Top Digital Marketing Agencies

Looking for leading digital marketing agencies? Here is the list of best digital marketing companies with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top digital marketing companies provide outstanding online marketing solutions to the global client base.

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List of The Top Digital Marketing Companies With Reviews.

  • 1. RBSEO

    Trust Us Based On Facts
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    RBSEO is a London based established SEO agency serving thousands of businesses in the UK & around the world since 2005. We offer high quality SEO, web design, content writing, blogger outreach & link building services at affordable prices to small, medium and large businesses in the UK & around the world.

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    $25 - $49/hr
    2 - 9
    2005
    United Kingdom
  • 2. Uplers

    A Leading Tech Talent Platform
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    Uplers is a one-stop destination for all things digital. We’re delivering end-to-end web design and development, digital marketing, and email marketing services. As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. ... learn more about Uplers

    Visit website
    < $25/hr
    1,000 - 9,999
    2012
    India, United States
  • 3. Caveni Digital Solutions

    The Best Web Design Company in the USA
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    Caveni Digital Solutions was founded in 2016 to help small businesses achieve the same level of success online as enterprise level businesses. We are experts in bringing smaller websites to scale and helping them thrive!

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    $200 - $300/hr
    10 - 49
    2016
    United States, United Kingdom
  • 4. Delante

    Hands-on SEO campaigns for predictable growth 🚀
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    Delante is an SEO agency experienced in the international market, providing companies with hands-on SEO support. In 2022, we were named the Global SEO Agency of the Year in Global Agency Awards 2022. Our team of savvy experts works with companies around the world, gaining the experience and resources to create hands-on ... learn more about Delante

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    $50 - $99/hr
    10 - 49
    2014
    Poland, United Kingdom
  • 5. ReVerb

    Your faithful marketing assistant
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    ReVerb is an American digital agency, providing a full cycle of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. Our services include but are not limited to technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, et ... learn more about ReVerb

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    $25 - $49/hr
    10 - 49
    2018
    United States
  • 6. GeeksChip

    GeeksChip - Digital Marketing Agency
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    GeeksChip is a digital marketing company established with a motto to make businesses go digital. We are a troop of geeks devoted to transforming our customer’s business visions into existence. We prefer to communicate clearly and appreciate an open and honest discussion anytime. We always think about the end sinc ... learn more about GeeksChip

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    < $25/hr
    10 - 49
    2017
    India, United States
  • 7. SEO Daddy Company

    #1 Rated Digital Marketing Agency in the INDIA
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    SEO Daddy is a full-service Internet marketing and SEO company offering innovative web marketing solutions to small to large size companies across the globe. As a leader in SEO, web design, eCommerce, website conversion, and Internet marketing services, our firm prides itself on driving ... learn more about SEO Daddy Company

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    < $25/hr
    10 - 49
    2017
    India
  • 8. Verbsz Marketing

    Full Service Digital Marketing Agency
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    Verbsz Marketing is an omni-channel digital marketing agency that provides innovative digital marketing, social media marketing, advertising, branding, design, and marketing consulting services to help clients thrive in an evolving, digital world. We empower businesses to optimize their digital presence by creating com ... learn more about Verbsz Marketing

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    $100 - $149/hr
    10 - 49
    2017
    United States
  • 9. LUXEO.TEAM

    Team of SEO experts who are focused on results
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    Luxeo Team was founded in 2015, uniting people driven by one idea – to bring internet marketing service to a new level. We decided to offer business advanced Western technologies for website promotion and forecasting results. In our work, we actively use Data Driven SEO, predictive analytics, modern approaches t ... learn more about LUXEO.TEAM

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    $25 - $49/hr
    10 - 49
    Ukraine
  • 10. Livepage

    Digital Marketing Agency | SEO, PPC, Email
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    Livepage is a Google Premier Partner Company with a team of 60+ professionals that helps businesses to grow with digital marketing for more than 11 years. We have been providing a full range of web design and marketing services. Our goal is to find the shortest path to your business success. Working wit ... learn more about Livepage

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    $50 - $99/hr
    50 - 249
    2011
    Ukraine
  • 11. One Umbrella

    A Digital Marketing Growth Partner
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    One Umbrella is the ultimate digital marketing growth partner for small and medium-sized businesses. We have a talented full-stack digital marketing team with 10+ years experience and different skill sets so we can handle all aspects of marketing better and deliver ground-breaking results for our ... learn more about One Umbrella

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    $100 - $149/hr
    10 - 49
    2019
    United Kingdom
  • Write Right is a 360-degree content writing agency based out in India. Just Google 'Write Right' and you will see the authority, reviews, testimonials and reliability of our content. From small business to medium enterprises to angel-funded start-ups, it provides 360-degree solutions related to web content, ... learn more about Write Right

