, CEO at SpotGaming Ltd
    < $25/hr
    10 - 49
    2019
    Albania, United States
  • Digital Mesh

    Top Notch Software Services For Your Success
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    Digital Mesh is one of most experienced offshore software development companies in India with proven rigorous project management processes. We have extensive experience in process-driven software development. Our expert team includes technology architects, project managers, and vendor/industry certified developers hand ... read more about Digital Mesh

    "Professional and Experienced Team"
    Anurag Sukumaran
    NA
    50 - 249
    1999
    India
  • We are a French digital agency. Our team is specialized in SEO (technical optimization, content and linkbuilding).

    "Great SEO company"
    Smart Enseignes
    NA
    2 - 9
    2010
    France
  • 3 Media Web

    Growing Your Business Is Our Business
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    3 Media Web is a full-service, award-winning digital agency that specializes in websites, support, and digital growth for mid-size companies and enterprises. For nearly 20 years, we’ve built our reputation as a dependable, high-quality provider, and expert when it comes to building successful websites on the W ... read more about 3 Media Web

    "Great help twice in the last couple months!"
    Eric Pellerin
    $150 - $199/hr
    10 - 49
    2001
    United States
  • We are a software development company with innovation as our working theme. We are creative nerds, and try to give any business a smart digital solution. As we are into web development, we are consistently delivering solutions on internet. We are giving cyber secured solutions, so that our clients should be r ... read more about ACE Software n Web Solutions

    "Books 4 U - ecommerce portal and android app"
    Sagar Surve
    $25 - $49/hr
    10 - 49
    2013
    India
  • Vistas AD Media Communications

    Web Design, Website Development, SEO Company
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    ., based in Bangalore, India, efficiently delivers creative communications, interactive web solutions and digital marketing services. We execute assignments of various complexities for clients across the globe. Our team at Bangalore office serves clients from UK, Europe, USA, and Australia, New Zealand and the Middle E ... read more about Vistas AD Media Communications

    "Top Rated Real estate Web Development and logo Design Company"
    D'Habitat Serviced Apartments, friendly members at D' Habitat Serviced Apartments
    NA
    10 - 49
    1997
    India
  • We are an award-winning, 360 degree creative marketing agency located in Bangalore, helping businesses make their products, services, and marketing communication easier, more effective and more enjoyable for everyone.   We are in the course of helping brands become more relevant to 21st century consumers; ... read more about COLTFOX PRIVATE LIMITED

    "Amazing Agency "
    Shailesh Kachi, Artificial Intelligence Engineer (Working on Patent Products) at Self-employed
    < $25/hr
    10 - 49
    2016
    India
  • Commerce Pundit has its roots in Atlanta and three other branches located across the globe. Dedicated to providing customized Magento eCommerce solutions to its clients, the company houses a team of experts and has experience of around a decade.  With over 250 experienced IT professionals available at service, ... read more about Commerce Pundit

    "I would definitely recommend them for Magento Development projects"
    Holly
    < $25/hr
    250 - 999
    2009
    United States
  • Kollective is a digital design and marketing agency based in Athens, Greece. We deliver personalised solutions to clients in the hotel, tourism and hospitality industries to effectively increase direct bookings and boost online sales. We are proud of building strong, long lasting relationships with our clients, we invi ... read more about Kollective

    "Best partner"
    Giannis Xarhakos
    NA
    2 - 9
    2011
    Greece
  • GoDigitley

    Let Us Grow Your Business!
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    GoDigitley is a full-service Digital marketing company offering innovative web marketing solutions to mid to large size companies across the globe. Our goal is to establish a unique and highly effective online presence for our clients.From a team of merely three employees, we've grown to a team of 50+ SEO professio ... read more about GoDigitley

    "Proud to have a long-term relationship working with them"
    Saket kumar Tiwari, TRANSFORMATION LEAD at at OYO
    < $25/hr
    10 - 49
    2016
    India
  • Experience quick turnarounds with our expert team, dedicated to swiftly resolving any issues your website may encounter. Our creative teams are skilled at giving your website a captivating and eye-catching appearance. With our SEO optimization strategies, we can drive substantial traffic to your site. Additionally, our ... read more about Napollo Software Design L.L.C

    "Experts in all areas"
    Nida Junejo
    $50 - $99/hr
    50 - 249
    2015
    United States
  • 1weblab

    GROW YOUR BUSINESS ONLINE WITH 1WEB LAB
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    1WEBLAB is best rated result oriented Digital Marketing company in Delhi NCR, India, which always stand for taking your business to the next level along with to build a brand and increase Internet visibility of your dream project .  We specialises in ethical and organic SEO Services in Delhi, Web Designing, Web D ... read more about 1weblab

    "Best Website Design Company in Delhi and SEO Services Company In Delhi India"
    Sky Language Training
    $25 - $49/hr
    10 - 49
    2016
    India
  • Mobiloitte Inc

    A Blockchain and Metaverse Company
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    Mobiloitte Inc. is a USA-based Blockchain and Metaverse Company that delivers outstanding solutions to their clients on time.  [Metaverse | Blockchain | Games | AI | IoT | Mobile App | Web App and Cloud] EXPERIENCE: EXCELLENCE: EXUBERANCE is our work mantra for Go-to-Market Strategy of our customers. ... read more about Mobiloitte Inc

    "A great company to work with"
    Dane Tyson
    < $25/hr
    250 - 999
    2004
    United States
  • With the aim to change the world with technology, Climbax helps businesses communicate their story to the world. Currently, we have a base in three nations with clients ranging over 10 countries around the globe. We offer solutions in the field of Software Development, Web Development, Mobile App Development, Game D ... read more about Climbax Entertainment Private Limited

    "GREAT JOB CLIMBAX"
    Portfolio RAJEEV ARORA, PROPRIETER at ARUN ELECTRONICS
    < $25/hr
    10 - 49
    2013
    India
  • Lounge Lizard

    Best of Breed Websites & Digital Marketing
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    Lounge Lizards is a Digital Marketing Agency that excels in digital marketing automation, increasing sales leads, and increasing sales. We’ve been in business for 21 years and have perfected SEO Service, SEM, PPC, SOCIAL, GEO-FENCING, EMAIL and all things digital marketing. If we don’t drive results, we&rsq ... read more about Lounge Lizard

    "Professional, Reliable and Measura"
    Matthew C Monroe, Partner at Independent Retirement Partners, LLC
    $100 - $149/hr
    10 - 49
    1998
    United States
  • Aweb

    Aweb - SEO, PPC, ASO, SERM
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    Ukrainian Digital Marketing Agency Aweb was founded in 2006. We are experts in SEO and PPC advertising such as: - E-commerce SEO;  -Technical SEO; - SEO for SaaS services and Startups; - Link building; - SEO Consulting; - ASO; - Google Ads for e-commerce; - Meta (Facebook & ... read more about Aweb

    "We are pleased with the results and the way Aweb has built the workflow in SEO."
    Yevhen Vydyborets, Online Project Head at AVA MARKET
    $25 - $49/hr
    50 - 249
    2006
    Ukraine
  • wedowebapps

    We expand your internet reach
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    WEDOWEBAPPS LLC offers some of the most efficient and exceptional services in the IT industry. As a business solution provider with a real-world perspective, you can avail of various services such as mobile app and web app development, graphics, web designs, testing, QA, content creation, and much more. Intending to pr ... read more about wedowebapps

    "Appreciate their honesty and respect the efforts made by the team"
    Arabic attire, CEO at VINI THE COUTURIER
    $25 - $49/hr
    10 - 49
    2015
    United States
  • Cybrain Software Solutions is an ISO 9001:2015 certified full-service IT company serving brands from all over the world with quality software solutions that make an impactful difference. Mr. Puneet Verma began his journey as a single founder in 2006. In 2012, we incorporated as a private limited company, and now Cybrai ... read more about Cybrain Software Solutions

    "I had a fantastic experience working with Cybrain Software Solutions. "
    Manpreet Batra, General Manager at MJP TECHNOLOGIES
    < $25/hr
    50 - 249
    2006
    India
  • Epik Solutions

    Digital Branding and Advertising Services Provider
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    We at Epik Solutions believe in being a one-of-a-kind business impact experience management and digital transformation company providing simplified enterprise and account-based solutions to help our customers grow. We create transformational methods for our clients that solve their immediate and long-term needs. For ... read more about Epik Solutions

    "Fast and professional fix to WordPress problem"
    Sarah Jayne Anderson Gipson, Senior Marketing Manager at Big Imagination Group
    $25 - $49/hr
    50 - 249
    2015
    United States
  • Astha technology Solution Pvt. Ltd started its journey as a global IT solutions provider in 2008. Since then, we have had a clientele that recognizes our innovative ways and transparent approach to problem-solving. Our aim has been to cater to the needs of the Digital market through our web and mobile development se ... read more about Astha Technology