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    $25 - $49/hr
    10 - 49
    2016
    India, United States
  • 13. BrandLume

    Online Shop 4 Marketing, Brand & Website Services
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    We're BrandLume, a global online-shop for everything Digital Marketing, Branding and Websites to help you illuminate your business through today’s cluttered marketplace, hassle-free. No more dealing with different PR, branding, hosting, domain registry, SEO, SEM, social media and website design agenci ... learn more about BrandLume

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    $50 - $99/hr
    10 - 49
    2011
    Canada
  • 14. Skalski Growth

    Growth Marketing Team for Turbulent Times
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    Skalski Growth is a full-service results-oriented digital marketing agency. We help startups and scale-ups with achieving product-market fit, lead generation, conversion optimisation, marketing automation, and business analytics. From strategy to hands-on implementation.

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    $50 - $99/hr
    2 - 9
    2014
    Poland, United Kingdom
  • 15. Orpiv

    Leading Web development company in srinagar
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    Orpiv Technologies is a company-based in Jammu and Kashmir India. We have 45 marketing, data entry, lead generation, and excel experts working in our company. Orpiv is composed of a bunch of passionate individuals who are steered by a creative spirit and intuitive thinking. Armed with expertise and guided by innovation ... learn more about Orpiv

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    < $25/hr
    10 - 49
    2014
    India
  • 16. SEOFIED IT SERVICES PVT LTD

    Ensuring Quality and Customer Satisfaction
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     is a full-service and a Google Certified Digital marketing agency offering innovative web marketing solutions to mid to large size companies across the globe. We offer a wide variety of specialized services to meet our clients business needs, including custom web design, e-commerce, website application developmen ... learn more about SEOFIED IT SERVICES PVT LTD

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    < $25/hr
    50 - 249
    2009
    India
  • Your Digital Transformation Partner With Innovative Digital Solutions! iOTA Infotech Pvt. Ltd. is an industry-leading custom web and mobile app development agency. We offer innovative digital solutions to various small and medium businesses across a range of different industries, including education, healthcare, and ... learn more about iOTA INFOTECH PVT. LTD.

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    $50 - $99/hr
    50 - 249
    2017
    India
  • 18. Sure Oak

    The Last SEO Marketing Agency You’ll Ever Need
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    At Sure Oak, we’re on a mission to empower people to reach their full potential and live their wildest dreams. We make it happen through SEO.  Our full-service SEO firm offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Our highly sp ... learn more about Sure Oak

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    $100 - $149/hr
    10 - 49
    2017
    United States, Canada
  • 19. eSign Web Services Pvt Ltd

    Award Winning Digital Marketing & SEO Company
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    eSign Web Services is the Google certified internet marketing agency with over 13 years of experience helping new and existing business owners grow and expand their business online. We have worked with hundreds of companies, business niche, small and medium-sized businesses all over the world. We help ambitious busines ... learn more about eSign Web Services Pvt Ltd

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    < $25/hr
    10 - 49
    2010
    India
  • 20. SAG IPL

    Web, Mobile App Development & SEO Company
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    SAG IPL is an ISO 27001: 2003 certified full-service IT company based in India, particularly known for app and website development. Since its inception in 2010, the company has been engaged in offering comprehensive mobile app development, web development, digital marketing, ICO and cryptocurrency development services ... learn more about SAG IPL

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    $25 - $49/hr
    250 - 999
    2010
    India, Australia
  • 21. SmartSites

    Award-Winning Web Design, Digital Marketing Agency
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    SmartSites is an award-winning website design and digital marketing agency, with a focus on search engine marketing (SEO & PPC). SmartSites was founded by brothers Alex and Michael Melen, who grew up with a passion for all things digital. With an innovative vision and a lot of hard work, SmartSites quickly became o ... learn more about SmartSites

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    $100 - $149/hr
    50 - 249
    2011
    United States, Canada
  • 22. TIS

    Award Winning Digital Agency (Since 2007)
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    TIS India is a full-scale digital agency responsible for the digital transformation of 1,000+ companies globally. Our repertoire of services spans the entire digital lifecycle from branding to marketing, enabling us to craft unparalleled digital experiences that lead to higher conversion and retention rates. We have ... learn more about TIS

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    < $25/hr
    50 - 249
    2007
    India
  • 23. Digital Infoways

    SEO, PPC, Digital Marketing Company in India
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    Digital Infoways is positioned as one of the best SEO service providers in India. We have made a community of great SEO experts, and under the guidance of the top marketers, we provide a large scale of service on SEO. We also expanded our services globally and catered to more than 500+ clients. A decade of industry kno ... learn more about Digital Infoways

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    < $25/hr
    10 - 49
    2015
    India, Spain
  • 24. Netrocket

    The Search Engine Marketing Company
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    NETROCKET is a Search Engine Optimization Company. We help to scale your Business and get more Profit. 🚀  Netrocket is a very diverse agency. We're all different! We're young people with different professional and LIFE experiences. We sit together in the same office, we have very fast and good commun ... learn more about Netrocket

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    $50 - $99/hr
    10 - 49
    2011
    Ukraine
  • 25. Quick SEO Help

    Connecting customers to your Brand
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    Quick SEO help is one of the leading SMO & SEO company. We offer social media management, social media advertising, PPC management, and search engine optimization services. We use the most relevant social media marketing strategies to help businesses grow and meet goals. Some highlights of our work include: ... learn more about Quick SEO Help

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    < $25/hr
    10 - 49
    2016
    India, United Kingdom
  • 26. BrandBurp Digital

    #1 Web, App & Brand Digital Marketing Agency
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    Web, App & Brand Marketing & Advertisement Hub: BrandBurp Is 👉 #1 Web, App & Brand Marketing & Advertising Bub Leveraging 👉 2000+ Brands To Tactically Market Their Business And Boosting Their Revenue Year After Year. Since 👉 2015, We Have Consistently Deliv ... learn more about BrandBurp Digital

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    < $25/hr
    50 - 249
    2015
    United States, United Kingdom
  • 27. SalesAR

    is a B2B lead generation company.
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    SalesAR is a B2B lead generation company that can help you present your product/service on the market, attract potential clients, reach out to customers worldwide, and help you successfully CLOSE the deals. Our experts can enhance your database and set up meetings with potential clients in a few days. We strive to prov ... learn more about SalesAR

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    $25 - $49/hr
    50 - 249
    2019
    Ukraine
  • 28. Bird Marketing Limited

    Award Winning Digital Marketing & SEO Agency
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    Award winning web design & digital marketing company based in the vibrant heart of London & Essex, Bird Marketing have been established for 5 years. We are a small band of rebels, dedicated to bringing our customer’s business visions to life using all of the knowledge and experience that we bring together ... learn more about Bird Marketing Limited

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    $50 - $99/hr
    10 - 49
    2010
    United Kingdom
  • 29. Emotion Digital Agency

    Your one-stop-digital marketing solution
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    Emotion Digital Agency is your one-stop-solution to connect with the largest and most promising market in the world thanks to explosive growth in China.    

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    NA
    2 - 9
    2019
    China
  • 30. AJ Marketing

    Mind-blowing marketing campaigns in Asia-Pacific
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    LET's TALK  :  [email protected]    AJ Marketing is a creative marketing agency focusing on Asia-Pacific.💡 We are building mind-blowing advertising campaigns to empower our clients.💪 Our team of international marketing wizards speaks 15 languages and are ... learn more about AJ Marketing

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    $25 - $49/hr
    10 - 49
    2019
    Singapore, Japan
  • 31. Courimo

    Montreal Digital Marketing & SEO Agency
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    We are a Montreal based digital marketing agency that offers several ppc, sem, social media, seo services to help small medium and large businesses attain their business goals. We have a strong passion for what we do, and it always shows in the quality of our work but most importantly in the results we bring. Our portf ... learn more about Courimo

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    $100 - $149/hr
    2 - 9
    2017
    Canada, United States
  • 32. Rankevolve

    Digital Marketing Agency
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    Rank Evolve is the new branding kid for Digital Marketing, the name itself stands for a position at the top with gradual increment. We are here to create exhausting and aggressive digital marketing strategies to take your business to new heights. Our Team is completely devoted to finding out about your requirements and ... learn more about Rankevolve

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    < $25/hr
    10 - 49
    2017
    India
  • 33. In Motion Marketing

    Attract More Customers & Outsmart Your Competitors
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    We help B2Bs find the quickest path to marketing-led growth by designing & executing strategies for them.