    "Astha Technology is best it company for making website or mobile app and digital marketing "
    Nikhil Dudharejia, Data collection executive at at Narola infotec solutions LLP
    < $25/hr
    10 - 49
    2008
    India
  • GoEngine

    Premium Digital Marketing Agency
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    We help attorneys grow their law firms and maximize their profits with sustainable digital marketing services.  GoEngine specializes in bringing fresh leads and lots of new clients to law firms across the country. That's all we do. We have helped dozens of law offices nationwide grow their business 200%, 30 ... read more about GoEngine

    "Hired go engine to optimize search engine results and manage social media. "
    Aaron Marks, Attorney at Law at Marks Law Group
    $100 - $149/hr
    2 - 9
    2020
    United States
  • Unyscape Infocom

    Crafting Digital Success Stories
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    Unyscape is a leading IT company with a focus on providing Remote Teams having expertise in Mobile App & Website Development, Design, E-commerce Solutions, & Data Analytics to Fortune 1000 companies. Founded in 2009, with a laser focus on providing the best in class solutions for solving real-life challeng ... read more about Unyscape Infocom

    "Very Reliable"
    SPIN
    $25 - $49/hr
    50 - 249
    2009
    India
  • Saffron Tech is a digital transformation company offering scalable technolgy and marketing solutions. With our offices in the New Jersey and India, Saffron Tech has been serving clients from different industry verticals in US and other parts of the world for over 13 years.  Some of our key expertise lies in ... read more about Saffron Tech

    "Good service from a team who aim to please"
    Caitlin Thorpe, Founder at at Seamless Therapy
    $25 - $49/hr
    50 - 249
    2008
    United States
  • Toffyjar Digital eases your business growth by taking care of the digital services you want. Without the hassle of hiring, setting up infrastructure or training anyone. At our Digital marketing agency, Pay only for the expert work & give time for your business. You can hire us for an end to end service or hire us o ... read more about Toffyjar Digital

    "Digital marketing"
    Mahesh Vorkady, Founder at Pinyata foods Pvt Ltd
    < $25/hr
    10 - 49
    2017
    India
  • Team Quilytics is determined to help you grow your business value through a powerful combination of  quality and analytics. Consider us to be your highly committed Data Partners for life. We deliver best in-class services in the field of Marketing, e-Commerce and Supply Chain. Quilytics is a leading provider of da ... read more about Quilytics

    "Understands the needs and come up with custom solutions. Very experienced team members!"
    Serhat Uste, Director, Paid Media at at Magnitude Digital®
    $50 - $99/hr
    2 - 9
    2020
    United States
  • Top Bros

    One Stop Shop for Web Design & SEO Needs
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    Here at Top Bros SEO, we aim to build long-term relationships with our clients. We offer comprehensive marketing solutions to fit your brand, business, online store or start-up from local to global exposure.

    "Best SEO Guys!"
    Ersen Tanitkan, Sr. Account Executive at Exosome Diagnostics
    $100 - $149/hr
    2 - 9
    2010
    United States

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Frequently Asked Questions

What is a PPC Agency?

A PPC agency specializes in managing clients' online ad campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising. They target the right audience and implement strategies to ensure that the right ads are shown to the right audience at the right time.

They monitor and optimize campaigns to get the maximum out of the allocated budget by adjusting the ad copy, keywords, and bids. So, basically, they manage the complex online ad campaigns for you and generate more website traffic, leads, and conversions for your business.

How do PPC agencies work?

PPC agencies start with initial consultation and goal setting to meet your business goals. They will then come up with a PPC strategy that will determine the platforms to target, keywords to bid upon, and ad formats to use. PPC accounts will be set up, and attractive ad copies that will impress your target audience will be created.

PPC agencies also closely monitor ad performance by tracking key metrics like clicks, conversions, impressions, and Cost Per Click. They will analyze data and make adjustments to your PPC campaign. You will be informed about the performance via regular reports and ROI. PPC agencies maintain continuous communication with their clients and schedule regular meetings. They have different pricing models like retainer fees or percentage of your ad spend.

What are the different types of PPC campaigns and How do I choose for my business?