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    $200 - $300/hr
    2 - 9
    2020
    Australia
  • 34. Divwy Technologies

    Expedite Business Growth with Divwy Technologies
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    ​Divwy Technologies is a leading Web, Mobile, AR/VR, AI, Big Data & Digital Marketing Company in India which brings a prospect to your lifeless business by continuously nurturing it with cutting edge engineering, which results in a higher conversion rate. Be the core part of the team and see the constant traffic ... learn more about Divwy Technologies

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    $25 - $49/hr
    2 - 9
    2018
    India
  • 35. Let's get Optimized

    SEO Services in Montreal, Toronto & Halifax
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    We are a full-stack Canadian SEO Agency and handle 100% of all SEO management in-house. SEO Consultants are located in 3 provinces to better serve you, Ontario, Québec & Nova Scotia. SEO Firm proudly has over 2 decades of being a leading SEO Solutions provider in Canada. Our own Organic results show our abil ... learn more about Let's get Optimized

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    $200 - $300/hr
    10 - 49
    2007
    Canada
  • 36. Exaalgia

    #1 Ranked SEO and Web Agency by Best Firms USA
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    Exaalgia is a top-notch website design and digital marketing company, offering result-driven services for search engine marketing (SEO & PPC). The company was founded with an aim to boost the visibility of the website over digital channels. Quick results and consistent support to the clients have made Exaalgia beco ... learn more about Exaalgia

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    $25 - $49/hr
    50 - 249
    2009
    United States
  • 37. Orbits Design

    Creative Design and Development Firm
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    Everyone claims to be the best service provider, but the real entities prove to be one! Orbits Design lets you succeed online through effective strategies. Ecommerce website designing is one of our special services, and we make sure it is done right and under professional supervision. Orbits Design wants to help you ... learn more about Orbits Design

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    NA
    10 - 49
    2018
    United States
  • 38. Technoloader Pvt Ltd

    Blockchain Development Company in India
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    Technoloader (P) LTD. is a blockchain development company that provides a wide array of services based on blockchains such as blockchain development, supply chain development, cryptocurrency exchange development, cryptocurrency MLM development, IDO Development, Smart Contract Development, Dapp development, crypto tradi ... learn more about Technoloader Pvt Ltd

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    $25 - $49/hr
    10 - 49
    2017
    India
  • 39. Pnj Sharptech Computing Services

    Best Digital Marketing Agency in India
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    Win over the competition online by joining hands with PNJ Sharptech, a trusted digital marketing agency that practices result-oriented Digital marketing strategies. With an experience of more than 5 years, we have won the hearts of many clients that witnessed exponential growth in their business with our effective, SEO ... learn more about Pnj Sharptech Computing Services

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    NA
    250 - 999
    2015
    India
  • SEOValley is one of the most trusted and fastest growing digital marketing companies serving small to medium size companies worldwide. The company is in operations since 2001. The demand for SEO services and solutions worldwide has helped fuel the rapid expansion of SEOValley into the international market, where there ... learn more about SEOValley Solutions Private Limited

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    < $25/hr
    50 - 249
    1999
    India, United States
  • 41. Redcube Digital Pvt. Ltd.

    Exclusive Boutique Digital Agency
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    Founded by Mr. Ajay Prakash in 2011, Redcube Digital Media empowers brands by building their digital assets and helping them communicate with curated communities. Red Cube not only knows the thought process of their digital audience but also understands the needs of their clients and works hard on finding the best fit ... learn more about Redcube Digital Pvt. Ltd.

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    $25 - $49/hr
    10 - 49
    2011
    India
  • 42. Web Destiny Solutions

    Web Design and Development
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    Web Destiny is a full-service web development Agency based in Cochin, India. The Company was started in 2010 with a mission to create modern web & mobile applications that create value for the customers as well as their users. Since its inception, the Company has completed over 250+ projects and worked with Clients ... learn more about Web Destiny Solutions

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    $50 - $99/hr
    10 - 49
    2008
    India
  • 43. Voxturr

    Making Businesses Future Ready
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    Voxturr is an award-winning digital transformation and growth agency. With a business-first approach, Voxturr combines technology and creativity to create businesses that are future-ready! An ideal growth agency for startups and growing businesses, Voxturr focuses on business advancement and user experience when str ... learn more about Voxturr

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    $50 - $99/hr
    10 - 49
    2017
    United States
  • 44. Webleonz Technologies

    ۩ SEO & Google AdWords Certified ۩
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    A pioneering name in the world of web development, web design & SEO company (search engine Optimisation) in USA, UK, Australia, and Malaysia, webleonz brings your business in the limelight. Backed by a passionate and hard-working team we offer compelling business solutions for brands to unlock their full potential. ... learn more about Webleonz Technologies

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    < $25/hr
    10 - 49
    2015
    India, United States
  • 45. Whales Ventures

    Help good companies become great
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    Whales Ventures is a venture fund and a full-range marketing agency that helps good businesses become great by all available tools and instruments. Whales Ventures helps businesses and software products to scale. We provide audit and consulting, develop brand identities, deliver brand messages to right audiences, in ... learn more about Whales Ventures

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    $25 - $49/hr
    10 - 49
    2017
    United States, Israel

Buyer’s Guide

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

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