There are different types of PPC campaigns that are suitable for different goals. Search Network ads are text-based ads placed on search engine result pages. They are ideal for increasing website traffic, generating leads, and increasing sales. Display Network Ads are banner or image ads displayed on websites and are ideal for brand awareness, promotions, and retargeting. 

Social Media Ads like those on Facebook and Instagram are highly targeted based on user demographics and interests. Shopping ads are product-based ads with images, titles and prices displayed on shopping platforms or search result pages. These ads are ideal for eCommerce businesses to drive sales. Retargeting or remarketing ads are those which are meant for audiences who have purchased the product/service in the past or visited the webpage. To choose the right PPC campaign for your business, start with your goals and clearly define them. Next, research your target audience and study their online behavior. Take into consideration your budget and experiment a bit. Track the results and make adjustments to the PPC campaign.

What services does a PPC agency provide?

A PPC agency provides a wide range of services, which starts with Goal Setting and understanding. Campaign planning and platform selection services are also provided, along with a comprehensive campaign strategy. A keyword research service is also provided to identify relevant keywords. PPC company also provides ad creation and landing page optimization services.  

They will launch your campaigns and closely monitor them and make changes accordingly. Bid Management services are also provided which are based on competition and Cost-per-Click(CPC). They also provide additional services like conversion tracking setup, competitor Analysis and remarketing campaign management.

What platforms do PPC agencies work with?

PPC agencies make use of various platforms to execute campaigns for their clients. These platforms include Google Ads, which empowers PPC agencies to design text-based ads displayed on Search Engine Results Pages. Another platform for PPC agencies is Microsoft Advertising, which is used to target users searching on Bing. Meta ads platform is for advertising on Facebook and Instagram, which are highly targeted based on interests, demographics and online behavior.

LinkedIn Ads are a valuable B2B platform that facilitates targeting professionals based on industry and job profiles. Twitter Ads allow keyword targeting and campaign promotion via hashtags and trends. Other platforms utilized by PPC agencies include Pinterest, TikTok, Snapchat etc., depending on your target audience.

Why should I hire a PPC agency or company?

There are several reasons for hiring a PPC agency or company to manage your online advertising. They have experts who have knowledge of the latest technology and trends in PPC advertising. They will handle everything starting from keyword research, ad creation, campaign management and data analysis. Several PPC agencies also have expertise in specific industries. They can make use of this knowledge to customize campaigns for your target audience. 

A PPC agency will also provide detailed reports about the ad campaign performance, which will help you in evaluating what is working and what is not. PPC agencies are generally very good at budget management and ensure that you get the most out of your allotted funds.

How can I choose the right PPC agency?

The first thing you should do is to be clear about your PPC requirement before looking for the right PPC agency. Create a requirement document along with the targets you want to achieve. The next step would be to create a list of probable partners by researching and seeking expert recommendations. The other option is to depend on platforms like GoodFirms to get the initial list.

Once you have a list of competent PPC companies that can achieve your goals, you can get in touch with them for further discussions. You should ask them about their experience of working with firms in your domain. The skill set and experience of the PPC company employees who would be working on your requirement should also be ascertained. Payment terms & conditions should also be discussed before choosing the right PPC company.

How do PPC agencies charge for their services?

PPC agencies employ various pricing models for their services. One of the popular options is the percentage of ad spend, wherein the agency charges a set percentage of your total monthly ad spend on Google Ads, Bing Ads, or other similar platforms. This percentage ranges between 10% to 30% for most companies. Another model is a flat fee, in which the agency charges fixed monthly fees for their services.

Some companies charge an hourly rate. The total cost is calculated by multiplying the number of hours spent on your requirement with the hourly rate. A hybrid model is also sometimes used by PPC agencies, which might charge a flat fee for campaign management and a percentage of ad spend for regular optimization.

Can a PPC agency help with local advertising campaigns?

Yes, PPC agencies can help with local advertising campaigns. It is a very effective way for local businesses to target potential customers in their region. PPC agencies have the expertise to use the PPC platform’s features to target ideal audiences based on location. This ensures that people are seeing your ads in your area, maximizing your Return on Investment (ROI). 

PPC agencies can craft very engaging ads that are specifically meant for local audiences. Along with that, they optimize the ads based on campaign data ensuring that you get the most out of the budget. They know how to implement local extensions in your ads, which enable the display of business addresses, phone numbers, and even a map in the search results.